Apple News & Analysis : Three Guys And A Podcast

Yosemite: Which apps work?

OS X Yosemite: Will All Your Apps Run?

12" MacBook Air

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Extreme Apple Watch Prices

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Nexus_6-lollipop

You may – or may not – have heard about Google’s latest mobile OS, Android 5.0 Lollipop. If you are one of the rare birds who has actually used Lollipop you may have experienced a few problems, mainly in the area of the OS containing some major screw-ups. The issues are so bad that the few devices that ship, or can support Lollipop, are almost unusable. Think iOS 8.0.1 with more problems and you are on the right track.

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Apple_watch_closeup

Can you hear it? That is Apple’s stealthy, yet highly effective marketing arm about to blow the media’s doors off with Apple Watch hype. This will not be some Microsoftian campaign, where massive kiosks are displayed in Times Square in an effort to create some sort of false enthusiasm. Nor will Apple’s promotion include renting Radio City Music Hall, containing several dance routines and a skit about a single Mom (thanks for searing that into my brain Samsung). Once the holiday season is over, with Christmas iPhones having been unwrapped and the New Years parties complete, Apple will start a quiet, yet savvy campaign for launching its market disruptive Apple Watch.

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Are iOS and OS X Heading Towards a Merger?

by: E. Werner Reschke | Dec 17, 2014

iOS X

I made a comment a while back, almost a joke really, that when iOS made it to version 9, that would be the end of it. Why? Because iOS 10 would become iOS X and we would then see the culmination of what Apple has been doing since the exit of Scott Forstall, replaced with Johnny Ive’s as lead OS dude — one OS that works on both desktop and mobile devices.

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Macbook-air-11-vs-13-screen

On January 15, 2008, Apple CEO Steve Jobs took to the stage of MacWorld and revealed an all-new Apple laptop — the MacBook Air. Intel had long floated concept ideas of ultra-thin laptops, but it was Apple who released the world’s thinnest laptop, which featured an Apple specific Intel Core 2 Duo with a smaller package size to make it work. Fast forward to today, and no longer is the MacBook Air considered some executive-only battery sipper. Today, the MacBook Air is everyone’s computer, and it is well overdue for a major update.

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Guy Kawasaki

Guy Kawasaki, Chief Evangelist for Apple in the mid-80’s, was interviewed on Bloomberg Surveillance today. And while Kawasaki has insight on where Apple once was, his ideas of Apple are now clearly from the outside looking in. Guy Kawasaki’s belief that Apple is a luxury brand is simply wrong.

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The Future is À La Carte Programming

by: E. Werner Reschke | Dec 12, 2014

Golden Age of Television, à la carte programming

As my middle school science teacher used to quip, “The Future is coming, and there’s no stopping it!” After hearing him say this over and over again, it was no longer funny. However, you could never deny the truth in his statement. When it comes to video programming (also known as television) times are a-changing and changing quickly. The question is not whether à la carte programming will soon become the primary way we view video content, but rather which network will figure this out first, begin the dominos toppling and lead us into this brave new world.

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Apple's 12 Days of Christmas

by: Mark Reschke | Dec 11, 2014

12_days_of_christmasAs Christmas rapidly approaches, there are many friends or family members pining for some Apple goodness in their lives. Time is limited, so hopefully the list below will help you with some ideas that are within your budget. NOTE: Our links take you directly to the product we have in mind.

 

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iPhone 6 - Landscape Mode

by: E. Werner Reschke | Dec 10, 2014

Iphone_6_plus_landscape

One of the distinguishing features of Apple’s new iPhone 6 Plus is that if the device is turned sideways, the “desktop” will also rotate into landscape mode. While this has been around since day one with iPads, iPhones have only received this feature with iOS 8 — and only on the iPhone 6 Plus.

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The Missing 27" 5K Thunderbolt Display

by: Mark Reschke | Dec 08, 2014

Thunderbolt_displayThe iMac was recently updated to include a stunningly high-resolution 5K display. Saying a fancy number like "5K" is one thing, but seeing it in person is quite another. The display is simply breathtaking, and the retina feel from my staring eyeballs from just two-feet away was in full effect. Simply put, Apple's iMac Retina 5K display is the best on the market in an all-in-one. So where is Apple's 27" 5K Thunderbolt display?

Apple currently sells the 27" Thunderbolt display for $999, while the iMac with Retina 5K display starts at $2,499. Based on Apple's previous 27" iMac pricing (which used the exact 2560 x 1440 display as the 27" Thunderbolt monitor), it would seem reasonable for Apple to sell a 5K display for roughly $1,499.

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Today's Apple Store Grand Openings

by: Mark Reschke | Dec 06, 2014

Apple_store_washington_square

Apple opened two new retail locations today. An all-new location opened this morning in Toledo, Ohio’s Park Mall, while Apple tripled the size of Washington Square store in Tigard, Oregon. The new Washington Square store was not a remodel, but rather a newer, expanded location within the mall. This marks the second location in six months within the Portland Metro Area where an Apple store has been relocated and enlarged.

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