Many analysts and journalists alike are claiming Apple's sky is falling! Versus the year-over-year quarter, iPhone sales fell flat. Technically, sales were down 900k, from 78.2 million to 77.3 million. Thus the iPhone and Apple are now a massive failure. Android and its fragmented products are just too much for Apple. Everyone hates Face ID and "the notch." Employees at Apple Park are running around with their hair on fire! Give it up Cook, it's over!
Detractors and Apple haters are piling on, and while it makes for great click-bait, regardless of how off-base their titles are, there are other things called facts:
If you've read a number of reviews about Apple's iPhone X, at some point you may have discovered that the new OLED display Apple utilizes is made by Samsung. What you may also have been led to believe is the display for iPhone X is no different than any other OLED display, and certainly nothing different than any other display Samsung manufactures. Sadly, that's not even close to accurate.
What tends to make fake news so effective, is it typically starts with a basic truth, wrapped within layers of misinformation, ignorance or both. When it comes to iPhone X's display, it's been a potent mix of both.
If you are an Android fan boy that's great. Seriously, I have no qualms which camp people wish to reside in. Apple and Google mobile worlds are quiet different, thus it all boils down to this: If you like Borio's instead of Oreo's, Duplo Blocks instead of Legos, preferred Zune instead iPod, leave your car doors unlocked and home front door wide open, then Android phones are for you.
Daniel Bader of Android Central recently reviewed Apple's iPhone X. After reading his review I genuinely felt sorry for him. Bader had to bend, contort, or piecemeal his article in an attempt to come up with an Android outcome that could stand on the same stage as iPhone X. And what of privacy? Bader never much discussed privacy in his review. But it's not like security with iPhone paired with iOS is anything new, and Android paired with off-the-shelf pinball machine parts is something not new.
Costco and Apple haven't always seen eye to eye over the years. But under Tim Cook's leadership, Apple's reach at Costco has slowly improved. This Christmas represents Apple's largest reach to Costco's faithful in years.
Costco is fortifying their warehouses with a large Apple kiosk, which essentially contains every major Apple product, the Mac being the only exclusion. Apple's 9.7" iPad, 10.1" and 12.7" iPad Pro, both sizes of Apple Watch Series 3, and Apple TV 4K are all available at Costco.
Let me just start right off with the ugly. There isn't any. Having used the iPhone X all day and night since November 3, hitting it as a power user, there's simply no ugly about iPhone X – it's that good.
As for the bad? If you think I'm going to say "The Notch" think again. As many others have stated, to which I am also a witness, it quickly becomes invisible in the user experience. It matters not, and I simply don't see it. The notch may be marketing fodder for panicking Android hardware makers, but in reality it's an absolute non-issue, and the only thing Samsung can seemingly make fun of. Yet the technology the notch delivers is nothing short of amazing. The only "bad/gripe" I have is with iOS itself and how iPhone X shows the battery life, which displays as a battery icon only. The easiest way to see the battery percentage is to quickly swipe down from the top left corner, or swipe, hold, and push back. It's quick and easy, but it would be trivial for Apple to add a "view percentage" option in Settings. That's it. That's all I've got on anything bad – seriously!
I received my iPhone X early afternoon on November 3rd, and since that time I've been compiling my thoughts on this awesome phone. I'll have a full review later this week, but wanted to get out in front and discuss the best feature/improvement of the iPhone X right now.
The reality with all iPhones is that the have all had a massive issue (at least for me), in a specific use case. It's been ongoing for generations of iPhones, and while many have complained, nothing has ever been done about it until iPhone X, which finally solves the problem.
Despite Apple's leadership team rapidly moving into their mid-50's, it is clear that they, and the company as a whole, understand what's next – Millennials. Look no further than the latest iOS software and iPhone X launch and the evidence cannot be any clearer. Apple is engaging the youth of society head on.
A few journalists in the mainstream media – whom I will not mention due to their click-bait tactics – are throwing a hissy fit about Apple giving popular YouTubers iPhone X's to review. "They aren't tech journalists!" they cry. While technically true, the good news is these YouTubers won't be testing whether the iPhone X has 2.56 minutes more or less battery life than an iPhone 8 Plus, or testing db levels from 20ft away, because you know what, most Millennials don't care. Most everyone else doesn't either. These new, young, video sensations want to see how the latest 3D Animoji's work. They want to know if Face ID works as well as promised, and they want to know understand how having an iPhone 8 Plus display size in an envelope closer to the iPhone 8 feels in their everyday lives.
Where does the true genius lie within Apple? There's a lot that can be said of Apple's amazing industrial design efforts, such as the latest Apple Watch Series 3 with integrated LTE. Others may point to Apple's second-to-none marketing team, or to the OS design team, with iOS 11 being the latest example of simple, elegant, brilliance. Yet, there is another group which lives within the shadows of Apple's halls which gets nary a mention. Everything is possible at Apple because of their highbrow processor architects. Even when their amazing acumen is showcased at special events, it is typically done so with that dead flashlight look for crying out loud! On their abilities lies the rest of what Apple can or cannot do.
Intel's massive loss was passing on designing the original iPhone processor, but that choice became Apple's gain. In 2008 Apple acquired fabless semiconductor design firm PA Semi. In 2010, Apple added Intrinsity, a Texas-based design firm specializing in speeding up processors to the company. In 2012 Apple acquired dozens of TI (Texas Instruments) Israeli-based engineers, after the company announced they would no longer be in the SoC processor market. Passif Semiconductor was another acquisition for Apple in 2013. Apple's processor engineering team is vast and their products are leaving the entire industry in the dust.
Intel is a monster, or at least it has been. For nearly three decades Intel has owned the desktop-class and server semiconductor markets. Ever since the DOS PC emerged Intel gained rapid traction into desktop computing. While others, such as AMD, constantly struggled to meet demand, Intel understood capacity and high yields were key to market dominance and never left PC manufacturers wanting. No one had a better silicon fabrication process in the industry. Intel's marketing was equally brilliant. Before the tag line "Intel Inside" no one really knew or cared much about microchips used within a computer. After all, the only interaction a user had was with a keyboard, mouse and display. Suddenly, everyone was asking for a computer with Intel inside.
Intel was so confident of their own ability to shape the future based on their self-serving direction, they no longer needed to own a large portion of ARM, so they sold it off as it was useless for the long term. Intel also decided there was no need to quickly move to 64-bit processors. Intel failed to understand they had built, and were living in, their own arrogant reality distortion field. But AMD knew it, and 2003 stunned the industry by offering their 64-bit backwards compatible 32-bit, Athlon processor. It saved AMD as a company and Intel suffered it's first major stumble. Mobile computing arrived soon after, with Apple commissioning Intel to design a processor for their secret handheld needs. Intel balked, finding it a financially useless pursuit. Thus, Apple launched iPhone with an ARM processor. Due to Intel's blunder, the mobile world runs almost entirely on ARM designs, with Intel nowhere to be found other than under piles of failed ATOM processors. Today Intel finds their bread and butter personal computer market about to be shaken like never before by Microsoft, and quite likely, Apple.