Macbook_pro_2016I was an early adopter of the original MacBook. 2 pounds, retina display, a cool looking space gray and all-new keyboard design, which, at the time felt fantastic. The MacBook keyboard delivered accurate, short throws. I loved it. Then the keyboard issues began to arrive.

The first oddity, which I had never experienced with any Mac keyboard, was the black color of the keys literally began rubbing off. The inverted white lettering started expanding, resulting in a huge white blob. Apple simply conducted an in-store replacement for the keys with the issue. I noticed the new keys had a slightly different finish and tint to them, so figured the early runs had an issue and Apple would simply replace original keys as they rubbed out.

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Feb 2, 2018 — by: Mark Reschke
Categories: Competition, iPhone, Products

Stop_the_insanityMany analysts and journalists alike are claiming Apple's sky is falling! Versus the year-over-year quarter, iPhone sales fell flat. Technically, sales were down 900k, from 78.2 million to 77.3 million. Thus the iPhone and Apple are now a massive failure.  Android and its fragmented products are just too much for Apple. Everyone hates Face ID and "the notch." Employees at Apple Park are running around with their hair on fire! Give it up Cook, it's over!

Detractors and Apple haters are piling on, and while it makes for great click-bait, regardless of how off-base their titles are, there are other things called facts:

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Nov 16, 2017 — by: Mark Reschke
Categories: iOS, iPhone, Products, Samsung

Diamond_displayIf you've read a number of reviews about Apple's iPhone X, at some point you may have discovered that the new OLED display Apple utilizes is made by Samsung. What you may also have been led to believe is the display for iPhone X is no different than any other OLED display, and certainly nothing different than any other display Samsung manufactures. Sadly, that's not even close to accurate.

What tends to make fake news so effective, is it typically starts with a basic truth, wrapped within layers of misinformation, ignorance or both. When it comes to iPhone X's display, it's been a potent mix of both.

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Nov 14, 2017 — by: Mark Reschke
Categories: Competition, Google, iOS, iPhone, Products, Samsung

BoreosIf you are an Android fan boy that's great. Seriously, I have no qualms which camp people wish to reside in. Apple and Google mobile worlds are quiet different, thus it all boils down to this: If you like Borio's instead of Oreo's, Duplo Blocks instead of Legos, preferred Zune instead iPod, leave your car doors unlocked and home front door wide open, then Android phones are for you.

Daniel Bader of Android Central recently reviewed Apple's iPhone X. After reading his review I genuinely felt sorry for him. Bader had to bend, contort, or piecemeal his article in an attempt to come up with an Android outcome that could stand on the same stage as iPhone X. And what of privacy? Bader never much discussed privacy in his review. But it's not like security with iPhone paired with iOS is anything new, and Android paired with off-the-shelf pinball machine parts is something not new.

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Nov 10, 2017 — by: Mark Reschke
Categories: iOS, iPad, iWatch, Products, Apple Watch

Apple_watch_series_3_costcoCostco and Apple haven't always seen eye to eye over the years. But under Tim Cook's leadership, Apple's reach at Costco has slowly improved. This Christmas represents Apple's largest reach to Costco's faithful in years. 

Costco is fortifying their warehouses with a large Apple kiosk, which essentially contains every major Apple product, the Mac being the only exclusion. Apple's 9.7" iPad, 10.1" and 12.7" iPad Pro, both sizes of Apple Watch Series 3, and Apple TV 4K are all available at Costco.

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Nov 9, 2017 — by: Mark Reschke
Categories: Apple TV, Competition, Google, Products, Review, Apple Music


Apple_tv_4kApple's 5th generation Apple TV, now known as Apple TV 4K, was recently reviewed by David Pogue of the NY Times, rating it the best streaming box on the market. He's right about that.

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Nov 7, 2017 — by: Mark Reschke
Categories: Competition, iOS, iPhone, Products, Review, Samsung

Iphone_xLet me just start right off with the ugly. There isn't any. Having used the iPhone X all day and night since November 3, hitting it as a power user, there's simply no ugly about iPhone X – it's that good.

As for the bad? If you think I'm going to say "The Notch" think again. As many others have stated, to which I am also a witness, it quickly becomes invisible in the user experience. It matters not, and I simply don't see it. The notch may be marketing fodder for panicking Android hardware makers, but in reality it's an absolute non-issue, and the only thing Samsung can seemingly make fun of. Yet the technology the notch delivers is nothing short of amazing. The only "bad/gripe" I have is with iOS itself and how iPhone X shows the battery life, which displays as a battery icon only. The easiest way to see the battery percentage is to quickly swipe down from the top left corner, or swipe, hold, and push back. It's quick and easy, but it would be trivial for Apple to add a "view percentage" option in Settings. That's it. That's all I've got on anything bad – seriously!

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Nov 6, 2017 — by: Mark Reschke
Categories: iOS, iPhone, Products, Review

I received my iPhone X early afternoon on November 3rd, and since that time I've been compiling my thoughts on this awesome phone. I'll have a full review later this week, but wanted to get out in front and discuss the best feature/improvement of the iPhone X right now. 

The reality with all iPhones is that the have all had a massive issue (at least for me), in a specific use case. It's been ongoing for generations of iPhones, and while many have complained, nothing has ever been done about it until iPhone X, which finally solves the problem.

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Nov 1, 2017 — by: Mark Reschke

Peachy_iphone_x_reviewDespite Apple's leadership team rapidly moving into their mid-50's, it is clear that they, and the company as a whole, understand what's next – Millennials. Look no further than the latest iOS software and iPhone X launch and the evidence cannot be any clearer. Apple is engaging the youth of society head on.

A few journalists in the mainstream media – whom I will not mention due to their click-bait tactics – are throwing a hissy fit about Apple giving popular YouTubers iPhone X's to review. "They aren't tech journalists!" they cry. While technically true, the good news is these YouTubers won't be testing whether the iPhone X has 2.56 minutes more or less battery life than an iPhone 8 Plus, or testing db levels from 20ft away, because you know what, most Millennials don't care. Most everyone else doesn't either. These new, young, video sensations want to see how the latest 3D Animoji's work. They want to know if Face ID works as well as promised, and they want to know understand how having an iPhone 8 Plus display size in an envelope closer to the iPhone 8 feels in their everyday lives.

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Oct 27, 2017 — by: Mark Reschke

Apple-a11-bionic_processorWhere does the true genius lie within Apple? There's a lot that can be said of Apple's amazing industrial design efforts, such as the latest Apple Watch Series 3 with integrated LTE. Others may point to Apple's second-to-none marketing team, or to the OS design team, with iOS 11 being the latest example of simple, elegant, brilliance. Yet, there is another group which lives within the shadows of Apple's halls which gets nary a mention. Everything is possible at Apple because of their highbrow processor architects. Even when their amazing acumen is showcased at special events, it is typically done so with that dead flashlight look for crying out loud! On their abilities lies the rest of what Apple can or cannot do.

Intel's massive loss was passing on designing the original iPhone processor, but that choice became Apple's gain. In 2008 Apple acquired fabless semiconductor design firm PA Semi. In 2010, Apple added Intrinsity, a Texas-based design firm specializing in speeding up processors to the company. In 2012 Apple acquired dozens of TI (Texas Instruments) Israeli-based engineers, after the company announced they would no longer be in the SoC processor market. Passif Semiconductor was another acquisition for Apple in 2013. Apple's processor engineering team is vast and their products are leaving the entire industry in the dust.

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