Dec 21, 2010 — by: E. Werner Reschke
Categories: Predictions, Products, Rumors

Adobe Flash has been the King of the castle for website animation, video and other "hip and cool" things for about a decade. Yet, ever since Apple released the iPhone and then the iPad without Flash support, the future of Flash has been in question.

Monday Apple released iAd Producer — free for Apple developers. iAd Producer helps generate "Beautiful, motion-rich iAd content” using HTML5, CSS3 and JavaScript. This new application should significantly help developers spend more time on their creative tasks and less time on the technical aspects of getting their iAd to work. But what if Apple were to take one more step?

What If...

What if Apple were to create a web version of this tool calling it iWeb Producer? iWeb Producer would help web developers create “Beautiful, motion rich Web content.” Isn't that what web browsers do — render HTML and CSS? It seems like Apple is already there. Apple need only repurpose their tools and they would have an effective Adobe Flash killer.

Apple could sell iWeb Producer for $199 to match it's other pro-style software titles. There are many web developers that would love to tap into HTML5 and CSS3 using a robust tool that creates the code (or at least get's it started). Just as Keynote is king for creating presentations with ease, web developers could use iWeb Producer to d movie content, slick javascript motion and more, bringing websites into the second decade of the 21st century.

Apple has a real opportunity to drive a stake into Adobe Flash as a tool that does web animation and video. Apple would likely deliver this an OS X only product, which would continue to give creative folks yet another reason to purchase a Mac. Let's hope they take advantage soon.

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  1. R Barri ~ Jan. 9, 2011 @ 7:11 pm

    What if Steve J. just extends functionality to QuickTime X and QuickTime X Pro (stands for 10 or extended version, but not important, the "X" just looks cool). Offer basic iAd or iWeb capability for free and full blown features in Pro version at a cost? The free version can be downloaded like QT is now. It will give everyone a chance to see what it can do. I betcha it will be awesome!!! I heard somewhere that Apple is already utilizing their own similar flash in the Apple Store's Genius Bar. Hope it happens soon! Flash is a bother and Silver-light is too. #
  2. cashaw ~ Feb. 1, 2011 @ 3:22 pm

    Yes, please release this. I like using iWeb, but need with a "flash" capability. #

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