Apple News & Analysis : Three Guys And A Podcast

Apple Reigns on CES Parade

by: Mark Reschke | Dec 23, 2010

The Consumer Electronics Show (CES) has become the trade show for new computing products to the latest in remote control vacuum cleaners. To summarize, CES is an absolute circus, but it's a must-attend show for any business serious about the the markets in which they play — unless that business is Apple, Inc.

Since Apple exited MacWorld Expo in 2009 it has shunned industry trade shows and opted to conduct their own media events. Why share the stage when a spotlight can be had? Last year Apple waited for CES to blow by — with all the half-baked tablet announcements. Then on January 18, Apple issued invitations to their special event: "Come see our latest creation". This special event took place on January 27, where Apple amazed all with the iPad. This year proves to be no different. Apple will not be holding a special event prior to CES.

We've taken into account Apple's historical launch records, read our tea leaves (or drank them, we don't recall) and burned through so much material we're beginning to wonder how many Bothan's died to bring us this information... The result? Nothing's changed. Apple will execute nearly the same plan as last year, save for a small, predicable alteration.

This January Apple will suck all the oxygen out of CES, and it won't be due to Verizon's CEO, Ivan Seidenberg, announcing the iPhone on their network. While Verizon's a nice carrier add for Apple, and Phil Schiller may be seen on stage shaking some hands, that's not what the chatter on the show floor is going to be about. Before CES, plan on our favorite Wall Street Journal columnist Yukari Iwatani Kane delivering a report of Apple holding a special event later in the month, centering around new iPads. Additional rumors will crop up as a result, and CES chatter will move from talk of competitive iPad tablets to "These are nice, but what's Apple got up their sleeve's later in the month?"

What about that small, predicable alteration to Apple's rollout? Last year, Apple announced iPad in January and it shipped in April. Once new iPads are announced this coming January, they will make it to market no later than mid-February. Apple can't afford a large shipping delay as it would damage existing iPad sales for nearly a quarter, while giving competition the opportunity for market momentum.

iPad 2 Specifications

We are not certain (and seriously, who is right?), so we've compiled a few links for your holiday contemplation:

T-GAAP thanks you for your support this year and wishes you and yours a very Merry Christmas.

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4 Comments

  1. Knute ~ December 24, 2010 08:06

    Apple stole the "pad" thunder from CES last year. But as a gadget, the pad will ultimately move into the commodity space, and that's where all the usual suspects (HP, MS, et al) will pile in. Will these guys offer anything new showing some fresh insight into user needs? Probably not. They'll target Apple's "closed" weakness, and push specs and price. Me too. Bleh... Where Apple eats everybody's lunch (besides being better innovators) is that they've made their whole ecosystem work together. From the PC to the pad, to the phone to the pod ... even the AppleTV (watch Airplay as it evolves)... AND the iTunes/AppleStore. It all goes together for users and developers. Nobody, not even MS, has a solution so well integrated. And until these guys de-fracture all these solutions, they're going to be eating Apple's dust. #
  2. Jbelkin ~ December 24, 2010 09:12

    The verizon iPhone will be a different event as the iPad2 annouceme nt day. The v iPhone prob won't be available same day to help build up buzz - but it'll be available within weeks of announcement. iPad2 is different as u pointout, no point in killing ipad1 sales so as soon as it's announced,the store will be taking orders and or selling within hours. #
  3. Viswakarma ~ December 24, 2010 11:31

    iPad 2 and iPad 1 will coexist for while at different price points!!! #
  4. lrd ~ December 25, 2010 01:58

    The iPAD; like the iPOD will eventually command 70 to 75% of the tablet market. And it wouldn't surprise me if my number is low. There are already 55,000 apps native the the iPAD. By the time a real competitor competitor comes along that number could be upwards of 100,000. And unlike the iPhone, Apple's already selling iPADs at Verizon & AT&T leaving other tablet makers no room to sell inferior products because of network preferences- hint. #

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