Apple may be preparing a massive move that will propel Safari from niche browser to market leader. The move to merge Safari and iTunes into one software solution appears long in the works, which may arrive this fall at Apple's usual iPod special event.
Apple acquired the streaming music services company, lala, for $80 million in December 2009. The purported purposes for such an acquisition was for Apple to spearhead the way towards taking iTunes towards an online service, accessible via any browser, and away from a desktop software solution. That may no longer be the case.
iTunes now appears to be staying put as a desktop application. Despite Amazon's (and others) best online efforts to derail iTunes, the software and its sales continue to outpace the competition as a media content platform. As long as iOS devices continue to proliferate so to will iTunes.
In April 2003 Apple launched the iTunes Store within iTunes software. The integration of the iTunes Store transformed iTunes into a WebKit browser that organized and stored media files. Currently, this browsing experience is strictly tied to Apple's secure iTunes content, however, Apple integrating the iTunes software into the Safari browser changes the entire landscape.
While iTunes has been continuing its march, Safari's growth has been minimal. Safari claimed just 4.46% of browser market share in December 2010, yet Google's Chrome browser eclipsed Safari in December and has seen rapid growth since its launch. Safari's weak market position allows for Google to make bold moves, as evidenced by their recent discontinuation of h.264 support within their Chrome browser in favor of its WebM video codec. While this isn't a direct affront to iTunes or Safari, it is an attempt to further alienate the iOS platform, which also damages Safari.
It is believed that Safari will be the only browser able to access iTunes, as iTunes is built into the browser itself. "Moving iTunes organizational side-bar into Safari isn't a monumental task" claimed a source, adding "Safari would skyrocket in use as a result of integrating the software titles together."
- Why iPad Pro is a long ways off from replacing MacBooks
- Apple's MacBook Lineup Is More Confusing Than Ever
- Apple's quiet but steady improvements to the butterfly keyboard
- Stop the Insanity! Did Apple's iPhones Sales Really Fall Last Quarter?!
- Stop The Fake News! iPhone X's OLED Display Is NOT Just Like Any Other Samsung Offering
- iPhone X: Android Publications Can't Get Enough Of It
- Apple Gears Up at Costco, Just In Time For Christmas
- NY Times David Pogue Gets Why Apple TV 4K is the Best Streaming Box On The Market
- iPhone X: The Good, The Bad And The Ugly
- Absolutely The Best Feature Change In iPhone X