It was back in June 2007 that Steve Jobs and EA Sports CEO John Riccitiello, proudly co-announced that popular EA game titles would be coming to Mac OS X. Madden 2008, Tiger Woods Golf and more would soon find their way on store shelves and run native on Mac OS X.
It was a great moment for the Mac platform, but as it turned out it was short lived. Mac gamers got one version of these games — and then silence. What happened? Where are the Mac OS X Games? I mean the popular ones?!
Maybe it's a Market Share Problem
Many talk about the Mac OS X market share being too small to get new or good games. That may have been true several years ago, but lately the Mac OS X platform sales have been on a tear, besting the overall PC growth rate for 20 straight quarters. Macs are seen everywhere, along with iPhones and iPads. Unless you live in Redmond, walk into any coffee shop and you are likely to see as close to as many Macs as PCs. As iPhones and iPads continue to grow in popularity people are looking for a good computer counterpart to sync these devices. While PCs work, the real secret is using a Mac. Apple's Macs seamlessly integrate and just make sense. iPhone and iPad users start looking at their PCs with distain — cheap, clunky, buggy and slow. Macs are elegant and make a perfect match with their iDevice.
IDC numbers show that Macs were #4 in U.S. sales for 2011 Q1. While HP was flat year-to-year and Dell sales plummeted, Apple's Mac sales grew nearly 10%. Something is afoot, and it's that the Mac is back and game developers should take notice.
With the launch of the Mac AppStore, developers now have an easy way to get their cool games in front of customers. Yes, Apple takes 30%, but then again there is no need to pay for design, packaging, shelf space, or inventory — all the nightmares of physical software are eliminated. The AppStore was a large part of the success of the iOS Apps becoming so popular. There was no "installer" or no installation process, just purchase, download and use. Simple, easy, effective. The Mac OS X AppStore also brings simplicity to finding and purchasing new software.
So where are the OS X games!? SimCity 4, Madden Football, Tiger Wood Golf, and on and on. They already exist for the iOS, so the port to Mac OS X shouldn't be that difficult, should it? Most of the work has been done. The Mac's market share continues to grow and delivery is now dead simple. We gammers would like to see these and other popular titles return to the Mac.