May 24, 2011 — by: Mark Reschke
Categories: iOS Applications, iPad, iPhone, Mac Pro, News, Products

Whack! No, that wasn't Apple's Steve Jobs laying some open letter smack down on Adobe. This time the hammer on Flash comes from some former Apple engineering employees (according to 9to5mac.com). HTML5 is claimed to be converted on-the-fly from Flash, with no need for additional coding requirements via a new product called HYPE 1.0.

Conversion of Flash to HTML5 is a wonderful thing, but I wouldn't call this a Flash killer (at least not yet). The product allows for the lazy use of Flash to continue as a baseline authoring tool, being converted upon output for iOS and other HTML5-loving devices. But at some point the question will become (if it hasn't already) "Why can't I just design in an HTML5 authoring tool from the get-go, instead of designing in Flash and converting?"

Adobe has delivered a reluctant answer to this with EDGE, but it appears preliminary at best. EDGE clearly isn't where Adobe wants to head, as Adobe has every motivation to keep a closed environment with all-things-Flash. Overall, HYPE is great news for just about every Mac-based creative out there. Finding a quick and easy solution to deliver content for iOS to gobble up just got a lot easier. How well HYPE works in reality, only time will tell, but it's encouraging to say the least.

HYPE is downloadable from the Mac App Store for $29.99

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1 Comment

  1. Bob Woods ~ May. 24, 2011 @ 8:46 pm

    You're off a bit in your description. I bought Hype last Friday and have been playing with it since. It's best described as a "Flash-like" authoring environment, with timeline-based animation and interactive output. It doesn't convert Flash, but it allows you to do a subset of the things you can do with Flash, in both full pages or to use a snippet out of the output to embed in an existing page. A couple of HTML5 utilities like this will take the place of the $399 upgrade from CS5 to CS5.5 for me. #

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