Lawsuits notwithstanding, earlier this week Samsung took a few shots at Apple, with a tone that could only be described as defensively whiny, conjuring up images of a certain Star Wars character (must I mention Mark Hamill?...). Samsung appears to be in very vulnerable in the TV space, as Product Manager Chris "Skywalker" Moseley stated at their Prague forum:
Moseley attempts to build nothing more than a very weak straw man argument. Of course Apple does not have 10,000 R&D engineers in the vision category, because they don't need to. Apple leverages their partners for this work, such as LG, Sharp, Wintek (and once upon a time, Samsung) for the best display technologies. Apple doesn't need to have 10,000 vision engineers because their suppliers do the work for them. A million voices may have cried out on Alderaan, and while Samsung may have needed those workers, sorry Chris, Apple's doesn't. Moseley continues.
Moseley throws a bit of technical jargon into play, topped with inside the beltway trophy hoisting. But for Apple, why would they care about a scaling engine? From Samsung's perspective, video arrives to their TV sets via VCRs, DVDs, BluRays and a dozen other sources, thus scaling is very important from their market perspective - not Apple's. An Apple HDTV solution would likely receive nearly all it's content through Apple's own service or iOS devices via AirPlay. Scaling engines need not apply.
While Moseley keeps talking scaling engines and going over to Toshi Station to pick up power converters, Apple will be drumming them out of the market with their stunning vision of what a display device in the living-room should be.
Moseley goes out of his way to convince the reader that it's all about picture quality. False. Only a fraction of HDTV buyers are interested in picture quality and nothing more. Fact is, Chris, 90% of all these sets look stunning, and people's number one and two criteria when buying an HDTV are price and size. Once a price ceiling is established, consumers find the largest set they can get for that price. The next criteria is which one of the largest sets they can afford seems to have the best image quality. Price, size, image. Star Wars, Empire, Jedi. That's the order Chis. Not the prequels first (those were sooo stupid).
Moseley's panic-talk put into summary form:
Let me put it another way. Chris Moseley is dead on correct that they have no clue what Apple may, or may not do, regarding a living-room HDTV, but it doesn't matter. Samsung's already pooping their pants.
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