Three Guys and a Podcast

Three Guys and a Podcast: Apple News & Analysis

February 08, 2012 at 1:02pm Pacific Time
by: E. Werner Reschke

Chevy, Chevrolet

For those of us old enough to remember, there was a jingle that was put out by Chevy back in the 1970's. It went something like this:

Baseball, Hotdogs, Apple Pie and Chevrolet.

The ad's goal was to build an association between items that are world-renown for being "American" and the Chevrolet brand. Chevy was now being infused into the mantra of being "American".

But is that true anymore? Are all Chevy's built in the USA? Didn't Chevy need a Federal Government bail-out? Neither of those seem to be "the American way." Thinking about it, what is really American in 2012? What can we lay claim to and say, "That was made because Americans made it happen?"

Naturally we could say Apple, Inc. belongs in that category. Move over Chevy. Apple is an American company. Sure Apple builds its products outside the US, but Apple embodies what is so unique about America — the ability to start a company in a garage and in less than 30 years have nearly $100 billion in cash assets. You can't find that kind of story in Singapore, France or Saudi Arabia. The fact is Apple is a shinning example of what Americans can do when we put our mind to it. Liberty is a great thing and Apple is a great example what liberty can inspire.

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