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from April 2012

Simplifying the MacBook Line-up

by: Karl Johnson | Apr 25, 2012

Apple continues to simplify its product line-up to help consumers make simpler decisions. Some of the latest changes have been to remove the version number from the iPad name. The next version of the iPhone will also not include the version number. This simplification process will not end with iOS devices. The Mac product line-up will also see some changes.

While the Mac Product line-up is simple, it is about to get even simpler. Apple removed the standard MacBook a while back, which left just the MacBook Pros and MacBook Airs. These two lines do create some confusion to customers on what to buy, as there is some overlap. That confusion is about to end.

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On March 20, 2011, Sony shuttered 11 of it's Sony Style retail stores nationwide. Today T-GAAP confirmed another Sony Style store closure at the Washington Square Tigard, OR location. T-GAAP is working to determine whether the Washington Square store is an isolated closure or if Sony has more planned.

The closure is not likely to be Sony's last, based on Sony's new CEO Kazuo Hiraio statement on April 12th, when he announced the company would be shedding 10,000 employees in an aggressive move to turn around the ailing tech giant's fortunes. The announcement was light on specifics, but there is little doubt that Sony Style stores falling below the profitability are no longer going to be viewed as a mere marketing tool for the company.

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Demo or trial software is a great way for users to try out the software before buying it. It may not be a big deal for software that costs less than $5, but it is for software that costs more. Shareware software has been doing this for more than a decade. Trial software would also greatly clean up Apple’s Mac and iOS App Store that has multiple versions of the same software.

Apple could clean up the Mac and iOS App Stores by offering users a trial version of each software application. It could be built into the App Store and could have a 5 or 15 day trial period, much like renting movies on iTunes. Users would also benefit from such a feature by letting them try out the software before they buy it. Developers would not have to build multiple versions to convince users to purchase their software. Will Apple add trial software to the App Stores?

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There are hundreds of companies that want to track people on the Internet. These companies include Google, Facebook, DoubleClick just to name a few. Users are their product, not the customer. They use that information to make money by selling it. Some people may be fine with that, but most want to protect their privacy.

Some users will delete their cookies every so often to try to protect their privacy. These companies can still track those users once they go back on the Internet. The best way to protect one’s privacy is to keep those companies from leaving cookies or bits of information on the computer.

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Podcast Episode 78: The One Billion Dollar Podcast

by: E. Werner Reschke | Apr 15, 2012

Podcast 78: The One BIllion Dollar PodcastEpisode 78: The One Billion Dollar Podcast: Listen as Mark, Karl and Werner do justice to the Justice Department suing Apple over e-book collusion, Facebook design & Facebook narcissism, Arizona's annoying law from the 1970's, Microsoft buys for AOL patents for $1 Billion, Macs back into the Enterprise market, Apple Mac growth continues, 15 inch MacBook Pros constrained, MacBook Pros are heavy, Verizon charging $30 for new iPhone if not on a plan, iPhone 4S demand continues to grow 6 months after launch, Microsoft Windows phones sales woes, AppleTV only uses one of the two cores in its new A5X processor, FAA plans to create an App Store for the iPad, and guest appearance by Ron Paul, Jack Handy. All this and much, much more in Episode 78: The One Billion Dollar Podcast

Previous Podcasts >

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Apple's Software Update Needs an Update

by: E. Werner Reschke | Apr 09, 2012

Apple's Software Update

Apple's Software Update (second item in the Apple menu) has been around since the first days of OS X. However, it is has grown slow and old compared to the new App Store found in the Dock or Launch Pad.

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Podcast Episode 77: Ultrabook Tom Foolery

by: E. Werner Reschke | Apr 07, 2012

Bob & Doug McKenzie - Strange Brew

Episode 77: Ultrabook Tom Foolery: Apple now gives developers 70% for iAd usage, Tim Cook's real motive is guilt, iPhone 5 - larger screen, arriving in June?, Apple Mac OS Trojan Horse Virus, Nokia's lame ad campaign, China only has 5 million people. Intel's Ultrabooks better than iPad and MacBook Air, An iOS Laptop?, Microsoft's Big Decision. Guest appearances by: Rockwell, Rick Astley, Bob & Doug McKenzie, Dick Tracy, Doctor Emmit Brown, Lurch, Herman Cain. All this and much, much more in Episode 77: Ultrabook Tom Foolery

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Retina Display and Mac Developers

by: Karl Johnson | Apr 05, 2012

 A Retina Display is an upgrade the users can really see. It will be a huge improvement for Mac users as it is for iOS users. There will need to be some big changes in order to bring Retina Displays to the Mac.

The Mac OS will need to be able to support that resolution and it needs high resolution graphics files. Display manufacturers will need to produce Retina Displays in larges sizes. Graphics processor manufacturers, like Nvidia and Intel, will also need to improve their chips to drive these high resolution displays. The Mac software developers will also have to modify their software to support the new display sizes. How will these developers view these new changes?

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What Is AT&T's 4G, And Where Is It?!

by: Mark Reschke | Apr 04, 2012

You may have noticed your iPhone 4S running on AT&T's network woke up one morning and suddenly became 4G device. Or perhaps you live in New Jersey, and you just bought a new 4G enabled iPad and you are cruising along at 4G speeds. Think these devices are 4G, running on AT&T's latest and greatest ultra-fast network speeds? Don't think different, think again, because odds are you never were, and are not, running on a 4G LTE network.

But of course you are, because the device says you have a 4G device. Silly me, questioning a carriers marketing schemes and bringing into question what's really going on. Sorry folks, time to disappoint some of you, at least for a while.

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MacBook Air With A Retina Display

by: Karl Johnson | Apr 03, 2012

The Latest iPad, which debuted a couple of weeks ago, now includes a Retina Display. The pixels are small enough on a Retina display that the user can not see them at normal viewing distances. It gives the user a very crisp and sharp display, which is great for viewing pictures, movies and reading text.

How does that compare with other Apple products? The Macbook Air does have a higher resolution option, but it is no where near the pixel density of a retina display. The iPhone 4 and 4S Retina Display have 326 pixels per inch or PPI. The new iPad comes in a little under that with 264 PPI. Generally, people hold the iPad farther away, so the pixels are still unnoticeable. The current MacBook Air PPI comes in at around 130 depending on the screen choice. The MacBook Air has half of the PPI of the new iPad. Will that change soon?

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