Apple News & Analysis : Three Guys And A Podcast

Big_phones

There everywhere, you can't escape them, and you certainly can't use them with just one hand. Large, big and tablet-sized smartphones are all the rage -- in the States that is. Apple's chosen a different path, and as a result has nailed their form factor and screen size design for a world wide audience.

Many in the U.S. seem to follow the ideal of Texas -- Bigger is better. Bigger TV's, bigger SUV's, and bigger smartphone screens, many of which are flat out absurd. When a "phone" (smart or not) can't fit into most most any pocket, that's probably the line where it isn't a phone at all. Could the experiment with 5-inch screens being called "phones" be coming to an end? The latest reports show Apple garnering 53% of the US smart phone market share, with Android devices in retreat, with most of these Android-based devices are deploying larger than 4" screens. Is the experiment with giant Velcro wallets and fat-screen smartphones over?

The U.S. may be catching on to what a majority of world has already figured out. Bigger isn't always better. Apple currently owes 70% of it's iPhone sales to international markets, and much of that growth is coming in Asia. Acting in a politically incorrect fashion is hardly in Apple's playbook, but there should be little doubt that Apple carefully considered Asian hand sizes and decided bigger (and wider) isn't better. One-hand operation can be critical at times, and any iPhone (including the iPhone 5) still fits that bill. If Apple spent thousands of hours getting their latest EarPods right (which are indeed comfortable and sound great), who would believe Apple didn't consider the hundreds of millions of hand sizes in Asian for the iPhone 5?

The US may be somewhat obsessed with the notion that bigger is better (compensation for some?...), but Apple's bringing the right sized iPhones to market that fit the best use case for most everyone, everywhere. If Apple is indeed growing it's lead over large screen Android devices in the U.S., then perhaps even those in Texas will be sporting svelt little iPhones in their holsters more often than not.

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1 Comment

  1. Peter ~ January 15, 2013 12:32

    Not sure I can agree. Start with 2007. The iPhone shipped with a 3.5" screen--which was ginormous at the time! Compare it with Blackberries and such and you'll see how huge the screen was. But that's because the screen was the keyboard and everything else. Back in 2007, what did people use their phones for? They used them to make calls and to send texts. That was pretty much it. Of course, with the iPhone, you could do so much more! You could listen to music. You could watch movies. You could websurf. When Apple opened up the phone to third-party developers, you could play games, tweet, facebook, and do a myriad of other things. And people did. Flash forward to 2013. "Phones" are used to entertain the kids on long drives. "Phones" are used to watch movies on airplanes. "Phones" are used to look-up restaurants, make reservations, etc. The last thing that a "phone" is used for nowadays is to make an actual phone call. And for all of those tasks that we use a phone for nowadays? They all benefit from a bigger screen. Playing a game? Bigger is better. Watching movies on airplanes? Bigger is better. Looking up restaurants, making reservations, etc. etc. etc. A Bigger Screen Is Better. Heck, I'll add a quick one right here--using an onscreen keyboard? Bigger is better. And as we find new things to do, bigger is better. Garbage expands to fill the space allotted, and a bigger screen means more garbage. Check an e-mail while you video chat. Take notes while watching a presentation. Send Daddy the drawing you made while talking to him. Yes, iOS is useless on a bigger screen. But when you start looking at all the things people are doing on Android or Windows 8 Phone, a bigger screen is definitely better. #

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