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Apple Unleashing a Trifecta of Special Events for Fall

by: E. Werner Reschke | Oct 04, 2013
Mac_pro_special_event

Apple's first Special Event of the season arrived on September 10, unveiling all new iPhones and iOS 7. The next big thing from Cupertino, if rumors prove to be accurate, will take place on Tuesday, October 15, at Apple's Cupertino headquarters, announcing all-new iPads. But there appears to be another event Apple is preparing before year's end. 

Apple is not known for cramming multiple special events into a single season, and technically speaking, the third event is said to land in November, but three launch events for Apple in consecutive months will be an unprecedented move for the tech giant.

Apple's desktop operating system update, OS X Mavericks just went Gold Master, and is said to be quietly sliding into the market with the release of updated MacBook Pros. The refreshed laptops will finally gain Intel's latest Haswell UTC processors, which have been shipping in the MacBook Air lineup since their June 10th launch at Apple's World Wide Developers Conference (WWDC).

Ongoing debate as to whether Apple should launch a third and final special event before year's end has apparently been settled, and the answer is yes. Apple has put a hefty amount of hype into its forthcoming Mac Pro. Apple's high powered cylindrical Mac has been both praised and vilified, but Apple's top brass believes it deserves its own special launch event.

The Mac Pro market is a niche user group relative to Apple's prowess in other markets, however, the company wants ensure its loyal professional users that they are not only important to Apple, but are at the core of Apple's creative and technical soul. This isn't the Kool-Aide talking, this is what Apple's top brass truly believe, and why we understand a green light has been given to hold a special event specifically for the Mac Pro.

While we know the launch will occur in the month of November, we do not know of any specific date. If we were to speculate, Tuesday, November 12, appears to make the best date, since it gives enough room for the iPad launch; it comes a week after many states hold elections the previous Tuesday, November 5th, and is far enough in front of Thanksgiving.

Please note, we have not yet confirmed this information outside of one party, but if we receive further information and/or confirmation we will update this immediately.

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2 Comments

  1. Kevin Randaly ~ October 04, 2013 12:39

    At least they mention that it's just one source. I don't put too much stock into it, but let's hope this has some legs! Apple's Pro community deserves some thank you's and attention! #
  2. Marcus Moore ~ October 06, 2013 19:46

    While I'd love to see Apple do an event targeted at professionals, it would certainly be out of character for them if the last decade is any indication. And this is coming from someone who thinks that Apple does care about the professional market. #

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