Three Guys and a Podcast: Apple News & Analysis
It's amazing really, how one commercial has garnered so much attention in such a short amount of time. Many consider the past few years as the desert of broadcast TV commercials, and then there's Apple, continuing (as cliché as it has become) to think different.
Apple's Happy Holiday ad, launched earlier this week, has seen a wide range of reviews. Criticism of Apple encouraging antisocial bahavior, to rave reviews from all corners of tech community have been blanketed the web, but make no mistake, the ad is amongst the boldest strikes since Apple's famed "Hello I'm a Mac" ads.
The ad is brilliant, because it is about one thing, and one thing only – connection.
A scrawny, withdrawn boy, unable and/or or seemingly unwilling to connect with family, retreats to his Apple device for comfort. In this one character, Apple has identified, and showcases, how in-tune they are with today's teens and family struggles. Apple turns the idea on its head, revealing that in reality, the boy is screaming for connection and finds how to do that with his iPhone and an Apple TV. Apple provided a way in which the boy could connect with his family, the one thing he is dying to figure out how to do.
Tim Cook preaches connection, as much or more than even Steve Jobs. Here's to the misfits, the crazy ones. The ad explodes with connection of the outsider, the non-conformist who thinks different, is different, and yet with Apple can connect.
The ad is the essence of what Apple is striving to do; connect people. As Cook might say, enrich people's lives. What Cook preaches isn't marketing fluff, it's what Apple does, and this ad pulls together everything Apple delivers, with the realities that exist within our culture today. And that is why the ad comes across as so genuine and true, because it is.
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