Three Guys and a Podcast

Three Guys and a Podcast: Apple News & Analysis

March 22, 2013 at 11:09am Pacific Time
by: E. Werner Reschke
Categories: iOS Applications, Jobs, Steve Jobs, MacBook, Predictions, Tim Cook

Apple iOS Laptop

It seems since TIm Cook took the controls at Apple it's been one ho-hum Keynote after another. Whatever happened to the day when Steve Jobs would say, "... oh, and one more thing..." and then that thing would be revolutionary. I remember when Steve did this in 2007 at MacWorld with the iPhone. It was totally awesome. Then three years later he did it again with the launch of iPad. However, since 2010 Apple has released new versions of existing products, making them better and better, but nothing revolutionary.

Some think Apple's next big move will be an iWatch device, while others predict it will be a fully integrated Siri AppleTV. However, Apple's next growth segment will be launching the iOS Laptop.

If you think about it for a moment it makes total sense, and it's right there in front of us. Yet, once again, Apple will make the obvious spectacular. The iOS laptop will run a clickable version of iOS so that you don't touch the screen but use a mouse or trackpad. It won't be a hybrid computer like Surface, where the operating system behaves one way with a keyboard and another without. The iOS laptop will use the same form factor as the 11" MacBook Air, but instead of running OS X, it will run iOS. It will start at $799 USD and come with 256GB of SSI storage and 2GB of RAM. The key to the iOS laptop is it will not run on an Intel processor but on a quad-core ARM A-series Apple designed processor. This will mean superior battery life as well as more margin for Apple (as they won't have to pay the "Intel tax" that other hardware vendors must). Everything loved about the iPad will now be available in a laptop format — which for many, will be significantly more practical.

Look at what Jobs said back in 1983. The iOS laptop fits this strategy to perfection.

“Our strategy is really simple. What we want to do is we want to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes ... And we really want to do it with a radio link in it so you don’t have to hook up to anything and you’re in communication with all of these larger databases and other computers.” *

While the iOS laptop is likely to eat into existing iPad sales, the genius of this move is it will put a major dent into Windows 8 sales. Apple knows once someone buys an Apple hub computer (laptop or desktop), then iPods, iPhones and iPads soon follow. It is Apple's seamless eco-system which makes Apple's solution far superior to the hybrid, and often clunky, Windows-Android alliance. Moreover, Apple knows the iOS is super easy to use — more so than OS X and way more so than Windows 8. Having an iOS in a laptop form-factor means huge sales to students and family members who want the ease of use and portability of a tablet and the functionality of a laptop.

To make the iOS laptop successful, iOS will get two new features: AirFinder and AppSwitcher. AIrFinder will allow the creation of files and folders bringing maturity to the iOS operating system. AppSwitcher will make it super simple to switch between apps using simple strokes on the keyboard or trackpad.

To distinguish laptops running OS X from iOS, the iOS laptops will come in two colors: black and white. OS X laptops will continue to ship in silver. The new name for the iOS laptop is likely to be the iOS AirBook.

The iOS laptop will be a huge boon for Apple. It will dominate the consumer market just like the iPad before it. PC manufactures will be in deep trouble. Instead of competing with OS X, they will have to contend with the über-popular iOS. In addition, they are already selling far inferior products with razor thin margins. Trying to differentiate PC laptops on price will fail just like when they tried this strategy with tablets — there will be no where to go.

When will Apple launch the iOS laptop is anyone's guess. The main roadblock is the development of the quad-core A6 processor. When that is ready to ship, Apple can fire away at anytime it would like.

* Panzarino, Matthew (2012-10-02). "Rare full recording of 1983 Steve Jobs speech reveals Apple had been working on iPad for 27 years"The Next Web. Retrieved October 2, 2012.

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13 Comments

  1. Rick Roberts ~ March 22, 2013 07:38

    I just had to check the calendar, and no, it’s not yet April 1st. #
  2. Nunuvyer Bizniz ~ March 22, 2013 09:11

    I seriously doubt this, but it's a cute idea, anyway. #
  3. dave ~ March 22, 2013 10:12

    Might be ok for all those people that carry an iPad and a keyboard. Touch screen too? #
  4. bdkennedy1 ~ March 22, 2013 10:47

    I can see this happening, but after OS X 10.9. I think after that, OS X will go away and just be named iOS. And where is 10.9? WWDC is only 3 months away. #
  5. bmovie ~ March 22, 2013 10:49

    Very logical theorizing, but when you consider that the only element that makes the "iOS air book" a laptop is a keyboard— I, and perhaps Steve Jobs, would argue that the keyboard should be the first element to get rid of. Why not a high-end Siri-enabled iPad that works completely with voice and an iOS-enabled, enhanced touch-sensitive, clip-on pen? Since I've had a Wacom pen, I've hardly touched a mouse or a trackpad in years. "iOS" enable a clip-on Wacom pen with a digital clock and make it do magic. Make it a microphone, laser pointer, grenade launcher, bottle opener, nanny cam flash light. We don't need no stink'n iwatch, Google glasses, or shoes. Put the power into the pen. Make it that "one more thing" for the iPad. #
  6. DZ ~ March 22, 2013 11:00

    DO IT! I agree with the author, and spell out my reasons here: http://commonmantech.com/the-apple-ios-laptop-complete-bs-but-fun-to-think-about/ IT'S A GENIUS PRODUCT! BUILD IT NOW! #
  7. Kevin ~ March 22, 2013 14:33

    Funny comments, but spouting doesn't make for a thought-out response, just that your girlfriend likely dumped you... As for the idea, this would be perfect for my wife: 1. How many iPad keyboards are sold with iPads? 2. How many people would like a folder solution for files? 3. How many people would like a file/edit/help type of menu-ing system to build within? 4. Who can argue iOS is NOT the future of Apple overall? Sure, OS X will be around for heavy lifting folks, but this is the future that can get people locked into the platform long-term and an iOS laptop of some sort gets them committing to the final mile, while Microsoft withers away 5 - 10 million desktop sales to Apple a quarter. If Apple did this right, made it amazingly thin, compact and powerful enough with ARM, it would be - what - a few hundred more than an iPad? That sounds about right, and likely something my wife would have wanted, and perhaps tens of millions more folks also. Dock? Not sure, but it probably wouldn't have a Dock, but it probably wouldn't have the buttons to touch either (like the image shows above, and what exists on iPhones) - probably something a bit different than all of that. #
  8. Mahesh Mohan ~ March 24, 2013 07:12

    Wow! Awesome idea... they really should think about this new "i" thing. It will certainly be useful to people like me who prefer mouse over touch. ;) #
  9. Engineer ~ March 24, 2013 09:20

    You're looking backwards, Apple looks forwards. Windows 8 is not a threat, not in the least. The MacBook Air does all this just fine, so what's the point? Get an external keyboard for an iPad and you're good to go. #
  10. Gene ~ March 24, 2013 10:35

    Doesn't sound to me like something that would generate rounds of applause and hysteria at the next keynote. #
  11. Guy ~ March 25, 2013 06:32

    Having a slightly larger iPad makes sense as it would round out tablet sizes for iOS, but I'm not sure adding a keyboard when this is currently covered so well by 3rd party vendors. A simple kind of file system does make sense and could easily by added without causing major system headaches that large amounts of user-created folders would add. A few basic folders like "Documents, Music (or audio), Videos, Cloud" and so on as defaults fo certain file types would managing large amounts of data easier within iOS. A two or three finger swipe from the left (while in the Apps screens) and a "Open With" command to choose compatible applications would cover nearly all the bases without compromising the ease of use iOS already has. #
  12. Mike ~ April 08, 2013 20:44

    One thing I do know, an IOS laptop would be a boon for IT service desks and extend and accelerate the BYOD movement. Imagine all those sales, marketing, and product employees bringing their own laptops to work and all IT has to do is hook them up to email and the corporate mobile security solution. Done. Employees download their own software, and the Helpdesk gets to find something else to do besides fix desktop issues all day long. #
  13. sindu ~ April 08, 2014 22:54

    Nice post.... #

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