Macworld/iWorld 2014 came and went this past month. No one noticed. No one remembered. Perhaps sadly, no one cared.
Official attendance figures for the 2014 show have yet to be released, but estimates are for flat or a continued decline in attendance. IDG World Expo estimated that 25,000 attendees visited the three day all-things-Apple event in 2013. However, that pails in comparison to 2007 when Steve Jobs introduced the iPhone where show attendance was 45,572. Since Apple’s departure in 2009, Macworld/iWorld has seen a massive decline in attendance with companies constantly shrinking their booth size, and major players, such as Microsoft, no longer attending. Macworld/iWorld may not be long for this world.
Without the anticipation of Apple announcing something magical and new at the show’s opening keynote event, the plethora of free press for the Macworld/iWorld has all but vanished. Without Apple there has been little to no justification, outside the ultra-core Apple enthusiast, for attending.
Apple changed the paradigm, from launching new products at scheduled trade shows, to producing their own special events, and as a result a majority of the industry has followed Apple's lead. Even Microsoft no longer chooses to spearhead the Consumer Electronics Show (CES) main keynote, instead opting for Apple-like events to launch Surface or other products.
To no ones surprise Steve Jobs never cared for IDC controlling the Macworld/iWorld expo. The trade show was not only a costly production for Apple, it all but demanded Apple have a products ready to launch at a specific time each and every year. Moving out of MacWorld, SeyBold and other events gave Jobs and company the flexibility to launch products when they were ready, not because a particular show was on the calendar.
However, there is one event each and every year where Apple is expected to give its audience something to sink their teeth into, and that's Apple’s annual World Wide Developers Conference (WWDC), typically held in June.
As usual, WWDC 2014 sold out immediately, and anticipation is running high that CEO Tim Cook will launch a larger display iPhone 6 at the conference, along with giving first looks at iOS 8 and the latest OS X features that have yet to be seen. Sounds a lot like the old Macworld/iWorld expos? It's not. It’s much better than that. With WWDC it’s not just Apple fanboys attending, but actual developers — and that is key as it builds the Apple platform into the next generation.
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