According to 9to5Mac, Apple may be making ready the way to replace Google Maps with their own web-based mapping solution. Currently on iCloud.com beta Apple maps are now being used for Find My iPhone. While Apple still uses Google Maps on its website for retail store locations, it is not a stretch to see how Apple could soon replace Google Maps with Apple web-based maps instead.
We can also think back to WWDC14 while Apple was showing off the enhanced Spotlight for OS X Yosemite, it was also replacing any web searches from Google’s search engine with Bing’s.
This is a clear departure from anything Google on either Apple’s desktop or mobile platforms. It is clear with every new move, Apple is setting a new direction — away from Google. It seems as though Steve Jobs’ proclamation of “…I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.” is coming true but under the leadership of Tim Cook. Google is no friend to Apple.
While Apple helped put a relatively new Google on the map (pun intended) in the 2000s by making Google Safari’s default search engine AND also by putting Eric Schmidt on the Apple Board of Directors, it is clear Apple’s generosity and kindness towards Google is over.
It is interesting to see Apple’s strategy, in that Apple is going right to the heart of Google’s main revenue stream — search and maps. It are these two apps that fund most of the other enterprises Google “gives away” for free — including the development of the rival mobile platform Android.
Apple will most likely only make a small dent in Google’s revenue by deploying their own maps and search programs; however, it is a big symbolic step and signals more is yet to come.
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