Feb 16, 2015 — by: E. Werner Reschke
Categories: iPad, Mac Pro, Special Events, Apple Watch

Apple Special Event, February 2015If rumors come true, expect Apple to send out invitations tomorrow for a Special Event to take place on Tuesday, February 24th. Recently Apple has given short notice between announcements for Special Events and the actual event itself. While seven day is cutting it close, the reasons make sense. First, this Special Event would coincide with what would have been Steve Jobs’ 60th birthday. Second, we needed to get beyond the long-holiday Valentine’s Day/President’s Day weekend in the U.S. Any invitation sent out before then would have had less impact. Announcing tomorrow makes sense in that there will be few, if any, distractions.

Why Apple would hold a Special Event in the middle of the quarter is two fold. First, Apple would spend some time reviewing Apple Watch and showing us a bit more how it works and why we all need one. Apple would also reveal more specifics on pricing, so people can know what their desires will cost them. Second, Apple would use the event to introduce a new 12" device. There has been much speculation that a forthcoming 12" device could be a MacBook Air (to replace both 11" and 13" models) a MacBook Pro or an iPad Pro (here and here). 

The Special Event will only happen if Apple plans to announce and launch a 12" product. Otherwise, expect Apple to stay mum until its next financial quarterly report and WWDC 15 in June. That said, Apple Watch will make quite a bit of noise for the company with its launch in April.

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  1. lsj ~ Feb. 17, 2015 @ 11:28 pm

    its really?????????? #
  2. Jsbhabh ~ Feb. 24, 2015 @ 7:01 am

    Don't you know how much media quote your rumor that Apple would an ounce?? Watch on 24th Feb? Please don't mislead others. #
  3. E. Werner Reschke ~ Feb. 24, 2015 @ 12:24 pm

    Hi Jsbhabh... I don't think we said anything about Apple Watch launching on Feb. 24th. We said we thought there was to be a Special Event on that date, with invitations going out a week prior. The Apple Watch was to be part of the event -- to help prepare it for launch in April. A new MacBook Air was also to be announced. But alas, our projection was incorrect. The idea of a Special Event was very plausible though, not just some random thought, and of course with no malice to deceive anyone. #

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