Millions of mobile users the world over continue to live in silos of the fragmented Android mobile world, kludged together with the legacy of the Windows desktop world. While Microsoft just launched Windows 10, showcasing how they have caught up to some areas Apple’s current OS X Yosemite, Microsoft will further illustrate just how far they have fallen behind during Apple’s OS X El Capitan launch which is only weeks away. While Windows is a large step behind OS X, it is Google and their Android hardware partners that are about to fall off the cliff, failing to keep pace with Apple’s iOS and ever unifying platforms at an alarming rate.
Google’s latest example of failure comes in the form of Samsung’s Galaxy Note 5. Due to collapsing sales and Apple’s imminent launch of iPhone 6S, and 6S Plus, the Note 5 looks to compel millions of additional Android users to upgrade to Apple’s latest and greatest, if not settle for a year old, faster, cheaper, better real-life battery life, iPhone 6. Rushing the Note 5 launch, Samsung has now left their high-end cupboards bear for at least the next 6 months, and yet their latest and greatest are not even competing well against Apple’s year old iPhones.
Samsung has been Android’s best mass appeal, state-of-the-art standard bearer for years. If this is the best they can do, Google and Android hardware makers should be quaking in absolute fear of what Apple will be bringing to market September 9. Worse yet, iPhone 6 and 6 Plus will drop in price, while still being superior to the latest Android hardware.
In this video, we see exactly how a hardware maker and software maker striving for different goals can ruin the customer experience. It further showcases how Apple’s ALL under one roof, unified solutions deliver best-in-class product that is leaving the rest of the industry further behind.
Samsung recently began offering iPhone owners the ability to test-drive their Galaxy Note 5 for 30-days for $1, and if they did not want to keep it, return it at no cost. The promotion is a desperate act, revealing that Samsung does not feel very confident the product can sell itself. In addition the odds of iPhone owners taking advantage of the offer is likely to be slim. Of the entire iPhone install base in the U.S., slightly over 30% have upgraded to an iPhone 6, and a majority of these users have bought into iPhones with two-year contracts. Worse yet for Samsung is those that take the offer will be introduced to Apple’s all-new iPhone 6S and 6S Plus mid-September, which will likely see all those $1 trial Note 5's being returned, while sending Samsung's sales performance back to its declining ways.
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