Mar 23, 2016 — by: Mark Reschke
Categories: MacBook, News, Predictions, Products, Special Events, Tim Cook, WWDC, MacBook with retina display

New_macbookSay it ain't so but DigiTimes may have just pulled a rabbit out of their hat, but even a broken clock is right twice a day. The publication's latest rumor claims Apple will be launching all-new MacBooks during the second calendar quarter. Of course, DigiTimes may only have this partially correct.

During Apple's special event on Monday no new MacBook graced the stage, leaving many wondering when the now aging year old product would receive an update. I've speculated that a 14" version, complimenting the 12.1" model would make a great fit to the lineup, but nothing has yet to materialize.

Many media outlets are speculating DigiTimes is suggesting this is an update to Apple's MacBook Pro lineup, but DigiTimes does not claim this. Rather, they specifically use the term MacBook, avoiding use of the MacBook Pro nomenclature. The timing for a MacBook refresh is now overdue, but Intel's processor delays is the likely culprit holding up an Apple release. The most logical time for Apple to add another model into the ultra-slim and light lineup is in June at Apple's World Wide Developers Conference (WWDC).

Intel's delays lead to another elephant in the room no one seems ready to answer: When will Apple begin to transition their Mac's to their own series of processors? I've clearly bellyached about this for a few years now, but with the success of Apple's A9X desktop class processor, an A10X processor seems an ideal fit for the MacBook product line. If such a processor transition takes place (which is just a matter of time), WWDC makes the most logical point in time to make the switch, giving developers ample hands-on instruction in how to tailor and optimize their code for Apple's processors.

Apple's move from Motorola PowerPC processors to Intel chipsets took place at WWDC, so I am crossing my fingers that this June will mark Apple's move to introducing their own processors into Macs, slowly ushering Intel out of the lineup. Apple relying on their own processors would not only save Apple – and perhaps customers – money, but would likely deliver better battery life and fewer launch delays.

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