Rumor and random speculation is running rampant regarding Apple's 10th anniversary iPhone, often referred to as iPhone 8. Perhaps the most shocking feature claimed of them all is that the smartphone will sell upwards of $1,400, with a starting price around $1,000. New technologies, such as a larger OLED display, glass integrated Touch ID, 3D sensors, a larger battery and waterproofing are among the reasons for iPhone 8 prices shooting the moon – at least these are the claims.
While many new technologies initially raise Apple's iPhone build cost, this happens with every new iPhone having all-new features. This raises an obvious question: Has Apple ever raised iPhone prices to this extent in the past when introducing a slew of new features? Answer: No.
The media was quite sure that Apple's rumored tablet would need to start at $999, costing as much as $1,500 or $2,000 for high-end models. A common thought began to form, that there was simply no way Apple could make a tablet for less than $1,000. Steve Jobs proceeded to stun the world by announcing the iPad started at $499, and left the competition reeling for years. Speculation and rumor was off - way, way, off.
Evidence that Apple will not dramatically raise prices, if at all with iPhone 8, can be seen in virtually every new iPhone launch:
– iPhone 4 stunned the market with it's industry leading Retina Display, higher resolution rear facing camera and included iPhone's first-ever front facing camera, packaged in an all-new glass front and back. Yet no price increase over iPhone 3GS, while packing more new and upgraded technology into an iPhone versus any previous model.
– iPhone 5 ushered in a larger screen, Lightning connector, and a lighter all aluminum case. No price increase over 4S.
– iPhone 5S introduced the world to Touch ID, a secure enclave processor, true tone flash and an industry-first 64-bit mobile phone processor architecture. Again, big advancements, no price increase.
– iPhone 6 delivered what may be Apple's biggest technology upgrade in iPhone's product history with two new larger sizes of iPhones (iPhone 6 and 6 Plus). Not only did the display grow in size with both iPhones, but they incorporated NFC for Apple Pay, along with higher resolution cameras for high quality video and photos, an upgraded Touch ID, M8 Motion coprocessor, and optical image stabilization for iPhone 6 Plus. iPhone 6 had, wait for it... no price increase. iPhone 6 Plus was the largest iPhone ever and marked the first time Apple charged more than previous models to the tune of $100.
– iPhone 7 and iPhone 7 Plus contain IP67 water resistance, industry best performance, improved camera technology and faster Touch ID. No pricing increases took place with these models.
The iPhone 8 will likely sport a larger screen, Touch ID integrated into the glass (or power switch), 3D sensors and wireless charging. Is this really any larger a leap than previous models? Looking back, many previous iPhone upgrades seem trivial or commonplace, but when introduced they were big changes. There really isn't much difference that can be seen between this new iPhone and previous model revisions.
So what's driving all this $1,400 iPhone mania? Well, it may be all too obvious an answer... click bait. So rest easy, I wouldn't expect iPhone 8 to cost anything more than $749 for the base model.
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