Dell recently began poking at Apple, giving us an "Apple's to Apple's" spec and price comparison site. I get that, it makes sense. Dell shows basic, surface feature specs., and show they are cheaper. It's what they do.
Not only is Dell attacking Apple's Macs, but they are specifically targeting back-to-school shoppers. But should Dell be mentioning the competition on it's site? Recent survey's have shown Apple is the number one back-to-school selling computer, thus Dell is correctly following the marketing 101 playbook; always mention and assail the #1 player in the market.
Read More >