from October 2012

Oct 31, 2012 — by: Mark Reschke


Microsoft CEO Steve Ballmer, recently interviewed by Shira Ovide of the Wall Street Journal, stated "In every category Apple competes, it's the low-volume player, except in tablets." Ballmer continued, "In the PC market, obviously the advantage of diversity has mattered since 90-something percent of the PCs that get sold are Windows PCs. We'll see what winds up mattering in tablets."

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Oct 29, 2012 — by: E. Werner Reschke
Categories: Review
Microsoft Surface

Windows 8 launches this week. Aren't you excited? I know some people that are really amped up, but they neatly fit into the Mac-Haters-of-the-World category. Other than those individuals (which are not numerous enough to make a massive Microsoft success), businesses are going to take a very slow and cautious approach to this totally "re-imagined" operating system. That's okay with Microsoft, as long as they do take a look.

But the problem plaguing Microsoft during their lost decade is the fact that they have not had a mobile strategy. Instead they've leaned on their desktop and server strategy. When the market shifted with RIM's Blackberry, Apple's iPhone and then Google's Android OS, Microsoft was MIA. Redmond Executives talked a big game about slates or tablets and Windows Phone Mobile 7 (or whatever that horrible nomenclature was), but they didn't have a real product or strategy to address the major sea change from desktop to mobile.

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Oct 29, 2012 — by: E. Werner Reschke
Categories: Podcasts


Episode 85: The Sabbatical is Over: Mark, Karl and Werner talk about Apple's Special Event, iBooks Update, Apple updated FCP X, 13" MacBook Pro w/Retina Display, New Mac minis, New iMacs!, 4th Generation iPad, Lightning connector, A6X processor, the iPad mini and the iPad mini Price at $329. All this and much, much more in Episode 85: The Sabbatical is Over.

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Oct 25, 2012 — by: E. Werner Reschke
Categories: iPad, Review

iPod touch, iPad mini, iPad 2 price-comparison

On Tuesday October 23rd Apple launched the iPad mini. The base model comes with 16 GB of RAM and is priced at $329 USD. The question we have though is with all the beauty this little mini brings to the party, did Apple error on pricing it at $329?

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Oct 25, 2012 — by: Mark Reschke
Categories: iPad, News

HenrybIn his latest hack-fest column titled "Here's a New Report On Why Apple Decided To Overcharge For The iPad Mini" Henry Blodget asserts Apple has overcharged for the iPad Mini because:

  • Apple can charge this much--its fans are either so brainwashed or so locked-in to Apple's ecosystem that they'll pay anything
  • Apple wants to protect its extraordinarily high profit margin
  • Apple's "mini" is better than the Google and Amazon tablets


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Oct 24, 2012 — by: Karl Johnson

DiskdriveApple's big news at the keynote yesterday was the release of the iPad mini. Starting at $329, with 16GB of storage, it should sell well. Apple also updated the iPad with a faster processor.

The keynote was not just about the iPad. Apple announced updates for most of its Macs as well during the keynote. They released a MacBook Pro 13-inch with retina display. A re-designed iMac that is now 5mm thick at the edge. The Mac Mini was also updated. What is the message that Apple is sending with these product updates?

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Oct 19, 2012 — by: Karl Johnson
Categories: MacBook, Products

Mbp2012-step1-macbookpro-select-heroApple's new MacBook Pro 13-inch with Retina Display is expect to be released next month. Reports predict it will start at $1699 for a base model, which is a $500 premium over the current MacBook Pro 13-inch. The resolution is also predicted to be the same as a 30-inch Cinema Display, 2560x1600.

The technical specifications have not been leaked, but can be easily predicted by looking at the Current MacBook Pros and the new MacBook Pro 15-inch Retina.

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Oct 18, 2012 — by: E. Werner Reschke
Categories: iPad, News, Products

Tim-cook-apple-ceoOn October 23rd Apple CEO Tim Cook will most likely unveil the long-awaited iPad Mini. While this new product will most likely expand Apple's dominance in the tablet market there is something more important happening on the 23rd.

This event marks Tim Cook's fourth time making a presentation as Apple's CEO announcing a major new product. There was the: 

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Oct 17, 2012 — by: Mark Reschke
Categories: Apple TV, iMac, iPad, iPhone, News, Predictions, Products, Rumors


Apple announced to select media an October 23rd, Special Event with the comment "We've got a little more to show you". However, Apple wont' be holding the event on the Cupertino campus, nor will the event take place at the Buena Vista Performing Arts Center in San Francisco. Apple has instead chosen a larger auditorium, the California Theatre in San Jose.

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Oct 16, 2012 — by: Karl Johnson

So Panasonic wants to focus on being a supplier to Apple instead of potentially competing with them. Samsung may want to take notice.

Panasonic to exit TV market, hopes to build LCD panels for Apple's iPad - report

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