Three Guys and a Podcast: Apple News & Analysis
Google Search is the most popular search engine on the Internet today. It is also the default search engine for most browsers except for Internet Explorer. Google has a good search engine, but its corporate practices may leave users on edge. Since they offer everything for free, they make money by selling the information they collect about their users. If that feels like an invasion of privacy, there are alternatives.
Dear Mr. Cook,
I'm going to make this short and to the point. By now most of the public interested in iPhones knows Apple's new Mapping application has some glitches in various regions, and for the moment, lacks integrated public transit system information. I was pleased that you came forward with an open letter to inform the public that the highest levels at Apple are aware of the problems and they are being addressed post haste.
It's been about 11 months since the passing of Steve Jobs. While Steve didn't manage Apple much in his last days, his shadow was ever-present on the Infinity Loop campus throughout his battle with cancer. His perfectionist character, and his requirement that Apple delivers the absolute best products the market had ever seen, is slowly fading.
Tim Cook has a much different management style than Steve. While Steve was intuitive in what he thought was right, Tim is more calculating. Think of an artist versus a rocket scientist. Steve was a showman, who enjoyed delivering presentations about what Apple had been doing in secret the last year or two. Tim is not a showman. While Tim sounds like Steve on stage, thanks to the script writers at TBWA\CHIAT\Day, Tim's presentations are no where as dynamic as Steve's time on stage. So with that background we now find ourselves here, at "MapGate".
Apple has enjoyed an incredible run since the launch of the iPhone — and one could argue since the launch of the first iPod, or even first iMac. Apple's been on a roll. But to keep the momentum going, Apple needs to have a strategy for what's next.
While I don't have a crystal ball (yet), Apple clearly has a strategy to ensure they are prisoners to no one. Jobs saw this happen to Apple when he had to cut a deal in the late 90's with Microsoft. Without Microsoft's promise to develop software for the Mac OS, the Mac platform was dead. That deal was life support for Apple, and I'm pretty sure Jobs said, "Never again."
According to Intel's CEO Paul Otellini, Windows 8 is shipping with known problems. "Improvements still need to be made to the software," Otellini told employees at a company meeting in Taiwan yesterday.
Apple Maps. It's a sore spot for iOS 6 users. To any honest observer, Apple blew this one. While we all know Apple Maps will get better, right now Maps does not meet the high standard we have come to expect from an Apple product or service.
While everyone else is discussing what is wrong or what went wrong, I'd like to take a moment and ask, WWSD? or in other words, "What Would Steve Do?"
With Safari 6, Apple combined the address bar and search engine box. While some may dislike this, most will like this change in time. With one keyboard shortcut (Command + L), users can enter the internet address or search the internet. Safari only has three options for a search engine, but there are many other search engines on the internet. Now, users do have other options.
AnySearch is a free plugin for Safari what allows the users to change their search engine. It comes with many different search engines built-in, but users can change it to whatever they want in the custom search engine section.
For those of us who don't have time to stand in line (either at a physical or virtual store) to place our order for a shiny new iPhone 5, it will probably be a month or two until we get our mitts on one that we can call our own. That said, we don't have to wait to learn how slow our phone has become (whether an iPhone 4S, iPhone 4, or iPhone 3G) now that the new kid has arrived in town.
One of my T-GAAP partners asked a simple question, "How fast is the iPhone 5?", and the other one took up the challenge and did a little research (care of Geekbench). Here's what we learned:
Steve Jobs began the talking point and Timothy Cook has been all to willing to carry it forward. What am I talking about? The term "post-PC era" of course.
While most people have heard this phrase and assume Jobs, and now Cook, meant people are purchasing tablets and smart phones over desktop PCs, they have it mostly right. However that interpretation is only a hardware evaluation of the term. There is another side to the quote than that — a software side. If Apple were really honest, what they would say is that we have entered the post-Microsoft era.