A group calling itself Apple Retail Workers Union picked up some nice press yesterday when they sent out their own form of a press release to some major media outlets. The goal? Simple. Unionize Apple retail stores. The chances of this happening? None to, well, none.
There are any number of reasons why Apple retail stores won't ever form a union, such as Apple's overall pay being much higher than the average mall store (you won't find any Genius salaries in The GAP), and benefits are good. But there are two key reasons any union effort for Apple retail employees will fail. First, Apple retail employees are a happy, satisfied bunch, because the atmosphere Apple has created for them is top of the class. Secondly, Steve Jobs has no love for unions (so it appears). In 2007 Jobs told a school-reform conference in Texas "I believe that what is wrong with our schools in this nation is that they have become unionized in the worst possible way..." Jobs also added "This unionization and lifetime employment of K-12 teachers is off-the-charts crazy." As a result of Jobs public stance it would appear Unions have no love for Jobs either.
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