Apple TV

Sep 4, 2015 — by: Mark Reschke
Categories: Apple TV

Mark_cubanIs Apple too geeky to understand sports? It is an audacious claim, I know. How in the world could the coolest, hippest tech company in the world, with Beats and Dr. Dre in-house, possibly be geeky? Take a look at Apple’s Executive Team and Board of Directors. Suddenly it becomes very clear. It just may be that Apple’s corporate culture simply does not understand or value sports the way it should. These guys may be the hipsters of tech, but this is Silicon Valley, not blue collar Boston. To help the cause, Mark Cuban should be enlisted to Apple’s Board of Directors. No one at Apple has the combined tech and sports skill set Cuban does. Cuban would prove an invaluable asset for Apple constructing their own content and streaming services.

When groups like Green Peace started attacking Apple on the environmental front, Apple quickly recruited former Vice President, Al Gore. Almost immediately the hammering on Apple’s manufacturing and business practices became a dull whisper. Within a few years Apple became the clear leader of best practices for the environment. Whether Gore’s position on Apple’s Board was merely symbolic, political or he actually became the hands-on guy pursuing environmental solutions for Apple, it was immaterial. The fact Gore was amongst the leaders in championing environmental concerns, and had a powerful presence within Apple, delivered the end result Apple was seeking. Cuban could effect Apple in a similar fashion, adding significant value and expertise in entertainment, sports and streaming services — all areas where Apple seems to flat.

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Aug 28, 2015 — by: Mark Reschke
Categories: Apple TV

Apple_special_event_september_9

Yesterday Apple released its September 9, special event invitation to select media with the message “Hey Siri, give us a hint.” Thousands of people instantly grabbed their iOS devices asking Siri to “give them a hint” to see if anything particular regarding the event came up. At times, Siri does say “Well, I hear there is something big happening on September 9,” but beyond the cute response, Apple's keeping Siri quiet. At times Apple has hidden hints within their invitations as to what may be coming. This invitation may also hold some clues.

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Aug 27, 2015 — by: E. Werner Reschke
Categories: Apple TV

Angry Birds on Apple TV

What made the original iMac, iPhone, iPad — and now Apple Watch — shine is that they were game changers. An industry was going one way but then when Apple entered the market, boom! The industry shifted direction to follow what Apple was doing.

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Aug 26, 2015 — by: Mark Reschke
Categories: Apple TV

Tim_cook_apple_global_search_apple_tvApple’s late summer special events have historically focused on the release of new iPhones. This season’s forthcoming September 9th event appears to be no different, but there is one product that appears ready to grace the stage which rarely makes an appearance anywhere, and it is likely to steal the show. Apple TV. Sorry iPhone, it appears you are about to be trumped.

When the all-new Apple TV arrives, likely introduced by Apple’s Senior Vice President, Worldwide Marketing, Phil Schiller, it will not be as a feigned hobby. It won't have the same look. It won't have the same remote. It will not have the same interface, and it will host a slew of new features. According to a recent report by Parks Associates, Apple TV sales have slipped into 4th place behind Roku, Google and Amazon streaming solutions. Don't expect this to continue being the case after September 9. When Apple enters a market, they play to win, and not to be one of many participants on the stage. If rumors surrounding the Apple TV are accurate, the diminutive streaming set-top-box should acquire the living room’s top sales spot in a matter of days after its release.

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Aug 19, 2015 — by: Mark Reschke
Categories: Apple TV

Apple_tv-backsideAn all-new Apple TV has been highly anticipated since it was a no show at Apple's World Wide Developers Conference this past June. Rumors suggest the revised Apple TV will be thinner and slightly wider, with iOS 9 acting as the software core of the device. A state-of-the-art A9 processor, Siri integration, an app store, Home Kit and possible Force Touch remote control are all said to be apart of Apple's new black box. But new high tech goodies come at a price.

During an Apple Watch special event in March, CEO Tim Cook announced Apple TV would begin selling at a price of $69. For years Apple TV had been selling at $99. The lower price not only saw an increase in Apple TV sales, but also paved the way for an all-new Apple TV to enter the market at a higher price point. The lower price for the current Apple TV also gives Apple the flexibility to continue selling it as an entry level option, competing with Roku and others in the sub-$100 market.

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Aug 18, 2015 — by: Mark Reschke
Categories: Apple TV

Tim_cook_apple_global_search_apple_tvSeptember 9th is coming, and rumors have marked the date for an Apple Special event. The stars of the event are to be the latest iPhones, iOS 9, the release date for OS X El Capitan and perhaps an all-new 12-inch iPad pro. An all new Apple TV is also expected to grace the stage, but whether the new living room device comes with gaming, an app store, or network streaming bundle is still fuzzy math at best. What makes the cut for Apple TV at launch is being closely watched, but perhaps the best feature for the device is almost a given to make the cut.

Global search will be Apple TV's new killer feature. Having the core of iOS 9 at Apple TV's core makes global search much easier to deploy, and makes content exponentially easier to find. Currently, if my daughter wants to find an episode of Word Girl, does she go to PBS Kids. But if the show is no longer there, does she need to search Netflix, or does ABC Family channel or Vimeo perhaps has Word Girl and her trusty sidekick Bob (a monkey btw)? Searching for content within network apps is a painful exercise. People simply do not think in terms of provider, then content. Rather, the content you want to watch is thought of first, and then how to find it becomes the big task. Apple's global search will be a welcome change.

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Aug 15, 2015 — by: Mark Reschke
Categories: Apple TV

Bloomberg_appletvEarlier this week, Bloomberg rumored that Apple's forthcoming Apple TV revamp will not include what many see as a key flagship feature – a streaming network bundle. Interviewed on Bloomberg TV, Sr. Intelligence Analyst, John Butler, followed up the rumor stating he believed Apple has underestimated how long a process it would be to forge network TV contracts. Dressed in suit and tie, topped off with sharp looking glasses, Butler looks and sounds most credible, but do John Butler's claims really match reality?

On February 9, Dish Network launched their over-the-top internet protocol service, called SlingTV. SlingTV's base package includes 23 networks, costs $20 a month and has accumulated roughly 250,000 subscribers. How has Dish Network been able to put together an impressive bundle of popular networks, but Apple, working on an over-the-top solution for years, been unable to negotiate a workable deal?

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Aug 12, 2015 — by: E. Werner Reschke
Categories: Apple TV

Tim Cook, Apple Special EventThe soon to be announced Apple special event in September will begin with a recap of Apple Watch, Apple Pay (re-launch and resell) and the introduction of the iPhone 6S, 6S Plus, and C. For the last several years this is what Apple has done, and is likely to do so for September's special event.

Everything appears to be on schedule for such an announcement and with only 20% of iPhone users owning the latest iPhone 6 or 6 Plus, Apple could use a boost to get more of its installed based on the larger display “6” platform.

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Jul 23, 2015 — by: E. Werner Reschke
Categories: Apple TV

Apple Watch - White wristbandLast September, during an Apple special event, Tim Cook finally showed off what engineers at Apple had secretly been working on for years — Apple Watch. It was simply amazing. The watch’s hardware was impressive as was an entirely new OS that took touch and tech to a new level. In the aftermath, many eagerly anticipated saving enough money to be the first on their block to own and wear one. Then the worst product launch in Apple’s recent history occurred.

Unfortunately, all the launch excitement for Apple Watch was sucked out the room when all of Apple's inventory had been purchased online in less than an hour. It would be another six-eight weeks before one could walk out of an Apple retail store with an Apple Watch.

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Jul 21, 2015 — by: Mark Reschke
Categories: Apple TV

Tim_cook_q3_2015Financial reports and comments on them are one thing, but getting those little morsels of coded information from Tim Cook or Luca Maestri are quite another. Today at 2:00 p.m. Pacific Time, Apple will be holding their Q3 2015 financial conference call with a host of financial analysts and investment researchers. Apple's financial statement, released at roughly 1:10 p.m. Pacific, should be fairly pedestrian. Financial analysts are anticipating 50-55 million iPhones sold, earnings at the higher end of Apple’s revenue guidance of $48 billion, all while keeping a keen eye for any Apple Watch sales information. But beyond the expected is where questions from the likes of Piper Jaffray's Gene Munster or UBS’s Steve Milunovich come forth precious nuggets of Apple’s future.

There are three major areas of commentary I'm looking for during the Q3 call. The first is HomeKit. It was a no-show at Apple’s Worldwide Developers Conference in June. The likely reason for the omission was due to the second area of interest, Apple TV. Both topics go hand-in-hand, as it is highly rumored that the next generation Apple TV will be, amongst other things, Apple’s home automation hub, requiring HomeKit specific tools. Cook will be asked about Apple TV. The question is, will he deliver any hints as to what may be coming, or how current Apple TV sales have been since the $30 price drop earlier in the year (now only $69)?

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