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The Future is À La Carte Programming

by: E. Werner Reschke | Dec 12, 2014

Golden Age of Television, à la carte programming

As my middle school science teacher used to quip, “The Future is coming, and there’s no stopping it!” After hearing him say this over and over again, it was no longer funny. However, you could never deny the truth in his statement. When it comes to video programming (also known as television) times are a-changing and changing quickly. The question is not whether à la carte programming will soon become the primary way we view video content, but rather which network will figure this out first, begin the dominos toppling and lead us into this brave new world.

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Apple's Dilemma With Apple TV

by: Mark Reschke | Dec 04, 2014

Apple_hdtv2

Let there be no question, Apple had better be developing a marketing roadmap to promote Apple TV. Beyond Gene Munster’s near obsession with the mythical Apple TV + HDTV combo idea, Apple needs to start implanting the currently shipping Apple TV into the consciousness of would-be buyers’ minds now, or risk losing the content-streaming-war to  more aggressive rivals.

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Did Jobs Ever Crack the Code for Apple TV?

by: Mark Reschke | Nov 05, 2014

Television: Ron Burgundy, KX News

It has been three years since Steve Jobs’ passing. Before his last public moments biographer Walter Isaacson recorded Steve Jobs claimed that he had “cracked the code” on how to revolutionize television.

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Apple_hdtv2It has been rumored for years. Mock ups have been made. Analysts have proclaimed launch season after launch season, year after year after year. Yet for all the hype and wondrous prototype possibilities that may – or may not – be hidden deep within Apple’s design labs, a 4K/UHD TV that sports an Apple logo may never be in the cards. Our condolences to Gene Munster.

Whether or not Apple could change the way a television functions and interacts with the user is the wrong question to ask. Apple is more than capable of creating markets from scratch and reinvent nascent technologies into something brand new and better. The right question to ask is whether creating a state-of-the-art TV would be worth it for Apple?

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Dominos falling a la carte programming, Apple TV

Ever since Apple TV, Roku and other internet streaming devices have been available for your television, more and more people have “cut the cord” by canceling their subscriptions to cable and satellite providers. What has been missing is the ability to get any and all content apart from cable and satellite providers, also known as a la carte programming. Instead of being forced to buy bundles — with channels and programs no one watches — a la carte programming lets people purchase only what they want. It would be like being forced to buy a meal at McDonald’s. There would be no ability to just buy a drink or just a hamburger, in order to get either item you have to buy both — with fries.

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Apple Special Event: What to expect tomorrow

by: E. Werner Reschke | Oct 15, 2014

October-2014-special-event

Less than 24 hours until Apple’s October 2014 Special Event. The web and social media are a-buzz with what everyone thinks will be behind door #1, #2 and #3. We have even made our best guesses as to what Tim Cook & Co will announce. Following are the odds of what we can expect tomorrow:

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Is Now The Time for A Big Apple TV?

by: E. Werner Reschke | Oct 14, 2014

Apple-tv-3

The original Apple TV graced our presence in September 2006. Originally announced as  iTV, Apple was very clear that this was just a “hobby”.  But step forward eight years and after two model updates and over 20 million units in circulation, we wonder is now the time for Apple to bring us a Big Apple TV?

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Why Apple Announced Apple Watch Now

by: E. Werner Reschke | Sep 10, 2014

Apple-watch

There is a saying, “It doesn’t matter how you start it is how you finish that matters.” Those of us who were unable to attend Apple’s Silicon Valley Gala, found streaming the event quite the challenge during the first 30-40 minutes of Tim Cook’s Keynote. Immediately Twitter was a-buzz concerning the inability to stream the event on Apple TV or through the website. But fortunately Apple fixed the problems and we were able to see, without interruption, “One more thing...”

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What the Big Tent is Going On?!?

by: E. Werner Reschke | Sep 02, 2014

Mystery-2

The invitations are out and Apple wishes it could tell us more. But for those outside the executive suite at Infinity Loop we will need to wait one more week, until 9.9.2014. The significance of the location is that the Flint Center, located on the De Anza college campus, is where Steve Jobs unveiled the original Macintosh 30 years ago.

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Apple-tv-channelsRecently, Apple TV has added quite a few high profile channels. Just yesterday NFL Now was introduced. Before that was Fox Now, Watch ESPN, Watch ABC, Watch ABC News, History, A&E, HBO Go, PBS, Lifetime, Smithsonian and much more. Apple TV has become very popular with consumers but also with networks.

However, Apple TV is being positioned as a secondary TV device. Most of these channels offer some free content but in order to watch all the content, an ID from a cable or satellite provider is required. Instead of Apple TV being a device that lets consumers “cut the cord”, Apple TV is enhancing the value (and need) of cable and satellite subscriptions.

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