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Apple TV

Apple_hdtv2Yesterday, Apple released two additional networks onto Apple TV: CNBC and Fox Now. While both have clips or what often amount to short promo videos of full length shows, neither network ads much value without a key or a cable or satellite subscription. Without a TV subscription service, these, and dozens of other networks, on Apple TV are virtually useless.

High value networks such as EPSN, CNBC, HBOGO, ABC, Disney Channel and over a dozen other networks all require TV subscriptions to access popular content. Apple TV is being manipulated by carriers into a cable TV accessory.

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Where Is The Incredible 4K Apple TV?

by: Mark Reschke | Jul 26, 2014

Apple_hdtv2Years have gone by and even Gene "no lines" Munster of Piper Jaffray seems to have given up reporting that an integrated Apple HDTV of some sort is just around the corner. When Gene gives up on the idea, it must be a dead product, right? Will the mythical Unicorn Apple HDTV ever arrive?

During the past year, attention has shifted away from an Apple TV and towards the idea of Apple launching a watch-like device, and more recently, chatter has surrounded the forthcoming iPhone. But Apple has become a master of "look at the shiny object in this hand while you ignore what we've got in the other." Just because focus has shifted away from a living room device going above and beyond the current Apple TV in no way means it isn't be developed, or waiting for an opening in Apple's schedule to launch.

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Itunes_costcoBeginning June 27, iPhones and iPads will once again be sold through Costco Wholesale. Apple's strong march back into Costco means Samsung will no longer be going unchecked within the U.S.'s largest club wholesaler. Apple will soon be reconnected the club's higher income Americans, tp which Costco largely caters. 

The average annual household income of each Costco membership is $96,000. The typical Costco member who purchases technology at the retailer is not part of the early adopter crowd. Rather, Costco members largely tie into what is called the "laggard" segment of the market, settling on whatever Costco is offering. This is a large high-income segment Apple has been missing for the past four years.

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Apple_store_portland
Apple’s Newest Retail Store in Portland, Oregon | View Gallery >

Apple's new Senior Vice President of Retail and Operations, Angela Ahrendts, recently attended the opening of Apple's new London store. Ahrendts was in Omotesando, Japan to unveil another large-scale, two floor Apple retail storefront yesterday. While much of the media focus has been on Ahrendts herself — and the amazing retail glass architectural wonders Apple continues to erect — it is Apple’s direction for retail outlets that merits investigation.  

On the international stage Apple is loudly promoting its large, standalone retail stores. However, in the U.S., Apple is very quietly moving into ever larger spaces.

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Metal_crisis_and_riseApple’s developer conference keynote held at San Francisco’s Moscone West convention center left developers’ heads spinning. The flood of new technologies Cook and his VP’s delivered was simply staggering. Among the slew of announcements was Apple’s impressive new technology called Metal. 

Metal is a graphics API for iOS, squarely targeted at game developers. Metal’s objective is to eliminate OpenGL by giving developers more power with direct access to the graphics processor. This will allow high-end gaming developers to push the limits of Apple’s A7 (and likely forthcoming A8) processor found within the latest iOS devices. The result is Apple’s CPU and GPU will work together in “seamless harmony” as Apple says, allowing games like Ryse: Son of Rome, to look and feel like its high-end console counterpart on xBOX ONE.

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WWDC 14

A two hour Keynote by Apple at WWDC 14,... and no new hardware. To some this was a big disappointment. Wall Street reacted (as they always do) by sending AAPL stock down on Monday, but on Tuesday they had reconsidered and sent Apple’s stock to another 52-week high. Along with Wall Street others had eagerly anticipated at least a new iPhone or were hoping for something else, something big — like a new category product (iWatch or a new form-factor Apple TV). But a new hardware announcement did not happen, and there are some good reasons why.

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WWDC 2014 Annual Predictions

WWDC 2014 is just around the corner now, so it's time for our annual show predictions. This year we decided to present it based on percentage chance of a particular item being announced at WWDC, in the Fall 2014 or Winter 2015.

Based upon our own internal information, colleges input and rumors here is what we are expecting to be announced and/or launched at WWDC 2014 and beyond.

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Mac mini: Major Update Soon

by: E. Werner Reschke | Apr 29, 2014

Mac-mini-days-between-updates

It has been 553 days, or 1.5 years, since that last Mac mini update. The current model is dated, and behind a processor generation with its CPU and GPU.

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Apple-tv

Yesterday Apple revealed some numbers they don’t often break out. One of those secret statistics was about Apple TV — Apple has sold over 20 million of the devices. Moreover, Apple CEO, Tim Cook, called it a billion dollar market — no longer a hobby indeed.

Most intriguing is where this puts Apple in the carrier lineup. DirectTV claims about 30 million subscribers in the U.S and Latin America, while Dish Network has roughly 14 million subscriptions. When all is said and done with Time Warner, Comcast will boast of having 30 million subscribers. Apple revealing 20 million Apple TV's sold puts them right into the mix as one of the big boy content providers — a real player in the space — not to be ignored. Apple’s distinct advantage is there is their ala carte system of choosing programming. With Apple TV a large portion of the programming is pay as you go, for only the content you want. There is no blanket charge of $50-100/month for all the content you want (for a gluttony of bad content most never even watch).

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WWDC Anticipation Reaches Fever Pitch

by: Mark Reschke | Apr 23, 2014

Wwdc_feverWWDC fever is at an all time high, and there is no wondering why. By the time WWDC arrives it will have been nine months since Apple’s top brass has taken to the stage and introduced something new, or even a scant product update. That’s a long time in technology time. Fans, developers and even Apple’s competition are all waiting to see what surprises Apple has in store.

Newer versions of iOS and OS X will be the foundation to the conference. What is yet unknown will most likely revolve around hardware. What Apple will do to   surprise and delight developers and conference attendees is always what drives the show.

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