“Cord Cutter’s” are those who have stopped paying $100-260+ USD to cable and satellite companies for hundreds of network channels. It has been two years since I took the plunge and saved myself then $90/month. Mark, the other guy here at Two Guys and a Podcast, was a radical in this cause, never subscribing to cable or satellite services — ever. Both of us are avid sports fans. Both of us news junkies. Yet somehow we are able to get the sports we want and the news we need without these services. How? It’s called the internet.
The wait is almost over. In a few short hours Tim & Company will take stage and tell us how well Apple is doing and what great things they have been working on behind closed doors. While the theme of this year’s developer conference is “The epicenter of change” this is one of the least anticipated developers conferences in recent history. We are still reeling from a stumble out of the gate on two very exciting new products — Apple Watch and MacBook — so we don’t foresee any new hardware showing being announced. As for OS X and iOS, expect more bug fixes and stability rather than earth shattering changes or gotta have features.
With all of that said, here are the five things you should NOT expect Apple to announce on Monday morning:
We at T-GAAP have been guilty like many others on the internet (with Gene Munster leading the charge), hoping and proclaiming that soon Apple will update its Apple TV into something big, something market changing. But in a few weeks all our hopes and dreams may finally come true at WWDC 2015. Apple TV may finally graduate from hobby to product to game-changing product status and become another market Apple takes by storm.
That said there are three key elements Apple TV must have to move from just being a product on Apple Store shelves to a game-changer.
Apple’s top brass is busy putting their finishing touches on the company’s 2015 worldwide developers conference (WWDC) keynote presentation, but beyond the known items that will be discussed are those unknown announcements, shrouded in secrecy until they are unveiled on stage. Ten years ago, during 2005’s WWDC, Apple CEO Steve Jobs shocked the world by announcing a switch to Intel. Last year the company revealed Health Kit, bringing health monitoring and medical research to the mobile age. What will Tim Cook and company have in store this year?
Apple has been rumored to be making the TV network rounds once again, in order to build an affordable and disruptive streaming service. Sounds great, but there is one mammoth hitch. If pricing is not aggressive enough it will not be well received.
Consumers dislike their communications companies as much as they disliked their mobile phones before iPhone. Comcast, Time Warner and DirecTV bundle packages are overpriced and deliver far too many programming options people do not care about. If Apple can bring to market a set of desired network options at affordable rates, Apple TV and its service would force cable entities to offer more choices, or lose subscribers.
Spring is upon us, and that means one thing — WWDC 2015 is just around the corner. Kicking off the conference will be Tim Cook’s keynote event, which is one of the most highly anticipated in many years. Many rumors and speculators have been clogging the internet as to what the keynote will reveal.
We have complied a list of such possibilities with percentages of each item coming true or not:
Apple TV has been with us now for several years. An estimated 30 million Apple TV devices have been sold and also several software updates have occurred. But Apple TV still views the world through an old paradigm of networks or channels. The problem with this presentation is that people do not watch television today like they in the 1970’s. Back then content was limited. Today content is more than abundant — and continues to grow.
Apple TV is now $69, and while Apple executives plays coy with its sales, Apple TV continues to consistently sell. It is no longer a product in hobby status as Tim Cook recently stated at Apple’s March special event, “This is only the beginning.” What comes next is not crystal clear, but it is not all that difficult to figure out either. During Apple’s quarterly financial conference call Cook stated he would not speculate on where Apple TV was headed, but also stated that HBO’s success can give others pause for speculation. Beyond a bundled network TV solution, could Apple have a special wrinkle up their sleeve for Apple TV?
Rumors have been floated for years that the next generation Apple TV would incorporate Siri, have an all-new menu solution, contain an App store, and perhaps even ship within an Apple branded TV display. New features are always welcome, but incorporating more abilities comes at a price, and Apple may have tipped their hat with the current Apple TV price of $69.
Since last Fall, all the attention of those who carefully follow what Apple does have been focused on Apple Watch, iPhone, Apple Pay and most recently a stunning new MacBook. From all the predictions from way back in 2010 until now (including some here at T-GAAP), Apple TV has made little progress from its hobby status.
If Dish Network believes Sling TV is akin to hitting a home run, they may be right. And while it may not be bottom of the 9th with the bases loaded with the game on the line, it is at least the bottom of the 7th. The problem? Dish Network, standing over the plate, just struck out.
T-GAAP was able to test Sling TV before it launched publicly, and while first impressions were favorable, as a Mac and iOS user, after several days of use the experience fell flat.