It is an old debate, but one worth revisiting at Apple. Does hiring the best employees result in becoming politically incorrect? And if so, will Apple sacrifice political expediency for the best employees? It does not necessarily have to be a false argument, as Apple could, theoretically achieve both, which is what Apple appears to be striving for.
Market dynamics dictate that companies should hire the best employees it can, in order to maintain and achieve a competitive edge over its competition. If a company hired a majority of Japanese, Russians, Hindus, or Latinos, it makes no difference to the corporation, so long as those people are most qualified to do the job. However, in today’s society, if a company practices such policies — hiring the best of the best — and the results of those hired does not match the race or gender (and perhaps soon religious) demographics of the country, these companies are increasingly coming under political fire that the company may be racist or bigoted. Apple is in such a position of prominence, it is rapidly becoming a target for such scrutiny.
It is time to quit talking around Tesla CEO Elon Musk’s feelings about a possible forthcoming Apple car. The core of what’s really going on is simply this — Elon Musk is scared silly of Apple releasing a car.
Amazon paired Fire TV with Nick Nolte. Google tried Kevin Bacon in their Google TV ads, while Roku’s used families and customer testimonial commercials in an attempt to make waves. Until the arrival of Apple’s 4th generation Apple TV, the company was content to do virtually nothing to advertise their cord cutting device. Not since the original Apple TV launched in 2007 had Apple delivered a single television commercial. While Apple sat back, satisfied with its “hobby” gaining modest sales via word of mouth, the challengers took sales leadership. Signs that things would change for Apple TV’s fortunes began in January, 2015, when Apple CEO, Tim Cook, announced Apple TV had sold over 25 million units. The "hobby" phrase, often associated with Apple TV from Apple’s management was dropped, and signs were in the air that the company was about to get serious with Apple TV.
2015 started out promising, with a trajectory that was like 2013 and 2014... up, up and more up. But mid-way through the year the market made a “correction” and while some stocks have recovered others continue trending the other direction. It is interesting to take a look back to see if our perceptions about the companies we banter about align with their stock price — what investors think about them.
Make no mistake, the end of good looking car design is over — at least if designers of electric vehicles have anything to say about it. It seems the era of “ugly is cool” has arrived. Automotive history has had its share of clunkers, but the tidal wave of ugly-by-electric shows no signs of slowing down, leaving it up to luxury and many mainstream brands to save the planet from absolutely hideous sheet metal design.
The auto industry: dull, unimaginative, predictable. The car market has remained relatively unchanged for decades, and a gluttony of focus group developed cars has helped keep it that way. The industry slowly innovates, making glacial ice-ages look fast.
The result is, at best, is incremental improvement, with Detroit scrambling to find the next niche segment to gain market share. But cracks in plodding automotive market are starting take place. From startups, to radical new fuel alternatives, the auto industry is on the precipice of the largest transformation in its history, and Apple appears ready to usher in its own sea change of ideas.
In 2007 when we were first introduced to the original iPhone and iOS, many questions arose. Did it mean the end to OS X? Was iOS the “future” for Apple? Why did Apple create iOS instead of a mobile version of OS X?
Tesla CEO, Elon Musk, recently chastised Apple’s latest products, and virtually scoffed at the idea Apple was taking any serious talent from the company. Less than a week later Musk backtracked on those comments. No doubt his PR team got a hold of Musk and demanded he dial back his ego and frustration, but the damage was already done. Telsa’s best years may no longer be ahead of them, as the company is likely to be outflanked by Apple, who has more resources, and as much drive to do something truly great, than anyone in any market.
According to Bloomberg, Amazon will no longer be selling Apple TV or Google Chromecast starting October 29, siting vague references that these products are not easily “compatible” with Amazon’s Prime video service. A big shift in Amazon is taking place within the online retail giant by refusing to sell what look to be popular forthcoming retail products.
Control within Amazon seems to have shifted from its online retail division, to that of the Prime team. This shift is similar to the power Microsoft’s Windows team yielded for decades, and continues to do so, stifling anything in their path for the sake of maintaining power. What is good for Windows is good for Microsoft is the Redmond mantra. In Amazon’s case, subscriptions are now king, running over any physical hardware sales gains. Amazon has taken on a somewhat Orwellian-Marxist viewpoint that all products are equal, but some are more equal than others. In this case, Fire TV is sold along side any other competing product, that is, unless other products threaten the power of Fire TV.
Android smartphones continue to fall behind Apple's iPhone technology at an alarming rate. Here is a quick look at how Apple has coerced Google and their hardware vendors to spend countless billions playing catchup, forced into following Apple’s lead. The Android + 3rd party hardware attempts at deliver powerful, yet simple Apple-like solutions continue to stumble, leaving the duopoly further behind Apple’s superior iPhone hardware + software integration and execution.
Multi-Touch: It was the original 3.5" multi-touch iPhone that sent the entire smartphone market back to the drawing board. Android quickly copied Apple’s home screen, icons, along with look and feel, while Samsung and others dropped physical keyboards, integrating lower quality touch technologies. HTC quickly dropped the idea of pushing the stylus as the best method for smartphone interaction in favor of touch. Fast forward to today and any number of Android smartphones still lack the visceral feel of Apple’s touch technology. A copy is never as good as the original.