Apple’s late summer special events have historically focused on the release of new iPhones. This season’s forthcoming September 9th event appears to be no different, but there is one product that appears ready to grace the stage which rarely makes an appearance anywhere, and it is likely to steal the show. Apple TV. Sorry iPhone, it appears you are about to be trumped.
When the all-new Apple TV arrives, likely introduced by Apple’s Senior Vice President, Worldwide Marketing, Phil Schiller, it will not be as a feigned hobby. It won't have the same look. It won't have the same remote. It will not have the same interface, and it will host a slew of new features. According to a recent report by Parks Associates, Apple TV sales have slipped into 4th place behind Roku, Google and Amazon streaming solutions. Don't expect this to continue being the case after September 9. When Apple enters a market, they play to win, and not to be one of many participants on the stage. If rumors surrounding the Apple TV are accurate, the diminutive streaming set-top-box should acquire the living room’s top sales spot in a matter of days after its release.
Apple car rumors may be on a slow burn as of late, but that has not stopped Apple from hiring Tesla, Fiat Chrysler, or any number of automotive company employees. And Apple’s supposed off-campus car headquarters is as locked down as ever. All indications are Apple is quietly, secretly, developing their own car at warp speed.
An all-new Apple TV has been highly anticipated since it was a no show at Apple's World Wide Developers Conference this past June. Rumors suggest the revised Apple TV will be thinner and slightly wider, with iOS 9 acting as the software core of the device. A state-of-the-art A9 processor, Siri integration, an app store, Home Kit and possible Force Touch remote control are all said to be apart of Apple's new black box. But new high tech goodies come at a price.
During an Apple Watch special event in March, CEO Tim Cook announced Apple TV would begin selling at a price of $69. For years Apple TV had been selling at $99. The lower price not only saw an increase in Apple TV sales, but also paved the way for an all-new Apple TV to enter the market at a higher price point. The lower price for the current Apple TV also gives Apple the flexibility to continue selling it as an entry level option, competing with Roku and others in the sub-$100 market.
During yesterday’s WWDC keynote event, Apple announced a host of new software technologies and upgraded solutions. OS X El Capitan looks to be a solid release, incorporating Metal, updating Notes, integrating iPhone gestures, and making the entire OS faster. The entire El Capitan package looked like another solid – and free – OS X upgrade. iOS suddenly became much smarter and relevant with iOS 9, and Apple’s aggressive OS update with watchOS 2 lets developers run wild with newfound power on the wrist. Apple Music looks to be the iTunes update everyone has been waiting for, and it finally arrived. Among the piles of announcements, perhaps the most ground breaking, if not shocking, was nothing more than a mere footnote. Apple is launching Apple Music, its largest software initiative in years, for Android.
Starting June 30, Apple Music will be available for iOS, OS X, and Windows. Apple states Apple Music will also be available for Apple TV and Android phones this fall. Apple PR can burry that OS name wherever it wants (front, back, the middle of a sentence), it still sticks out like nothing else – Android.
The phablet is all the rage. Half smartphone – half tablet, Apple’s iPhone 6 Plus is on fire. According to Carolina Milanesi, of Kantarworldpanel, iPhone 6 Plus gobbled up 44% of the worldwide phablet market during the first quarter of 2015. China is largely responsible for the overall iPhone 6 Plus consumption, but the U.S. and Europe are also playing an important role. Who is buying all these quasi-tablet/smartphone Pluses? Women.
Cultural differences aside, universally women carry purses, and generally speaking, men do not. Additionally, more men are in the workforce, and that makes a difference in device choice. According to the U.S. Department of Labor, 69.7% of men are in the workforce, while 57.2% of women are in the labor market. Businessmen do not carry purses, rather, they slip their smartphones into a slacks or jacket pocket. Women, even those in the white collar labor force, often carry business-like purses. Women working retail or working-for-the-family Mom’s carry purses as well. If you have not caught on yet, a large display smartphone works well for purses, not so much for business suites, slacks or jeans.
If you hadn’t noticed, Apple is on what can only be described as a never-ending tear of success, and their enemies seem incapable or inept at stopping them. But this does not mean other tech players aren’t trying to wear their big-boy pants — they just continue to come up short at competing effectively. Perhaps the worst offender is Microsoft. Under former CEO Steve Ballmer, the Redmond software giant became very good at making lofty promises, delivering failures, demonstrating vaporware or throwing an occasional chair. Today’s Microsoft, run by Satya Nadella, is now a softer, gentler software vendor, but has yet to be any more effective at defeating the iPhone, iPad, Mac, and soon to arrive and dominate the wearable market, Apple Watch.
Nadella showed initial promise by downplaying the consumer electronics market, turning his focus on enterprise solutions. Old habits die hard. Microsoft is once again is pulling out their Fisher Price "My First Marketing Playbook" in another attempt at capturing the consumers eye with Surface 3. Will a cheaper Surface, whose best feature is the 5 seconds of switching between a poor tablet and so-so ultrabook, backed with a massive advertising budget, be enough to derail Apple’s best laid plans?
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6. Watch Faces
First and foremost, these devices are watches, and what type of face is displayed for you and others to see is very important. A watch face conveys the owners personality and what he or she thinks of the watch itself. What individuals like, or do not like, is up to each one’s personal preference. Currently, Android wear has more watch faces to choose from when downloading from Google Play — 57 in all — but that is where customization for Android Wear faces largely ends. Quality of watch faces is up to one’s own opinion. That said, Apple clearly trumps the number of downloadable Android Wear watch faces with the amount of face customization for each watch face.
Apple Watch ships with 9 time keeping faces, but each face is immensely customizable, going several levels deeper than Android Wear’s abilities. Beauty is a subjective thing, but most reviews are pointing to Apple’s more elegant, highly crafted time faces. You be the judge.
It’s almost here... Apple’s Special Event (that we predicted, before anyone else was talking about it back in Janauary). The final date was off by a few weeks, but our understanding that a Special Event was to take place before the launch of Apple Watch was indeed dead on.
Now that the moment is almost upon us, I was thinking the other day, “Will I be able to use Apple Watch to search for things?” In other words, will Apple Watch have a search function? Siri will exist on Apple Watch, but will search be achievable though it?
While Google and Apple’s search engine contract is about to expire, other players stand in line like available bachelorettes, desperate to become Apple’s next choice for Safari’s default search tool. And while it would seem Apple and Google are likely to hammer out another contract together, Apple could use this opportunity to turn the search engine game upside down, selecting little known DuckDuckGo as their default search engine of choice.
Apple’s fiscal second quarter iPhone sales were simply amazing, but the Cupertino company is showcasing the value in diversity more so than any of its competition. Microsoft is simply a decades old franchise, one-hundred-percent dependent on Windows. Google just showed how unsuccessful it is outside of anything but search. Apple’s model of software coupled with various hardware businesses can withstand blows, and expand in ways that continue to defy the odds — and its detractors — alike.
Microsoft, the once mighty and feared software giant, is only a footnote outside of Windows sales. Office is the monster of business workflow, but without Windows and the forced Office bundles, who would value Word or Powerpoint over other solutions available today? Everything Microsoft had, has, and will have, revolves around Windows nothing more. Bing, Xbox and Windows Phone are all long-term financial nightmares for the Redmond, WA techno-giant.