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Apple Replacing Google, One Step At A Time

by: E. Werner Reschke | Jul 08, 2014

Apple-maps-web

According to 9to5Mac, Apple may be making ready the way to replace Google Maps with their own web-based mapping solution. Currently on iCloud.com beta Apple maps are now being used for Find My iPhone. While Apple still uses Google Maps on its website for retail store locations, it is not a stretch to see how Apple could soon replace Google Maps with Apple web-based maps instead.

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Amazon_fire_phone

Yesterday Amazon's CEO, Jeff Bezos introduced the company’s first smartphone called fire Phone. Taking queues from the popular fire brand Amazon had built from their tablets, it seemed a logical extension of their tablet offering. The questions surrounding the fire Phone have largely been answered.

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WWDC 14 Recap: OS X Yosemite Spotlight on Steroids

by: E. Werner Reschke | Jun 03, 2014

OS X Yosemite Spotlight

In yesterday’s Keynote Craig Federighi, aka Hair Force One, gave us a preview of OS X Yosemite. One feature he spent a few moments on was Spotlight. Spotlight is Apple’s internal search engine to help you find apps, files, contacts, etc. on your Mac. However, that will change in a significant way with OS X Yosemite.

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Fisher_price_android_smartphoneWhat do Fisher Price phones and Android smartphones have in common? Simple. They are for first-time users, that much is abundantly clear. In other words, Android smartphones are training wheels until the user can be a big boy or girl, and ride on two wheels like all the older kids in the neighborhood.

Apple’s second quarter iPhone sales shocked analysts with stronger than anticipated sales, largely due to increased sales in China. But it is the overall base of iPhone users, coupled with a steady flow of Android users converting to iPhones, that continues to grow iPhone share in the U.S. and Europe.

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Why AppleTV will win the Set Top Box Market

by: E. Werner Reschke | Apr 08, 2014

Students-test-examRemember when you were in school and there was that über smart kid who finished their test first — and early. That kid would scoot their chair from their desk for all to hear, slowly stand up, walk forward, drop their test into the teacher’s inbox and turn to smirk at the classroom as if to say, “Good luck dumb dumbs.” For everyone else still taking the test, the emotions that would immediate ensue were lead by fear and panic. “How’d he/she finish so fast!?!? I’m behind. Hurry up! Gotta finish!!” would flood the mind.

And that’s when mistakes would be made. When against the clock, people make mistakes they normally wouldn’t. They do things they know they shouldn’t. In business it’s no different. Mistakes are made all the time by really smart people at industry leading companies because of the rush to market by competition and the fear of being left behind. The Set Top Box market is a great example. AppleTV is in the lead and we see the competition trying to catch up — in a panic.

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Is Apple’s Next Big Thing Search?

by: Mark Reschke | Apr 07, 2014

Pirates_searchGoogle, Bing, Yahoo!, Ask Network, AOL, DuckDuckGo, and even Dogpile. Do we really need another search engine, especially since no one has proven they can touch Google's dominance?

According to comScore Google’s February 2014 share of search was a very steady 67.5%, with Microsoft’s Bing search engine light years behind, holding onto 18.4%. Yahoo! was the only other search provider to reach over 10%. Why would Apple ever choose to enter such a mature market? The only way to obtain market share is to steal from a competitor — a space Google is laser focused on never relinquishing.

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3_headed_monsterSynonymous with Kleenex, Apple, Google and Amazon have become household names, and it has only taken a decade for them to do so.

Apple’s rebirth via iPod, iPhone and iPad have forced the entire technology industry to follow their lead. Google’s search prowess has taken them well beyond anything they thought possible in just a few short years ago, and Amazon’s reach has moved from online retailer to hardware and content provider.

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Sergey_brin_google_glassWalter Isaacson, writer of Steve Jobs life in his exclusive biography titled Steve Jobs, recently threw out the notion that Google is more innovative than Apple. During a recent CNBC interview Isaacson claimed "The greatest innovation today is coming from Google." Regardless of which technology camp you live in, objective truth be told, Google is clearly out innovating Apple, at least in a public sense. But whether Google delivers 500 innovative solutions to the public, compared to every 2 from Apple, does it really matter?

Apple and Google are companies with entirely different corporate cultures and the results manifest themselves in how these two tech giants go to market with product. Google will launch virtually any form of new idea into the market just to see what does, or does not, stick. Apple also innovates, but their technologies are kept behind closed doors, with only the rarest of products making it onto the stage of Apple's special events.

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iOS versus Android – The User Comparison

by: Mark Reschke | Nov 25, 2013

Differnet_users

Ever read an Android blog or an iOS blog? How about watching people trying to decide which smartphone to purchase in a Best Buy, an Apple or Carrier retail store? It's quick fun, if not shocking, but much more than that, it is quite revealing. 

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Android vs iOS, When Winning Is Losing

by: Mark Reschke | Oct 09, 2013

Ios_android_market_share

It wasn't complicated. The Big 3 automakers sold fleets of cars, each owned great chunks of market share, and all were amazingly profitable. Coke dominated soda market share, reaping fantastical profits as a result, and Google dominated global share with Android, piling up mounds of mobile cash for over a decade...

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