“The Apple car windshield will crack easily, but the car will still function.”
— or —
“Apple Car will be compatible with most roads, but will require its own proprietary fuel.”
It was back in February of 2015 that rumors of Apple developing their own car exploded into the news, and the jokes quickly followed. And while the stream of rumors – and jokes – have died down, Apple certainly has not. Apple’s car program appears to be moving ahead at a rapid rate.
Apple recently hired Doug Betts of Fiat Chrysler, a manufacturing executive who led their global quality team. Apple has also hired hundreds of Tesla workers and many executives from within the auto industry. Apple’s continual hiring stream while spending hundreds of millions in vaguely answered for R&D spending, hints to a major car program, but there is another highly visible area where Apple is making room for their own car — Apple’s own retail stores.
A good CEO knows that if their company rests on its success, impending doom will soon be at their doorstep. IBM became distracted and complacent. Microsoft believed it was invincible with over 90% market share. Thank goodness Tim Cook and Apple think differently.
Cook knows that despite all the success and glory with the iPod, the iPhone, the iPad and the resurgence of the Mac, if Apple stands still history shows that Apple’s fate is certain — decline. While IBM and Microsoft are still with us today, they are not the companies they were at the peak of their success. The question is how Apple will maintain its success into the next decade.
What is in an Apple patent? Usually, not much. Apple applies for hundreds of patents for all sorts of unusual and strange technologies, but Monday the United States Patent and Trademark Office granted Apple a patent that could change the way we view the world – literally. But is the patent a rehash of something old, or does Apple really want this Kodak goodness for a future device?
It started earlier this month, when actress Jennifer Lawrence’s iCloud account was hacked and nude photos of herself (she stored in iCloud) made their way across the internet. In Tim Cook’s interview with Daisuke Wakabayashi at the Wall Street Journal he said iCloud is completely secure and that hackers guessed the right answers to a series of questions to get into Lawrence’s iCloud account. Lesson: Make sure your passwords and security questions are not obvious and easy to guess.
On Wednesday (17-Sept-2014) Apple released its newest mobile operating system iOS 8. By default iOS 8 has encryption turned on. This means data stored on an iOS 8 device is encrypted, as well as the transfer of that data, to and from iCloud. This is the first time encryption has been turned on by default. In response to Apple's beefed up security measures Google has announced it will also encrypt data by default with its next operating system release — Android L — to ship next month. However, with Google's Android, only those buying a new device with Android L will ever receive the encryption, as Android hardware makers do not upgrade older Android versions on sold on their devices — Apple does, and iOS upgrades are always free.
At WWDC, Apple unveiled many new iCloud features. One of those features is iCloud drive. Users will be able to store files on iCloud directly from the Finder with multiple layers of folders. They will also be able to store photos on iCloud. Hopefully, iPhoto and Aperture will integrate iCloud in their next updates.
When users start to store more files in iCloud, the demand for better storage payment options will rise. Apple already addressed these demands at WWDC as well with a new pricing model. The following chart compares the new iCloud pricing against the old iCloud, Google Drive, Microsoft OneDrive, Dropbox, and Box. Also noted is how much one gets for free and the price per year for 20GB, 50GB, 100GB, 200GB, and 1TB.
It’s big, it’s powerful, it’s fast, and it’s coming soon — now being revealed even sooner. No, this isn’t the world domination 4.7-inch iPhone 6 I’m talking about, it’s OS X (10.10), and it’s sure to knock the socks off developers and users alike.
Certainly, if an iPhone 6 (what T-GAAP believes will be called iPhone Air) arrives at WWDC, virtually all media attention will be cast upon the svelt device, relegating Apple’s iOS and OS X operating software magic to section b, page 14.
Apple cleaned up iCloud’s many syncing bugs with iOS 7 and OS X version 10.9. Not all of them are gone, but enough to make it reliable. Now that iCloud is a stable solution, developers have been adding iCloud features to their software. As iCloud continues to grow in popularity, users will be asking for more features.
There are lot of features that Apple could add to iCloud. What are the most important ones? Which features will have the most impact on the users? Here are three features that would have the most impact.
When iCloud first came out, the service was buggy. Apple solved many of the problems for syncing Calendar, Mail, and Safari. Yet, syncing data across iCloud for third party applications still proved to be problematic. Did Apple solve these problems with iOS 7 and Mac OS X 10.9 Mavericks?
We have been testing iCloud data sync on multiple of applications from Apple’s iWork suit to third party applications like Byword and 1Password. Tests show that Apple and software developers have indeed improved iCloud data sync. Data gets synced across multiple devices even while files are being used. Most of the errors are now gone. There are still some areas that Apple can improve on, like conflict file management, but the service works reliably now. More and more developers are adding iCloud to their application. It is starting to replace Dropbox as the must have syncing solution.
It wasn't complicated. The Big 3 automakers sold fleets of cars, each owned great chunks of market share, and all were amazingly profitable. Coke dominated soda market share, reaping fantastical profits as a result, and Google dominated global share with Android, piling up mounds of mobile cash for over a decade...
Cloud services are problematic for Apple. In order to build iCloud into a very usable tool, Apple can't limit it to just Mac users or iOS users, but needs to deliver it to all types of users on different platforms, using a variety of web browsers. The idea for the Cloud is to be able to share, access and collaborate platform independently. Think of Facebook. What if Facebook only ran on Windows? This is Apple's dilemma. Apple has no incentive to create a raft of software that runs on ALL platforms with any browser. Apple only wants to create something for its platform which in turn sells their hardware, which is where Apple's value - and money - is made.