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Tim Cook's Time for Making History

by: E. Werner Reschke | Aug 19, 2014

In the mid-90's when Apple was on the verge of bankruptcy, then CEO Gil Amileo, chose Steve Jobs’ NeXT, Inc., and the NeXTSTEP operating system over former Apple fellow Jean-Louis Gassée’s BeOS. Jobs joined Apple’s Board of Directors, and with the NeXTSTEP operating system set as the foundation of what would become OS X he went to work on hardware along with regaining his CEO status. Gil Amileo was sent packing within a month of Jobs return, branding himself as Apple's iCEO, and soon thereafter the introduction of the first iMac.

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Apple to (eventually) leave Intel

by: E. Werner Reschke | Jun 26, 2014

Apple-intel-inside-logo

Some things in life are just inevitable. If you eat one potato chip when the entire bag is available, it is inevitable that you will eat more; if you drink often in bars and pubs and then drive home, it is inevitable you will someday get a DUI. If you are in Vegas and on a lucky streak, if you keep betting it is inevitable that the casino will win all its money back and then some.

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WWDC 2014 Annual Predictions

WWDC 2014 is just around the corner now, so it's time for our annual show predictions. This year we decided to present it based on percentage chance of a particular item being announced at WWDC, in the Fall 2014 or Winter 2015.

Based upon our own internal information, colleges input and rumors here is what we are expecting to be announced and/or launched at WWDC 2014 and beyond.

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Jobs vs. Whitman - Turn Around King and Queen?

by: E. Werner Reschke | May 23, 2014

Product-quadrant-gridTurnarounds are tough. Most businesses in danger of collapse don’t survive, and those that do emerge a mere shadow of what they were in their prime. Apple is an exception to the rule.

When Steve Jobs returned as CEO of Apple in the late 90’s, he took a meat cleaver to most of Apple. Gone were the monitor and print divisions. The infamous Newton team were given pink slips. Mac OS licensing that gave birth to clones was terminated. Every project and product was jettisoned overboard except those projects that fit into Steve Jobs neat little four quadrant diagram. One pro desktop an laptop, along with one consumer desktop and laptop. That was it. Jobs move was brilliant, which created the foundation for Apple's turnaround.

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Airdrop_almostYesterday, Apple released the latest beta version of OS X, 10.9.3 to developers. The newly minted code focuses on graphics and audio driver enhancements, finalizing bug-free support for 4k (UHD) displays.

Really? That's the focus?

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“America’s Team” Uses OS X

by: E. Werner Reschke | Nov 07, 2013

Dallas-cowboysMac OS X has come a long, long way. When it was first released in 2001, Apple was struggling to make a comeback. The multi-colored iMac platform had been launched, but it was running OS 9 dot something. There were not any iPods, iPads, or iPhones to help Apple’s cause.

Now it seems you can’t walk into a coffee shop, hotel lobby or airport without seeing someone using a product from Apple. However, more telling of Apple’s success is the comeback of the Mac. It has only been since the launch of the iPhone and iPad that Macs are now appearing everywhere — including being used by the Dallas Cowboys.

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Apple_ecosystemHundreds of millions of Apple users are diving ever deeper into the diminutive fruit company's ecosystem - Apple's rabbit hole if you will.

Starting out on the deep end of the pool, is akin to entering a companies guarded fortress with arms open wide. It's a risky proposition. But for Apple users, heading into the iOS or OS X world is like walking into a securely developed fun park. iOS 7, iCloud, and the forthcoming OS X Mavericks will have users experiencing Apple's seamless solutions more so than ever before. And there is little worry within the minds of these users because they are loving the Apple experience.

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CloudoutlinerOutlining is the first setup in all writing and researching projects, but that is not the only use for outlines. On the computer, many people use outliner applications to keep track of projects, task management, thought processes, lists, and to keep track of information in a tree format.

There are many programs that allow one to sync text files between all the devices that they own. This is not true for outliner programs, even though keeping track of outlines across multiple devices is just as important. There are many applications that can be used on the Mac and iPad, or the iPad and iPhone, but as of now there is only one that application that has a version for all three devices.

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What Did You Do With Your Old Mac?

by: E. Werner Reschke | Jun 05, 2013

Mac2_couch

With WWDC just around the corner, and no doubt new hardware on its way, we thought we might help you get creative with your current (soon to be old) Mac. If you don't want to sell it, maybe some of these ideas will be useful, if not entertaining. (The pic above is called Mac Sofa King from Technabob).

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WWDC: iCloud — Big Changes Ahead

by: Mark Reschke | May 22, 2013

Icloud_rainApple, Inc's World-Wide Developers Conference (WWDC) is fast approaching, and while Apple CEO Tim Cook has allued to having no new hardware arriving until this fall, software will be the big focus for Apple's annual developers event. A new version of Apple's mobile iOS and desktop OS X software is going to be shown, but perhaps more important than these fundamental pieces of Apple's ecosystem is iCloud. The future of computing, how we access and manipulate data is rapidly moving to server-side solutions, or "cloud" architecture, and Apple has been falling behind its competition at a rapid rate. 

Google and others have taken an aggressive approach in developing a wide array of cloud services and tools, wasting little time in building robust ecosystems. Google, clearly out in front with an impress user base, has built a formidable Microsoft Office competitor in Google Docs. But Google's cloud platform has gone well beyond email or users loading and creating documents stored online. Google's entire cloud platform covers development for data mining, custom cloud storage, Enterprise search and much more. 

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