If Apple were an ocean liner and Tim Cook her captain, there is little doubt that the USS Apple would be parsing the open waters at “full steam ahead”. While Steve Jobs turned Apple around, was very good at gathering top talent and then focusing that talent on a few key ideas — bringing excitement to the world with new gadgets and gizmos we all had to have, Tim Cook has brought stability to Apple.
The question that came across my desk this morning is whether Apple’s software is getting better or worse? Thinking back to the initial releases of iOS 8 and OS X Yosemite, I can not, with a straight face, say that Apple’s software is getting better. I am not talking about features, but rather quality. OS X Yosemite should never have been released into the public’s hands with its myriad of bugs. Only after its first update 10.10.1 is it now safe to put on my wife’s laptop or my parent’s desktop.
Happy New Year. It is that time of year where predictions rule supreme, and we are never short of opinions here at T-GAAP. Therefore, here are our 2015 Predictions for Apple in 2015.
Sometimes we get spoiled. We seldom stop to reflect on what has happened, always wanting more of something we don't yet have. Tis one of the pitfalls of capitalism coupled with our natural, insatiable tendency for something more. The fix for this problem is gratitude — being thankful for what we do have and have been given.
In the realm of Apple, this plays out in our desire for the “next best thing” instead of looking around us and being amazed at all the things Apple has done, just in 2014. Here are a few highlights to reflect upon from Apple in 2014.
You may – or may not – have heard about Google’s latest mobile OS, Android 5.0 Lollipop. If you are one of the rare birds who has actually used Lollipop you may have experienced a few problems, mainly in the area of the OS containing some major screw-ups. The issues are so bad that the few devices that ship, or can support Lollipop, are almost unusable. Think iOS 8.0.1 with more problems and you are on the right track.
I made a comment a while back, almost a joke really, that when iOS made it to version 9, that would be the end of it. Why? Because iOS 10 would become iOS X and we would then see the culmination of what Apple has been doing since the exit of Scott Forstall, replaced with Johnny Ive’s as lead OS dude — one OS that works on both desktop and mobile devices.
One of the distinguishing features of Apple’s new iPhone 6 Plus is that if the device is turned sideways, the “desktop” will also rotate into landscape mode. While this has been around since day one with iPads, iPhones have only received this feature with iOS 8 — and only on the iPhone 6 Plus.
With so many announcements coming from Apple headquarters this fall, a few products slipped under the radar with nary an update. The iPod touch, once the music industry's symbol of portable music, has become forgotten, or at best, a good enough product in Apple's lineup. But the iPod touch may be beyond just staying put and is instead being readied for EOL (end of life).
Apple's latest iPod touch, the 5th generation music player, arrived on October 11, 2012, and has seen relatively little change ever since. Pricing was lowered with a 16GB version in May of 2013, and iOS updates have kept the software fresh, but it appears Apple has little interest in continuing the a product that only saw 2.64 million sales in the September quarter. Apple does not break out iPod touch vs other iPod sales, but Apple has historically seen 50% of it's iPod sales as touch models.
OS X, the world’s most advanced operating system, took some large leaps forward in its latest release called Yosemite. Technology such as Continuity, Mail Drop, and users being able to send and receive phone calls via the Mac, all in a speedy new OS are great advances. But for all of Yosemite’s achievements on the tech side of the house, did it go too far with its look and feel?