During yesterday’s WWDC keynote event, Apple announced a host of new software technologies and upgraded solutions. OS X El Capitan looks to be a solid release, incorporating Metal, updating Notes, integrating iPhone gestures, and making the entire OS faster. The entire El Capitan package looked like another solid – and free – OS X upgrade. iOS suddenly became much smarter and relevant with iOS 9, and Apple’s aggressive OS update with watchOS 2 lets developers run wild with newfound power on the wrist. Apple Music looks to be the iTunes update everyone has been waiting for, and it finally arrived. Among the piles of announcements, perhaps the most ground breaking, if not shocking, was nothing more than a mere footnote. Apple is launching Apple Music, its largest software initiative in years, for Android.
Starting June 30, Apple Music will be available for iOS, OS X, and Windows. Apple states Apple Music will also be available for Apple TV and Android phones this fall. Apple PR can burry that OS name wherever it wants (front, back, the middle of a sentence), it still sticks out like nothing else – Android.
The wait is almost over. In a few short hours Tim & Company will take stage and tell us how well Apple is doing and what great things they have been working on behind closed doors. While the theme of this year’s developer conference is “The epicenter of change” this is one of the least anticipated developers conferences in recent history. We are still reeling from a stumble out of the gate on two very exciting new products — Apple Watch and MacBook — so we don’t foresee any new hardware showing being announced. As for OS X and iOS, expect more bug fixes and stability rather than earth shattering changes or gotta have features.
With all of that said, here are the five things you should NOT expect Apple to announce on Monday morning:
Apple’s stock has been stuck at the $120-130/share range for the past several months. It’s peak was $134.45 back in February. But since that time the stock has been relatively flat when compared to the previous year of continual growth.
Spring is upon us, and that means one thing — WWDC 2015 is just around the corner. Kicking off the conference will be Tim Cook’s keynote event, which is one of the most highly anticipated in many years. Many rumors and speculators have been clogging the internet as to what the keynote will reveal.
We have complied a list of such possibilities with percentages of each item coming true or not:
Just in case you were wondering, that slothy software company from Redmond, Washington, is holding their Build 2015 developer’s conference now (April 29-May 1) in San Francisco at the Moscone Center. The results so far? A collective yawn with a smattering of panic.
Microsoft's CEO, Sayta Nadella, is hard at work, focusing everyone on Windows 10. Not to be confused with Windows 9 (which nomenclature was mysteriously skipped), Windows 10 is to be the savior of Microsoft, pulling the Pacific Northwest company out of its 10-year stupor, which was run by former CEO Steve Ballmer (now an NBA basketball owner-super-genius). One of the key products announced, was a conversion package. Developers will be able to “easily” port their Android and iOS apps to Windows 10 platforms — excluding apps written with Apple’s popular Swift code that is.
Have you ever been on a camp-out or a backpacking trip and during breakfast, lunch or dinner someone pulls out a spork? You know, a spoon that half-way up becomes a mini-fork? For advanced sporks the side can also be used as a knife to cut food. Microsoft’s Surface 3 is the perfect spork, but would you use it beyond your digital campsite?
A spork’s not a really good spoon, and it’s not really a good fork, but it’s functional enough, given an outdoor hiking/camping situation. If you lose the spork it isn’t a great investment gone south — it’s just a spork!
Apple Watch goes on pre-order sale April 10, and the new MacBook is available for in-store pickup on the same date. But Microsoft just tried their best to crash Apple's party, announcing a new Surface tablet/laptop product which effectively replaces the failed Surface RT. Will Microsoft's long-term endeavor to convert customers from using a laptop or tablet, to using their merged device pay off? Despite a massive ad campaign, Surface Pro 3 December quarter sales resulted in only 1 million units sold and the Surface RT product was canceled as a nearly $1 billion write-off earlier in the year. Yet Microsoft seems to be beyond stubborn in continuing to pushing their idea.
The immediate temptation is to compare the new Surface 3 to an Apple iPad Air 2 or an 11" MacBook Air, as this is exactly what Microsoft wants it to be stacked up against. Their marketing clearly positions certain strengths against the iPad and others against the MacBook Air, in an attempt to blur the lines that the Surface 3 is both a great tablet and ultrabook laptop. But is Surface 3 a great tablet and ultrabook, or something that is less than the sum of it's parts? It's time to take a look at the areas of Surface 3 that Microsoft isn't spinning.
Apple Watch hype has hit a fever pitch, but don't think the mania is over quite yet. The watch does not go on pre-sale until April 10, thus the noise should last at least another month before settling down. Meanwhile, MacBook owners – including us at T-GAAP – are embroiled in debating the merits of the latest MacBook versus the rest of the refreshed MacBook lineup. For all of Apple's efforts in focusing our attention onto the latest and greatest, it can be said the iPod started it all, and yet the product will have been without an update for 3 years come this September. Should Apple make a 6th generation iPod touch?
At the heart of the current 5th generation iPod touch is Apple's 32-bit A5 processor. To gain some perspective in how old this chipset is, it was last used in the iPhone 4S. The iPod also sports a 4" screen, while the latest iPhones have moved onto 4.7" and 5.5" displays. The iPod touch utilizes some old technologies, and yet has stubbornly remained at $199 for just a 16 GB version. Topping off iPod touch's dated appeal, sales figures for the entire iPod lineup are no longer reported in Apple's quarterly conference call or press release. The days of this diminutive little iPhone – without the phone – seem numbered, but there is a glimmer of hope.
While Google and Apple’s search engine contract is about to expire, other players stand in line like available bachelorettes, desperate to become Apple’s next choice for Safari’s default search tool. And while it would seem Apple and Google are likely to hammer out another contract together, Apple could use this opportunity to turn the search engine game upside down, selecting little known DuckDuckGo as their default search engine of choice.
If Dish Network believes Sling TV is akin to hitting a home run, they may be right. And while it may not be bottom of the 9th with the bases loaded with the game on the line, it is at least the bottom of the 7th. The problem? Dish Network, standing over the plate, just struck out.
T-GAAP was able to test Sling TV before it launched publicly, and while first impressions were favorable, as a Mac and iOS user, after several days of use the experience fell flat.