Forget what side of politics you play on. I am tossing my views aside for this article, just laying out the “logic” cards. Apple is supporting the Hillary Clinton campaign, and even more so Tim Cook. If you thought Apple’s best interests would be to support Trump, who talks about fighting tough on trade imbalance, or better tax rates, there is a lot more to it than that.
First and perhaps foremost is viewing how Cook separates Apple’s needs and wants with his own personal politics. Cook is involved in LGBT politics, and Apple is squarely in support of many LGBT ideals. But many shareholders wonder what this has to do with company profits? And which Presidential candidate should Apple support for maximum financial gains? But maybe Cook and many others on Apple’s board think beyond financial goals with their politics, but there are a few items we can clearly understand (well, as best we can in this crazy Presidential race).
To my surprise on my 51st birthday my son bought me a black Apple Watch, Sports Edition. He did not pay full retail, but took advantage of deals found on eBay. While I know this fall will probably be the launch of Apple Watch 2.0, it was a great gift for this aging tech-dog.
So now after two weeks of wear what are my thoughts? Glad you asked. I still do not see a need for Apple Watch. But now that I have been wearing one for two weeks, I have found it makes a lot of things easier than before. First off is the taptic sensors that notify you of an incoming text or alert. This is far more convenient than a phone that dings or vibrates. And that is the trick, how do you measure “convenient” in terms of dollars? Let me just say this, going back to the old way, without an Apple Watch would be hard-to-difficult. I am now use to alerts and notifications on my Apple Watch. What could be better is some sort of proximity monitor so that when my iPhone, MacBook Air and Apple Watch are close enough, only one device alerts me instead of all three or two of the three. That would really be a nice “feature.” For example, when my brother texts me I do not need to be tapped on my wrist, my iPhone to vibrate on the table (or in my bag) and an alert show up on screen of my MacBook Air. Just one of those is enough, thank you.
April 24, 2015. It was to be a big day in Apple’s history, and a big day for Tim Cook to show the world he could match the brilliance of his predecessor Steve Jobs. Apple Watch was finally available for sale. It was Cook’s first new product category and it was fully under his direction and guidance. The result? Yawn.
Apple Watch is cool and works well within the Apple eco system, but it wasn’t a must-have item, and yet Apple spent abundant resources on bringing this gem (pun intended) to market. Products that suffered in Apple Watch’s development wake have been iPhone, iPad, iOS, Mac and OS X. It seems under Cook Apple can really only fully focus on one item at a time, which is exactly where Apple is today.
It seemed like an eternity for Apple to move to an iPhone display form factor larger than 4-inches, but then it happened. In the threat of Samsung and Android gaining massive market share against Apple's stodgy belief that a 4-inch iPhone was the perfect size, Apple released the iPhone 6 and iPhone 6 Plus, and changed the course of the smartphone market.
Like going back to the future, today there is now the iPhone SE, which is chalk full of iPhone 6S power and abilities, all housed within a 4-inch display form factor, and costing only $399 off-contract. Apple CEO, Tim Cook, has explained to CNBC's Jim Cramer, the iPhone SE is seeing better than anticipated sales. Despite iPhone SE's lower price point, Apple is likely to quietly push sales of the phone in Asia, and for good reason.
With the arrival of the 9.7" iPad Pro and its starting price point of $599, I began to wonder for whom is this product targeted? For starters, the new iPad Pro has many of the same features as its larger 12.9" sibling coupled with a few extra goodies, such as Apple's latest 12-megapixel iSight camera technologies, 4K video, and a higher resolution front-facing FaceTime camera. Technology aside, the answer that will – or will not – drive 9.7" iPad Pro sales is going to all about the screen size. Is it worth saving $200 to settle for a 9.7" display, or is it best to wait, save and purchase the original 12.9" iPad Pro?
I have a son who is battling this very question. He could certainly get into the iPad Pro 9.7" much sooner than saving and waiting to get the 12.9" version, but he is also an artist, and the extra screen real estate is likely to make a big difference over time. The questions for him are, how big a difference, and will he regret the smaller screen once he purchases it? If he purchases it?
We are nearing the one year anniversary of Tim Cook’s spring time special event. In 2015, Cook gathered the media to promote a product developed under his watch, Apple Watch (pun intended). While he announced it and showed the new device off to the world in October 2014, during the spring special event fully reviewed the watch as well as gave us a launch date. At the same event he showed us a new entry to the laptop lineup, MacBook. This sleek, 12" retina display Mac came with stunningly fast SSD, great battery life, a brand new keyboard and an all-new trackpad technology Apple calls force touch.
While neither of these products launched as everyone had hoped, both being in short supply, they were two brand new products. What most did not notice is that during the fall of 2015, Apple had only one special event, when in years past two were common. One event for iPhone and another for Macs. If Cook holds to a new pattern it means that we should expect a special event in March, then the WWDC in June, mostly focused on software, and then a final special event in September.
DuckDuckGo is the search engine that does not track your searches or send your search words/phrases to the websites you click on from their search engine. In other words DuckDuckGo values your privacy. Since its launch a few years ago, DuckDuckGo has grown in popularity and now is available a option in Safari on OS X, iOS, as well as Windows. In 2014 it became a default search engine option for Firefox browsers as well.
It must be that time of year, you know, the time of year when musicians get their groove on. According to the Mac App Store Garage Band In-App Purchases lead the way as the #1 purchased download. Interestingly AntiVirus Sentinel Pro is #2. This seems odd since the advent of OS X, anti-virus software has been less and less necessary. Windows that has been the germ spreader over the past decade and a half, but perhaps Windows defectors are buying a first time Mac. Therefore part of their thinking is that one must have anti-virus software. Rounding out the top five are Logic Pro X at #3, Document Writer at #4, and Final Cut Pro X at #5. The festive holidays must bring out the creative in people, with GarageBand, Logic Pro X and Final Cut Pro all in the Top 5.
Apple’s latest and greatest Apple TV ships with an all-new remote. Its touch control is a small improvement over the previous push button selector. Voice control is a nice addition. Its new layout and controls enabling TV power and volume are also nice features. But the biggest update to Apple TV's remote is its size.
Not once since having Apple TV in my living room have either myself, or my family, lost the diminutive compact remote. The previous remote was the same since the original Apple TV, and caused me countless headaches. It wasn’t that the remote was not well thought out, or didn’t work as advertised — it was fine in terms of functionality. However, the original Apple TV remote was simply too small for adult hands. The anodized aluminum and slim, curved design, was simply not that comfortable to hold. On the other hand the new Apple TV remote feels like what a remote should feel like.
With the advent of iOS 7, Apple included a feature called Frequent Locations. This was a tracking mechanism that allowed your iPhone to take inventory of where the iPhone went and how long it stayed in one location. With the release of iOS 9 Apple made this feature exceedingly more prominent, or intrusive (depending how one views it).
The way you know if Frequent Locations is activated is that your iPhone will pop up an alert telling you how many minutes it will take to get to a particular destination. For example around 6pm, when I would get into my car to head home, my iPhone would display “Approximately 44 minutes to reach home” or provide a similar message. At times iPhone would also inform me about traffic. My first thought was that I must have turned on some setting, but I realized I had not. My second thought was that this feature is creepy – how do I shut this off?