Millions of mobile users the world over continue to live in silos of the fragmented Android mobile world, kludged together with the legacy of the Windows desktop world. While Microsoft just launched Windows 10, showcasing how they have caught up to some areas Apple’s current OS X Yosemite, Microsoft will further illustrate just how far they have fallen behind during Apple’s OS X El Capitan launch which is only weeks away. While Windows is a large step behind OS X, it is Google and their Android hardware partners that are about to fall off the cliff, failing to keep pace with Apple’s iOS and ever unifying platforms at an alarming rate.
Google’s latest example of failure comes in the form of Samsung’s Galaxy Note 5. Due to collapsing sales and Apple’s imminent launch of iPhone 6S, and 6S Plus, the Note 5 looks to compel millions of additional Android users to upgrade to Apple’s latest and greatest, if not settle for a year old, faster, cheaper, better real-life battery life, iPhone 6. Rushing the Note 5 launch, Samsung has now left their high-end cupboards bear for at least the next 6 months, and yet their latest and greatest are not even competing well against Apple’s year old iPhones.
Yesterday Apple released its September 9, special event invitation to select media with the message “Hey Siri, give us a hint.” Thousands of people instantly grabbed their iOS devices asking Siri to “give them a hint” to see if anything particular regarding the event came up. At times, Siri does say “Well, I hear there is something big happening on September 9,” but beyond the cute response, Apple's keeping Siri quiet. At times Apple has hidden hints within their invitations as to what may be coming. This invitation may also hold some clues.
Apple’s late summer special events have historically focused on the release of new iPhones. This season’s forthcoming September 9th event appears to be no different, but there is one product that appears ready to grace the stage which rarely makes an appearance anywhere, and it is likely to steal the show. Apple TV. Sorry iPhone, it appears you are about to be trumped.
When the all-new Apple TV arrives, likely introduced by Apple’s Senior Vice President, Worldwide Marketing, Phil Schiller, it will not be as a feigned hobby. It won't have the same look. It won't have the same remote. It will not have the same interface, and it will host a slew of new features. According to a recent report by Parks Associates, Apple TV sales have slipped into 4th place behind Roku, Google and Amazon streaming solutions. Don't expect this to continue being the case after September 9. When Apple enters a market, they play to win, and not to be one of many participants on the stage. If rumors surrounding the Apple TV are accurate, the diminutive streaming set-top-box should acquire the living room’s top sales spot in a matter of days after its release.
An all-new Apple TV has been highly anticipated since it was a no show at Apple's World Wide Developers Conference this past June. Rumors suggest the revised Apple TV will be thinner and slightly wider, with iOS 9 acting as the software core of the device. A state-of-the-art A9 processor, Siri integration, an app store, Home Kit and possible Force Touch remote control are all said to be apart of Apple's new black box. But new high tech goodies come at a price.
During an Apple Watch special event in March, CEO Tim Cook announced Apple TV would begin selling at a price of $69. For years Apple TV had been selling at $99. The lower price not only saw an increase in Apple TV sales, but also paved the way for an all-new Apple TV to enter the market at a higher price point. The lower price for the current Apple TV also gives Apple the flexibility to continue selling it as an entry level option, competing with Roku and others in the sub-$100 market.
Yesterday Apple released two operating system updates. In reality, Apple really released three: OS X 10.10.5, iOS 8.4 and iTunes 12.2.2. If you think about it, iTunes is somewhat of a pseudo operating system inside an operating system (for managing media on Mac, iOS and Windows).
First, Apple released all three of these yesterday at the same time. It tells us that iTunes must’ve been at the core of the fixes because it would and could effect both iOS and OS X. The iTunes release notes state this version contains bug fixes for Apple Music — a critical component of Apple’s iTunes strategy going forward.
When Scott Forstall was given the big boot at Apple, software UI design took a major turn at Apple. Several in the graphic design field have bemoaned the new UI design era of Jony Ive and his flat looking user interface in both OS X and iOS. However, most of the complaints are about OS X. Starting with OS X Mavericks and continuing with Yosemite, Ive & Co. changed the way everything has looked in OS X: from the dock to icons to system fonts, to windowing — almost everything.
Below are five things we have compiled from T-GAAP user feedback that would make OS X El Capitan far more useable and far more appealing.
Lately things have not gone so well for Apple — not that they have been disasters, but for about 8-10 years there was nothing our favorite fruit company could do that wasn’t a gigantic success. iPhone, iOS SDK, iPad, Mac transition to Intel, OS X,... just to name a few. That does not mean Apple did everything right (kill Xserves for example), but overall their successes far outweighed any shortcomings.
However 2015 has been a different year for Apple. With much promise, Apple Watch was going to be that “new product” that everyone was wearing. It was supposed to be the year that whether you went to the mall, to church or to the airport, you would always spot several people wearing Apple Watch. Nearly five months in, that just is not the case. Apple Watch is for sale, but even Apple hid its sales numbers for the device in their last quarterly earnings report (expect the same for this quarter’s as well). That is not something you do for a product that is flying off the shelves.
Last week I wrote about whether Tim Cook was the right guy in 2015 to lead Apple forward. I then followed with an article about the stock being in a dulldrums. While comments to both stories were not necessarily positive, both postulations may be true. Sometimes people do not like to hear the truth, especially when it goes against their preconceived ideas. Change is difficult for most, and adjusting to reality is often something people prefer to avoid.
The fact is Apple is in a funk this year. While OS X will add some nice do-dads to its plethora of features and iOS 9 looks to be a welcomed update as well, it hasn’t been since the iPad’s launch that Apple’s luster was shining bright. Sure the stock has done amazing things since the beginning of this decade as has Apple’s savings account. Tim Cook has proven to be a very good manager of what is. Incremental change over time with the direction of the company in an upward direction. But while good for the first four years of the 2010 series, year number five is proving a bit more difficult.
2012, 2013, 2014,.... 2015? Will Apple hold its fourth consecutive special event in September this year? Answer: Yes! If there is one major difference between Tim Cook and Steve Jobs it is that Cook brings us predictability with Apple special events, whereas Jobs kept us continually guessing. We were never quite sure when something was going to happen — and Jobs certainly enjoyed that aspect of his unpredictability.
For the past three years, Cook has led the charge at a special event in September, followed by one in October. October is a magic month on Apple’s calendar as it is the beginning of the new fiscal year. Therefore charging sales early in the fiscal calendar is important to ensure a good fiscal year and avoid the need to play catch-up later on. This means front loading the year with new items to sell. Typically, September events have been where Apple announces the newest iPhone. In October, some other do-dad makes the stage. Last year it was Apple Watch and Apple Pay.
During yesterday’s WWDC keynote event, Apple announced a host of new software technologies and upgraded solutions. OS X El Capitan looks to be a solid release, incorporating Metal, updating Notes, integrating iPhone gestures, and making the entire OS faster. The entire El Capitan package looked like another solid – and free – OS X upgrade. iOS suddenly became much smarter and relevant with iOS 9, and Apple’s aggressive OS update with watchOS 2 lets developers run wild with newfound power on the wrist. Apple Music looks to be the iTunes update everyone has been waiting for, and it finally arrived. Among the piles of announcements, perhaps the most ground breaking, if not shocking, was nothing more than a mere footnote. Apple is launching Apple Music, its largest software initiative in years, for Android.
Starting June 30, Apple Music will be available for iOS, OS X, and Windows. Apple states Apple Music will also be available for Apple TV and Android phones this fall. Apple PR can burry that OS name wherever it wants (front, back, the middle of a sentence), it still sticks out like nothing else – Android.