It has begun. Just days before the new Apple Watch will be available for the public to look at, try on and order, the attention seeking, anti-Apple press have started launching their missiles at Apple and its latest device.
Yahoo! is running a story by Reuters which quotes Geoffrey Fowler of the Wall Street Journal, Nilay Pitel of The Verge and Farhad Manjoo of the New York Times. All of them make silly statements, like Fowler’s, “I won't pay the $1,000 it would cost for the model I tested, only to see a significant improvement roll in before too long.” Fowler's false premise assumes no one values a $1,000 version of the watch — wrong. If Fowler does not think the Apple Watch is worth $1,000, then he can always buy a less expensive model, and that is one of the beauties of Apple Watch: the innumerable choices and price points for all types of people. Evidently Fowler has missed that obvious point. Fowler myopically reviews Apple Watch from a tech point of view only, thus his review is terribly flawed. It misses half of what Apple Watch is all about — fashion.
Apple Watch hype has hit a fever pitch, but don't think the mania is over quite yet. The watch does not go on pre-sale until April 10, thus the noise should last at least another month before settling down. Meanwhile, MacBook owners – including us at T-GAAP – are embroiled in debating the merits of the latest MacBook versus the rest of the refreshed MacBook lineup. For all of Apple's efforts in focusing our attention onto the latest and greatest, it can be said the iPod started it all, and yet the product will have been without an update for 3 years come this September. Should Apple make a 6th generation iPod touch?
At the heart of the current 5th generation iPod touch is Apple's 32-bit A5 processor. To gain some perspective in how old this chipset is, it was last used in the iPhone 4S. The iPod also sports a 4" screen, while the latest iPhones have moved onto 4.7" and 5.5" displays. The iPod touch utilizes some old technologies, and yet has stubbornly remained at $199 for just a 16 GB version. Topping off iPod touch's dated appeal, sales figures for the entire iPod lineup are no longer reported in Apple's quarterly conference call or press release. The days of this diminutive little iPhone – without the phone – seem numbered, but there is a glimmer of hope.
While Google and Apple’s search engine contract is about to expire, other players stand in line like available bachelorettes, desperate to become Apple’s next choice for Safari’s default search tool. And while it would seem Apple and Google are likely to hammer out another contract together, Apple could use this opportunity to turn the search engine game upside down, selecting little known DuckDuckGo as their default search engine of choice.
If Dish Network believes Sling TV is akin to hitting a home run, they may be right. And while it may not be bottom of the 9th with the bases loaded with the game on the line, it is at least the bottom of the 7th. The problem? Dish Network, standing over the plate, just struck out.
T-GAAP was able to test Sling TV before it launched publicly, and while first impressions were favorable, as a Mac and iOS user, after several days of use the experience fell flat.
April is almost here, and that means the launch of Apple Watch. The one looming question we here at T-GAAP have is, “What problem does Apple Watch solve?” Will it tell time better? Will it be a better status symbol? Is Apple Pay enough to make it valued and unique? To answer these questions we took a look at two previous launches of brand new Apple products and the time piece industry itself to find the answers.
Apple’s iPhone entered a market during a time when “smart phone” meant a devices such as a Blackberry that could handle email and not much more. Many tried but failed with web browsers. Managing contacts and calendar events was a downright nightmare, and the phones themselves were clunky and difficult to use. No one loved their mobile phones, everyone just put up with them. Enter iPhone. iPhone made all of functions exponentially easier. The multi-touch interface and full screen display made using iPhone simple yet elegant. iPhone did everything well and that was just the beginning. Once Apple delivered the App Store the entire platform exploded.
Dish Network has managed to pull off a near perfect cord cutter miracle. Dish Network’s Sling TV delivers live streaming of some of the most popular cable networks, creating a “network mini-bundle” for only $20 a month. ESPN, EPSN2, TNT, TBS, CNN, Disney, Cartoon Network, HGTV, and many more worthy channels. The bundle is a fantastic solution for those without cable, and Dish Network gave T-GAAP the keys to beta test Sling TV. There’s only one glaring issue for Dish Networks shiny new toy – Sling TV is not on Apple TV (yet) and is not able to work with Airplay from iOS. However, we at T-GAAP have a solution to get Sling TV onto your television thru Apple TV.
A while back we reviewed AirParrot, but the software has since grown in maturity with in AirParrot 2. (Squirrels, the company who created AirParrot, is located in the high-tech capital of the U.S., in North Canton, Ohio). Regardless of where they guys/gals are located, they make great software.
It is coming, in April 2015, to an Apple Store near you — Apple Watch. This is a big, big deal. While millennials have dismissed watches as an unnecessary item for daily use or for fashion’s sake, that is all about to change. Apple Watch will transform the time piece industry into something brand new, and into another industry which Apple will dominate.
Currently watches do one thing well — tell time. They are also fashion accessories. What you wear on your wrist (or don’t wear) says a lot about you, much like the car you drive or the shoes you wear. That said, it is difficult to tell the difference between a Seiko, Citizen or Omega. They all look like nice pieces of jewelry, but that is about it. However, when you see an Apple Watch, you will know it is an Apple Watch. Its styling — from the watch’s face, to the band, to how the owner interacts with it— will tell you immediately, this is something different and something that brings attention to those who wear one.
A good CEO knows that if their company rests on its success, impending doom will soon be at their doorstep. IBM became distracted and complacent. Microsoft believed it was invincible with over 90% market share. Thank goodness Tim Cook and Apple think differently.
Cook knows that despite all the success and glory with the iPod, the iPhone, the iPad and the resurgence of the Mac, if Apple stands still history shows that Apple’s fate is certain — decline. While IBM and Microsoft are still with us today, they are not the companies they were at the peak of their success. The question is how Apple will maintain its success into the next decade.
31 car companies and counting. Apple is closing in on adding every major, or exotic, car manufacturer on the planet to their CarPlay solution. Third party makers such as Alpine and Pioneer are also making aftermarket CarPlay receivers. Kenwood said only months ago it really did not need CarPlay, but in early January at the Detroit Auto Show, Kenwood announced its forthcoming CarPlay decks, as did JVC. The four major aftermarket deck manufactures are now building for CarPlay.
What is in an Apple patent? Usually, not much. Apple applies for hundreds of patents for all sorts of unusual and strange technologies, but Monday the United States Patent and Trademark Office granted Apple a patent that could change the way we view the world – literally. But is the patent a rehash of something old, or does Apple really want this Kodak goodness for a future device?