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Can Apple Do No Wrong?

by: E. Werner Reschke | Oct 21, 2014

Apple_haloIt was just a couple of months ago that bloggers across the globe — including a few of us at T-GAAP — were asking whether Apple CEO Tim Cook was ever going to take Apple forward. More iPhone, iPad, an Mac updates, it was becoming an innovation snooze-fest as Apple hadn’t entered a new market category or created a revolutionary new product for years.

While WWDC gave developers an entire suite of new software tools such as Metal, Heath Kit and Swift, consumers were wondering whether the magic of creating something new had died with Steve Jobs. Don’t get me wrong, Tim Cook has done a wonderful job managing the company, but users of Apple product expect more than just good company management, they expect cool new technologies that no one but Apple can deliver.

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Apple's Amazing 70 Million iPhone Quarter

by: Mark Reschke | Oct 20, 2014

Iphones

iPhone 6 and 6 Plus launched this past Friday (Oct. 17th) in China, and while Apple is being coy about the sales they achieved, rumors have persisted that Apple received as many as 10 - 20 million pre-orders within China alone. Initial launch countries, including the U.S., notched 10 million iPhone 6 and 6 Plus sales during the iPhone 6’s opening weekend. Evercore Partners analyst, Rob Cihra, estimates 37 million iPhones to be sold during the September quarter. However, Apple’s biggest iPhone quarter is yet to come. 

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Competitors say Apple Watch to be a hit

by: E. Werner Reschke | Oct 08, 2014

Bill Gates, MicrosoftMy Dad likes to say, “You often can tell as much about a person in what they don’t say as in what they do.” So since the launch of iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch what have Apple’s competitors been saying or not saying? Here’s a quick recap if you haven’t been keeping score.

Microsoft: This time around this there is no Steve Ballmer at the helm to laugh off any of these products and suggest that an iPhone is just too expensive and therefore will never catch on or that paying $350 for a watch is ridiculous. Instead new CEO Satya Nadella has been quiet. Microsoft is doing the right thing by keeping its head down and saying nothing, because they have nothing to say in regard to any of these announcements, because they have no product response to Apple’s new offerings. Oh but wait, Bill Gates didn’t get the memo. In an interview with Bloomberg TV, Gates basically said that Apple is the innovator and Microsoft is the follower. Thanks Captain Obvious. Some habits just die hard.

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Is Apple Watch Priced Too High?

by: E. Werner Reschke | Oct 06, 2014

Tim-cook-apple-watch

After years of anticipation, Tim Cook delivered his first new product category: Apple Watch. Apple Watch was the “one more thing” at September’s keynote. It was not only a new product category for Apple it was also an extension of the iPhone and Apple Pay.

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After Apple Pay - What's Next

by: E. Werner Reschke | Oct 01, 2014

Apple-pay-wallet-20140912

During Tim Cook’s Keynote address last month, the way he began the introduction of Apple Pay was quite interesting. He said Apple was on a goal to “eliminate this...” and then a picture of a wallet appeared on the screen behind him. He then followed by saying that Apple Pay was the first step in that process. Following was a 15 minute description of how Apple had solved the payment system through a mobile device, eliminating the need for archaic credit cards while even enhancing security.

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Demand Builds for a Four-Inch iPhone 6

by: Mark Reschke | Sep 30, 2014

Iphone_6_mini

Unless you’ve been living under an anti-tech bubble lately, you have no doubt heard about Apple’s iPhone 6, have seen one, or odds are growing daily you might even own one (count me in on the latter). Upgrading from an iPhone 5, it took me a few days to adjust to my new iPhone 6. And while I considered the iPhone 6 Plus for about five seconds, the smaller of the iPhones was the clear choice. There are some consumers hanging out in the “anything larger is better” camp, opting for the iPhone 6 Plus, but there is a growing army of loyal and would-be switchers clamoring for something different, something un-big. Demand is growing for a four-inch iPhone 6.

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iOS 8.0.2 = Wonderful

by: E. Werner Reschke | Sep 26, 2014

Ios-8-logoApple’s latest update to iOS, version 8.0.2, removes many 8.0 glitches and is certainly an an improvement over iOS the ill-fated 8.0.1! One of the items that has been problematic with iOS and some iPhones is the axis/gyroscope sensor determining which orientation to display items on the page. Even when turning iPhone around in a circle the orientation in iOS 8 seemed to be “stuck”. This bug seems to have been eliminated in iOS 8.0.2.

Bugs aside, Continuity is a key feature of iOS 8, and while it currently works with other iOS devices, to take advantage of it's seamless workflow between an iPhone or iPad and a Mac requires OS X Yosemite (due next month). To see how Continuity works, if you have an iPad that is WiFi only, and for example, if you are traveling in your car, the WiFi only iPad can now see your iPhone and begin using it as the hotspot. This is different than legacy hotspot capabilities, as there is no need to do anything on the phone. It can remain in your pocket, or on the dashboard or in a purse and still be found and used by Wi-Fi only devices — which includes Macs.

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Bent_iphone_6_6_plusApple drives media attention. In fact, the world’s number one brand and the products it produces are so popular Apple’s allure drives news cycles. So when something, anything, could be amiss with something from Apple, the media covers it as if our every breath depends on how well, for example, Apple’s iPhone antenna may – or may not – work. Accurate reporting be damned, this is Apple, and by reporting negatively on Apple it is bound to drive up viewership and public attention.

This time around, Apple is on the cusp of being accused of building faulty iPhones that bend or collapse far too easily. Currently, the issue of bending iPhones is just being reported, but this is exactly how antennagate started. It is said that those who do not learn from history are bound to repeat it. Unfortunately for Apple, the media learn all too well from history and are on the cusp of creating the next non-issue issue for their own well being. Before this story creates a life of its own, it is time to shed some truth on this forming bendgate storm, and discover if Apple products are actually flawed or if it is about some users and the media making news out of nothing.

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What's Next For The iPhone 6s?

by: Mark Reschke | Sep 23, 2014

Iphone_6s

Fresh off the heels of iPhone 6 and 6 Plus launch, we cannot help but wonder what Apple could possibly do next year with iPhone 6s and 6s Plus? Apple packed so many improvements into this generation’s all-new industrial design, it seems impossible that Apple could do anything more to improve iPhone 6. But this is Apple, so you can bet they have more than a few upgrade ideas up their sleeves. Here’s the short list:

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College-football

This weekend I spent some time watching college football and some of the NFL. I always find it fascinating to see who is spending big bucks to advertise in this expensive sports-drama space. In August Microsoft made a big splash about the Surface Pro 2 tablet (modified for exclusive NFL use) being the NFL’s sideline tablet of choice, after paying the NFL $400 million to join in of course. This weekend I saw a few commercials for the Surface Pro 3, going head-head against a Macbook Air. I also observed several Samsung commercials. One Samsung ad explained how the iPhone 6 Plus 5.5" screen is no big deal because Samsung had such a device in 2012. And then there was the Google Now commercial, where Google’s digital personal assistant is asked how long Koala bears sleep (up to 18 hours according to Google Now — if you’re curious).

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