Unless you’ve been living under an anti-tech bubble lately, you have no doubt heard about Apple’s iPhone 6, have seen one, or odds are growing daily you might even own one (count me in on the latter). Upgrading from an iPhone 5, it took me a few days to adjust to my new iPhone 6. And while I considered the iPhone 6 Plus for about five seconds, the smaller of the iPhones was the clear choice. There are some consumers hanging out in the “anything larger is better” camp, opting for the iPhone 6 Plus, but there is a growing army of loyal and would-be switchers clamoring for something different, something un-big. Demand is growing for a four-inch iPhone 6.Read More >
Apple’s latest update to iOS, version 8.0.2, removes many 8.0 glitches and is certainly an an improvement over iOS the ill-fated 8.0.1! One of the items that has been problematic with iOS and some iPhones is the axis/gyroscope sensor determining which orientation to display items on the page. Even when turning iPhone around in a circle the orientation in iOS 8 seemed to be “stuck”. This bug seems to have been eliminated in iOS 8.0.2.
Bugs aside, Continuity is a key feature of iOS 8, and while it currently works with other iOS devices, to take advantage of it's seamless workflow between an iPhone or iPad and a Mac requires OS X Yosemite (due next month). To see how Continuity works, if you have an iPad that is WiFi only, and for example, if you are traveling in your car, the WiFi only iPad can now see your iPhone and begin using it as the hotspot. This is different than legacy hotspot capabilities, as there is no need to do anything on the phone. It can remain in your pocket, or on the dashboard or in a purse and still be found and used by Wi-Fi only devices — which includes Macs.Read More >
Apple drives media attention. In fact, the world’s number one brand and the products it produces are so popular Apple’s allure drives news cycles. So when something, anything, could be amiss with something from Apple, the media covers it as if our every breath depends on how well, for example, Apple’s iPhone antenna may – or may not – work. Accurate reporting be damned, this is Apple, and by reporting negatively on Apple it is bound to drive up viewership and public attention.
This time around, Apple is on the cusp of being accused of building faulty iPhones that bend or collapse far too easily. Currently, the issue of bending iPhones is just being reported, but this is exactly how antennagate started. It is said that those who do not learn from history are bound to repeat it. Unfortunately for Apple, the media learn all too well from history and are on the cusp of creating the next non-issue issue for their own well being. Before this story creates a life of its own, it is time to shed some truth on this forming bendgate storm, and discover if Apple products are actually flawed or if it is about some users and the media making news out of nothing.Read More >
Fresh off the heels of iPhone 6 and 6 Plus launch, we cannot help but wonder what Apple could possibly do next year with iPhone 6s and 6s Plus? Apple packed so many improvements into this generation’s all-new industrial design, it seems impossible that Apple could do anything more to improve iPhone 6. But this is Apple, so you can bet they have more than a few upgrade ideas up their sleeves. Here’s the short list:Read More >
This weekend I spent some time watching college football and some of the NFL. I always find it fascinating to see who is spending big bucks to advertise in this expensive sports-drama space. In August Microsoft made a big splash about the Surface Pro 2 tablet (modified for exclusive NFL use) being the NFL’s sideline tablet of choice, after paying the NFL $400 million to join in of course. This weekend I saw a few commercials for the Surface Pro 3, going head-head against a Macbook Air. I also observed several Samsung commercials. One Samsung ad explained how the iPhone 6 Plus 5.5" screen is no big deal because Samsung had such a device in 2012. And then there was the Google Now commercial, where Google’s digital personal assistant is asked how long Koala bears sleep (up to 18 hours according to Google Now — if you’re curious).Read More >
Now that the third OS X Yosemite public beta has been released a clearer picture of when OS X Yosemite’s Gold Master version — the final version — will be ready for download. We continue to predict that Apple will hold true to form and have another Special Event in October. October is a special month on Apple’s calendar as it is the beginning of a new fiscal year, and most corporations like to start their fiscal year by exceeding expectations instead starting behind projected sales and revenue numbers.Read More >
Washington Square, Tigard, OR Apple store expansion
Apple adding new stores in the U.S. may have slowed from its once torrid pace, but that is not to say Apple does not continue to grow its retail presence. Apple retail locations initially averaged 6,000 sq. ft. but recently have been expanding in size and scope. In late 2011, 8,400 sq. ft. was the average Apple retail size, but even these stores could not keep pace with the amount of traffic Apple was producing. Today, original Apple stores are being replaced with stores over double their original size to around 15,000 sq ft.Read More >
Today Apple announced over four million iPhone 6 and iPhone 6 Plus smartphones were sold within the first 24 hours of accepting pre-orders. A little math reveals Apple was selling iPhones at a rate of 46.296 iPhones per second! Apple mentioned iPhones sold over four million in 24 hours. Getting a bit technical, 47 iPhones sold per second equals 4,060,800 iPhones solid in a 24 period, matching Apple's statement. Considering Apple’s servers were going down due to massive volume during the first 2-3 hours the iPhone became available, it is truly a staggering number. Meanwhile, Samsung threw caution to the wind blitzing the Sunday NFL crowd with a new Samsung Galaxy Note ad. Truth be told, it was not so much a Galaxy Note ad as it was a “We are better than iPhone 6. Do not consider buying iPhone 6. And look, we have a stylus!” ad.Read More >
Late last week Wells Fargo customers received an email from their bank notifying them that they were fully onboard with Apple Pay. The email starts by saying,Read More >
In 2011, Samsung launched the Galaxy SII with an – at the time – massive 4.3" display. The launch was a key moment in time for the Korean tech giant, as the company heavily leveraged their larger-than-iPhone display sizes. But starting today, the display options from Apple arrive in three flavors; 4", 4.7" and 5.5" displays. The major advantage Samsung had over the iPhone is now officially gone. Samsung's display supremacy has just run aground on an obvious question: What does Samsung do next?
Hot on the heels of Apple's special event, Samsung's ad agency of record RGA pushed out a slew of advertisements, bashing everything from Apple's event streaming issues, to the fact Apple now offers large display smartphones... Many of these ads have a nonsensical core to them, but apparently, bashing Apple (whether it makes sense or not) is the core to their advertising strategy. But advertising is one thing and countering Apple's latest iPhone lineup is another.Read More >