It's happening, today at 10 AM Pacific, Apple's Special Event. We thought it high time to put out our pricing predictions vs what Apple delivers on stage:
It’s almost here... Apple’s Special Event (that we predicted, before anyone else was talking about it back in Janauary). The final date was off by a few weeks, but our understanding that a Special Event was to take place before the launch of Apple Watch was indeed dead on.
Now that the moment is almost upon us, I was thinking the other day, “Will I be able to use Apple Watch to search for things?” In other words, will Apple Watch have a search function? Siri will exist on Apple Watch, but will search be achievable though it?
Next Monday, March 9th, Apple is holding a special event in San Francisco’s Yerba Buena Center for the Arts. Invitations Apple sent to the media were titled “Spring Forward” hinting at Saturday night’s U.S. time change, and therefore the Apple Watch. A few new features are expected to be unveiled, along with pricing and more details on battery life. Apple has again constructed another demonstration “tent” just outside Yerba Buena for what should be a hands-on after-event. The initial announcement of Apple Watch also showcased a temporary facility for the watch, but the media’s time with Apple Watch was strictly controlled. Monday’s event promises a liberal hands-on policy for journalists to explore the watch’s abilities, as it is a launch ready product. But could the event be more than just a rehash of Apple Watch with price points and a few new features thrown in for good measure?
As I stated in January, the highly rumored 12-inch MacBook may be a strong possibility for this event. Apple Watch is the main draw for Monday’s event, therefore it dictates any other announcement being the first product to be discussed. Apple has a specific cadence to their events. Apple CEO Tim Cook is likely to give a State of the Apple Union address, touching on various points of interest, ending his discussion with MacBook lineup. Apple's Sr. VP, of Worldwide Marketing, Phil Schiller would then take the stage, introducing the all-new laptop.
Apple CEO Tim Cook conducted an interview a few weeks ago at the Goldman Sachs technology conference. Cook discussed Apple's product line, grid-free power initiatives and the forthcoming Apple Watch (once asked about it). I've listened to Tim Cook interviewed and watched him give presentations dozens of times, just as I had Steve Jobs. There is one thing about each man that becomes abundantly clear. Steve Jobs was a pure genius visionary, while Tim Cook is cunningly smart.
Jobs birthed Apple, was fired, and was then rehired to save it. He did more than just save the company, he drove it to record success. Jobs could simply see things others could not, and he taught his fellow executives to remove the glass ceiling and dogma surrounding large businesses. Jobs had pet projects, such as the ill-fated Cube, and wildly successful iPhone and iPad. Who knows what he had up his sleeve for Television.
April is almost here, and that means the launch of Apple Watch. The one looming question we here at T-GAAP have is, “What problem does Apple Watch solve?” Will it tell time better? Will it be a better status symbol? Is Apple Pay enough to make it valued and unique? To answer these questions we took a look at two previous launches of brand new Apple products and the time piece industry itself to find the answers.
Apple’s iPhone entered a market during a time when “smart phone” meant a devices such as a Blackberry that could handle email and not much more. Many tried but failed with web browsers. Managing contacts and calendar events was a downright nightmare, and the phones themselves were clunky and difficult to use. No one loved their mobile phones, everyone just put up with them. Enter iPhone. iPhone made all of functions exponentially easier. The multi-touch interface and full screen display made using iPhone simple yet elegant. iPhone did everything well and that was just the beginning. Once Apple delivered the App Store the entire platform exploded.
Some say Apple’s inability to pull off content deals with resistant networks is hampering the diminutive little device from being a runaway success. Others have said Apple TV is dated due to a lack of hacking features that no longer work, while others are bemoaning the fact that Apple has not updated its disappearing-in-couch remote, nor has Apple added voice control. None of these are major issues slowing down Apple TV.
At the heart of Apple TV's problems is the entertainment industry itself, and the reason is simple.
A good CEO knows that if their company rests on its success, impending doom will soon be at their doorstep. IBM became distracted and complacent. Microsoft believed it was invincible with over 90% market share. Thank goodness Tim Cook and Apple think differently.
Cook knows that despite all the success and glory with the iPod, the iPhone, the iPad and the resurgence of the Mac, if Apple stands still history shows that Apple’s fate is certain — decline. While IBM and Microsoft are still with us today, they are not the companies they were at the peak of their success. The question is how Apple will maintain its success into the next decade.
What is in an Apple patent? Usually, not much. Apple applies for hundreds of patents for all sorts of unusual and strange technologies, but Monday the United States Patent and Trademark Office granted Apple a patent that could change the way we view the world – literally. But is the patent a rehash of something old, or does Apple really want this Kodak goodness for a future device?
Can you hear it? That is Apple’s stealthy, yet highly effective marketing arm about to blow the media’s doors off with Apple Watch hype. This will not be some Microsoftian campaign, where massive kiosks are displayed in Times Square in an effort to create some sort of false enthusiasm. Nor will Apple’s promotion include renting Radio City Music Hall, containing several dance routines and a skit about a single Mom (thanks for searing that into my brain Samsung). Once the holiday season is over, with Christmas iPhones having been unwrapped and the New Years parties complete, Apple will start a quiet, yet savvy campaign for launching its market disruptive Apple Watch.
Guy Kawasaki, Chief Evangelist for Apple in the mid-80’s, was interviewed on Bloomberg Surveillance today. And while Kawasaki has insight on where Apple once was, his ideas of Apple are now clearly from the outside looking in. Guy Kawasaki’s belief that Apple is a luxury brand is simply wrong.