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Why Apple Announced Now 

Why Apple Announced Apple Watch Now

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After Apple Pay - What's Next

by: E. Werner Reschke | Oct 01, 2014

Apple-pay-wallet-20140912

During Tim Cook’s Keynote address last month, the way he began the introduction of Apple Pay was quite interesting. He said Apple was on a goal to “eliminate this...” and then a picture of a wallet appeared on the screen behind him. He then followed by saying that Apple Pay was the first step in that process. Following was a 15 minute description of how Apple had solved the payment system through a mobile device, eliminating the need for archaic credit cards while even enhancing security.

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Apple_store_expansion

Washington Square, Tigard, OR Apple store expansion

Apple adding new stores in the U.S. may have slowed from its once torrid pace, but that is not to say Apple does not continue to grow its retail presence. Apple retail locations initially averaged 6,000 sq. ft. but recently have been expanding in size and scope. In late 2011, 8,400 sq. ft. was the average Apple retail size, but even these stores could not keep pace with the amount of traffic Apple was producing. Today, original Apple stores are being replaced with stores over double their original size to around 15,000 sq ft.

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Important Apple Dates

by: E. Werner Reschke | Sep 10, 2014

Important-apple-dates-calendarThis is for reference or if you completely missed the Keynote presentation where Apple announced the iPhone 6 and iPhone 6 Plus, Apple Pay and Apple Watch.

September 12, 2014 — you can place an order for iPhone 6 and iPhone 6 Plus.

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Why Apple Announced Apple Watch Now

by: E. Werner Reschke | Sep 10, 2014

Apple-watch

There is a saying, “It doesn’t matter how you start it is how you finish that matters.” Those of us who were unable to attend Apple’s Silicon Valley Gala, found streaming the event quite the challenge during the first 30-40 minutes of Tim Cook’s Keynote. Immediately Twitter was a-buzz concerning the inability to stream the event on Apple TV or through the website. But fortunately Apple fixed the problems and we were able to see, without interruption, “One more thing...”

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iWatch To Include Touch ID

by: Mark Reschke | Sep 05, 2014

Iwatch_touch_id

Can Apple pack Touch ID into a thin and elegant wearable device, such as the highly rumored iWatch? That’s the latest question surrounding the mysterious device, as many credible media outlets have stated iWatch will have NFC (Near Field Communication) technology, designed for secure transactions in mind, such as credit card purchases. But how would purchases via an iWatch be securely verified? Is it the actual credit card account holder doing the purchasing, or someone who just stole your iWatch? Answer: Touch ID.

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9.9.2014 - Apple Special Event - We Wish We Could Say More

Last week Apple invited select media to an expected September special event. This all but confirms that John Paczkowski of Re/code is now Apple's new “pre-briefing” contact (aka “official leaker”) for passing along Apple’s message in a cryptic format before a product announcement. In a later post Paczkowski also pointed out that Apple would be announcing an iWatch device at the event, alongside the new iPhone. The location of the event, the new phone (or phones) and an all-new device, indeed, this is looking to be a mega special event.

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What the Big Tent is Going On?!?

by: E. Werner Reschke | Sep 02, 2014

Mystery-2

The invitations are out and Apple wishes it could tell us more. But for those outside the executive suite at Infinity Loop we will need to wait one more week, until 9.9.2014. The significance of the location is that the Flint Center, located on the De Anza college campus, is where Steve Jobs unveiled the original Macintosh 30 years ago.

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Is Apple's stock poised for another jump?

by: E. Werner Reschke | Aug 11, 2014

AAPL Stock 2009-2014

For the past several years owners of Apple’s stock must be pleased with the company's leadership. The stock price hit a lul during the first half of 2013, but since then AAPL has returned to its pervious value. The real question is what will happen next.

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Apple's (Potential) Big Fall Line-up

by: E. Werner Reschke | Aug 01, 2014

Jobs-ipad-keynote2010 was the last time the Apple faithful were treated to a new product category launch. The iPad made its debut just three years after the incredibly successful iPhone introduction. Over four years has passed since the iPad was announced, yet Apple has produced nothing “new.” Over the years iPhone and iPad have certainly improved — iPad now has a mini companion — but Apple’s history has set expectations for the company to launch something yet unseen, yet unknown, or yet to be done, every few years.

This Fall presents Apple another opportunity to break the cycle of just another set of upgrades to current product categories. The iPhone 6 (aka iPhone Air) is most likely going to sport a larger display (or displays), but it may be a new product that steals the show. Under Tim Cook’s leadership, there have been two special events in the Fall. A September show (2012, 2013) and an October show (2012, 2013). October is a special month for Apple as it is the beginning of its fiscal calendar. If you have never worked for a fortune 500 company, let me tell you, that is a big deal. Never under estimate when products launch and how they are tied to how bonuses are calculated.

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Iwatch_flexible_display

One feature of Apple’s forthcoming iWatch is becoming abundantly clear. Whether it is Apple suppliers yielding information, or reviewing Apple’s long-standing patents, the company's first-ever wearable will be stunningly flexible. The band will be flexible, the display will be flexible, and even traditional areas where a thick printed circuit board and battery pack should be — it will all be flexible. iWatch will not only be thoroughly pliable but it will also be stunningly thin.

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