What is in an Apple patent? Usually, not much. Apple applies for hundreds of patents for all sorts of unusual and strange technologies, but Monday the United States Patent and Trademark Office granted Apple a patent that could change the way we view the world – literally. But is the patent a rehash of something old, or does Apple really want this Kodak goodness for a future device?
Can you hear it? That is Apple’s stealthy, yet highly effective marketing arm about to blow the media’s doors off with Apple Watch hype. This will not be some Microsoftian campaign, where massive kiosks are displayed in Times Square in an effort to create some sort of false enthusiasm. Nor will Apple’s promotion include renting Radio City Music Hall, containing several dance routines and a skit about a single Mom (thanks for searing that into my brain Samsung). Once the holiday season is over, with Christmas iPhones having been unwrapped and the New Years parties complete, Apple will start a quiet, yet savvy campaign for launching its market disruptive Apple Watch.
Guy Kawasaki, Chief Evangelist for Apple in the mid-80’s, was interviewed on Bloomberg Surveillance today. And while Kawasaki has insight on where Apple once was, his ideas of Apple are now clearly from the outside looking in. Guy Kawasaki’s belief that Apple is a luxury brand is simply wrong.
In October I figured that Apple could ship/sell as many as 60 - 70 million iPhones for the December quarter. Three main factors contributed to such large sales figures: A stronger than expected September quarter, China’s government delaying iPhone approval, and a lack of highly competitive products. Further fuel was thrown on the fire with KGI's Apple analyst, Ming-Chi Kuo, forecasting Apple would sell 71.5 million iPhones for quarter.
Is a 70 million iPhone quarter truly possible? There is plenty of smoke surrounding this would-be fire. Apple’s stock price has been continuing to climb, suggesting investors are onboard with such speculation, readying themselves for a big payday come Apple’s quarterly report. Chris Caso, Apple analyst for Susquahanna increased his AAPL target price from $120 - $135. Strong sales of Mac’s and Beats headsets may be taking place, but they can not justify such a strong stock climb, nor constant upgrades from analysts.
A lot has been said of Apple Watch, and what “starting at $350” really means. True enough, the heavier entry level model will represent the base price, but claims of Apple charging up to $10,000 for the gold edition is outrageous. Apple has never had any intention to price themselves out of any market for any reason. Giving 80% of everyone what they need 90% of the time is Apple’s silent mantra. Anything outside of that philosophy shows an utter misunderstanding of who Apple is and what they do.
It was just a couple of months ago that bloggers across the globe — including a few of us at T-GAAP — were asking whether Apple CEO Tim Cook was ever going to take Apple forward. More iPhone, iPad, an Mac updates, it was becoming an innovation snooze-fest as Apple hadn’t entered a new market category or created a revolutionary new product for years.
While WWDC gave developers an entire suite of new software tools such as Metal, Heath Kit and Swift, consumers were wondering whether the magic of creating something new had died with Steve Jobs. Don’t get me wrong, Tim Cook has done a wonderful job managing the company, but users of Apple product expect more than just good company management, they expect cool new technologies that no one but Apple can deliver.
During Tim Cook’s Keynote address last month, the way he began the introduction of Apple Pay was quite interesting. He said Apple was on a goal to “eliminate this...” and then a picture of a wallet appeared on the screen behind him. He then followed by saying that Apple Pay was the first step in that process. Following was a 15 minute description of how Apple had solved the payment system through a mobile device, eliminating the need for archaic credit cards while even enhancing security.
Washington Square, Tigard, OR Apple store expansion
Apple adding new stores in the U.S. may have slowed from its once torrid pace, but that is not to say Apple does not continue to grow its retail presence. Apple retail locations initially averaged 6,000 sq. ft. but recently have been expanding in size and scope. In late 2011, 8,400 sq. ft. was the average Apple retail size, but even these stores could not keep pace with the amount of traffic Apple was producing. Today, original Apple stores are being replaced with stores over double their original size to around 15,000 sq ft.
This is for reference or if you completely missed the Keynote presentation where Apple announced the iPhone 6 and iPhone 6 Plus, Apple Pay and Apple Watch.
September 12, 2014 — you can place an order for iPhone 6 and iPhone 6 Plus.
There is a saying, “It doesn’t matter how you start it is how you finish that matters.” Those of us who were unable to attend Apple’s Silicon Valley Gala, found streaming the event quite the challenge during the first 30-40 minutes of Tim Cook’s Keynote. Immediately Twitter was a-buzz concerning the inability to stream the event on Apple TV or through the website. But fortunately Apple fixed the problems and we were able to see, without interruption, “One more thing...”