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Apple to (eventually) leave Intel

by: E. Werner Reschke | Jun 26, 2014

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Some things in life are just inevitable. If you eat one potato chip when the entire bag is available, it is inevitable that you will eat more; if you drink often in bars and pubs and then drive home, it is inevitable you will someday get a DUI. If you are in Vegas and on a lucky streak, if you keep betting it is inevitable that the casino will win all its money back and then some.

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The Maximum Price for a New Mac Pro

by: Mark Reschke | Dec 19, 2013

Mac_pro_pricingWishing for Santa to deliver a new Mac Pro for Christmas? Well, at least the ability to order one started this morning, but they won't be arriving into studios and power users hands until February.

There are two configurations for the Mac Pro, starting at $2,999 for a quad-core system, and $3,999 for the six-core powerhouse. But this is just the entry point for a configuration. We started configuring the high-end model and maxed out with a price of $14,959.98. A Mac Pro or Kia Soul, take your pick. Maybe get one of each.

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Mac Pro to Arrive Post Christmas

by: Mark Reschke | Dec 13, 2013

Mac_pro_santaIf you are hoping for Santa to spring a new Mac Pro under the tree to act as your new 4K power-house editing machine, fugheddaboudit.

It appears Apple's elves won't be delivering the Mac Pro to market until after the clatter of hoofs and milk and cookies are long gone. Or, at least until Monday, December 30, which can be closely tied to the New Year – the prefect excuse to set a New Year's resolution for better editing, gaming and blazingly fast everything (all in the shape of an oversized soda can)!

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Apple’s Next Big Thing

by: E. Werner Reschke | Dec 02, 2013

LetsmakeadealNow that Thanksgiving has come and gone in the U.S. (and Canada), Christmas magic is in the air. Cyber Monday is today. Many retailers very survival often depends on sales during the next four weeks — although I highly doubt this is what the wise men had in mind when bringing gifts to the Christ child.

Nevertheless, the world we live in is full of anticipation — for the next big thing. And Apple fans are no different. While we have seen new versions of most of our favorites, only the new Mac Pro broke the mold and gave us something truly new and exciting. Everything else — iPhones, iPads, Macs — have all been improvements on the same theme. Arguably the iPad Air could be considered an exception as it really did make some big advancements.

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“America’s Team” Uses OS X

by: E. Werner Reschke | Nov 07, 2013

Dallas-cowboysMac OS X has come a long, long way. When it was first released in 2001, Apple was struggling to make a comeback. The multi-colored iMac platform had been launched, but it was running OS 9 dot something. There were not any iPods, iPads, or iPhones to help Apple’s cause.

Now it seems you can’t walk into a coffee shop, hotel lobby or airport without seeing someone using a product from Apple. However, more telling of Apple’s success is the comeback of the Mac. It has only been since the launch of the iPhone and iPad that Macs are now appearing everywhere — including being used by the Dallas Cowboys.

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Apple's first Special Event of the season arrived on September 10, unveiling all new iPhones and iOS 7. The next big thing from Cupertino, if rumors prove to be accurate, will take place on Tuesday, October 15, at Apple's Cupertino headquarters, announcing all-new iPads. But there appears to be another event Apple is preparing before year's end. 

Apple is not known for cramming multiple special events into a single season, and technically speaking, the third event is said to land in November, but three launch events for Apple in consecutive months will be an unprecedented move for the tech giant.

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Mac Pro Configurations

by: E. Werner Reschke | Jul 03, 2013

Mac_proLast week I wrote about Mac Pro pricing for the recently teased super computer. The feedback I received was entertaining, and John Martellaro of The Mac Observer also shared his rebuttal on pricing.

Before the big holiday break, I thought T-GAAP should take it one step further and talk about potential configurations for the new Mac Pro. After our team’s internal discussion and reflecting on everyone’s feedback I have modified my pricing — a bit. But perhaps more importantly, is how pricing is achieved via configurations, and that is this week’s food for thought:

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ThunderboltApple's Mac Pro is arriving later this year, but there are many unanswered questions. How exactly can the Mac Pro be configured, what will be the pricing, and perhaps most importantly, what accessories will exist for the blazingly fast Thunderbolt 2 ports that expand the Mac Pro?

Intel's Light Peak technology, marketed by Apple and Intel as Thunderbolt, bests USB 3 speeds by a theoretical 2x. With Thunderbolt 2, USB 3.0 is bested by 4x, as the newest high speed technology throws around 20Gbps. It would be a shame to own a new Mac Pro, but be unable to get one's hands on Thunderbolt 2 SSD drives and perhaps even a few 4K displays with Thunderbolt built-in for daisy chain capabilities.

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Mac Pro Pricing

by: E. Werner Reschke | Jun 26, 2013
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It has been a week and a half since the Apple Keynote came in like a lamb and roared out like a lion. Many items were of great interest: the next generation OS X, now called Mavericks, iOS 7, a new MacBook Pro sporting the energy saving Haswell processors, iWork for iCloud and the all new Mac Pro.

As a professional marketer and technologist it is the Mac Pro that interested me most in last week's Keynote. While Phil Schiller showed us a lot of glitz and glamor, talked specs until we were green with envy and even hinted when this bad boy will be released into the creative wild (sometime in 2013), the one item Schiller avoided talking about was price.

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New Mac Pro As A Server?

by: E. Werner Reschke | Jun 11, 2013

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Yesterday, at Apple's World Wide Developers Conference, Phil Schiller stole the show during the Keynote presentation when unveiling the new Mac Pro. “Can’t innovate anymore — my ass!” said Schiller. The crowd erupted in laugher and applause. "The new Mac Pro looks like no other computer, ever." Schiller said the new Mac Pro was a forward looking product, meeting the needs of video editors, photographers, musicians and graphic artists. But what about Server Admins? Couldn't the new Mac Pro be a great Server too? The answer is, of course it could.

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