If rumors come true, expect Apple to send out invitations tomorrow for a Special Event to take place on Tuesday, February 24th. Recently Apple has given short notice between announcements for Special Events and the actual event itself. While seven day is cutting it close, the reasons make sense. First, this Special Event would coincide with what would have been Steve Jobs’ 60th birthday. Second, we needed to get beyond the long-holiday Valentine’s Day/President’s Day weekend in the U.S. Any invitation sent out before then would have had less impact. Announcing tomorrow makes sense in that there will be few, if any, distractions.
Why Apple would hold a Special Event in the middle of the quarter is two fold. First, Apple would spend some time reviewing Apple Watch and showing us a bit more how it works and why we all need one. Apple would also reveal more specifics on pricing, so people can know what their desires will cost them. Second, Apple would use the event to introduce a new 12" device. There has been much speculation that a forthcoming 12" device could be a MacBook Air (to replace both 11" and 13" models) a MacBook Pro or an iPad Pro (here and here).
Sometimes we get spoiled. We seldom stop to reflect on what has happened, always wanting more of something we don't yet have. Tis one of the pitfalls of capitalism coupled with our natural, insatiable tendency for something more. The fix for this problem is gratitude — being thankful for what we do have and have been given.
In the realm of Apple, this plays out in our desire for the “next best thing” instead of looking around us and being amazed at all the things Apple has done, just in 2014. Here are a few highlights to reflect upon from Apple in 2014.
Guy Kawasaki, Chief Evangelist for Apple in the mid-80’s, was interviewed on Bloomberg Surveillance today. And while Kawasaki has insight on where Apple once was, his ideas of Apple are now clearly from the outside looking in. Guy Kawasaki’s belief that Apple is a luxury brand is simply wrong.
The iMac was recently updated to include a stunningly high-resolution 5K display. Saying a fancy number like "5K" is one thing, but seeing it in person is quite another. The display is simply breathtaking, and the retina feel from my staring eyeballs from just two-feet away was in full effect. Simply put, Apple's iMac Retina 5K display is the best on the market in an all-in-one. So where is Apple's 27" 5K Thunderbolt display?
Apple currently sells the 27" Thunderbolt display for $999, while the iMac with Retina 5K display starts at $2,499. Based on Apple's previous 27" iMac pricing (which used the exact 2560 x 1440 display as the 27" Thunderbolt monitor), it would seem reasonable for Apple to sell a 5K display for roughly $1,499.
Will Apple’s OS X Yosemite Spotlight Search be used by the masses? Will dark mode be the default go-to look and feel? Will Continuity be a must users simply won’t be able to live without? Like test driving a car, once purchased, the owners continued long term use reveals the gimmicky sales tools versus what features are truly useful. In many respects new OS releases are much the same. Widgets once seemed like a great default tool to quickly discover weather, stock prices and flight times. Fast forward a few years and OS X Widgets are rarely developed for or used. Sherlock seemed a sure bet, then morphed into Spotlight, but was limited in only finding things on your local drive. Now Spotlight has been given a rebirth in Yosemite under its new name, Spotlight Search. Long term value of such tools will be discovered over time, thus, here are some initial impressions of Apple’s newly minted OS.
Some things in life are just inevitable. If you eat one potato chip when the entire bag is available, it is inevitable that you will eat more; if you drink often in bars and pubs and then drive home, it is inevitable you will someday get a DUI. If you are in Vegas and on a lucky streak, if you keep betting it is inevitable that the casino will win all its money back and then some.
Wishing for Santa to deliver a new Mac Pro for Christmas? Well, at least the ability to order one started this morning, but they won't be arriving into studios and power users hands until February.
There are two configurations for the Mac Pro, starting at $2,999 for a quad-core system, and $3,999 for the six-core powerhouse. But this is just the entry point for a configuration. We started configuring the high-end model and maxed out with a price of $14,959.98. A Mac Pro or Kia Soul, take your pick. Maybe get one of each.
If you are hoping for Santa to spring a new Mac Pro under the tree to act as your new 4K power-house editing machine, fugheddaboudit.
It appears Apple's elves won't be delivering the Mac Pro to market until after the clatter of hoofs and milk and cookies are long gone. Or, at least until Monday, December 30, which can be closely tied to the New Year – the prefect excuse to set a New Year's resolution for better editing, gaming and blazingly fast everything (all in the shape of an oversized soda can)!
Now that Thanksgiving has come and gone in the U.S. (and Canada), Christmas magic is in the air. Cyber Monday is today. Many retailers very survival often depends on sales during the next four weeks — although I highly doubt this is what the wise men had in mind when bringing gifts to the Christ child.
Nevertheless, the world we live in is full of anticipation — for the next big thing. And Apple fans are no different. While we have seen new versions of most of our favorites, only the new Mac Pro broke the mold and gave us something truly new and exciting. Everything else — iPhones, iPads, Macs — have all been improvements on the same theme. Arguably the iPad Air could be considered an exception as it really did make some big advancements.
Mac OS X has come a long, long way. When it was first released in 2001, Apple was struggling to make a comeback. The multi-colored iMac platform had been launched, but it was running OS 9 dot something. There were not any iPods, iPads, or iPhones to help Apple’s cause.
Now it seems you can’t walk into a coffee shop, hotel lobby or airport without seeing someone using a product from Apple. However, more telling of Apple’s success is the comeback of the Mac. It has only been since the launch of the iPhone and iPad that Macs are now appearing everywhere — including being used by the Dallas Cowboys.