While Samsung is in Galaxy Note 7 never happened mode and the media is getting over digesting Apple's latest iPhone 7 and Apple Watch offerings, Apple is bustling about preparing for their October 27, special event. This time it's all about the Mac – F I N A L L Y!
We've previously discussed how walking into an Apple Store is like stepping into a computer museum, but Phil Schiller should be all about delivering some welcome Mac news. But which Macs will get updates and how major, or minor, will those updates be?
Apple's Mac lineup has been languishing over the past few years, and their may be valid reasons as to why. Perhaps Apple been preparing to migrate away from Intel to their own A-series processors? Or would iPad's be ushering in a new area of computing relegating Mac's to back of the line? Any number of rumors have given chase as to why Apple's overall Mac lineup has become extremely stale, but it appears Apple is staying firmly Intel for their next generation processors, and thus a slew of long overdue Macs should should be unveiled during an October special event.
Apple is planning a major Mac invasion of new technologies, but it does not explain why this has been long overdue. Two big distractions may have been causing Apple's innovative Mac engine to sputter on 3-cylinders the past few years.
Here’s a quick run down what of what I think we will see today with Apple’s Special Event
To my surprise on my 51st birthday my son bought me a black Apple Watch, Sports Edition. He did not pay full retail, but took advantage of deals found on eBay. While I know this fall will probably be the launch of Apple Watch 2.0, it was a great gift for this aging tech-dog.
So now after two weeks of wear what are my thoughts? Glad you asked. I still do not see a need for Apple Watch. But now that I have been wearing one for two weeks, I have found it makes a lot of things easier than before. First off is the taptic sensors that notify you of an incoming text or alert. This is far more convenient than a phone that dings or vibrates. And that is the trick, how do you measure “convenient” in terms of dollars? Let me just say this, going back to the old way, without an Apple Watch would be hard-to-difficult. I am now use to alerts and notifications on my Apple Watch. What could be better is some sort of proximity monitor so that when my iPhone, MacBook Air and Apple Watch are close enough, only one device alerts me instead of all three or two of the three. That would really be a nice “feature.” For example, when my brother texts me I do not need to be tapped on my wrist, my iPhone to vibrate on the table (or in my bag) and an alert show up on screen of my MacBook Air. Just one of those is enough, thank you.
If you walk into any Apple Store looking to buy a Mac, it is like stepping back in time two years — and those two years are not just regular years, they are technology years. In comparison to regular calendar years, technology years have like a 10:1 ratio. For example, this would like be walking into your local car dealership and the most current model they were selling was from 1996!
Apple’s Mac lineup is stale, and that is putting it mildly. The Mac Pro is now a staggering 2 1/2 years into its lifecycle without a single upgrade. The MacBook Air has seen almost no changes, save for incremental processor updates since 2010. The iMac form factor has not changed since the fall of 2012. The newly minted MacBook and MacBook Pro's have seen only slight incremental upgrades this past year, and the Mac mini is a mere afterthought. What's going on?
The only significant new release to Apple’s Mac lineup has been the MacBook (of which I use and love), in April of 2015. It recently received a slight Intel processor update. Wow... In fact, all Apple has been keen to do the past few years is release Intel processor updates to products, with the MacBook Air still living in an ancient design, with what can now only be described as a horribly low-resolution display. Apple’s Mac lineup has become a cash cow with little invention, but that may be about to change.
Sometimes you can learn just as much about a company by what is not said as opposed to what is said. Case in point is Tim Cook & Co.’s most recent special event held this past week. At the special event we were dazzled by an updated iPhone line and a new iPad Pro size. Like a magician, Apple said, “Look over here!” However, what one product line — product category — did Apple not talk about at all, as if it didn’t even exist. Macs.
Every model in the Mac product category is now over a year old — even their newest items. Some Macs, like the Mac Pro are now over two years old. It seems like the Mac line-up has been relegated to cash-cow status and therefore Apple is putting as little effort (aka little money) into Macs as possible and reaping as much margin and cash as possible. Or is something else afoot?
Say it ain't so but DigiTimes may have just pulled a rabbit out of their hat, but even a broken clock is right twice a day. The publication's latest rumor claims Apple will be launching all-new MacBooks during the second calendar quarter. Of course, DigiTimes may only have this partially correct.
During Apple's special event on Monday no new MacBook graced the stage, leaving many wondering when the now aging year old product would receive an update. I've speculated that a 14" version, complimenting the 12.1" model would make a great fit to the lineup, but nothing has yet to materialize.
If you are in the market for a new Mac, now is probably the worst time in recent history to purchase one. Following Apple for over two decades now, it is clear that the culture of our favorite fruit company allows it to only really focus on one major project at a time. While the iPhone is on an annual update schedule, Macs updates have fallen by the wayside like the ugly step sister from the fairytale Cinderella.