MacBook

Oct 20, 2017 — by: Mark Reschke
Categories: MacBook

Intel_core_i7Intel is a monster, or at least it has been. For nearly three decades Intel has owned the desktop-class and server semiconductor markets. Ever since the DOS PC emerged Intel gained rapid traction into desktop computing. While others, such as AMD, constantly struggled to meet demand, Intel understood capacity and high yields were key to market dominance and never left PC manufacturers wanting. No one had a better silicon fabrication process in the industry. Intel's marketing was equally brilliant. Before the tag line "Intel Inside" no one really knew or cared much about microchips used within a computer. After all, the only interaction a user had was with a keyboard, mouse and display. Suddenly, everyone was asking for a computer with Intel inside.

Intel was so confident of their own ability to shape the future based on their self-serving direction, they no longer needed to own a large portion of ARM, so they sold it off as it was useless for the long term. Intel also decided there was no need to quickly move to 64-bit processors. Intel failed to understand they had built, and were living in, their own arrogant reality distortion field. But AMD knew it, and 2003 stunned the industry by offering their 64-bit backwards compatible 32-bit, Athlon processor. It saved AMD as a company and Intel suffered it's first major stumble. Mobile computing arrived soon after, with Apple commissioning Intel to design a processor for their secret handheld needs. Intel balked, finding it a financially useless pursuit. Thus, Apple launched iPhone with an ARM processor. Due to Intel's blunder, the mobile world runs almost entirely on ARM designs, with Intel nowhere to be found other than under piles of failed ATOM processors. Today Intel finds their bread and butter personal computer market about to be shaken like never before by Microsoft, and quite likely, Apple.

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Oct 13, 2017 — by: Mark Reschke
Categories: MacBook

Steve_jobs_theaterIf one visit to Apple Park and Steve Jobs theater wasn't enough fun for journalists this year, they may be getting a second opportunity to visit in November. For those who were not invited the first time (Leo Laporte), this may be their opportunity to gain their first-ever access.

Apple's first Steve Jobs Theater event left some wanting more. The Apple Visitor Center wasn't quite ready for, well, visitors, and the ground are still not completed. On the product side, Apple still has more to reveal before the year is over.

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Sep 28, 2017 — by: E. Werner Reschke
Categories: MacBook

TouchID

There are several nice things you can say about the MacBook Pro. For someone like myself who has been using a MacBook Air, circa mid-2013, the beautiful retina display is the first thing that grabbed my attention. I never realized how much strain my old eyes had been under until I got my 2017 MacBook Pro. Wow, and to think they still sell MacBook Airs as “new” computers. It is almost a crime. Should someone go to jail?

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Jun 7, 2017 — by: Mark Reschke
Categories: MacBook

Out of the myriad of announcements Apple put forth on Monday during their 2017 Worldwide Developers Conference, one new technology continues to come back around in my mind time and time again. And yet, I'm not sure if I'm as excited as I am relieved – It's a close call. Files App in iOS for iPad is a game changer. Essentially, Files App is the macOS Finder for iOS. A native file directory shipping with iOS 11 for iPads. Yes! And about time!

T-GAAP's been clamoring for an "AirFinder" (or some form of native Finder for iOS) for years. After all, iOS is a slimed down version of macOS. Apple's mobile operating system has always had a file directory, it's just been hidden from the GUI. Files App for iPad that Apple has, bafflingly so, been holding back for years, may greatly tilt the trajectory of iPad forever.

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Dec 29, 2016 — by: E. Werner Reschke
Categories: MacBook

Aapl-stock-chart_2012-2016

For the past two years Apple’s stock price has bounced around from a little above $130/share as a high to $90/share as a low. While Tim Cook has authorized increases in dividend payments, the growth for AAPL is no where to be found. To grow its stock price, usually a company must grow its net revenue (aka profit). But that seems to be a challenge for AAPL the past two years.

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Dec 6, 2016 — by: E. Werner Reschke
Categories: MacBook

2016_macbook-pro

How much are you willing to pay for the best? That is the question that one is immediately confronted with when considering the new MacBook Pro. This top of the line laptop is the new bad boy in Apple’s lineup. That said it comes with a price tag to match its feature set and attitude.

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Nov 30, 2016 — by: Mark Reschke
Categories: MacBook

Iphone_apple_christmas_2016If you haven't noticed, Apple silently racked up large scale iPad and MacBook Air sales over the Black Friday weekend, according to Adobe's analytics. But wait! Like a good Ginsu knife, there's more! Apple's Beats headphones were also show stoppers, and the new MacBook Pro has seen stronger than anticipated demand since its release. If you think there couldn't possibly be more, you'd be wrong! Apple's iPhone is also the most wanted item on Christmas wish lists this year, up by 2% over last year's desire for iPhones. There can't possible more than this, right?! Wrong! This weekend I moved to Verizon from AT&T, and upgraded muy plan with six new iPhone 7's! 

Across the board Apple's sales are looking solid, but Verizon's virtual blind-side to AT&T this holiday weekend may have given Apple an extra boost. The largest US carrier offered $200 Visa cards and generous trade-in values on older iPhones for new customers. After the cash card arrives, my purchase of a 128GB iPhone 7 is a net zero dollars cost to me. The Verizon plan also provides my 6 lines with a 24GB per month data pool, with half of it able to be rolled over into future months. Verizon even offered $300 for a base iPhone 5, plus the $200 Visa card! It was an impressive offer, and coming from Verizon, a company known to rarely provide steep discounts, AT&T was caught flat footed.

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Nov 8, 2016 — by: Mark Reschke
Categories: MacBook

Trump_clinton_appleToday is the day where many citizens in states across the country set off to the voting booth. Baring some form of miracle, Donald Trump or Hillary Clinton will become the 44th President of the United States of America. For this moment I'll be setting ALL political thoughts aside, save for one: Which President elect's tax plan would benefit Apple the most?

Donald Trump: 

Trump's offshore tax policy states it will reduce the Federal repatriation tax to 10%. Tim Cook, when testifying before Congress in 2013, believed a fair tax rate would be around 26% (state and fed total), which is typically Apple's domestic tax rate in any given quarter. If Trump became President and was able to pass a 10% repatriation tax rate, Apple would likely move most, if not all, of their offshore holdings back to the US. This past summer the European Union (EU) pushed into Ireland's banking laws, demanding Apple pay the EU $14.5 billion in taxes. Trump's policy would likely motivate Apple all the more to move their holdings back into the states and out of other countries, where Apple's cash is vulnerable to swiftly changing perceptons and laws.

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Oct 28, 2016 — by: Mark Reschke
Categories: MacBook

Surface_studio_imacOn Tuesday I wrote an article with the premise that Microsoft, from their marketing arm to product offerings are mirroring Apple amazingly well, surpassing Cupertino's technologies in many ways. Immediately, Apple apologists were decrying the Surface Studio as a wannabe, gimmicky iMac, and that the price was unjustifiably high.

Yesterday Apple launched the all-new MacBook Pro, with innovative touch bar, complete with built-in Touch ID. The new technology looks well refined and thoroughly thought out. Touch bar makes sense in hundreds of different use cases and the rest of the MacBook was given highly effective refinements throughout. Apple may have stemmed any creative pro tide away from it's notebook shores with the new MacBooks, but there is still trouble within Apple's desktop offerings. The competition knows it and is attacking in full force.

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Oct 21, 2016 — by: Mark Reschke
Categories: MacBook

Hello_again_apple_invitationWhile Samsung is in Galaxy Note 7 never happened mode and the media is getting over digesting Apple's latest iPhone 7 and Apple Watch offerings, Apple is bustling about preparing for their October 27, special event. This time it's all about the Mac – F I N A L L Y!

We've previously discussed how walking into an Apple Store is like stepping into a computer museum, but Phil Schiller should be all about delivering some welcome Mac news. But which Macs will get updates and how major, or minor, will those updates be?

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