MacBook

Mar 3, 2015 — by: Mark Reschke
Categories: MacBook


Crystal_ballNext Monday, March 9th, Apple is holding a special event in San Francisco’s Yerba Buena Center for the Arts. Invitations Apple sent to the media were titled “Spring Forward” hinting at Saturday night’s U.S. time change, and therefore the Apple Watch. A few new features are expected to be unveiled, along with pricing and more details on battery life. Apple has again constructed another demonstration “tent” just outside Yerba Buena for what should be a hands-on after-event. The initial announcement of Apple Watch also showcased a temporary facility for the watch, but the media’s time with Apple Watch was strictly controlled. Monday’s event promises a liberal hands-on policy for journalists to explore the watch’s abilities, as it is a launch ready product. But could the event be more than just a rehash of Apple Watch with price points and a few new features thrown in for good measure?

As I stated in January, the highly rumored 12-inch MacBook may be a strong possibility for this event. Apple Watch is the main draw for Monday’s event, therefore it dictates any other announcement being the first product to be discussed. Apple has a specific cadence to their events. Apple CEO Tim Cook is likely to give a State of the Apple Union address, touching on various points of interest, ending his discussion with MacBook lineup. Apple's Sr. VP, of Worldwide Marketing, Phil Schiller would then take the stage, introducing the all-new laptop.

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Feb 23, 2015 — by: E. Werner Reschke
Categories: MacBook

Macbook_air_updateRumors continue to heat up that a new MacBook Air is just around the corner, as European dealers noted Apple has stopped restock shipment requests for the popular laptop. In addition Apple has approved the lowering of exiting U.S. supplies in order to clear channel inventory.

This can only mean one of two things: Apple is discontinuing the MacBook Air or they have an updated version that is to ship soon. We highly doubt this will change will include a rumored 12" MacBook Air model as such a shift would demand a special event to kick off the new laptop. Instead we can expect Apple to update the current 11" and 13" MacBook Air models with the latest Broadwell chipset from Intel. Pricing is likely to remain static unless Apple has seen softness in demand and needs to stimulate the product line.

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Jan 29, 2015 — by: E. Werner Reschke
Categories: MacBook

Janet-jacksonPodcast Episode 106: Let’s Wait A While. We’re back and better than ever. After a six month break, Mark & Werner hit the podcast-waves with fun, excitement and information only fit for a king.

To whet your appetite, here are a few of the topics covered in our latest creation of infotainment:

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Jan 27, 2015 — by: Mark Reschke
Categories: MacBook

Surace_pro_3_lapMicrosoft seemed very pleased with itself yesterday, as their Surface franchise managed over $1 billion in global sales for the December quarter. While Microsoft is trumpeting the sales figure, based on an average selling price of $1,000, Microsoft may not have actually sold 1 million Surface devices.

This is Microsoft, a company that has never let reality get in their way. Yesterday they were giddy like school girls about their fledgling 2-in-1 sales increase. Surface revenues rose from $908 million during the September quarter to $1.1 billion in the December quarter. Analysts expected sales of Surface would grow during the largest consumer quarter of the year, but with Microsoft’s massive advertising campaign, the software giant still cannot figure out how to sell over a million of their devices during the largest consumer hardware sales season of the year.

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Jan 16, 2015 — by: Mark Reschke
Categories: MacBook

Apple Watch, Special Event, MacBook Air 12 inch, February 2015

Research, rumor and a timely update, inform us that Apple will be holding a special event in February 2015. Exact timing is still unclear, but Tuesday, February 24th, may indeed be the event date, with an as of yet unknown announcement.

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Dec 22, 2014 — by: E. Werner Reschke
Categories: MacBook

Apple-2014-year-in-reviewSometimes we get spoiled. We seldom stop to reflect on what has happened, always wanting more of something we don't yet have. Tis one of the pitfalls of capitalism coupled with our natural, insatiable tendency for something more. The fix for this problem is gratitude — being thankful for what we do have and have been given.

In the realm of Apple, this plays out in our desire for the “next best thing” instead of looking around us and being amazed at all the things Apple has done, just in 2014. Here are a few highlights to reflect upon from Apple in 2014.

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Dec 11, 2014 — by: Mark Reschke
Categories: MacBook

12_days_of_christmasAs Christmas rapidly approaches, there are many friends or family members pining for some Apple goodness in their lives. Time is limited, so hopefully the list below will help you with some ideas that are within your budget. NOTE: Our links take you directly to the product we have in mind.

 

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Nov 21, 2014 — by: E. Werner Reschke
Categories: MacBook

Mac-geek-dude

Those of us steeped into Apple products often view the world through tinted glasses. We are so myopic in our opinions and views that it is hard to step outside ourselves and see what others see, because more often than not we love what we've got!

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Nov 18, 2014 — by: E. Werner Reschke
Categories: MacBook

You know you are the leader of markets when everyone is coming after you — comparing their products to yours. Samsung has this obsession with its Galaxy 5 and Note 4 ads — directly or indirectly comparing their features to the Apple’s flagship product iPhone 6 and iPhone 6 Plus. Microsoft runs a close second to Samsung in this regard with its latest ad comparing their Surface Pro 3 to a MacBook Air.

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Nov 11, 2014 — by: E. Werner Reschke
Categories: MacBook

Macbook-air-11-vs-13-screen

For months rumors have been swirling about a 12" something coming from Apple. Some thought it would be a 12" iPad, but since the launch of the iPad Air 2 and iPad mini 3 have come and gone (and sizes remain the same), what about all these rumors?

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