MacBook

Nov 30, 2016 — by: Mark Reschke
Categories: MacBook

Iphone_apple_christmas_2016If you haven't noticed, Apple silently racked up large scale iPad and MacBook Air sales over the Black Friday weekend, according to Adobe's analytics. But wait! Like a good Ginsu knife, there's more! Apple's Beats headphones were also show stoppers, and the new MacBook Pro has seen stronger than anticipated demand since its release. If you think there couldn't possibly be more, you'd be wrong! Apple's iPhone is also the most wanted item on Christmas wish lists this year, up by 2% over last year's desire for iPhones. There can't possible more than this, right?! Wrong! This weekend I moved to Verizon from AT&T, and upgraded muy plan with six new iPhone 7's! 

Across the board Apple's sales are looking solid, but Verizon's virtual blind-side to AT&T this holiday weekend may have given Apple an extra boost. The largest US carrier offered $200 Visa cards and generous trade-in values on older iPhones for new customers. After the cash card arrives, my purchase of a 128GB iPhone 7 is a net zero dollars cost to me. The Verizon plan also provides my 6 lines with a 24GB per month data pool, with half of it able to be rolled over into future months. Verizon even offered $300 for a base iPhone 5, plus the $200 Visa card! It was an impressive offer, and coming from Verizon, a company known to rarely provide steep discounts, AT&T was caught flat footed.

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Nov 8, 2016 — by: Mark Reschke
Categories: MacBook

Trump_clinton_appleToday is the day where many citizens in states across the country set off to the voting booth. Baring some form of miracle, Donald Trump or Hillary Clinton will become the 44th President of the United States of America. For this moment I'll be setting ALL political thoughts aside, save for one: Which President elect's tax plan would benefit Apple the most?

Donald Trump: 

Trump's offshore tax policy states it will reduce the Federal repatriation tax to 10%. Tim Cook, when testifying before Congress in 2013, believed a fair tax rate would be around 26% (state and fed total), which is typically Apple's domestic tax rate in any given quarter. If Trump became President and was able to pass a 10% repatriation tax rate, Apple would likely move most, if not all, of their offshore holdings back to the US. This past summer the European Union (EU) pushed into Ireland's banking laws, demanding Apple pay the EU $14.5 billion in taxes. Trump's policy would likely motivate Apple all the more to move their holdings back into the states and out of other countries, where Apple's cash is vulnerable to swiftly changing perceptons and laws.

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Oct 28, 2016 — by: Mark Reschke
Categories: MacBook

Surface_studio_imacOn Tuesday I wrote an article with the premise that Microsoft, from their marketing arm to product offerings are mirroring Apple amazingly well, surpassing Cupertino's technologies in many ways. Immediately, Apple apologists were decrying the Surface Studio as a wannabe, gimmicky iMac, and that the price was unjustifiably high.

Yesterday Apple launched the all-new MacBook Pro, with innovative touch bar, complete with built-in Touch ID. The new technology looks well refined and thoroughly thought out. Touch bar makes sense in hundreds of different use cases and the rest of the MacBook was given highly effective refinements throughout. Apple may have stemmed any creative pro tide away from it's notebook shores with the new MacBooks, but there is still trouble within Apple's desktop offerings. The competition knows it and is attacking in full force.

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Oct 21, 2016 — by: Mark Reschke
Categories: MacBook

Hello_again_apple_invitationWhile Samsung is in Galaxy Note 7 never happened mode and the media is getting over digesting Apple's latest iPhone 7 and Apple Watch offerings, Apple is bustling about preparing for their October 27, special event. This time it's all about the Mac – F I N A L L Y!

We've previously discussed how walking into an Apple Store is like stepping into a computer museum, but Phil Schiller should be all about delivering some welcome Mac news. But which Macs will get updates and how major, or minor, will those updates be?

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Oct 7, 2016 — by: E. Werner Reschke
Categories: MacBook

Crystal-ball

Now that the predictable, yet nice, updates to iPhone and iOS have hit the streets — with great success by the way — it is time to turn our attention to the Mac product line. We at Two Guys and a Podcast have been pretty harsh on Apple because of their lack of Mac updates:

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Sep 30, 2016 — by: Mark Reschke
Categories: MacBook

Apple_stormApple's Mac lineup has been languishing over the past few years, and their may be valid reasons as to why. Perhaps Apple been preparing to migrate away from Intel to their own A-series processors? Or would iPad's be ushering in a new area of computing relegating Mac's to back of the line? Any number of rumors have given chase as to why Apple's overall Mac lineup has become extremely stale, but it appears Apple is staying firmly Intel for their next generation processors, and thus a slew of long overdue Macs should should be unveiled during an October special event.

Apple is planning a major Mac invasion of new technologies, but it does not explain why this has been long overdue. Two big distractions may have been causing Apple's innovative Mac engine to sputter on 3-cylinders the past few years. 

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Sep 7, 2016 — by: E. Werner Reschke
Categories: MacBook

Apple-special-event-sept2016

Here’s a quick run down what of what I think we will see today with Apple’s Special Event

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Aug 12, 2016 — by: E. Werner Reschke
Categories: MacBook

Apple-watchTo my surprise on my 51st birthday my son bought me a black Apple Watch, Sports Edition. He did not pay full retail, but took advantage of deals found on eBay. While I know this fall will probably be the launch of Apple Watch 2.0, it was a great gift for this aging tech-dog.

So now after two weeks of wear what are my thoughts? Glad you asked. I still do not see a need for Apple Watch. But now that I have been wearing one for two weeks, I have found it makes a lot of things easier than before. First off is the taptic sensors that notify you of an incoming text or alert. This is far more convenient than a phone that dings or vibrates. And that is the trick, how do you measure “convenient” in terms of dollars? Let me just say this, going back to the old way, without an Apple Watch would be hard-to-difficult. I am now use to alerts and notifications on my Apple Watch. What could be better is some sort of proximity monitor so that when my iPhone, MacBook Air and Apple Watch are close enough, only one device alerts me instead of all three or two of the three. That would really be a nice “feature.” For example, when my brother texts me I do not need to be tapped on my wrist, my iPhone to vibrate on the table (or in my bag) and an alert show up on screen of my MacBook Air. Just one of those is enough, thank you.

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Jul 18, 2016 — by: E. Werner Reschke
Categories: MacBook

Applestore-logo

If you walk into any Apple Store looking to buy a Mac, it is like stepping back in time two years — and those two years are not just regular years, they are technology years. In comparison to regular calendar years, technology years have like a 10:1 ratio. For example, this would like be walking into your local car dealership and the most current model they were selling was from 1996!

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Apr 25, 2016 — by: Mark Reschke
Categories: MacBook

Macintosh-plusApple’s Mac lineup is stale, and that is putting it mildly. The Mac Pro is now a staggering 2 1/2 years into its lifecycle without a single upgrade. The MacBook Air has seen almost no changes, save for incremental processor updates since 2010. The iMac form factor has not changed since the fall of 2012. The newly minted MacBook and MacBook Pro's have seen only slight incremental upgrades this past year, and the Mac mini is a mere afterthought. What's going on?

The only significant new release to Apple’s Mac lineup has been the MacBook (of which I use and love), in April of 2015. It recently received a slight Intel processor update. Wow... In fact, all Apple has been keen to do the past few years is release Intel processor updates to products, with the MacBook Air still living in an ancient design, with what can now only be described as a horribly low-resolution display. Apple’s Mac lineup has become a cash cow with little invention, but that may be about to change.

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