MacBook

Mar 30, 2015 — by: Mark Reschke
Categories: MacBook

New_macbook_colors

Looking beyond the new MacBook’s 13.1" thinness, its 2-lb weight, retina display, state-of-the-art individually backlit keyboard and solid-state multi-touch trackpad, the new MacBook for all its pizzazz is set to crush the Windows-based competition with what may be the most import specification of all for the mobile crowd — battery life.

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Mar 25, 2015 — by: Mark Reschke
Categories: MacBook

A9x

As we approach the launch of the new MacBook, with the latest Air and Pro updates already on store shelves, Apple may be preparing to make this one of the last Intel updates to high volume Macs for the foreseeable future. The only Mac requiring Intel hang around for some time to come is Apple’s Mac Pro, which is a low-volume, high-powered Mac, largely dedicated to the video and creative markets. Beyond the Mac Pro, every current Mac is open to being replaced with Apple’s own A-series of processors. Ironically, Intel’s focus on power consumption versus raw performance is aiding ARM, thus Apple, as they are catching up to Intel’s performance figures at a rapid pace.

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Mar 19, 2015 — by: Mark Reschke
Categories: MacBook

New_macbooks_colorsApple's new laptop, simply called MacBook, is set to go on sale April 10, and will be available online, at Apple retail stores and select Apple authorized resellers. With an ever-growing Mac customer base, anticipate the "gotta have it now" crowd leaving Apple scrambling to meet initial demand. This state-of-the-art laptop cannot be quick or easy to produce, but as supply catches up with demand I'll be purchasing the new MacBook – space gray of course.

Over the past few years, many family members and friends have asked me which MacBook they should purchase. Listening to their needs, and often their unfounded fears of switching to a Mac (which the Mac and OS X always proved out), I would recommend the MacBook Air for some, or a MacBook Pro or Pro with retina display for others. But at times I found myself puzzled by those whom I recommended a MacBook Air, as they would purchase a rather legacy formatted MacBook Pro with Superdrive. I learned they were clinging to the belief they needed an optical drive, or array of ports.

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Mar 12, 2015 — by: Mark Reschke
Categories: MacBook

New_macbookTech journalists who lined up at Apple's special event to get their hands on Apple Watch walked away stunned by Apple's all-new MacBook. It is widely being hailed – or harped on – as Apple's new one-port wonder. The fact it has only one physical data port is apparently quite jarring to many tech journalists. Those stunned by Apple's move may also drive a Honda Prelude, think sushi is all the rage, and are still trading Pokemon cards. The verdict is in: This is not a computer for those still living in the '90s.

Giving benefit of the doubt, perhaps the media is simply not doing their job. Rather than talk to what one physical port represents; which is that a single USB port is fine for 95% of everyone's workflow, because we live in a wireless world. Instead, they've taken the easy road, simply mirroring thoughts they think the masses might make. It's a safe, lazy position, one that identifies with the reader in stead of talking to the bold realities of where technology is today.

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Mar 11, 2015 — by: Mark Reschke
Categories: MacBook

Macbook_air_updateOn Monday, Tim Cook and Phil Schiller introduced us to a new MacBook that is a pound lighter than the MacBook Air, has a superior keyboard (including individual LEDs for each key during back lighting), retina display, faster SSD and comes in three colors: silver, space gray and gold.

After watching the keynote a second time, it is clear this is the direction for Apple’s entire notebook line. The engineering marvel that was the MacBook Air had an impressive run, but Apple has taken this new MacBook to an entirely new level. But it begs the question: what is to happen to the MacBook Air?

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Mar 10, 2015 — by: Mark Reschke
Categories: MacBook

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As previously discussed, the all-new MacBook did arrive at Apple’s Special Event on Monday, and could quite possibly have stolen the show — it is that good. The genius of the new MacBook lies within its hybrid approach. It is not a powerhouse like the MacBook Pro, but it sports a pro-level Retina display, which the MacBook Air’s are missing. Yet the new MacBook also weighs in at an insanely lightweight 2 pounds, making every MacBook Air seem as though they must immediately sign up for Weight Watchers. 

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Mar 3, 2015 — by: Mark Reschke
Categories: MacBook


Crystal_ballNext Monday, March 9th, Apple is holding a special event in San Francisco’s Yerba Buena Center for the Arts. Invitations Apple sent to the media were titled “Spring Forward” hinting at Saturday night’s U.S. time change, and therefore the Apple Watch. A few new features are expected to be unveiled, along with pricing and more details on battery life. Apple has again constructed another demonstration “tent” just outside Yerba Buena for what should be a hands-on after-event. The initial announcement of Apple Watch also showcased a temporary facility for the watch, but the media’s time with Apple Watch was strictly controlled. Monday’s event promises a liberal hands-on policy for journalists to explore the watch’s abilities, as it is a launch ready product. But could the event be more than just a rehash of Apple Watch with price points and a few new features thrown in for good measure?

As I stated in January, the highly rumored 12-inch MacBook may be a strong possibility for this event. Apple Watch is the main draw for Monday’s event, therefore it dictates any other announcement being the first product to be discussed. Apple has a specific cadence to their events. Apple CEO Tim Cook is likely to give a State of the Apple Union address, touching on various points of interest, ending his discussion with MacBook lineup. Apple's Sr. VP, of Worldwide Marketing, Phil Schiller would then take the stage, introducing the all-new laptop.

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Feb 23, 2015 — by: E. Werner Reschke
Categories: MacBook

Macbook_air_updateRumors continue to heat up that a new MacBook Air is just around the corner, as European dealers noted Apple has stopped restock shipment requests for the popular laptop. In addition Apple has approved the lowering of exiting U.S. supplies in order to clear channel inventory.

This can only mean one of two things: Apple is discontinuing the MacBook Air or they have an updated version that is to ship soon. We highly doubt this will change will include a rumored 12" MacBook Air model as such a shift would demand a special event to kick off the new laptop. Instead we can expect Apple to update the current 11" and 13" MacBook Air models with the latest Broadwell chipset from Intel. Pricing is likely to remain static unless Apple has seen softness in demand and needs to stimulate the product line.

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Jan 29, 2015 — by: E. Werner Reschke
Categories: MacBook

Janet-jacksonPodcast Episode 106: Let’s Wait A While. We’re back and better than ever. After a six month break, Mark & Werner hit the podcast-waves with fun, excitement and information only fit for a king.

To whet your appetite, here are a few of the topics covered in our latest creation of infotainment:

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Jan 27, 2015 — by: Mark Reschke
Categories: MacBook

Surace_pro_3_lapMicrosoft seemed very pleased with itself yesterday, as their Surface franchise managed over $1 billion in global sales for the December quarter. While Microsoft is trumpeting the sales figure, based on an average selling price of $1,000, Microsoft may not have actually sold 1 million Surface devices.

This is Microsoft, a company that has never let reality get in their way. Yesterday they were giddy like school girls about their fledgling 2-in-1 sales increase. Surface revenues rose from $908 million during the September quarter to $1.1 billion in the December quarter. Analysts expected sales of Surface would grow during the largest consumer quarter of the year, but with Microsoft’s massive advertising campaign, the software giant still cannot figure out how to sell over a million of their devices during the largest consumer hardware sales season of the year.

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