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Apple Fixes Make Mac Book Air Sing Again

by: E. Werner Reschke | Jul 01, 2014

Mavericks-mac-book-air-bug-fixes

While Apple has been hard at work at on the next generation of operating systems (OS X Yosemite and iOS 8), a few of the OS Crew have been working to squish bugs in the current shipping operating systems.

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Apple to (eventually) leave Intel

by: E. Werner Reschke | Jun 26, 2014

Apple-intel-inside-logo

Some things in life are just inevitable. If you eat one potato chip when the entire bag is available, it is inevitable that you will eat more; if you drink often in bars and pubs and then drive home, it is inevitable you will someday get a DUI. If you are in Vegas and on a lucky streak, if you keep betting it is inevitable that the casino will win all its money back and then some.

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Macbook_air_vs_surface_pro_3There is little doubt that you have seen the ads: Microsoft continuing to desperately promote Surface Pro 3 as the everything tablet — and — the everything laptop computer. However, there are two important problems with Microsoft’s “Best of a laptop, best of a tablet” claim:

  • Surface Pro 3 is not a great tablet.
  • Surface Pro 3 is a poor choice when compared to an ultra-book laptop.

I could make this article short and sweet by stating the Surface Pro 3 is truly flawed product, grasping at MacBook Air and iPad Air straws, but there are serious reasons why the Surface is a solution in search of a problem and they deserve, at least, some attention.

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Macbook-air-v-macbook-pro

The MacBook Air has been available since Macworld 2008. At the time of the original announcement, Steve Jobs was particularly proud of Apple’s partnership with Intel, which delivered a powerful and yet very efficient custom Core Duo processor. The announcement was such a big deal that Jobs had Intel’s CEO (at the time), Paul Otellini, take center stage to give a brief speech. Moreover, this was Apple’s first Mac OS X product that did not use a traditional hard drive but a solid state drive (SSD) instead. While the price:performance ratio wasn’t as impressive, Apple did what it always does — deliver value. Apple continued to push the envelop of technology and design through the MacBook Air, and over time, extended their lead over the competition, in what is now known as the ultrabook market.

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WWDC 2014 Annual Predictions

WWDC 2014 is just around the corner now, so it's time for our annual show predictions. This year we decided to present it based on percentage chance of a particular item being announced at WWDC, in the Fall 2014 or Winter 2015.

Based upon our own internal information, colleges input and rumors here is what we are expecting to be announced and/or launched at WWDC 2014 and beyond.

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Macbook_air_updateApple’s MacBook Air offerings saw a small refresh on Tuesday, with little fanfare and with little changed. Yet the update may be the products most significant since the MacBook lineup expanded to include the Air in 2008.

Apple included a small update to the processor, moving the needle north by 100 MHz, and claims slightly better battery life in various areas of use. Nothing else within the specifications has changed, save for one telling area — price.

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Apple Readying A8 MacBook Air

by: Mark Reschke | Feb 19, 2014
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Apple's A7 Processor found in the iPad Air and iPhone 5S is a stunning achievement amongst mobile processors. There is no chipset in its class and the industry knows it. Samsung, Intel, Qualcomm and nVIDIA all scrambling to play catchup. But for all its current achievements, the future glory of Apple's A-series processors is likely to be found in what Steve Jobs described as “trucks” — that is — desktops and laptops running OS X.

During Apple's iPad Air reveal, Apple's top brass were keen on calling the A7 “64-bit desktop-class architecture” showcasing technical details not typically shared by Apple executives. The A7 has over 1 billion transistors, rapidly catching up with Intel's latest Ivy Bridge architecture (found in Intel's Core i-series of processors), all in a package only slightly larger than the previous generation A6.

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Ballmer_worriedIf you think the new MacBook Air is just a minor update with a slightly new Intel processor and stingy battery life, think again. The MacBook Air is more than the sum of it's parts, it has become Microsoft's biggest nightmare.

The new MacBook air is absolute perfection for the dollar, and nothing in the market of Ultrabook's can touch it. It's a marvel of engineering and takes the truck vs car metaphor to task, as the new MacBook Air seems more like some new breed of Transformer: All the utility of a truck in the body of a sports car.

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Apple_walmartApple, Inc. is selling products cheaper than its competitors? Not possible many might say, but the truth is Apple has slowly shifted into the price leadership position with many of its product offerings.

Apple waded into the smart phone market with iPhone starting at $599, but within two months it was reduced by $100. The price reduction didn't last long either, as Apple quickly jumped into the subsidized game.

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OS X 10.9 Will Make The AppleTV Even Better

by: Karl Johnson | Jun 19, 2013

Multiple_displaysThe AppleTV is a nice device for the living room. Right now, it can play music and movies from a number of sources like iTunes, YouTube, Netflix, or an iOS device through Airplay. Through Airplay, the AppleTV can also mirror the display of an iOS device and a Mac Computer.

Mirroring a Mac display on the AppleTV is nice, but it is limiting. Users can’t watch an Internet movie on the AppleTV and still use their Mac at the same time. This limits the usefulness of not only the AppleTV , but also the Mac. This is all going to change this Fall.

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