“Cord Cutter’s” are those who have stopped paying $100-260+ USD to cable and satellite companies for hundreds of network channels. It has been two years since I took the plunge and saved myself then $90/month. Mark, the other guy here at Two Guys and a Podcast, was a radical in this cause, never subscribing to cable or satellite services — ever. Both of us are avid sports fans. Both of us news junkies. Yet somehow we are able to get the sports we want and the news we need without these services. How? It’s called the internet.
Apple’s practice of not conducting focus groups or looking to the outside world to decide what products it will make and what features will, or will not be included, is well known. But then is Apple solely working behind closed doors in making decisions for the next amazing Apple products? No. Despite what you may think, Apple does look to understand the consumer, as I personally witnessed via an Apple email survey that arrived in my Inbox last week. The email obviously follows on the heels of my recent MacBook purchase.
When Apple unveiled the new MacBook in March, it both stunned and confused many in the industry. The new MacBook was not just a refined and smaller MacBook Air, but it was lighter with incredible hardware innovations. It also was not an updated MacBook Pro, but it had a retina display. And the new MacBook did not serve every laptop user’s needs, as it only had one port. The mix and match of technologies in the new MacBook push the very definition of “simplify”, but if you are a road warrior, a professional business person, or non-graphic related college student, it may just be the perfect OS X laptop. And yet the new MacBook may prove to be more than just the sum of its parts. Apple may have tipped their hat in showing us what the next generation iPad will be.
The wait is almost over. In a few short hours Tim & Company will take stage and tell us how well Apple is doing and what great things they have been working on behind closed doors. While the theme of this year’s developer conference is “The epicenter of change” this is one of the least anticipated developers conferences in recent history. We are still reeling from a stumble out of the gate on two very exciting new products — Apple Watch and MacBook — so we don’t foresee any new hardware showing being announced. As for OS X and iOS, expect more bug fixes and stability rather than earth shattering changes or gotta have features.
With all of that said, here are the five things you should NOT expect Apple to announce on Monday morning:
WWDC 2015 is just around the corner, but one of the most interesting updates to the Mac product line will not be mentioned on Monday. Over the next year we can expect all new Mac models to begin incorporating Touch ID into their designs.
All new iPhones and iPads have Touch ID, and Apple Watch leverages the technology with Apple Pay abilities. Apple intends to extend the technology to Macs, eliminating the need for laborious passwords. Consider this Apple’s secure One Password solution, only faster, easier, more secure — better. Like iOS, upon reboot, OS X will require the user to type in their password to start using Touch ID (for security) but after that passwords for access to your Mac or Keychain can all be had with your fingerprint.
Apple’s stock has been stuck at the $120-130/share range for the past several months. It’s peak was $134.45 back in February. But since that time the stock has been relatively flat when compared to the previous year of continual growth.
After finally receiving a MacBook, that went on sale April 10th, I’ve been able to put it through it's paces. I've used the MacBook in coffee shops, traveled over 700 miles with it, pushed a full NBA playoff stream through it, crushed out hundreds of emails, edited a dozen or so Pixelmator images and worked over the charger and keyboard thoroughly. To quickly summarize this new MacBook — it is the perfect road warrior laptop and business companion, eliminating any need for an iPad, and for many the MacBook Air.
If you are looking to purchase a new MacBook, perhaps it would be best to order it online, but be prepared to wait until June to receive it. According to Apple's online store, MacBook orders are still backlogged by as much as 4-6 weeks, and they are unavailable at any retail location. Apple claims this is due to incredible demand, but is the backlog due to incredible demand or incredibly slow productions times leading to few, if any, available MacBooks?
Apple packed a host of new technologies into the new MacBook. Force Touch trackpad, layered batteries, a new keyboard design, and efficient retina display are all new Apple-led inventions that put the MacBook in a category unto its own and could be weighing heavily on production. But perhaps the biggest problem isn't Apple's new display, keyboard, trackpad or battery. What if the biggest hold-up in MacBook availability is because of Intel.
Crickets chirping may be all we hear in Apple retail store locations after employees hold their traditional “open the doors” count down for the official launch of Apple Watch. This launch is going to be the biggest non-launch in recent Apple history. Online pre-orders all but ensured Apple’s retail locations would be left with no inventory on opening day, as an estimated estimated 2.5 million watches were sold in a few short hours. Why Apple would spend tens of millions of dollars building up the Apple Watch launch for 04.24.15, encouraging millions to enter their retail doors when they would have no inventory to sell is beyond my pay grade. Apple has encouraged consumers to arrive at the stores, demo Apple Watch, and leave empty handed. The goal, now, is to get those would-be customers to purchase the watch online, and hope they are willing to wait until June to get it. Fortunately there was the Macbook launch. Oh wait, that is also a blunder of thunder. If you want a MacBook you can take one home — well, um, you can order one online today and receive it in 4-6 weeks.
This is the kind of experience I’d expect at Best Buy or Fry’s, not with Apple. Are heads rolling on Infinite Loop? Maybe I have just become spoiled, expecting Apple to deliver on their promises. No one is perfect, and understandably creating two brand new products that are unlike anything else in the market is an enormous challenge. But the way the shortages were managed and then communicated to customers took all the wind out of Apple’s sails (and one could argue short-term sales as well).
Last week Mark & I were working through the various aspects of what we consider two incredible products of technical genius that have both been initially tarnished by poor customer communication.
- Angela - Apple Store Lines are a Good for Apple
- Over / Under: Angela Ahrendts out by June?
- New MacBook Still Vaporware, But High In Demand
- Apple MacBook: Failure to Launch
While a perfect launch by Apple would have produced an ample supply of Apple Watch and MacBook, to meet the excitement and demand created by Apple, the reality of manufacturing each of these these bleeding edge technology wonders in mass quantity has proven more difficult than anticipated — even for one of the best company on the planet who is known for building incredibly complex items at an incredible pace.