Anyone remember this bad boy display? The original 15" LCD Studio Display, complete with a translucent frame. Well times have certainly changes since its introduction in 1998, but it seems the display department at Apple is stuck behind the times. It is almost as if Apple does not want to sell their current display or even play in this market, which is a lost opportunity for additional revenue.
iPhone, Apple Watch, iPad — all the non-OS X products in Apple’s stable have been revved and the product line is clean and clear. For example, there is no product overlap between an iPhone 6s or 6s Plus — or even between those and the previous iPhone 6 and 6 Plus. Also there is no overlap between iPad models or between Apple Watch models. Within each of these product lines if you have a specific need or want, the choice of which product is right for you is fairly straightforward. That is unless you are in the market for an OS X powered notebook.
This is where things get messy and rather quickly. Usually bigger size means more money. But not with Apple’s notebooks. There is the entry model MacBook Air that leads the pac for price conscious consumers starting under $1,000 USD. But both standard 13" MacBook Air models are at least $100 less expensive than the smaller, entry level 12" MacBook. The MacBook offers more state-of-the-art technology than the Air’s (new keyboard, Force Touch trackpad, retina display, USB-C and multiple colors), but in consumer’s minds 12" is less than 13" so shouldn’t it cost less? Making matters worse, if a customer asks which one is more powerful, confusion can quickly ensue. The MacBook and MacBook Air use different chips, thus the MacBook Air is more powerful, and has powerful upgrade options, than the lightweight MacBook.
On September 9, during Apple's San Francisco special event, Apple’s Sr. Vice President, worldwide marketing, Phil Schiller, took to the stage and introduced the iPad Pro. The latest and largest tablet of its kind from Apple delivers an incredible 12.9", 5.6 million pixel display, and weighs only 1.5 lbs. Accompanying the iPad Pro is a versatile accessory called Apple Pencil along with an optional Smart Keyboard. While the iPad Pro left the audience quite pleased, Schiller made one comment that was likely to have left Intel speechless.
Since Tim Cook has been CEO of Apple, the company has typically held four special events every year:
Last week I wrote about whether Tim Cook was the right guy in 2015 to lead Apple forward. I then followed with an article about the stock being in a dulldrums. While comments to both stories were not necessarily positive, both postulations may be true. Sometimes people do not like to hear the truth, especially when it goes against their preconceived ideas. Change is difficult for most, and adjusting to reality is often something people prefer to avoid.
The fact is Apple is in a funk this year. While OS X will add some nice do-dads to its plethora of features and iOS 9 looks to be a welcomed update as well, it hasn’t been since the iPad’s launch that Apple’s luster was shining bright. Sure the stock has done amazing things since the beginning of this decade as has Apple’s savings account. Tim Cook has proven to be a very good manager of what is. Incremental change over time with the direction of the company in an upward direction. But while good for the first four years of the 2010 series, year number five is proving a bit more difficult.
Since its climb in February of 2015 from around $110/share, Apple’s stock has been hovering between $120-$130/share for four months now. Never mind continual profits or record iPhone sales quarter after quarter. No, no. Don’t be confused that actual performance of Apple will translate into actual growth in the value of the company.
It seems like a lifetime ago when Steve Jobs took over Apple for the second time as iCEO. Jobs ran Apple for nearly 15 years before pancreatic cancer took his life. Tim Cook stepped into the CEO position and has run Apple for almost four years. At the time Tim Cook was a good choice. He was a safe choice. He wasn’t going to rock the boat or try to pretend to be Steve Jobs II. He would take what was a growing and great company and drive it forward, building on its success.
That was back in 2011, and times were different. Apple’s needs were different. While Cook has indeed grown Apple’s value and savings account, the question is what kind of leadership does Apple need going forward? Is safe and steady the right formula or does Apple once again need a visionary to lead it into unchartered waters?
When I learned that another new photo editing application was coming, one that claimed it would be able to take on the juggernaut of the industry, Adobe Photoshop, I rolled my eyes. “First this software will need to be able to knock off Pixelmator,” I thought. I downloaded Affinity Photos immediately, and within one day of using the software I realized that Affinity was no competition for Pixelmator – it easily surpassed it.
The company in charge of Affinity is Serif LTD., located in Nottingham, England. Serif has been around since 1987, and has a host of web and creative editing tools, largely focused on the consumer and educational markets. If you have never heard of them, as I had not, there is a big reason for that. Until Affinity Photo, all Serif's software was built exclusively for Windows. However, with the Mac continuing to grow and stay firmly entrenched in the creative markets, Serif set off in a new direction. Affinity Photo was engineered from the ground up for OS X. There is no Affinity Windows counterpart. There no shared code or pallet design ported from the platform best forgotten. Affinity Photo is 100% OS X goodness, and already includes Force Touch capability.
IBM is chief sponsor of the most prestigious tennis tournament in the world, the grass championships at Wimbledon, England. For two weeks even novice onlookers tune into Wimbledon, as it scrapes into the consciousness of mainstream sports reporting. IBM is center stage, breaking into every commercial break. Even if a casual TV viewer, one cannot help but notice IBM. But Big Blue does more than just sponsor the tournament, they provide real-time statistics and graphics revealing where players are hitting each and every ball, their service success, and ball angles and heights. With Apple and IBM well into their $100 million partnership, it would be more than obvious the chair umpires would be officiating each match using iPads. That assumption would be wrong.
Chair umpires are using a Panasonic tablet. Specifically, Panasonic's Toughpad, deploying Intel Core i-series processing and Windows 7 or 8. Hawkeye, the system used to track the ball and validates whether the ball is in or out, is not infallible. In fact, it deploys non-high-speed 2D cameras, which must then estimate that track of the ball. Not exactly infallible. Why aren’t Apple iPads in the umpire’s chair, seamlessly working with IBM’s cloud technologies? Why use legacy 2D cameras, that cannot handle an ounce of low-light conditions, instead of showcasing iPhone 6+ and 240fps recording for Hawkeye?
“Cord Cutter’s” are those who have stopped paying $100-260+ USD to cable and satellite companies for hundreds of network channels. It has been two years since I took the plunge and saved myself then $90/month. Mark, the other guy here at Two Guys and a Podcast, was a radical in this cause, never subscribing to cable or satellite services — ever. Both of us are avid sports fans. Both of us news junkies. Yet somehow we are able to get the sports we want and the news we need without these services. How? It’s called the internet.