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OS X Yosemite: The Wife Test

by: E. Werner Reschke | Nov 21, 2014

Mac-geek-dude

Those of us steeped into Apple products often view the world through tinted glasses. We are so myopic in our opinions and views that it is hard to step outside ourselves and see what others see, because more often than not we love what we've got!

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You know you are the leader of markets when everyone is coming after you — comparing their products to yours. Samsung has this obsession with its Galaxy 5 and Note 4 ads — directly or indirectly comparing their features to the Apple’s flagship product iPhone 6 and iPhone 6 Plus. Microsoft runs a close second to Samsung in this regard with its latest ad comparing their Surface Pro 3 to a MacBook Air.

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A 12" Macbook Air Makes Sense

by: E. Werner Reschke | Nov 11, 2014

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For months rumors have been swirling about a 12" something coming from Apple. Some thought it would be a 12" iPad, but since the launch of the iPad Air 2 and iPad mini 3 have come and gone (and sizes remain the same), what about all these rumors?

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A 12" iPad Makes Little Sense

by: Mark Reschke | Nov 04, 2014

12_inch_ipadApple's latest iPad Air 2 is the most advanced iPad, or tablet, shipping today. Touch ID, iOS 8, an aluminum frame second to none, and the most mature app ecosystem in the world, the iPad Air 2 is in a class by itself. The competition either delivers slower systems, or an ever-changing interface (not always for the better), and a less than mature selection of apps. But Chinese publications are increasing supporting the idea that Apple will be launching a 12-inch iPad. With the iPad Air 2 acting as Apple's flagship tablet, why would Apple want to introduce a 12-inch iPad?

Apple's main competition in the 12-inch space appears to be Microsoft's Surface Pro 3. Microsoft has continued to bash away on Apple's MacBook Air through its cash laden ad campaign. To-date it is estimated Microsoft has thrown over $2 billion into their Windows 8 and Surface advertising campaigns, focusing more of it's budget on the Surface during the 2014 calendar year. Ads have steered away from the highly criticized Windows 8 software, promoting Surface's hardware features instead, such as it's kickstand, and removable keyboard. But for all of Microsoft's promotion of Surface Pro 3, Apple continues to sell record number of Mac computers. The latest rumor suggests that Surface Pro 3 is going to be discontinued in the first half of 2015, with Microsoft shifting support to their hardware partners.

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Mac Upgrades: It's Been Too Long Indeed

by: Mark Reschke | Oct 24, 2014

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Apple’s October special event invitations were graced with the tag line “It’s been too long.” The special event delivered refreshed iPads (which are typically upgraded on an annual basis), a rev to the Mac mini line up and a 5K 27" iMac was also added. Surprisingly, there were many Macs in need of major facelifts or minor updates that were left waiting and wanting. Apple’s next special event could simply recycle the tag line, as many Macs are well overdue for something new.

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OS X Yosemite Review: First Impressions

by: Mark Reschke | Oct 17, 2014

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Will Apple’s OS X Yosemite Spotlight Search be used by the masses? Will dark mode be the default go-to look and feel? Will Continuity be a must users simply won’t be able to live without? Like test driving a car, once purchased, the owners continued long term use reveals the gimmicky sales tools versus what features are truly useful. In many respects new OS releases are much the same. Widgets once seemed like a great default tool to quickly discover weather, stock prices and flight times. Fast forward a few years and OS X Widgets are rarely developed for or used. Sherlock seemed a sure bet, then morphed into Spotlight, but was limited in only finding things on your local drive. Now Spotlight has been given a rebirth in Yosemite under its new name, Spotlight Search. Long term value of such tools will be discovered over time, thus, here are some initial impressions of Apple’s newly minted OS.

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Apple Special Event: What to expect tomorrow

by: E. Werner Reschke | Oct 15, 2014

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Less than 24 hours until Apple’s October 2014 Special Event. The web and social media are a-buzz with what everyone thinks will be behind door #1, #2 and #3. We have even made our best guesses as to what Tim Cook & Co will announce. Following are the odds of what we can expect tomorrow:

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iOS 8.0.2 = Wonderful

by: E. Werner Reschke | Sep 26, 2014

Ios-8-logoApple’s latest update to iOS, version 8.0.2, removes many 8.0 glitches and is certainly an an improvement over iOS the ill-fated 8.0.1! One of the items that has been problematic with iOS and some iPhones is the axis/gyroscope sensor determining which orientation to display items on the page. Even when turning iPhone around in a circle the orientation in iOS 8 seemed to be “stuck”. This bug seems to have been eliminated in iOS 8.0.2.

Bugs aside, Continuity is a key feature of iOS 8, and while it currently works with other iOS devices, to take advantage of it's seamless workflow between an iPhone or iPad and a Mac requires OS X Yosemite (due next month). To see how Continuity works, if you have an iPad that is WiFi only, and for example, if you are traveling in your car, the WiFi only iPad can now see your iPhone and begin using it as the hotspot. This is different than legacy hotspot capabilities, as there is no need to do anything on the phone. It can remain in your pocket, or on the dashboard or in a purse and still be found and used by Wi-Fi only devices — which includes Macs.

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College-football

This weekend I spent some time watching college football and some of the NFL. I always find it fascinating to see who is spending big bucks to advertise in this expensive sports-drama space. In August Microsoft made a big splash about the Surface Pro 2 tablet (modified for exclusive NFL use) being the NFL’s sideline tablet of choice, after paying the NFL $400 million to join in of course. This weekend I saw a few commercials for the Surface Pro 3, going head-head against a Macbook Air. I also observed several Samsung commercials. One Samsung ad explained how the iPhone 6 Plus 5.5" screen is no big deal because Samsung had such a device in 2012. And then there was the Google Now commercial, where Google’s digital personal assistant is asked how long Koala bears sleep (up to 18 hours according to Google Now — if you’re curious).

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Apple Fixes Make Mac Book Air Sing Again

by: E. Werner Reschke | Jul 01, 2014

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While Apple has been hard at work at on the next generation of operating systems (OS X Yosemite and iOS 8), a few of the OS Crew have been working to squish bugs in the current shipping operating systems.

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