News

Jun 23, 2016 — by: Mark Reschke
Categories: News

Apple_stuckOver the last several months I have more than touched on Apple’s lack of hardware advancements. With WWDC having come and gone without a single new hardware release or update, it is time to take a deeper looking into One Infinite Loop in Cupertino, CA and figure out just what is going on.

1) Apple Car

There can be little doubt about it. Apple is building an electric car, and the company is pouring massive resources into it. The car program, known as the project Titan, it has been rumored the team could cherry pick any worker from anywhere in the company, at any level. If this is indeed the case, expect some brain drain and a few hiccups in other hardware and software areas to occur, if many of Apple’s best and brightest have been thrown to the car.

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Mar 23, 2016 — by: Mark Reschke
Categories: News

New_macbookSay it ain't so but DigiTimes may have just pulled a rabbit out of their hat, but even a broken clock is right twice a day. The publication's latest rumor claims Apple will be launching all-new MacBooks during the second calendar quarter. Of course, DigiTimes may only have this partially correct.

During Apple's special event on Monday no new MacBook graced the stage, leaving many wondering when the now aging year old product would receive an update. I've speculated that a 14" version, complimenting the 12.1" model would make a great fit to the lineup, but nothing has yet to materialize.

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Sep 16, 2015 — by: Mark Reschke
Categories: News

80__faster_than_pcs_phil_schiller

On September 9, during Apple's San Francisco special event, Apple’s Sr. Vice President, worldwide marketing, Phil Schiller, took to the stage and introduced the iPad Pro. The latest and largest tablet of its kind from Apple delivers an incredible 12.9", 5.6 million pixel display, and weighs only 1.5 lbs. Accompanying the iPad Pro is a versatile accessory called Apple Pencil along with an optional Smart Keyboard. While the iPad Pro left the audience quite pleased, Schiller made one comment that was likely to have left Intel speechless.

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Aug 28, 2015 — by: Mark Reschke
Categories: News

Apple_special_event_september_9

Yesterday Apple released its September 9, special event invitation to select media with the message “Hey Siri, give us a hint.” Thousands of people instantly grabbed their iOS devices asking Siri to “give them a hint” to see if anything particular regarding the event came up. At times, Siri does say “Well, I hear there is something big happening on September 9,” but beyond the cute response, Apple's keeping Siri quiet. At times Apple has hidden hints within their invitations as to what may be coming. This invitation may also hold some clues.

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May 8, 2015 — by: Mark Reschke
Categories: News

Macbook_review

After finally receiving a MacBook, that went on sale April 10th, I’ve been able to put it through it's paces. I've used the MacBook in coffee shops, traveled over 700 miles with it, pushed a full NBA playoff stream through it, crushed out hundreds of emails, edited a dozen or so Pixelmator images and worked over the charger and keyboard thoroughly. To quickly summarize this new MacBook — it is the perfect road warrior laptop and business companion, eliminating any need for an iPad, and for many the MacBook Air.

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May 1, 2015 — by: Mark Reschke
Categories: News

Apple Cash Reserves

If you've ever wondered how Apple stacks up financially in relation to software giant Microsoft, perhaps your perspective should be flipped. It is Microsoft that must be viewed in relation to Apple’s success. During the last quarter Apple amassed an additional $32.7 billion in net income and cash, while Microsoft’s total revenue for the quarter stalled at $21.7 billion, up only 6% YOY. This meager growth barely tracks above inflation, and is not keeping pace with internal cost increases. The downward trend for Microsoft came in their net income, which saw a 5% decline in the face of larger revenues, a seriously dangerous equation. Microsoft blamed the strong US dollar for the fall, but Apple had no need for such excuses during their quarterly report. Apple’s YOY revenues grew 27%, while driving larger gross margins and a 30% rise in net income. The two companies couldn't be on more different paths.

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Mar 2, 2015 — by: E. Werner Reschke
Categories: News

Steve Wozniak, Net NeutralitySteve Wozniak, famous co-founder of Apple, was in Washington DC last Thursday to watch the 3-2 vote in favor of net neutrality. The FCC vote now makes the internet, in the U.S., a regulated utility under the jurisdiction of the Federal Communications Commission.

Wozniak claimed “There’s no big ISP that is going to bring broadband to my house,” Wozniak said, who often checks into his home in Los Gatos on Foursquare. “I live a short little Segway ride down a hill. When I go into town, I take a Segway down, not even a car, I am that close. And I don’t have broadband and I’m Silicon Valley and I don’t have broadband because I have no choice.”

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Jan 29, 2015 — by: E. Werner Reschke
Categories: News

Janet-jacksonPodcast Episode 106: Let’s Wait A While. We’re back and better than ever. After a six month break, Mark & Werner hit the podcast-waves with fun, excitement and information only fit for a king.

To whet your appetite, here are a few of the topics covered in our latest creation of infotainment:

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Nov 28, 2014 — by: E. Werner Reschke
Categories: News

Apple-black-friday

Today only Apple is giving those who purchase an iPad and iPhone a $50 USD iTunes Gift card and those who purchase a Mac a $100 USD iTunes Gift card. Moreover Apple will donate a portion of the purchase to the Global Fund to support the fight against AIDS. $25 gift cards are available on lesser items.

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Sep 23, 2014 — by: Mark Reschke
Categories: News

Bent_iphone_6_6_plusApple drives media attention. In fact, the world’s number one brand and the products it produces are so popular Apple’s allure drives news cycles. So when something, anything, could be amiss with something from Apple, the media covers it as if our every breath depends on how well, for example, Apple’s iPhone antenna may – or may not – work. Accurate reporting be damned, this is Apple, and by reporting negatively on Apple it is bound to drive up viewership and public attention.

This time around, Apple is on the cusp of being accused of building faulty iPhones that bend or collapse far too easily. Currently, the issue of bending iPhones is just being reported, but this is exactly how antennagate started. It is said that those who do not learn from history are bound to repeat it. Unfortunately for Apple, the media learn all too well from history and are on the cusp of creating the next non-issue issue for their own well being. Before this story creates a life of its own, it is time to shed some truth on this forming bendgate storm, and discover if Apple products are actually flawed or if it is about some users and the media making news out of nothing.

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