Apple, Inc. CEO Tim Cook will be headlining the Wall Street Journal's AllThingsD conference tonight. The technology eyes will be glued on Cook, but will there really be much difference between Cook's performance vs the messages Steve Jobs brought to the table while in the public spotlight? Not likely.
There are rarely personalities and visionaries like Steve Jobs, and enough has been said about his ability to woo an audience. While Cook cannot compete with that charisma, the marketing crew at Apple works closely with ad agency TBWA/CHIAT/DAY, delivering the same vernacular out of Cook that came from Jobs. Whether Cook talks about Apple TV as a hobby, or talks about Apple as a company that is at the cross roads of technology and the liberal arts, the public talk track of the two men is nearly identical.
Read More >