FitBit was all the darling in 2015, with a strong IPO showing and staggering sales topping 21 million devices. Fast forward to today, and in just over 20 months FitBit's stock is down nearly 60% from it's all-time high. More or less, FitBit provides decent, singular focused devices. While this has been good for FitBit in terms of volume sales, the Mark Cuban question has raised it's ugly head – Are you a viable business or just a clever one-off product?
Simple, low-priced fitness trackers have been an easy, low-risk purchase decision for many, but over time devices like this tend to fall out of favor with consumers, as they gravitate towards multi-functional solutions, even if that requires a higher spend. Enter Apple Watch.
iPhone turns 10 years old this year, and with that milestone the anticipation is higher for the next generation, perhaps more so than any before it. With anticipation comes rumors, smoke and maybe even a bit of fire. We've rounded up just about everything revealed that "them internet pipes" have regarding Apple forthcoming product.
From the reasonable to the irrational, it's all here:
Another day, another iPhone 8 rumor or research note from Ming-Chi Kuo of KGI Securities. Whether the iPhone 8 gains a larger battery, moves to an OLED display, or stops earth destroying asteroids in their tracks, one rumor has seemed consistent, if not consistently scary: iPhone 8 is going to be a premium priced phone above and beyond all premium priced phones.
If iPhone 8 launches with prices above Apple's well established $649 and $749 entry-level starting points, the results could be devastating. iPhone 8 will arrive as Apple's 10th anniversary iPhone and will arguably be the company's largest-ever iPhone launch since its introduction in 2007. But there are ways Apple can move buyers into premium iPhone prices without making it appear they are doing so. Will Apple get it right?
Today is the day where many citizens in states across the country set off to the voting booth. Baring some form of miracle, Donald Trump or Hillary Clinton will become the 44th President of the United States of America. For this moment I'll be setting ALL political thoughts aside, save for one: Which President elect's tax plan would benefit Apple the most?
Trump's offshore tax policy states it will reduce the Federal repatriation tax to 10%. Tim Cook, when testifying before Congress in 2013, believed a fair tax rate would be around 26% (state and fed total), which is typically Apple's domestic tax rate in any given quarter. If Trump became President and was able to pass a 10% repatriation tax rate, Apple would likely move most, if not all, of their offshore holdings back to the US. This past summer the European Union (EU) pushed into Ireland's banking laws, demanding Apple pay the EU $14.5 billion in taxes. Trump's policy would likely motivate Apple all the more to move their holdings back into the states and out of other countries, where Apple's cash is vulnerable to swiftly changing perceptons and laws.
While Samsung is in Galaxy Note 7 never happened mode and the media is getting over digesting Apple's latest iPhone 7 and Apple Watch offerings, Apple is bustling about preparing for their October 27, special event. This time it's all about the Mac – F I N A L L Y!
We've previously discussed how walking into an Apple Store is like stepping into a computer museum, but Phil Schiller should be all about delivering some welcome Mac news. But which Macs will get updates and how major, or minor, will those updates be?
Say it ain't so, but then again is it really all that wise to question Mark Gurman of Bloomberg? According to Gurman, Apple's Bob Mansfield, heading up Apple's car aspirations, has drastically scaled back the program guiding it towards an autonomous only, software-based state. The project, running under the not-so-secret code name Project Titan, once on track to be a grand electric car, could realize itself as little more than autonomous driving software technology to be licensed to automotive manufacturers. Evidently, the door is open for the technology to be worked back into a fully developed Apple car in the far future. But currently any "Apple car or bust!" direction is now off the table. Or is it?
If Mansfield has indeed dialed back Project Titan, focusing only on autonomous driving for the time being, it would be hard to view it as anything less than a massive failure within Apple's leadership. We previously discussed how Apple has lost momentum in many categories, missing complete launch cycles due to Project Titan brain-drain. For the car program to be scaled back in this fashion, while hurting the company in other areas, will be utterly unacceptable from many within Apple's investment circles and beyond, striking another blow to Tim Cook's leadership abilities.
Apple's Mac lineup has been languishing over the past few years, and their may be valid reasons as to why. Perhaps Apple been preparing to migrate away from Intel to their own A-series processors? Or would iPad's be ushering in a new area of computing relegating Mac's to back of the line? Any number of rumors have given chase as to why Apple's overall Mac lineup has become extremely stale, but it appears Apple is staying firmly Intel for their next generation processors, and thus a slew of long overdue Macs should should be unveiled during an October special event.
Apple is planning a major Mac invasion of new technologies, but it does not explain why this has been long overdue. Two big distractions may have been causing Apple's innovative Mac engine to sputter on 3-cylinders the past few years.
Ka-Boom! Did you hear that Verizon guy, or is it the Sprint guy now?... That's the sound of the U.S. being blown apart, bit by bit, via Samsung devices. Oh, don't get me wrong, I'm not making fun of the Samsung Galaxy Note 7, which has already blown up in a little boys hands, set a man's pants on fire and burned down a Jeep Grand Cherokee. Let me be perfectly clear; I'm making fun of a whole slew of Samsung devices.
Just this past week, a Samsung Galaxy Note 2, not 7, but Note 2, caught fire in an overhead bin compartment on an airplane forcing an emergency landing. Of course, it's a week later, so what what other devices does Samsung engineer and sell that could possibly ignite and destroy something, somewhere? That would be Samsung's exploding clothing washers. Of course, there may be a completely logical reason for this.
Over the last several months I have more than touched on Apple’s lack of hardware advancements. With WWDC having come and gone without a single new hardware release or update, it is time to take a deeper looking into One Infinite Loop in Cupertino, CA and figure out just what is going on.
1) Apple Car
There can be little doubt about it. Apple is building an electric car, and the company is pouring massive resources into it. The car program, known as the project Titan, it has been rumored the team could cherry pick any worker from anywhere in the company, at any level. If this is indeed the case, expect some brain drain and a few hiccups in other hardware and software areas to occur, if many of Apple’s best and brightest have been thrown to the car.
Apple’s Mac lineup is stale, and that is putting it mildly. The Mac Pro is now a staggering 2 1/2 years into its lifecycle without a single upgrade. The MacBook Air has seen almost no changes, save for incremental processor updates since 2010. The iMac form factor has not changed since the fall of 2012. The newly minted MacBook and MacBook Pro's have seen only slight incremental upgrades this past year, and the Mac mini is a mere afterthought. What's going on?
The only significant new release to Apple’s Mac lineup has been the MacBook (of which I use and love), in April of 2015. It recently received a slight Intel processor update. Wow... In fact, all Apple has been keen to do the past few years is release Intel processor updates to products, with the MacBook Air still living in an ancient design, with what can now only be described as a horribly low-resolution display. Apple’s Mac lineup has become a cash cow with little invention, but that may be about to change.