Three Guys and a Podcast: Apple News & Analysis
Every so often Apple does this — they launch two products that occupy the same space and the difference between the products is so minimal, it is difficult to decide. Historically, Apple has had this dilemma involve the Mac Book Air versus Mac Book Pro. This choice was most difficult before retina displays were available on the Pro models. With that feature (coupled with price) there is now enough differentiation between the Air lineup and the Pro models that it makes choosing between the two an easier road to navigate.
However, the new entry into Apple’s “difficult to choose” category is between the new iPad Air and the new iPad mini with Retina display. First off, both are new iPads. You are not buying old technology with either choice. The iPad mini with Retina display and the iPad Air both use the same über fast processor and both have Retina displays containing the exact same resolution. Both come with iOS 7, the same camera technology, the same battery life, and both come in the exact same color schemes. So what is different to help you decide which to buy?
The first MacBook Pro with Retina Display debuted in June of 2012. Apple updated their flagship laptop two times in less than 9 months after that. The first time was in October 2012, and the second was in February 2013. Since then, Apple has not updated this laptop, which was 8 months ago.
The MacBook Pros are past due when it comes to updates. Intel came out with new Haswell laptop chips back in the spring. Apple updated the MacBook Air shortly after the Haswell release, and the iMac line was also recently updated. That only leaves the MacBook Pros and Mac Mini without Haswell updates.
It wasn't complicated. The Big 3 automakers sold fleets of cars, each owned great chunks of market share, and all were amazingly profitable. Coke dominated soda market share, reaping fantastical profits as a result, and Google dominated global share with Android, piling up mounds of mobile cash for over a decade...
Apple released iOS 7 last month with a brand new interface and a host of new features. While there were some download issues at the onset, Apple’s servers soon met the demand for the new OS. There are still a few bugs or errors users are reporting, but it appears Apple is addressing issues at a rapid rate. One update has already been released and a second major update is rumored to be coming soon.
Users are starting to decide what Apple got right and what they need to improve within the new iOS. At T-GAAP we have already looked at the 3 top features for iOS 7. Today we take a look at what Apple needs to do in order to improve in their latest mobile operating system:
Steve Jobs once emailed me stating "Don't believe everything you read about inventory levels..." Equally so, don't believe everything you read about iPad mini retina display shortages.
Apple has become a mobile first, everything else is secondary company. The iPhone alone represents over 60% of Apple's revenues, and CEO Tim Cook has a laser sharp focus on dominating the mobile segment with iPhones and iPads, and perhaps soon, wearable gear. The iPhone 5S is Apple's latest mobile salvo, containing a host of new technologies inside and out. Apple has again separated itself from the rest of the pack, but the iPhone 5S is only a taste of what is to come from Cupertino.
The iPhone 5S put in motion technologies that have yet to come to market maturity, but they will be fully realized within the iPhone 6, but Apple has left some big clues on the table revealing what is to come:
Hundreds of millions of Apple users are diving ever deeper into the diminutive fruit company's ecosystem - Apple's rabbit hole if you will.
Starting out on the deep end of the pool, is akin to entering a companies guarded fortress with arms open wide. It's a risky proposition. But for Apple users, heading into the iOS or OS X world is like walking into a securely developed fun park. iOS 7, iCloud, and the forthcoming OS X Mavericks will have users experiencing Apple's seamless solutions more so than ever before. And there is little worry within the minds of these users because they are loving the Apple experience.
Yesterday it became quite clear: Apple has no chance of surviving since Steve Jobs’ departure. With Tim Cook as CEO, Apple moves rudderless, in any number of directions, certainly not on time, and no one cares.
Apple delivered a raft of features within the iPhone 5S, and now offers a myriad of colors with the 5C. But how does the new flagship 5S stack up against the 5C, and iPhone 5 predecessor, in terms of battery performance?
The overall numbers are largely identical, but Apple continues to be able to squeeze more talk time, more standby time and more internet surfing out of nearly identical form factors. Indeed, the iPhone 5C and 5S have a slightly larger battery than the iPhone 5, but Apple is driving forward with bleeding edge 64-bit, 1 billion transistor CPU power, while delivering ever greater battery life in the iPhone 5S. The achievement is stunning.
That's right, Ive's and company, not Cook and company. Don't get me wrong, Apple is Tim Cook's ship, but he isn't the showman or the man that makes the hardware and software design magic happen. Cook is the man behind the curtain controlling the gears, but Jony Ive and Craig Federighi are the hardware and software gurus that Apple's magic possible.
Tim Cook is a comfortable CEO. He isn't scared to let others take the limelight, presenting and promoting products for Apple. Cook simply isn't concerned with making Apple about himself, he's concerned with making Apple great. Some may argue Apple is great, but that's not how they look at it internally, not even close. Whomever and whatever it takes to keep Apple on the cutting edge and successful, that is what Cook will manage and promote. Over time, as Apple's success continues it will only further reflect on Tim Cook's CEO competence and capabilities. Clearly, Cooks' management style and media persona is different than Steve Jobs, but seriously, how could it anything but different? What is beginning to truly show through is Tim Cook is comfortable being his own man, doing things his way, and that Apple is on the cusp of being a run away success under his leadership style.