Review

Aug 19, 2015 — by: Mark Reschke
Categories: Review

Apple_tv-backsideAn all-new Apple TV has been highly anticipated since it was a no show at Apple's World Wide Developers Conference this past June. Rumors suggest the revised Apple TV will be thinner and slightly wider, with iOS 9 acting as the software core of the device. A state-of-the-art A9 processor, Siri integration, an app store, Home Kit and possible Force Touch remote control are all said to be apart of Apple's new black box. But new high tech goodies come at a price.

During an Apple Watch special event in March, CEO Tim Cook announced Apple TV would begin selling at a price of $69. For years Apple TV had been selling at $99. The lower price not only saw an increase in Apple TV sales, but also paved the way for an all-new Apple TV to enter the market at a higher price point. The lower price for the current Apple TV also gives Apple the flexibility to continue selling it as an entry level option, competing with Roku and others in the sub-$100 market.

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Jul 18, 2015 — by: Mark Reschke
Categories: Review

Affinity_photoWhen I learned that another new photo editing application was coming, one that claimed it would be able to take on the juggernaut of the industry, Adobe Photoshop, I rolled my eyes. “First this software will need to be able to knock off Pixelmator,” I thought. I downloaded Affinity Photos immediately, and within one day of using the software I realized that Affinity was no competition for Pixelmator – it easily surpassed it.

The company in charge of Affinity is Serif LTD., located in Nottingham, England. Serif has been around since 1987, and has a host of web and creative editing tools, largely focused on the consumer and educational markets. If you have never heard of them, as I had not, there is a big reason for that. Until Affinity Photo, all Serif's software was built exclusively for Windows. However, with the Mac continuing to grow and stay firmly entrenched in the creative markets, Serif set off in a new direction. Affinity Photo was engineered from the ground up for OS X. There is no Affinity Windows counterpart. There no shared code or pallet design ported from the platform best forgotten. Affinity Photo is 100% OS X goodness, and already includes Force Touch capability.

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May 8, 2015 — by: Mark Reschke
Categories: Review

Macbook_review

After finally receiving a MacBook, that went on sale April 10th, I’ve been able to put it through it's paces. I've used the MacBook in coffee shops, traveled over 700 miles with it, pushed a full NBA playoff stream through it, crushed out hundreds of emails, edited a dozen or so Pixelmator images and worked over the charger and keyboard thoroughly. To quickly summarize this new MacBook — it is the perfect road warrior laptop and business companion, eliminating any need for an iPad, and for many the MacBook Air.

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Apr 14, 2015 — by: Mark Reschke
Categories: Review

Apple_watch_trial_appointment_store

Apple Watch has only been available for pre-order and by-appointment-only trial for less than a week, and just about everything the watch can – or cannot do – has been revealed in hundreds of reviews. What I discovered yesterday during my try-on appointment was that the Apple Watch experience was vastly different compared to any other time I’ve stepped into an Apple retail store to check out a new product.

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Apr 10, 2015 — by: Mark Reschke
Categories: Review

Apple_watch__store_opening

April 10, 2015, Apple Store Pioneer Place, Portland, OR, 8:15 AM. Most all Apple retail locations state-side open at 10 AM, and at least in Portland, OR, no lines exist  – yet. One lone guy was pacing the front doors, wanting to get a look at Apple Watch, but if he tried to use Apple’s Concierge system after 12:00 AM last night, he was out of luck at least in this region. Many were unsuccessful in using Apple’s Store app to schedule an Apple Watch appointment, as it appears Apple’s system was apparently overloaded.

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Apr 9, 2015 — by: E. Werner Reschke
Categories: Review

Fowler-patel-manjooIt has begun. Just days before the new Apple Watch will be available for the public to look at, try on and order, the attention seeking, anti-Apple press have started launching their missiles at Apple and its latest device.

Yahoo! is running a story by Reuters which quotes Geoffrey Fowler of the Wall Street Journal, Nilay Pitel of The Verge and Farhad Manjoo of the New York Times. All of them make silly statements, like Fowler’s, “I won't pay the $1,000 it would cost for the model I tested, only to see a significant improvement roll in before too long.” Fowler's false premise assumes no one values a $1,000 version of the watch — wrong. If Fowler does not think the Apple Watch is worth $1,000, then he can always buy a less expensive model, and that is one of the beauties of Apple Watch: the innumerable choices and price points for all types of people. Evidently Fowler has missed that obvious point. Fowler myopically reviews Apple Watch from a tech point of view only, thus his review is terribly flawed. It misses half of what Apple Watch is all about — fashion.

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Apr 1, 2015 — by: Mark Reschke
Categories: Review

Which_macbook_to_buyApple recently launched a revolutionary all-new MacBook, updated and added a new feature to the MacBook Pro and refreshed their MacBook Air line. Not since early 2011 has Apple had six distinct laptop models in which to choose from, with price points starting at $899, moving well beyond $2,500 for a custom outfitted, hot rod machine. Which MacBook is right for you?

The Basics:

I’m going to make this pretty simple, so I will start with the basics. If you have ever purchased a car, home, or watched Property Brothers, it all starts with a budget. What can you afford? If you do not have $899 to spend on a laptop, then you can stop right here, as Apple simply has nothing new to offer you as far as a laptop goes. However, if you are a student, the entry price starts at $849, while moving upstream generally saves $100 off any MacBook. For non-students, if your budget can fit between $899 - $2,000, you can afford every MacBook in every display size Apple has to offer.

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Mar 31, 2015 — by: E. Werner Reschke
Categories: Review

Force-touch-trackpad

It is 11 days until Apple Stores explode with traffic — as people line up to get their first hand look (and purchase) Apple Watch. This type of event is something only Samsung, Microsoft and Google can only dream about, where people are excited and will stand in long lines for hours to see and purchase their products. Apple has done a masterful job in creating hype, but more importantly, being able to deliver on that hype by exceeding expectations.

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Mar 30, 2015 — by: Mark Reschke
Categories: Review

New_macbook_colors

Looking beyond the new MacBook’s 13.1" thinness, its 2-lb weight, retina display, state-of-the-art individually backlit keyboard and solid-state multi-touch trackpad, the new MacBook for all its pizzazz is set to crush the Windows-based competition with what may be the most import specification of all for the mobile crowd — battery life.

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Mar 12, 2015 — by: Mark Reschke
Categories: Review

New_macbookTech journalists who lined up at Apple's special event to get their hands on Apple Watch walked away stunned by Apple's all-new MacBook. It is widely being hailed – or harped on – as Apple's new one-port wonder. The fact it has only one physical data port is apparently quite jarring to many tech journalists. Those stunned by Apple's move may also drive a Honda Prelude, think sushi is all the rage, and are still trading Pokemon cards. The verdict is in: This is not a computer for those still living in the '90s.

Giving benefit of the doubt, perhaps the media is simply not doing their job. Rather than talk to what one physical port represents; which is that a single USB port is fine for 95% of everyone's workflow, because we live in a wireless world. Instead, they've taken the easy road, simply mirroring thoughts they think the masses might make. It's a safe, lazy position, one that identifies with the reader in stead of talking to the bold realities of where technology is today.

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