Rumors of both a 12-inch MacBook and iPad have surfaced in recent months. Where there is smoke with Apple rumors there is often a form of fire, and claims of the an iPad Pro have been heating up quickly. We have put our stamp of approval on a 12-inch MacBook, but a 12-inch iPad (now with a stylus?) have us questioning the merits of why a product should exist.
Research, rumor and a timely update, inform us that Apple will be holding a special event in February 2015. Exact timing is still unclear, but Tuesday, February 24th, may indeed be the event date, with an as of yet unknown announcement.
The rumor mill is rife with speculation, claiming Apple will be releasing an all-new 12-inch iPad Air Pro. Or is it a 12-in MacBook Air?... The latest information on the matter comes from Mark Gurman of 9to5Mac. Gurman is well connected within the Apple ranks, and reported his findings about as close to fact as one could do without it being set in stone. So which is it? Which rumor makes sense, if either do at all?
First, there is the 12-inch iPad Air Pro rumor. Most of the iPad information has stemmed from Asian tech publications, siting upstream supply chain contacts. DigiTimes leads the pack with such rumors, and is a publication having as good a track record as a broken clock (even a broken clock gets it right twice a day).
Now that iOS 8 is out the door, anticipation is building for the release of OS X Yosemite. The reason this OS X release is so important is due to its tight interdependence on iOS 8, which Apple calls Continuity. Never before have the desktop and the mobile operating systems been so intertwined.
I didn’t think Handshake, which is part of Continuity, was going to be a big deal until I was on a road trip and began to type an email on my iPad while in flight. But I discovered the email needed to be finished on my MacBook Air (due to some files and images that were not on my iPad). At that point I had to do some technical gymnastics. The process was not terribly difficult mind you, but now that I know Handshake is coming the current workflow seems archaic. With Handshake, I would have just opened my MacBook Air and there would have been the email in the same state as it was on the iPad, ready to go.
Apple drives media attention. In fact, the world’s number one brand and the products it produces are so popular Apple’s allure drives news cycles. So when something, anything, could be amiss with something from Apple, the media covers it as if our every breath depends on how well, for example, Apple’s iPhone antenna may – or may not – work. Accurate reporting be damned, this is Apple, and by reporting negatively on Apple it is bound to drive up viewership and public attention.
This time around, Apple is on the cusp of being accused of building faulty iPhones that bend or collapse far too easily. Currently, the issue of bending iPhones is just being reported, but this is exactly how antennagate started. It is said that those who do not learn from history are bound to repeat it. Unfortunately for Apple, the media learn all too well from history and are on the cusp of creating the next non-issue issue for their own well being. Before this story creates a life of its own, it is time to shed some truth on this forming bendgate storm, and discover if Apple products are actually flawed or if it is about some users and the media making news out of nothing.
One feature of Apple’s forthcoming iWatch is becoming abundantly clear. Whether it is Apple suppliers yielding information, or reviewing Apple’s long-standing patents, the company's first-ever wearable will be stunningly flexible. The band will be flexible, the display will be flexible, and even traditional areas where a thick printed circuit board and battery pack should be — it will all be flexible. iWatch will not only be thoroughly pliable but it will also be stunningly thin.
Yesterday, Apple released two additional networks onto Apple TV: CNBC and Fox Now. While both have clips or what often amount to short promo videos of full length shows, neither network ads much value without a key or a cable or satellite subscription. Without a TV subscription service, these, and dozens of other networks, on Apple TV are virtually useless.
High value networks such as EPSN, CNBC, HBOGO, ABC, Disney Channel and over a dozen other networks all require TV subscriptions to access popular content. Apple TV is being manipulated by carriers into a cable TV accessory.
Rumors continue to mount that Apple’s Sapphire glass production continues to plot along at a pace which cannot meet a heavy launch demand come September. Many are pointing towards 5.5" Sapphire production issues, which would make sense due to the overall display size, let alone the production volumes which Apple’s heavily funded supplier, GT Advanced Technologies, must produce at an ever increasing pace.
The Sapphire glass is being manufactured in a new production facility in Arizona. If it is unable to achieve output numbers sufficient to launch the a 4.7" and 5.5" iPhone in tandem, it could have a disastrous effect on the overall launch of iPhone line. The tech media is always ready to pounce on Apple if it takes a misstep, especially on such a prestigious product as the iPhone.
Apple and the White House seem to have some form of affinity for one another. After a historical defeat to George W. Bush in 2000, Al Gore went on to continue focusing on the environment and joined Apple’s Board of Directors in 2003. Rumor has it, that Jay Carney is the front runner for Apple’s PR Chief position. What next? Hillary Clinton as head of Strategic Marketing?