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The launch of iPhone 6 and iPhone 6 Plus can be described in many ways, but all of those ways mean one thing — big success. You don’t have to like Apple or iPhone, but when you see someone using iPhone 6 you are going have one of the following thoughts: “Why is my phone so crappy?” or “I need to get one of those”.

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Apple's Amazing 70 Million iPhone Quarter

by: Mark Reschke | Oct 20, 2014

Iphones

iPhone 6 and 6 Plus launched this past Friday (Oct. 17th) in China, and while Apple is being coy about the sales they achieved, rumors have persisted that Apple received as many as 10 - 20 million pre-orders within China alone. Initial launch countries, including the U.S., notched 10 million iPhone 6 and 6 Plus sales during the iPhone 6’s opening weekend. Evercore Partners analyst, Rob Cihra, estimates 37 million iPhones to be sold during the September quarter. However, Apple’s biggest iPhone quarter is yet to come. 

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What's Next For The iPhone 6s?

by: Mark Reschke | Sep 23, 2014

Iphone_6s

Fresh off the heels of iPhone 6 and 6 Plus launch, we cannot help but wonder what Apple could possibly do next year with iPhone 6s and 6s Plus? Apple packed so many improvements into this generation’s all-new industrial design, it seems impossible that Apple could do anything more to improve iPhone 6. But this is Apple, so you can bet they have more than a few upgrade ideas up their sleeves. Here’s the short list:

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College-football

This weekend I spent some time watching college football and some of the NFL. I always find it fascinating to see who is spending big bucks to advertise in this expensive sports-drama space. In August Microsoft made a big splash about the Surface Pro 2 tablet (modified for exclusive NFL use) being the NFL’s sideline tablet of choice, after paying the NFL $400 million to join in of course. This weekend I saw a few commercials for the Surface Pro 3, going head-head against a Macbook Air. I also observed several Samsung commercials. One Samsung ad explained how the iPhone 6 Plus 5.5" screen is no big deal because Samsung had such a device in 2012. And then there was the Google Now commercial, where Google’s digital personal assistant is asked how long Koala bears sleep (up to 18 hours according to Google Now — if you’re curious).

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Iphone_6_iphone_6_plus

Today Apple announced over four million iPhone 6 and iPhone 6 Plus smartphones were sold within the first 24 hours of accepting pre-orders. A little math reveals Apple was selling iPhones at a rate of 46.296 iPhones per second! Apple mentioned iPhones sold over four million in 24 hours. Getting a bit technical, 47 iPhones sold per second equals 4,060,800 iPhones solid in a 24 period, matching Apple's statement. Considering Apple’s servers were going down due to massive volume during the first 2-3 hours the iPhone became available, it is truly a staggering number. Meanwhile, Samsung threw caution to the wind blitzing the Sunday NFL crowd with a new Samsung Galaxy Note ad. Truth be told, it was not so much a Galaxy Note ad as it was a “We are better than iPhone 6. Do not consider buying iPhone 6. And look, we have a stylus!” ad.

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Angry_samsung_kim_team_americaIn 2011, Samsung launched the Galaxy SII with an – at the time –  massive 4.3" display. The launch was a key moment in time for the Korean tech giant, as the company heavily leveraged their larger-than-iPhone display sizes. But starting today, the display options from Apple arrive in three flavors; 4", 4.7" and 5.5" displays. The major advantage Samsung had over the iPhone is now officially gone. Samsung's display supremacy has just run aground on an obvious question: What does Samsung do next?

Hot on the heels of Apple's special event, Samsung's ad agency of record RGA pushed out a slew of advertisements, bashing everything from Apple's event streaming issues, to the fact Apple now offers large display smartphones... Many of these ads have a nonsensical core to them, but apparently, bashing Apple (whether it makes sense or not) is the core to their advertising strategy. But advertising is one thing and countering Apple's latest iPhone lineup is another.

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Itunes_costcoBeginning June 27, iPhones and iPads will once again be sold through Costco Wholesale. Apple's strong march back into Costco means Samsung will no longer be going unchecked within the U.S.'s largest club wholesaler. Apple will soon be reconnected the club's higher income Americans, tp which Costco largely caters. 

The average annual household income of each Costco membership is $96,000. The typical Costco member who purchases technology at the retailer is not part of the early adopter crowd. Rather, Costco members largely tie into what is called the "laggard" segment of the market, settling on whatever Costco is offering. This is a large high-income segment Apple has been missing for the past four years.

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Amazon_fire_phone

Yesterday Amazon's CEO, Jeff Bezos introduced the company’s first smartphone called fire Phone. Taking queues from the popular fire brand Amazon had built from their tablets, it seemed a logical extension of their tablet offering. The questions surrounding the fire Phone have largely been answered.

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Costco_AppleIn 2010, Apple and Costco parted ways. At the same time  Apple’s divorce with Costco was being completed, dealings with Walmart and Sam’s Club were heating up. Coincidence? We didn’t think so then, and now we don’t believe that's the case now. But rumor is, Apple and Costco are putting aside their differences in order to team up once again.

An email that's been circulating the past week is claimed to be from the Wireless Advocates CEO (Wireless Advocates owns the wireless kiosk contract at Costco), which states:

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Samsung’s Fingerprint Security Flaw

by: E. Werner Reschke | May 14, 2014
Samung Galaxy S5 Fingerprint Security Flaw

Security Research Labs has discovered an pretty simple way to spoof Samsung’s Galaxy S5 fingerprint scanner and gain access to the smartphone. The spoof involves creating a fake fingerprint which the Galaxy S5 thinks is valid and therefore unlocks the phone. What’s more is that the Galaxy S5 allows unlimited fingerprint attempts. This means the hacker doesn’t need to worry about not getting it right the first, second or third time. Just keep trying and eventually the hacker can get in.

However, a bigger problem is that once a hacker has gained access using the fingerprint spoof, they now have access to all areas of the phone — including the new PayPAL app. The hacker can use the hacked Galaxy S5 smartphone to make purchases and send money from the PayPal account on the phone.

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