With the launch of Apple Watch, a subtle move was made by Apple that may usher in massive change for the company and its next generation iPhone. Apple Watch contains an OLED display, the first time Apple has used such type of display technology on any of their devices. Until Apple Watch, Apple had loyally stuck to LED backlit LCD panels for iPods, iPads and iPhones, but Apple Watch ushered in an OLED display for a variety of reasons. OLED displays are thinner than LCDs, can draw less power, have flexible options, and are more visible in direct sunlight due to their inherent high contrast ratio (the blacks simply do not wash out).
Financially, Apple is “The iPhone Company”. During Apple’s 2Q15, iPhone accounted for over 80% of the company’s profits. iPhone is the vital to the continued success of Apple, and changing any technology within the world’s most popular smartphone is a risk that could bolster its appeal — or completely derail the device. Changing from LED to OLED could represent such a risk, so should iPhone 7 make the jump to OLED?
Looking beyond the new MacBook’s 13.1" thinness, its 2-lb weight, retina display, state-of-the-art individually backlit keyboard and solid-state multi-touch trackpad, the new MacBook for all its pizzazz is set to crush the Windows-based competition with what may be the most import specification of all for the mobile crowd — battery life.
DigiTimes is at it again, claiming a new iPhone 6 is in the works, according to their “upstream supply chain” contacts. We have bashed on DigiTimes before, as they make an easy target. The Asian tech publication has spewed forth so many “upstream supply chain” nonsense, they should take up the tag line: “Believe us, because even a broken clock is right twice a day.”
Their latest rumor is that an iPhone 6 mini is in the works, and while this might seem like a crazy rumor, ironically, it might have some merit. Here is a look at how an iPhone mini might work for Apple:
Can you hear it? That is Apple’s stealthy, yet highly effective marketing arm about to blow the media’s doors off with Apple Watch hype. This will not be some Microsoftian campaign, where massive kiosks are displayed in Times Square in an effort to create some sort of false enthusiasm. Nor will Apple’s promotion include renting Radio City Music Hall, containing several dance routines and a skit about a single Mom (thanks for searing that into my brain Samsung). Once the holiday season is over, with Christmas iPhones having been unwrapped and the New Years parties complete, Apple will start a quiet, yet savvy campaign for launching its market disruptive Apple Watch.
The launch of iPhone 6 and iPhone 6 Plus can be described in many ways, but all of those ways mean one thing — big success. You don’t have to like Apple or iPhone, but when you see someone using iPhone 6 you are going have one of the following thoughts: “Why is my phone so crappy?” or “I need to get one of those”.
iPhone 6 and 6 Plus launched this past Friday (Oct. 17th) in China, and while Apple is being coy about the sales they achieved, rumors have persisted that Apple received as many as 10 - 20 million pre-orders within China alone. Initial launch countries, including the U.S., notched 10 million iPhone 6 and 6 Plus sales during the iPhone 6’s opening weekend. Evercore Partners analyst, Rob Cihra, estimates 37 million iPhones to be sold during the September quarter. However, Apple’s biggest iPhone quarter is yet to come.
Fresh off the heels of iPhone 6 and 6 Plus launch, we cannot help but wonder what Apple could possibly do next year with iPhone 6s and 6s Plus? Apple packed so many improvements into this generation’s all-new industrial design, it seems impossible that Apple could do anything more to improve iPhone 6. But this is Apple, so you can bet they have more than a few upgrade ideas up their sleeves. Here’s the short list:
This weekend I spent some time watching college football and some of the NFL. I always find it fascinating to see who is spending big bucks to advertise in this expensive sports-drama space. In August Microsoft made a big splash about the Surface Pro 2 tablet (modified for exclusive NFL use) being the NFL’s sideline tablet of choice, after paying the NFL $400 million to join in of course. This weekend I saw a few commercials for the Surface Pro 3, going head-head against a Macbook Air. I also observed several Samsung commercials. One Samsung ad explained how the iPhone 6 Plus 5.5" screen is no big deal because Samsung had such a device in 2012. And then there was the Google Now commercial, where Google’s digital personal assistant is asked how long Koala bears sleep (up to 18 hours according to Google Now — if you’re curious).
Today Apple announced over four million iPhone 6 and iPhone 6 Plus smartphones were sold within the first 24 hours of accepting pre-orders. A little math reveals Apple was selling iPhones at a rate of 46.296 iPhones per second! Apple mentioned iPhones sold over four million in 24 hours. Getting a bit technical, 47 iPhones sold per second equals 4,060,800 iPhones solid in a 24 period, matching Apple's statement. Considering Apple’s servers were going down due to massive volume during the first 2-3 hours the iPhone became available, it is truly a staggering number. Meanwhile, Samsung threw caution to the wind blitzing the Sunday NFL crowd with a new Samsung Galaxy Note ad. Truth be told, it was not so much a Galaxy Note ad as it was a “We are better than iPhone 6. Do not consider buying iPhone 6. And look, we have a stylus!” ad.
In 2011, Samsung launched the Galaxy SII with an – at the time – massive 4.3" display. The launch was a key moment in time for the Korean tech giant, as the company heavily leveraged their larger-than-iPhone display sizes. But starting today, the display options from Apple arrive in three flavors; 4", 4.7" and 5.5" displays. The major advantage Samsung had over the iPhone is now officially gone. Samsung's display supremacy has just run aground on an obvious question: What does Samsung do next?
Hot on the heels of Apple's special event, Samsung's ad agency of record RGA pushed out a slew of advertisements, bashing everything from Apple's event streaming issues, to the fact Apple now offers large display smartphones... Many of these ads have a nonsensical core to them, but apparently, bashing Apple (whether it makes sense or not) is the core to their advertising strategy. But advertising is one thing and countering Apple's latest iPhone lineup is another.