Special Events

Jul 19, 2017 — by: Mark Reschke
Categories: Special Events

Iphone_8_home_buttonRumor and random speculation is running rampant regarding Apple's 10th anniversary iPhone, often referred to as iPhone 8. Perhaps the most shocking feature claimed of them all is that the smartphone will sell upwards of $1,400, with a starting price around $1,000. New technologies, such as a larger OLED display, glass integrated Touch ID, 3D sensors, a larger battery and waterproofing are among the reasons for iPhone 8 prices shooting the moon – at least these are the claims.

While many new technologies initially raise Apple's iPhone build cost, this happens with every new iPhone having all-new features. This raises an obvious question: Has Apple ever raised iPhone prices to this extent in the past when introducing a slew of new features? Answer: No.

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Jun 16, 2017 — by: Mark Reschke
Categories: Special Events

Apple_park_steve_jobs_theater

For those wondering when Apple will hold their first event in Steve Jobs theater on their newly minted campus called Apple Park, the odds on favorite goes to a September/October special event. iPhone 8, or iPhone X – whatever it may be called – roughly represents the 10-year anniversary of iPhone. With such a significan Apple milestone, one would think the event would be targeted to take place in Steve Jobs theater, but will it be ready in time?

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Jun 7, 2017 — by: Mark Reschke
Categories: Special Events

Out of the myriad of announcements Apple put forth on Monday during their 2017 Worldwide Developers Conference, one new technology continues to come back around in my mind time and time again. And yet, I'm not sure if I'm as excited as I am relieved – It's a close call. Files App in iOS for iPad is a game changer. Essentially, Files App is the macOS Finder for iOS. A native file directory shipping with iOS 11 for iPads. Yes! And about time!

T-GAAP's been clamoring for an "AirFinder" (or some form of native Finder for iOS) for years. After all, iOS is a slimed down version of macOS. Apple's mobile operating system has always had a file directory, it's just been hidden from the GUI. Files App for iPad that Apple has, bafflingly so, been holding back for years, may greatly tilt the trajectory of iPad forever.

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Mar 9, 2017 — by: Mark Reschke
Categories: Special Events

Iphone_8iPhone turns 10 years old this year, and with that milestone the anticipation is higher for the next generation, perhaps more so than any before it. With anticipation comes rumors, smoke and maybe even a bit of fire. We've rounded up just about everything revealed that "them internet pipes" have regarding Apple forthcoming product.

From the reasonable to the irrational, it's all here:

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Oct 28, 2016 — by: Mark Reschke
Categories: Special Events

Surface_studio_imacOn Tuesday I wrote an article with the premise that Microsoft, from their marketing arm to product offerings are mirroring Apple amazingly well, surpassing Cupertino's technologies in many ways. Immediately, Apple apologists were decrying the Surface Studio as a wannabe, gimmicky iMac, and that the price was unjustifiably high.

Yesterday Apple launched the all-new MacBook Pro, with innovative touch bar, complete with built-in Touch ID. The new technology looks well refined and thoroughly thought out. Touch bar makes sense in hundreds of different use cases and the rest of the MacBook was given highly effective refinements throughout. Apple may have stemmed any creative pro tide away from it's notebook shores with the new MacBooks, but there is still trouble within Apple's desktop offerings. The competition knows it and is attacking in full force.

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Oct 21, 2016 — by: Mark Reschke
Categories: Special Events

Hello_again_apple_invitationWhile Samsung is in Galaxy Note 7 never happened mode and the media is getting over digesting Apple's latest iPhone 7 and Apple Watch offerings, Apple is bustling about preparing for their October 27, special event. This time it's all about the Mac – F I N A L L Y!

We've previously discussed how walking into an Apple Store is like stepping into a computer museum, but Phil Schiller should be all about delivering some welcome Mac news. But which Macs will get updates and how major, or minor, will those updates be?

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Sep 30, 2016 — by: Mark Reschke
Categories: Special Events

Apple_stormApple's Mac lineup has been languishing over the past few years, and their may be valid reasons as to why. Perhaps Apple been preparing to migrate away from Intel to their own A-series processors? Or would iPad's be ushering in a new area of computing relegating Mac's to back of the line? Any number of rumors have given chase as to why Apple's overall Mac lineup has become extremely stale, but it appears Apple is staying firmly Intel for their next generation processors, and thus a slew of long overdue Macs should should be unveiled during an October special event.

Apple is planning a major Mac invasion of new technologies, but it does not explain why this has been long overdue. Two big distractions may have been causing Apple's innovative Mac engine to sputter on 3-cylinders the past few years. 

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Sep 9, 2016 — by: Mark Reschke
Categories: Special Events

Old_headphonesTuesday, at Apple's September special event, CEO, Tim Cook and crew revealed iPhone 7. Among it's biggest new technologies was the omission of a legacy feature – Apple has done away with the industry standard 3.5mm audio jack, and for a slew of good reasons. But none more impactful than the fact that Android makers are now torn in what to do with a standard Apple just ditched.

Apple VP of World Wide Marketing, Phil Schiller, pointed out new digital advantages for moving past the the analog standard. Yes, the move brings wireless headphone technologies towards becoming the new standard. Yes, it saves space within iPhone. Yes, the removal of the jack eliminates another area for water and dust ingression. The shift to using iPhone's Lightning connector for headphones certainly ushers in the digital age for Apple's headphones, but the initial pain it brings to the competition is greater than the benefits within iPhone 7 in and of itself.

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Jul 8, 2016 — by: Mark Reschke
Categories: Special Events

Warren-pointerPutting it lightly, U.S. Senator, Elizabeth Warren, is a bit of a firebrand for the far-left of the Democrat party, and seems to enjoy taking shots at American companies. Why? You'll need to ask the Senator, but her latest statements blasting Apple, Google and others could be viewed a bit differently than Warren would like to present. Ironically, her points could be turned right around at her.

In a close knit meeting with supporters in 2012, Warren gave her infamous "You didn't build that!" speech (you know, around the same time she was also claiming her Native American status), she told a group of donors that companies think they are really hot stuff. "They didn't build that!" Warren said. Referring to companies successes, that built their empires on the backs of government work and everyone else's taxes. Warren argued companies didn't build the roads which their goods and services traveled on, the government did that. Companies didn't have police to keep them safe, the government provided security. And the firefighters that kept their warehouses from burning to the ground, these companies are alive due to government, not the other way around.

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Mar 29, 2016 — by: Mark Reschke
Categories: Special Events

Ipad_pro_drawingWith the arrival of the 9.7" iPad Pro and its starting price point of $599, I began to wonder for whom is this product targeted? For starters, the new iPad Pro has many of the same features as its larger 12.9" sibling coupled with a few extra goodies, such as Apple's latest 12-megapixel iSight camera technologies, 4K video, and a higher resolution front-facing FaceTime camera. Technology aside, the answer that will – or will not – drive 9.7" iPad Pro sales is going to all about the screen size. Is it worth saving $200 to settle for a 9.7" display, or is it best to wait, save and purchase the original 12.9" iPad Pro?

I have a son who is battling this very question. He could certainly get into the iPad Pro 9.7" much sooner than saving and waiting to get the 12.9" version, but he is also an artist, and the extra screen real estate is likely to make a big difference over time. The questions for him are, how big a difference, and will he regret the smaller screen once he purchases it? If he purchases it?

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