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Can Apple Do No Wrong?

by: E. Werner Reschke | Oct 21, 2014

Apple_haloIt was just a couple of months ago that bloggers across the globe — including a few of us at T-GAAP — were asking whether Apple CEO Tim Cook was ever going to take Apple forward. More iPhone, iPad, an Mac updates, it was becoming an innovation snooze-fest as Apple hadn’t entered a new market category or created a revolutionary new product for years.

While WWDC gave developers an entire suite of new software tools such as Metal, Heath Kit and Swift, consumers were wondering whether the magic of creating something new had died with Steve Jobs. Don’t get me wrong, Tim Cook has done a wonderful job managing the company, but users of Apple product expect more than just good company management, they expect cool new technologies that no one but Apple can deliver.

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Apple Special Event: What to expect tomorrow

by: E. Werner Reschke | Oct 15, 2014

October-2014-special-event

Less than 24 hours until Apple’s October 2014 Special Event. The web and social media are a-buzz with what everyone thinks will be behind door #1, #2 and #3. We have even made our best guesses as to what Tim Cook & Co will announce. Following are the odds of what we can expect tomorrow:

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Mac_lineup_2014Only ripples remain in the wake of Apple's iPhone and Apple Watch announcements last month, and a vacuum is beginning to fill with "what's next from Apple?" Many rumors are pointing towards Apple hosting an October 21, special event, which appears to be chalk full of Mac goodies. 

Apple's Mac lineup, while continuing to build sales momentum, is due for a major upgrades. The iMac is two years old without a chassis, display or major internal overhaul. Rumors of a 5k 27" display are sketchy at best, and whether Apple will magically get their hands on Intel's slow in coming Broadwell chipset is another mystery. Intel isn't expected to launch Broadwell until early 2015, but if anyone can get their hands on Intel's latest and greatest first, history has shown us it would be Apple. 

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OS X Yosemite: Release Date

by: E. Werner Reschke | Sep 17, 2014

OS X Yosemite release date

Now that the third OS X Yosemite public beta has been released a clearer picture of when OS X Yosemite’s Gold Master version — the final version — will be ready for download. We continue to predict that Apple will hold true to form and have another Special Event in October. October is a special month on Apple’s calendar as it is the beginning of a new fiscal year, and most corporations like to start their fiscal year by exceeding expectations instead starting behind projected sales and revenue numbers.

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Apple_beats_down_samsungForget about Apple's courtroom battles with Samsung. On Tuesday Apple launched what can only be described as an all-out nuclear attack on Samsung. Apple has taken the war from a nearly broken court system and onto the consumer battlefield. Apple's dual combination product launch wasn't just a shot across Samsung's bow, it was a devastating blow to Samsung's front line which is rapidly collapsing.

In 2007 Apple's original 3.5" iPhone display was massive, but while their engineers were focused on delivering amazing high resolution 4" displays in ever-greater iPhones, Samsung rapidly deployed their patent infringing products with even larger display sizes which many consumers rapidly adopted. Some say Apple stubbornly stuck to the 4" display size, giving away market share in regions outside the U.S.. Low-end smartphones and large screens expanded Samsung's market share grip, as many Asian consumers could not afford both a tablet and a smartphone, thus one large screen device acted as a tweener product that met both needs. Samsung took advantage of the space Apple seemed to have no interest in serving. 

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Why Apple Announced Apple Watch Now

by: E. Werner Reschke | Sep 10, 2014

Apple-watch

There is a saying, “It doesn’t matter how you start it is how you finish that matters.” Those of us who were unable to attend Apple’s Silicon Valley Gala, found streaming the event quite the challenge during the first 30-40 minutes of Tim Cook’s Keynote. Immediately Twitter was a-buzz concerning the inability to stream the event on Apple TV or through the website. But fortunately Apple fixed the problems and we were able to see, without interruption, “One more thing...”

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Keep-out-signApple likes to keep a lid on new product announcements before their Keynote presentation. Apple also uses some rent-a-cop security in order to protect their secrets within these events. However, when we sent our Bay Area informant to De Anza college over the weekend to take some photos of Apple's "tent" next to the Flint Center (and to find out anything new that he could), he wasn’t even allowed near the Flint Center. Security guards saw his camera, immediately questioned him and sent him packing.

This is highly unusual. Typically when Apple holds their WWDC at the Moscone Center or a special event at the Yerba Buena Center for the Arts, posters are up and pictures can be had. We can at least get an idea of what may be in store for the Keynote. Not this time. Before a shutter could close our Bay Area informant was asked to immediately leave before he could even get within sight of the Flint Center or Apple's temporary building. Apple is going to extremes with this event to ensure their secret stays a secret.

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iWatch To Include Touch ID

by: Mark Reschke | Sep 05, 2014

Iwatch_touch_id

Can Apple pack Touch ID into a thin and elegant wearable device, such as the highly rumored iWatch? That’s the latest question surrounding the mysterious device, as many credible media outlets have stated iWatch will have NFC (Near Field Communication) technology, designed for secure transactions in mind, such as credit card purchases. But how would purchases via an iWatch be securely verified? Is it the actual credit card account holder doing the purchasing, or someone who just stole your iWatch? Answer: Touch ID.

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Screen_shot_2014-09-04_at_12Apple just announced it will be live streaming its September 9, Special Event. Rumors abound for the show. One iPhone wil be announced, perhaps two, and iWatch may make an appearance. The latest is the iPad Air 2 will also be announced. In other breaking news, nbcnews just announced the Joan Rivers just died at the age of 81.

Link to the live event: Click here

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9.9.2014 - Apple Special Event - We Wish We Could Say More

Last week Apple invited select media to an expected September special event. This all but confirms that John Paczkowski of Re/code is now Apple's new “pre-briefing” contact (aka “official leaker”) for passing along Apple’s message in a cryptic format before a product announcement. In a later post Paczkowski also pointed out that Apple would be announcing an iWatch device at the event, alongside the new iPhone. The location of the event, the new phone (or phones) and an all-new device, indeed, this is looking to be a mega special event.

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