Special Events

Jan 16, 2015 — by: Mark Reschke
Categories: Special Events

Apple Watch, Special Event, MacBook Air 12 inch, February 2015

Research, rumor and a timely update, inform us that Apple will be holding a special event in February 2015. Exact timing is still unclear, but Tuesday, February 24th, may indeed be the event date, with an as of yet unknown announcement.

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Dec 26, 2014 — by: Mark Reschke
Categories: Special Events

Apple_2015As 2014 comes to a close, it's time to take out our retina display crystal 8-ball and peer into 2015. What new goodies will Apple bring forth? Combining our inside-the-beltway information, rumors and amassed knowledge of Apple, here's a look at likely all-new Apple products in 2015:

February

  • All-new MacBook Air (MBA): This will be the much talked about 12-inch MBA  w/retina display, in an all-new enclosure design. This will boast Intel's latest Broadwell processors, delivering best-in-class performance, while providing battery sipping efficiencies.
  • Photos: Apple's long awaited iPhoto and Aperture replacement.

April

  • Apple Watch: No surprise here, but whether or not Apple Watch Sport Edition comes in at at a reasonable price, or the software provides a "must have" feature not yet revealed is still unknown.

June

  • iBook: This isn't an iOS software update, rather, this will be an all-new ultra-portable laptop, running on a quad-core A9 Apple processor. Whether it supports a new type of iOS, or ported OS X onto the A series processors is unknown. While we have leaned towards are re-designed iOS, the latest information we have is that Apple will migrate OS X to ARM. This product represents the beginning of the end for Intel as an Apple supplier. But unlike the rapid PPC to Intel migration, which Apple accomplished in under a year, the process of moving from Intel to Apple's ARM architecture will be a slow transition, especially when considering the Mac Pro. Expect the iBook announcement to take place during Apple's WWDC keynote address. And no, we don't know if will actually be called iBook.

SEPTEMBER

  • iPhone 6S mini: Apple will deliver their annual iPhone updates, with an iPhone 6S and iPhone 6S Plus, but will also introduce an all-new iPhone 6S mini. iPhone 6S mini will be the thinnest, lightest, most powerful 4-inch iPhone – or smartphone – ever made. Apple dominating the small and large display smartphone market should continue. 

This list comprises only new product introductions, and not include the dozens of software and hardware updates Apple will bring to market. Considering the overall gamut of product releases due in 2015, this may be the busiest year ever for the diminutive Cupertino company.

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Oct 21, 2014 — by: E. Werner Reschke
Categories: Special Events

Apple_haloIt was just a couple of months ago that bloggers across the globe — including a few of us at T-GAAP — were asking whether Apple CEO Tim Cook was ever going to take Apple forward. More iPhone, iPad, an Mac updates, it was becoming an innovation snooze-fest as Apple hadn’t entered a new market category or created a revolutionary new product for years.

While WWDC gave developers an entire suite of new software tools such as Metal, Heath Kit and Swift, consumers were wondering whether the magic of creating something new had died with Steve Jobs. Don’t get me wrong, Tim Cook has done a wonderful job managing the company, but users of Apple product expect more than just good company management, they expect cool new technologies that no one but Apple can deliver.

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Oct 15, 2014 — by: E. Werner Reschke
Categories: Special Events

October-2014-special-event

Less than 24 hours until Apple’s October 2014 Special Event. The web and social media are a-buzz with what everyone thinks will be behind door #1, #2 and #3. We have even made our best guesses as to what Tim Cook & Co will announce. Following are the odds of what we can expect tomorrow:

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Oct 2, 2014 — by: Mark Reschke
Categories: Special Events

Mac_lineup_2014Only ripples remain in the wake of Apple's iPhone and Apple Watch announcements last month, and a vacuum is beginning to fill with "what's next from Apple?" Many rumors are pointing towards Apple hosting an October 21, special event, which appears to be chalk full of Mac goodies. 

Apple's Mac lineup, while continuing to build sales momentum, is due for a major upgrades. The iMac is two years old without a chassis, display or major internal overhaul. Rumors of a 5k 27" display are sketchy at best, and whether Apple will magically get their hands on Intel's slow in coming Broadwell chipset is another mystery. Intel isn't expected to launch Broadwell until early 2015, but if anyone can get their hands on Intel's latest and greatest first, history has shown us it would be Apple. 

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Sep 17, 2014 — by: E. Werner Reschke
Categories: Special Events

OS X Yosemite release date

Now that the third OS X Yosemite public beta has been released a clearer picture of when OS X Yosemite’s Gold Master version — the final version — will be ready for download. We continue to predict that Apple will hold true to form and have another Special Event in October. October is a special month on Apple’s calendar as it is the beginning of a new fiscal year, and most corporations like to start their fiscal year by exceeding expectations instead starting behind projected sales and revenue numbers.

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Sep 11, 2014 — by: Mark Reschke
Categories: Special Events

Apple_beats_down_samsungForget about Apple's courtroom battles with Samsung. On Tuesday Apple launched what can only be described as an all-out nuclear attack on Samsung. Apple has taken the war from a nearly broken court system and onto the consumer battlefield. Apple's dual combination product launch wasn't just a shot across Samsung's bow, it was a devastating blow to Samsung's front line which is rapidly collapsing.

In 2007 Apple's original 3.5" iPhone display was massive, but while their engineers were focused on delivering amazing high resolution 4" displays in ever-greater iPhones, Samsung rapidly deployed their patent infringing products with even larger display sizes which many consumers rapidly adopted. Some say Apple stubbornly stuck to the 4" display size, giving away market share in regions outside the U.S.. Low-end smartphones and large screens expanded Samsung's market share grip, as many Asian consumers could not afford both a tablet and a smartphone, thus one large screen device acted as a tweener product that met both needs. Samsung took advantage of the space Apple seemed to have no interest in serving. 

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Sep 10, 2014 — by: E. Werner Reschke
Categories: Special Events

Apple-watch

There is a saying, “It doesn’t matter how you start it is how you finish that matters.” Those of us who were unable to attend Apple’s Silicon Valley Gala, found streaming the event quite the challenge during the first 30-40 minutes of Tim Cook’s Keynote. Immediately Twitter was a-buzz concerning the inability to stream the event on Apple TV or through the website. But fortunately Apple fixed the problems and we were able to see, without interruption, “One more thing...”

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Sep 8, 2014 — by: E. Werner Reschke
Categories: Special Events

Keep-out-signApple likes to keep a lid on new product announcements before their Keynote presentation. Apple also uses some rent-a-cop security in order to protect their secrets within these events. However, when we sent our Bay Area informant to De Anza college over the weekend to take some photos of Apple's "tent" next to the Flint Center (and to find out anything new that he could), he wasn’t even allowed near the Flint Center. Security guards saw his camera, immediately questioned him and sent him packing.

This is highly unusual. Typically when Apple holds their WWDC at the Moscone Center or a special event at the Yerba Buena Center for the Arts, posters are up and pictures can be had. We can at least get an idea of what may be in store for the Keynote. Not this time. Before a shutter could close our Bay Area informant was asked to immediately leave before he could even get within sight of the Flint Center or Apple's temporary building. Apple is going to extremes with this event to ensure their secret stays a secret.

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Sep 5, 2014 — by: Mark Reschke
Categories: Special Events

Iwatch_touch_id

Can Apple pack Touch ID into a thin and elegant wearable device, such as the highly rumored iWatch? That’s the latest question surrounding the mysterious device, as many credible media outlets have stated iWatch will have NFC (Near Field Communication) technology, designed for secure transactions in mind, such as credit card purchases. But how would purchases via an iWatch be securely verified? Is it the actual credit card account holder doing the purchasing, or someone who just stole your iWatch? Answer: Touch ID.

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