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Why Apple Announced Apple Watch Now

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Apple Special Event: What to expect tomorrow

by: E. Werner Reschke | Oct 15, 2014

October-2014-special-event

Less than 24 hours until Apple’s October 2014 Special Event. The web and social media are a-buzz with what everyone thinks will be behind door #1, #2 and #3. We have even made our best guesses as to what Tim Cook & Co will announce. Following are the odds of what we can expect tomorrow:

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Is Apple Watch Priced Too High?

by: E. Werner Reschke | Oct 06, 2014

Tim-cook-apple-watch

After years of anticipation, Tim Cook delivered his first new product category: Apple Watch. Apple Watch was the “one more thing” at September’s keynote. It was not only a new product category for Apple it was also an extension of the iPhone and Apple Pay.

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Apple OS X Yosemite Ahead of Special Event

by: E. Werner Reschke | Oct 03, 2014

Important-apple-dates-calendarNow that iOS 8 is out the door, anticipation is building for the release of OS X Yosemite. The reason this OS X release is so important is due to its tight interdependence on iOS 8, which Apple calls Continuity. Never before have the desktop and the mobile operating systems been so intertwined.

I didn’t think Handshake, which is part of Continuity, was going to be a big deal until I was on a road trip and began to type an email on my iPad while in flight. But I discovered the email needed to be finished on my MacBook Air (due to some files and images that were not on my iPad). At that point I had to do some technical gymnastics. The process was not terribly difficult mind you, but now that I know Handshake is coming the current workflow seems archaic. With Handshake, I would have just opened my MacBook Air and there would have been the email in the same state as it was on the iPad, ready to go.

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After Apple Pay - What's Next

by: E. Werner Reschke | Oct 01, 2014

Apple-pay-wallet-20140912

During Tim Cook’s Keynote address last month, the way he began the introduction of Apple Pay was quite interesting. He said Apple was on a goal to “eliminate this...” and then a picture of a wallet appeared on the screen behind him. He then followed by saying that Apple Pay was the first step in that process. Following was a 15 minute description of how Apple had solved the payment system through a mobile device, eliminating the need for archaic credit cards while even enhancing security.

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Apple's Advantage: Privacy

by: E. Werner Reschke | Sep 19, 2014

Privacy and SecurityIt started earlier this month, when actress Jennifer Lawrence’s iCloud account was hacked and nude photos of herself (she stored in iCloud) made their way across the internet. In Tim Cook’s interview with Daisuke Wakabayashi at the Wall Street Journal he said iCloud is completely secure and that hackers guessed the right answers to a series of questions to get into Lawrence’s iCloud account. Lesson: Make sure your passwords and security questions are not obvious and easy to guess.

On Wednesday (17-Sept-2014) Apple released its newest mobile operating system iOS 8. By default iOS 8 has encryption turned on. This means data stored on an iOS 8 device is encrypted, as well as the transfer of that data, to and from iCloud. This is the first time encryption has been turned on by default. In response to Apple's beefed up security measures Google has announced it will also encrypt data by default with its next operating system release — Android L — to ship next month. However, with Google's Android, only those buying a new device with Android L will ever receive the encryption, as Android hardware makers do not upgrade older Android versions on sold on their devices — Apple does, and iOS upgrades are always free.

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Why Apple Announced Apple Watch Now

by: E. Werner Reschke | Sep 10, 2014

Apple-watch

There is a saying, “It doesn’t matter how you start it is how you finish that matters.” Those of us who were unable to attend Apple’s Silicon Valley Gala, found streaming the event quite the challenge during the first 30-40 minutes of Tim Cook’s Keynote. Immediately Twitter was a-buzz concerning the inability to stream the event on Apple TV or through the website. But fortunately Apple fixed the problems and we were able to see, without interruption, “One more thing...”

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9.9.2014 - Apple Special Event - We Wish We Could Say More

Last week Apple invited select media to an expected September special event. This all but confirms that John Paczkowski of Re/code is now Apple's new “pre-briefing” contact (aka “official leaker”) for passing along Apple’s message in a cryptic format before a product announcement. In a later post Paczkowski also pointed out that Apple would be announcing an iWatch device at the event, alongside the new iPhone. The location of the event, the new phone (or phones) and an all-new device, indeed, this is looking to be a mega special event.

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Tim Cook's Time for Making History

by: E. Werner Reschke | Aug 19, 2014

In the mid-90's when Apple was on the verge of bankruptcy, then CEO Gil Amileo, chose Steve Jobs’ NeXT, Inc., and the NeXTSTEP operating system over former Apple fellow Jean-Louis Gassée’s BeOS. Jobs joined Apple’s Board of Directors, and with the NeXTSTEP operating system set as the foundation of what would become OS X he went to work on hardware along with regaining his CEO status. Gil Amileo was sent packing within a month of Jobs return, branding himself as Apple's iCEO, and soon thereafter the introduction of the first iMac.

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Tim Cook, Changing The Culture At Apple

by: Mark Reschke | Aug 18, 2014

Tim Cook: ALS Ice Bucket Challenge

In his latest support of all-things-for-the-social-good, Apple’s CEO, Tim Cook, took the Ice Bucket Challenge at Apple’s fundraising bash to fight ALS during the company’s diversity week. Cook became CEO of Apple in 2011, and over the course of his reign he has had a major impact on the culture of the Cupertino company.

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Tim Cook's Amazing Leadership

by: Mark Reschke | Aug 05, 2014

Tim Cook, Steve Jobs, Time Cover, Time Magazine

It wasn’t long after Apple, Inc. CEO, Tim Cook, took over for the late Steve Jobs and the tech media was howling for his head. August 24, 2014 will mark Tim Cook’s third year as CEO at Apple, and today boos and jeers have all but disappeared. The "Down with Tim!" cries have been replaced with praise being piled onto the CEO.

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