Tim Cook

Feb 4, 2016 — by: E. Werner Reschke
Categories: Tim Cook

Apple Special Event, March 2016We are nearing the one year anniversary of Tim Cook’s spring time special event. In 2015, Cook gathered the media to promote a product developed under his watch, Apple Watch (pun intended). While he announced it and showed the new device off to the world in October 2014, during the spring special event fully reviewed the watch as well as gave us a launch date. At the same event he showed us a new entry to the laptop lineup, MacBook. This sleek, 12" retina display Mac came with stunningly fast SSD, great battery life, a brand new keyboard and an all-new trackpad technology Apple calls force touch.

While neither of these products launched as everyone had hoped, both being in short supply, they were two brand new products. What most did not notice is that during the fall of 2015, Apple had only one special event, when in years past two were common. One event for iPhone and another for Macs. If Cook holds to a new pattern it means that we should expect a special event in March, then the WWDC in June, mostly focused on software, and then a final special event in September.

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Jan 21, 2016 — by: Mark Reschke
Categories: Tim Cook

Love_sees_no_colorIt is an old debate, but one worth revisiting at Apple. Does hiring the best employees result in becoming politically incorrect? And if so, will Apple sacrifice political expediency for the best employees? It does not necessarily have to be a false argument, as Apple could, theoretically achieve both, which is what Apple appears to be striving for.

Market dynamics dictate that companies should hire the best employees it can, in order to maintain and achieve a competitive edge over its competition. If a company hired a majority of Japanese, Russians, Hindus, or Latinos, it makes no difference to the corporation, so long as those people are most qualified to do the job. However, in today’s society, if a company practices such policies — hiring the best of the best — and the results of those hired does not match the race or gender (and perhaps soon religious) demographics of the country, these companies are increasingly coming under political fire that the company may be racist or bigoted. Apple is in such a position of prominence, it is rapidly becoming a target for such scrutiny.

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Jan 16, 2016 — by: Mark Reschke
Categories: Tim Cook

Apple_car3

It is time to quit talking around Tesla CEO Elon Musk’s feelings about a possible forthcoming Apple car. The core of what’s really going on is simply this — Elon Musk is scared silly of Apple releasing a car. 

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Jan 6, 2016 — by: E. Werner Reschke
Categories: Tim Cook

DuckduckgoDuckDuckGo is the search engine that does not track your searches or send your search words/phrases to the websites you click on from their search engine. In other words DuckDuckGo values your privacy. Since its launch a few years ago, DuckDuckGo has grown in popularity and now is available a option in Safari on OS X, iOS, as well as Windows. In 2014 it became a default search engine option for Firefox browsers as well.

DuckDuckGo’s main draw has been its privacy policy — which should remind you of another popular company, Apple. It seems at every recent keynote Tim Cook continues to remind us that Apple encrypts all of your digital communication on its devices and does not have the key to unlock them. According to Apple, what you do is your business, not Apple’s. Unless presented with a specific warrant, Apple does not “share” any data they collect with the government either.

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Jan 5, 2016 — by: E. Werner Reschke
Categories: Tim Cook

Apple Watch 2016Sales figures have yet to be officially released about Apple Watch’s Christmas holiday success. Matter of fact, Apple has yet to release sales figures concerning Apple Watch and their policy isn't likely to change any time soon. All I know is that over the holidays every retail outlet that had some sort of “sale” or “special bundle” for Apple Watch and sold out of the most popular models quickly. This phenomenon gives credibility to my earlier claim that the problem with Apple Watch is not any of its features, but its price.

2016 is a year where Apple has the ability to do two things:

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Dec 30, 2015 — by: Mark Reschke
Categories: Tim Cook

Apple_tv_4th_generation

Amazon paired Fire TV with Nick Nolte. Google tried Kevin Bacon in their Google TV ads, while Roku’s used families and customer testimonial commercials in an attempt to make waves. Until the arrival of Apple’s 4th generation Apple TV, the company was content to do virtually nothing to advertise their cord cutting device. Not since the original Apple TV launched in 2007 had Apple delivered a single television commercial. While Apple sat back, satisfied with its “hobby” gaining modest sales via word of mouth, the challengers took sales leadership. Signs that things would change for Apple TV’s fortunes began in January, 2015, when Apple CEO, Tim Cook, announced Apple TV had sold over 25 million units. The "hobby" phrase, often associated with Apple TV from Apple’s management was dropped, and signs were in the air that the company was about to get serious with Apple TV.

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Dec 23, 2015 — by: E. Werner Reschke
Categories: Tim Cook

Tim-cook-60-minutes-interview

Tim Cook’s recently aired 60 Minutes interview covered a range of topics from off-shore profits, manufacturing facilities in China, Apple’s infamous culture of secrecy, and even a tour of the future “spaceship” campus. However, the one topic that was of particular interest was when Charlie Rose questioned Tim Cook about Apple’s privacy policy.

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Nov 17, 2015 — by: Mark Reschke
Categories: Tim Cook

New_macbookApple’s all-new iPad Pro has been breaking some land-speed records. Testing has revealed the iPad Pro’s processor runs laps around Intel’s Core-M chipset (found within Apple’s MacBook), while coming perilously close to Intel’s flagship Core-i5 series of chips.

The simplified history is Apple’s ARM-based designs have been moving north faster than Intel can move south into the mobile space. The question one must ask is, how long will it be until Apple equips their Mac notebooks with their own A-series processors? There are a number of factors that go into such a massive foundational decision, but the positives — assuming the A–series chips continue their northerly trajectory — should quickly outweigh the negatives. 

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Nov 12, 2015 — by: Mark Reschke
Categories: Tim Cook

Apple-tv-4th-generationIt has been the battle cry for Apple detractors and anti-Apple tech journalists since Eddie Cue announced the all-new Apple TV – without 4K (UHD) resolution capability – during a September Apple special event.

For those of you not in the know, 4K, also known as UHD (Ultra-High Definition), is a resolution that is 4 times higher than that of traditional 1080 HD TV set or display. There is just one little catch to the promise of 4 times greater image quality — it doesn’t really matter.

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Oct 16, 2015 — by: E. Werner Reschke
Categories: Tim Cook

Nadella-cook

In 2007 when we were first introduced to the original iPhone and iOS, many questions arose. Did it mean the end to OS X? Was iOS the “future” for Apple? Why did Apple create iOS instead of a mobile version of OS X?

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