If history provides any guidance, we are less than six months away from WWDC 2015 — hard to believe, but true. With a few exceptions, Apple typically holds this massive developers conference in the month of June. Since Tim Cook has been guiding the ship, the “SS Apple”, Special Events, WWDC or any type of Apple announcements, have been on a strict schedule — WWDC in June, Special Event in September and a Special Event in October.
Can you hear it? That is Apple’s stealthy, yet highly effective marketing arm about to blow the media’s doors off with Apple Watch hype. This will not be some Microsoftian campaign, where massive kiosks are displayed in Times Square in an effort to create some sort of false enthusiasm. Nor will Apple’s promotion include renting Radio City Music Hall, containing several dance routines and a skit about a single Mom (thanks for searing that into my brain Samsung). Once the holiday season is over, with Christmas iPhones having been unwrapped and the New Years parties complete, Apple will start a quiet, yet savvy campaign for launching its market disruptive Apple Watch.
When the world's largest company's CEO writes a column stating he is gay, and does so in a major business publication, Businessweek, one would think it would be major news, yes? While it did make the mainstream outlets, it was not the leading headline, it wasn't a major segment, it wasn't hyped, rather, it was just news. Perhaps the response to Tim Cook's announcement spoke more about society at large than the announcement itself.
A t-shirt, popular in the 90's stated "Love Sees No Color" and it was dead on. Race, gender, looks, political preferences, or sexual orientation, we should all treat one other the same with love and respect, and it appears some progress in that area has been made. Some in the media questioned, or assumed Cook was gay. But whether Cook was a guy, a gal, black, white, gay, straight, or an alien from planet Q, I didn't care about that. I've never understood how that has anything to do with how he runs Apple? On a personal level, I hope that Tim is treated like anyone else.
Tim Cook has lead and experienced a wave of success at Apple. The result? Suddenly everyone wants part of the action. Cook is now being lectured by kooky numb-nuts with money and platforms on how to run Apple. Clearly, these people on the outside, who have done nothing to make Apple successful, know what is better for Apple than those leading it to record setting success.
It was just a couple of months ago that bloggers across the globe — including a few of us at T-GAAP — were asking whether Apple CEO Tim Cook was ever going to take Apple forward. More iPhone, iPad, an Mac updates, it was becoming an innovation snooze-fest as Apple hadn’t entered a new market category or created a revolutionary new product for years.
While WWDC gave developers an entire suite of new software tools such as Metal, Heath Kit and Swift, consumers were wondering whether the magic of creating something new had died with Steve Jobs. Don’t get me wrong, Tim Cook has done a wonderful job managing the company, but users of Apple product expect more than just good company management, they expect cool new technologies that no one but Apple can deliver.
After years of anticipation, Tim Cook delivered his first new product category: Apple Watch. Apple Watch was the “one more thing” at September’s keynote. It was not only a new product category for Apple it was also an extension of the iPhone and Apple Pay.
Now that iOS 8 is out the door, anticipation is building for the release of OS X Yosemite. The reason this OS X release is so important is due to its tight interdependence on iOS 8, which Apple calls Continuity. Never before have the desktop and the mobile operating systems been so intertwined.
I didn’t think Handshake, which is part of Continuity, was going to be a big deal until I was on a road trip and began to type an email on my iPad while in flight. But I discovered the email needed to be finished on my MacBook Air (due to some files and images that were not on my iPad). At that point I had to do some technical gymnastics. The process was not terribly difficult mind you, but now that I know Handshake is coming the current workflow seems archaic. With Handshake, I would have just opened my MacBook Air and there would have been the email in the same state as it was on the iPad, ready to go.
During Tim Cook’s Keynote address last month, the way he began the introduction of Apple Pay was quite interesting. He said Apple was on a goal to “eliminate this...” and then a picture of a wallet appeared on the screen behind him. He then followed by saying that Apple Pay was the first step in that process. Following was a 15 minute description of how Apple had solved the payment system through a mobile device, eliminating the need for archaic credit cards while even enhancing security.
It started earlier this month, when actress Jennifer Lawrence’s iCloud account was hacked and nude photos of herself (she stored in iCloud) made their way across the internet. In Tim Cook’s interview with Daisuke Wakabayashi at the Wall Street Journal he said iCloud is completely secure and that hackers guessed the right answers to a series of questions to get into Lawrence’s iCloud account. Lesson: Make sure your passwords and security questions are not obvious and easy to guess.
On Wednesday (17-Sept-2014) Apple released its newest mobile operating system iOS 8. By default iOS 8 has encryption turned on. This means data stored on an iOS 8 device is encrypted, as well as the transfer of that data, to and from iCloud. This is the first time encryption has been turned on by default. In response to Apple's beefed up security measures Google has announced it will also encrypt data by default with its next operating system release — Android L — to ship next month. However, with Google's Android, only those buying a new device with Android L will ever receive the encryption, as Android hardware makers do not upgrade older Android versions on sold on their devices — Apple does, and iOS upgrades are always free.