It seems like a lifetime ago when Steve Jobs took over Apple for the second time as iCEO. Jobs ran Apple for nearly 15 years before pancreatic cancer took his life. Tim Cook stepped into the CEO position and has run Apple for almost four years. At the time Tim Cook was a good choice. He was a safe choice. He wasn’t going to rock the boat or try to pretend to be Steve Jobs II. He would take what was a growing and great company and drive it forward, building on its success.
That was back in 2011, and times were different. Apple’s needs were different. While Cook has indeed grown Apple’s value and savings account, the question is what kind of leadership does Apple need going forward? Is safe and steady the right formula or does Apple once again need a visionary to lead it into unchartered waters?
Last September, during an Apple special event, Tim Cook finally showed off what engineers at Apple had secretly been working on for years — Apple Watch. It was simply amazing. The watch’s hardware was impressive as was an entirely new OS that took touch and tech to a new level. In the aftermath, many eagerly anticipated saving enough money to be the first on their block to own and wear one. Then the worst product launch in Apple’s recent history occurred.
Unfortunately, all the launch excitement for Apple Watch was sucked out the room when all of Apple's inventory had been purchased online in less than an hour. It would be another six-eight weeks before one could walk out of an Apple retail store with an Apple Watch.
You can forget yesterday’s record shattering numbers Apple CEO, Tim Cook, proudly revealed for Apple’s 3rd quarter of 2015. Ignore the fact that iPhone sales grew 35% year-over-year, or that Apple now has over $200 billion in cash for the first time in history. This is all irrelevant. None of this matters. Why? Because analysts guessed that Apple would sell between 50 - 55 million iPhones in the quarter, when in reality Apple only sold a record breaking 47.53 million iPhones. Apple did not achieve the conjured up sales figures the “experts” spewed forth, and therefore the result was Apple’s stock price must be punished. No offense to the political naive who do not understand history, but in the investment world, this makes about as much sense as, say, cutting a nuclear deal with Iran trusting they will do the right thing. The sad reality is, this vapid illogic is how the stock market largely operates each and every day. Companies stocks rise when they beat the expert guesstimates. Stocks prices fall when companies do not meet the expert expectations. It does not matter how the company actually preformed. It is all about the experts guessing game. Reason and logic need not apply.
IBM is chief sponsor of the most prestigious tennis tournament in the world, the grass championships at Wimbledon, England. For two weeks even novice onlookers tune into Wimbledon, as it scrapes into the consciousness of mainstream sports reporting. IBM is center stage, breaking into every commercial break. Even if a casual TV viewer, one cannot help but notice IBM. But Big Blue does more than just sponsor the tournament, they provide real-time statistics and graphics revealing where players are hitting each and every ball, their service success, and ball angles and heights. With Apple and IBM well into their $100 million partnership, it would be more than obvious the chair umpires would be officiating each match using iPads. That assumption would be wrong.
Chair umpires are using a Panasonic tablet. Specifically, Panasonic's Toughpad, deploying Intel Core i-series processing and Windows 7 or 8. Hawkeye, the system used to track the ball and validates whether the ball is in or out, is not infallible. In fact, it deploys non-high-speed 2D cameras, which must then estimate that track of the ball. Not exactly infallible. Why aren’t Apple iPads in the umpire’s chair, seamlessly working with IBM’s cloud technologies? Why use legacy 2D cameras, that cannot handle an ounce of low-light conditions, instead of showcasing iPhone 6+ and 240fps recording for Hawkeye?
Back in January of 2007, at MacWorld San Francisco, Steve Jobs unveiled the first iPhone. I was at that show and remember waiting in line to go to the Apple booth to see the two iPhones on display in cylindrical glass cases. It was like gazing upon a rare jewel or ancient discovery at a museum. The round, glass case allowed you to view the iPhone from almost every angle. It was cool. It was unique. It was certainly different, but it was not alone.
During yesterday’s WWDC keynote event, Apple announced a host of new software technologies and upgraded solutions. OS X El Capitan looks to be a solid release, incorporating Metal, updating Notes, integrating iPhone gestures, and making the entire OS faster. The entire El Capitan package looked like another solid – and free – OS X upgrade. iOS suddenly became much smarter and relevant with iOS 9, and Apple’s aggressive OS update with watchOS 2 lets developers run wild with newfound power on the wrist. Apple Music looks to be the iTunes update everyone has been waiting for, and it finally arrived. Among the piles of announcements, perhaps the most ground breaking, if not shocking, was nothing more than a mere footnote. Apple is launching Apple Music, its largest software initiative in years, for Android.
Starting June 30, Apple Music will be available for iOS, OS X, and Windows. Apple states Apple Music will also be available for Apple TV and Android phones this fall. Apple PR can burry that OS name wherever it wants (front, back, the middle of a sentence), it still sticks out like nothing else – Android.
The wait is almost over. In a few short hours Tim & Company will take stage and tell us how well Apple is doing and what great things they have been working on behind closed doors. While the theme of this year’s developer conference is “The epicenter of change” this is one of the least anticipated developers conferences in recent history. We are still reeling from a stumble out of the gate on two very exciting new products — Apple Watch and MacBook — so we don’t foresee any new hardware showing being announced. As for OS X and iOS, expect more bug fixes and stability rather than earth shattering changes or gotta have features.
With all of that said, here are the five things you should NOT expect Apple to announce on Monday morning:
We at T-GAAP have been guilty like many others on the internet (with Gene Munster leading the charge), hoping and proclaiming that soon Apple will update its Apple TV into something big, something market changing. But in a few weeks all our hopes and dreams may finally come true at WWDC 2015. Apple TV may finally graduate from hobby to product to game-changing product status and become another market Apple takes by storm.
That said there are three key elements Apple TV must have to move from just being a product on Apple Store shelves to a game-changer.
Apple’s top brass is busy putting their finishing touches on the company’s 2015 worldwide developers conference (WWDC) keynote presentation, but beyond the known items that will be discussed are those unknown announcements, shrouded in secrecy until they are unveiled on stage. Ten years ago, during 2005’s WWDC, Apple CEO Steve Jobs shocked the world by announcing a switch to Intel. Last year the company revealed Health Kit, bringing health monitoring and medical research to the mobile age. What will Tim Cook and company have in store this year?
Spring is upon us, and that means one thing — WWDC 2015 is just around the corner. Kicking off the conference will be Tim Cook’s keynote event, which is one of the most highly anticipated in many years. Many rumors and speculators have been clogging the internet as to what the keynote will reveal.
We have complied a list of such possibilities with percentages of each item coming true or not: