An all-new Apple TV has been highly anticipated since it was a no show at Apple's World Wide Developers Conference this past June. Rumors suggest the revised Apple TV will be thinner and slightly wider, with iOS 9 acting as the software core of the device. A state-of-the-art A9 processor, Siri integration, an app store, Home Kit and possible Force Touch remote control are all said to be apart of Apple's new black box. But new high tech goodies come at a price.
During an Apple Watch special event in March, CEO Tim Cook announced Apple TV would begin selling at a price of $69. For years Apple TV had been selling at $99. The lower price not only saw an increase in Apple TV sales, but also paved the way for an all-new Apple TV to enter the market at a higher price point. The lower price for the current Apple TV also gives Apple the flexibility to continue selling it as an entry level option, competing with Roku and others in the sub-$100 market.
After watching Craig Federighi give his presentation of OS X El Capitan, I must say the thing I am most waiting for is the transition from Open GL to Apple’s Metal. Apple’s website describes Metal this way:
“Metal is a new graphics core technology that gives games and apps near-direct access to the graphics processor on your Mac, delivering enhanced performance and a richer graphical experience. Metal speeds system-level graphics rendering by up to 50 percent, as well as making it up to 40 percent more efficient. Metal allows the main processor and graphics processor to work more effectively together, boosting high-performance apps.”
As an avid OS X user, the favorite part of any WWDC Keynote presentation is when Craig Federighi takes the stage and demos the next version of OS X. Apple has spoiled us over the past several years with a new OS X version every year. We don’t have to look too far back to remember the days when 2 or even 3 years passed without a major OS update (the time between the preview of OS X 10.0 and its final launch was nearly four years).
All that said, OS X El Capitan (10.11) looks to be a great update, and here are the top 3 reasons why.
During yesterday’s WWDC keynote event, Apple announced a host of new software technologies and upgraded solutions. OS X El Capitan looks to be a solid release, incorporating Metal, updating Notes, integrating iPhone gestures, and making the entire OS faster. The entire El Capitan package looked like another solid – and free – OS X upgrade. iOS suddenly became much smarter and relevant with iOS 9, and Apple’s aggressive OS update with watchOS 2 lets developers run wild with newfound power on the wrist. Apple Music looks to be the iTunes update everyone has been waiting for, and it finally arrived. Among the piles of announcements, perhaps the most ground breaking, if not shocking, was nothing more than a mere footnote. Apple is launching Apple Music, its largest software initiative in years, for Android.
Starting June 30, Apple Music will be available for iOS, OS X, and Windows. Apple states Apple Music will also be available for Apple TV and Android phones this fall. Apple PR can burry that OS name wherever it wants (front, back, the middle of a sentence), it still sticks out like nothing else – Android.
The wait is almost over. In a few short hours Tim & Company will take stage and tell us how well Apple is doing and what great things they have been working on behind closed doors. While the theme of this year’s developer conference is “The epicenter of change” this is one of the least anticipated developers conferences in recent history. We are still reeling from a stumble out of the gate on two very exciting new products — Apple Watch and MacBook — so we don’t foresee any new hardware showing being announced. As for OS X and iOS, expect more bug fixes and stability rather than earth shattering changes or gotta have features.
With all of that said, here are the five things you should NOT expect Apple to announce on Monday morning:
We at T-GAAP have been guilty like many others on the internet (with Gene Munster leading the charge), hoping and proclaiming that soon Apple will update its Apple TV into something big, something market changing. But in a few weeks all our hopes and dreams may finally come true at WWDC 2015. Apple TV may finally graduate from hobby to product to game-changing product status and become another market Apple takes by storm.
That said there are three key elements Apple TV must have to move from just being a product on Apple Store shelves to a game-changer.
Apple’s top brass is busy putting their finishing touches on the company’s 2015 worldwide developers conference (WWDC) keynote presentation, but beyond the known items that will be discussed are those unknown announcements, shrouded in secrecy until they are unveiled on stage. Ten years ago, during 2005’s WWDC, Apple CEO Steve Jobs shocked the world by announcing a switch to Intel. Last year the company revealed Health Kit, bringing health monitoring and medical research to the mobile age. What will Tim Cook and company have in store this year?
We have become spoiled — every year a new version of OS X. For the most part the updates to OS X have been good, but sometimes we lament that a particular feature was removed or that Apple has a new implementation of a feature we liked the way it was. But the most glaring criticism over the past couple years has been the move away from a rich and deep look to a more flat and, what critics call, “cartoony” look.
Spring is upon us, and that means one thing — WWDC 2015 is just around the corner. Kicking off the conference will be Tim Cook’s keynote event, which is one of the most highly anticipated in many years. Many rumors and speculators have been clogging the internet as to what the keynote will reveal.
We have complied a list of such possibilities with percentages of each item coming true or not:
It was a strange scene during Apple’s WWDC (World Wide Developers Conference) keynote in 2005. Steve Jobs stunned the audience by announcing the end of the PPC processor and ushering in a new era with Intel. Intel’s then CEO, Paul Otellini, strolled onto the stage in a clean room suit, looking absolutely ridiculous, but it was a crowning achievement for Intel. Apple, the lone holdout, was now an Intel Inside brand, and would bring additional margin to the diminutive chip maker. Apple transitioned its entire lineup of Macs to Intel within 12 months — a year ahead of schedule. But for all the success Apple has had in switching to Intel as a processor supplier, the Intel era appears to be coming to an end.