Sep 20, 2010 — by: Mark Reschke

The Mac Advocate gives us a look at where the nano and shuffle might end up. 

"In the longer term, I think Apple has created its first true “Thunderdome” scenario across it’s PMP line. 2 form factors enter, which one will leave?"

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Sep 20, 2010 — by: E. Werner Reschke
Categories: Jobs, Steve Jobs, Products

Now that Apple's exclusive contract with AT&T is rumored to be over, many are questioning why Apple hasn't re-engaged the other big-boy on the block — Verizon?

Verizon was Apple's first choice in carriers, but apparently Verizon told Apple to pound sand (no way Verizon would subsidize Apple's phone more than their other partner's phones). History then tells us what happens when you don't play nice with Steve Jobs:  first he rubs you off his Christmas Card list and second vows to make your company a footnote for the technology history books.

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Sep 16, 2010 — by: E. Werner Reschke
Categories: Products, Rumors

Often we're so enamored with Apple’s cool technology that we forget that Apple, Inc. is a business. October is a very special month on the calendar for Apple, as it's the first month of their new fiscal year. This is why Apple typically releases updates to its product line in October/November — to start the year off with strong revenues. Consider...

2006-Nov. MacBook update 
2007-Nov. MacBook update 
2008-Oct. MacBook Air launch, MacBook and MacBook Pro updates
2009-Oct. Mac mini, iMac and MacBook updates

2010’s Surprise

So far this year most of the products in Apple's arsenal have already been updated. So what hasn't? We think it might be a revamped MacBook Air. The MBA has been out of the limelight with Apple's genius with the iPhone and iPad. But the MBA may still have a place in the laptop lineup that makes sense. While we don't have any "insider info" we think that Apple will once again show off its "magical" design prowess and deliver an updated MBA that makes us all drool and think, "Gee, I'd like to have one of those" even if we don't need one.

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Sep 7, 2010 — by: Mark Reschke
Categories: News, Products, Rumors

The fall season of Windows Phone 7 is upon us, and that means Microsoft's advertising dollars are going to be thrown upon us in grand fashion. Granted, I've never viewed their advertising as effective, and I don't see the nearly $500 million spend doing much for Microsoft this Windows Phone 7 either.

Moving beyond Microsoft's self-generated marketing hype (already discussed here), Windows Mobile 7 is set to launch into an eerily similar market void created by an imploded Microsoft Kin 2 phone...
The similarities of Kin 2 and Windows Phone 7 are recognizable, and like the Kin 2, Windows Phone 7 seems bent on finding a mass market of social media users. Kin 2 died off faster than Matt Leinart's quarterback career, so why are we to think Windows Phone 7 will be any different? Will Windows Phone 7 take off simply because the devices that deploy it won't resemble a hockey puck, and $500 million will be spent on ads? Doubtful.

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Sep 2, 2010 — by: Mark Reschke
Categories: Jobs, Steve Jobs, News, Products, Rumors

Yesterday, during Steve Jobs presentation at Apple's special event, a rather un-noticed salvo was launched. It wasn't Apple TV's new hardware and software, promising greater things to come, nor was it Ping which set the table for social networking. These products were nothing more than mere flybys. 

Steve Jobs shot straight across the cell carrier's bow, and the weapon used was FaceTime on iPod touch. Perhaps Steve was too subtle, and thus most missed it, but I don't think so. "...and a lot of people call it an iPhone without the phone." said Jobs. Steve also pointed out "It's also an iPhone without a contract." Herein lies the heart of Apple's game.

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Aug 29, 2010 — by: Mark Reschke
Categories: News, Products, Rumors

Dan Wineman over at Venomousporridge has an interesting take on what the forthcoming iTV remote may look and act like. The basic concept is a merge between iPod touch and Apple's magic track pad.

It's a cool concept that primarily focuses on gaming, yet it falls short in how controls may actually work at a granular level. To name but a few, how does one pause, fast-forward or rewind video content? Apple is high on gestures, but for a living room-based device, two-finger turn for rewind, four-finger spin for fast-foreard, and triple-tap for pause hardly sounds intuitive.

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Aug 26, 2010 — by: E. Werner Reschke
Categories: Products

Can anyone tell me where Mac OS X 10.7 is? It was MIA at the WWDC 2010 — the regular stomping grounds for such news and announcements. Apple continues to be hush-hush about what 10.7 will feature. Moreover, any search on the term "Mac OS X 10.7" turns up little as far as actual content — where debate about the project cat name seems to be the only main relevant information out there. 

Where art thou oh Mac OS X 10.7? Where art thou!?!?

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Aug 26, 2010 — by: Mark Reschke
Categories: News, Products, Rumors

Analysts, a host of journalists and the tech blogosphere are all buzzing about Apple's special event on September 1st. Their common thread? A new version of Apple TV, dubbed iTV will show up at the event. Some are even predicting a new MacBook Air along with an iTV unveiling.

There's just one big problem with all these predictions, they don't hold true to Apple's latest August/September events. Apple is very good at focusing the media's attention on what it wants them to focus on. Based on Apple's event history alone, it seems the focus will be entirely on new iPods and perhaps an iTunes via the cloud reveal, nothing more.

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Aug 25, 2010 — by: Mark Reschke
Categories: News, Products, Rumors

 Earlier in the year, Apple's highly discussed $30 all-you-can-eat media idea evidently met a quick death. Thus, Apple moved to plan B. Unfortunately Apple appears to be forced into plan C, delivering a less than desired solution for our living rooms.

Apple's plan B attempt was to allow the user to buy networks a-la-carte for $x.xx a month via an iTV (AKA Apple TV).

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Aug 22, 2010 — by: E. Werner Reschke
Categories: Products, Rumors

 Kevin Rose (founder of Digg) makes some interesting predictions for the upcoming rev to AppleTV, soon to be called iTV. My initial reaction is, if he's right:

  • Price Point is consumer friendly at $99 (they'll sell a lot!)
  • Sharing Pics and Videos has been something Apple tried to do in the past, but it required the recipient to have a Mac. 
  • Allowing (but not requiring) the iPad to be a über remote
  • Ala cart shows allowing TV producers to get revenue through Apple's new iAds.
  • No metion of gaming (boo)

I think I might make the leap to iTV if even half of this is true (including the new price of course).

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