Jun 18, 2014 — by: E. Werner Reschke
Categories: Jobs, Steve Jobs, MacBook, OS X, Predictions, Products, Review


The MacBook Air has been available since Macworld 2008. At the time of the original announcement, Steve Jobs was particularly proud of Apple’s partnership with Intel, which delivered a powerful and yet very efficient custom Core Duo processor. The announcement was such a big deal that Jobs had Intel’s CEO (at the time), Paul Otellini, take center stage to give a brief speech. Moreover, this was Apple’s first Mac OS X product that did not use a traditional hard drive but a solid state drive (SSD) instead. While the price:performance ratio wasn’t as impressive, Apple did what it always does — deliver value. Apple continued to push the envelop of technology and design through the MacBook Air, and over time, extended their lead over the competition, in what is now known as the ultrabook market.

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Jun 17, 2014 — by: Mark Reschke
Categories: Competition, iOS, iPad, iPhone, News, Rumors, Samsung, Tim Cook

Costco_AppleIn 2010, Apple and Costco parted ways. At the same time  Apple’s divorce with Costco was being completed, dealings with Walmart and Sam’s Club were heating up. Coincidence? We didn’t think so then, and now we don’t believe that's the case now. But rumor is, Apple and Costco are putting aside their differences in order to team up once again.

An email that's been circulating the past week is claimed to be from the Wireless Advocates CEO (Wireless Advocates owns the wireless kiosk contract at Costco), which states:

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Jun 16, 2014 — by: Karl Johnson

Iphone6The next iPhone will be coming out either this summer or this fall. There are many rumors floating around about what new features will be included in the next generation of iPhones. The camera is one of those areas that Apple is looking to improve. The iPhone already comes with a great camera. Historically, Apple has raised the bar for smart phone cameras.

At WWDC, Apple showed us what iOS 8, the next generation operating system for the iPhone, looks like. A big part of iOS 8 is the new photo features which includes the capability of full manual control of the camera and new intelligent auto-adjust tools. To get the most out of these tools, Apple needs to look past the mega-pixel war and examine other areas that need improvement.

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Jun 13, 2014 — by: Mark Reschke
Categories: Apple TV, iWatch, Jobs, Steve Jobs, News
Apple’s Newest Retail Store in Portland, Oregon | View Gallery >

Apple's new Senior Vice President of Retail and Operations, Angela Ahrendts, recently attended the opening of Apple's new London store. Ahrendts was in Omotesando, Japan to unveil another large-scale, two floor Apple retail storefront yesterday. While much of the media focus has been on Ahrendts herself — and the amazing retail glass architectural wonders Apple continues to erect — it is Apple’s direction for retail outlets that merits investigation.  

On the international stage Apple is loudly promoting its large, standalone retail stores. However, in the U.S., Apple is very quietly moving into ever larger spaces.

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Jun 12, 2014 — by: E. Werner Reschke
Categories: OS X
Controlling the Dock in OS X Mavericks

One of the best features in OS X Mavericks is Apple’s major improvement to multiple display management. A key complaint Mavericks addressed was to display the Finder menu bar at the top of each display. So whether one is working on their main display or a secondary one, the menu bar is readily available on the same display without having to always go to the main one to select a menu item.

Using Spaces (aka Mission Control) is improved in Mavericks as well. Rather than both displays being paired together into a “single desktop”, in Mavericks the main display can have its own set of desktops independent from the secondary display’s set of desktops. This make switching between multiple desktops extremely flexible (and powerful) for almost any work mode. And then there is the Dock...

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Jun 11, 2014 — by: E. Werner Reschke

Let OS X Preview Sign Your DocumentsPreview has come a long ways since its introduction to OS X. Preview used to be just another tool to read PDF documents. But today you can open and edit most any graphics file — from Photoshop to Illustrator to PNGs — and of course PDFs. One of the newest and most productive features found in Preview is the ability to electronically sign documents with your signature. This saves an incredible amount of time and eliminates the hassle of having to print a document, sign it, scan it, then email it — or worse, fax it. Once you start using this single feature it will be like going from the 19th Century where running water meant going to the nearby stream for your day’s supply of water, to the 21st where water is just a twist away — and at various temperatures.

The E-SIGN Act, passed by Congress in June, 2000, is the premier federal law ensuring the legality of documents executed with e-signatures in the United States. The E-SIGN Act states that contracts with electronic signatures may not be denied legal effect or ruled unenforceable because they were created digitally.1  Here’s how the Signature feature works in Preview.

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Jun 10, 2014 — by: Mark Reschke
Categories: iOS, iOS Applications, iPad, iPhone, WWDC


This year’s WWDC 14 keynote was a treasure trove for developers. From an all new coding environment to a bounty of new API’s, and even an improved iCloud architecture to leverage — the show was pure developer candy. Apple also gave consumers something to look forward to coming this Fall. Apple’s Sr. VP of Software Engineering, Craig Federighi, delivered iOS 8 Extensibility. For users of Apple’s mobile devices iOS 8 Extensibility is going to be a very big deal.

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Jun 9, 2014 — by: Karl Johnson
Categories: iCloud, WWDC

Icloud-icon-by-gabrydesign-d4h798cAt WWDC, Apple unveiled many new iCloud features. One of those features is iCloud drive. Users will be able to store files on iCloud directly from the Finder with multiple layers of folders. They will also be able to store photos on iCloud. Hopefully, iPhoto and Aperture will integrate iCloud in their next updates.

When users start to store more files in iCloud, the demand for better storage payment options will rise. Apple already addressed these demands at WWDC as well with a new pricing model. The following chart compares the new iCloud pricing against the old iCloud, Google Drive, Microsoft OneDrive, Dropbox, and Box. Also noted is how much one gets for free and the price per year for 20GB, 50GB, 100GB, 200GB, and 1TB.

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Jun 6, 2014 — by: E. Werner Reschke
Categories: OS X, WWDC


Not much has been said about the Dock in OS X Yosemite. Tim and Craig briefly touched on the flatter interface and how the windows are more translucent — adapting to the “temperature” of the surrounding environment (via the desktop background picture). But there are other refinements within the Dock that didn’t make it in OS X Mavericks that will be part of OS X Yosemite:

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Jun 5, 2014 — by: Mark Reschke
Categories: Apple TV, News, Review, Special Events, WWDC

Metal_crisis_and_riseApple’s developer conference keynote held at San Francisco’s Moscone West convention center left developers’ heads spinning. The flood of new technologies Cook and his VP’s delivered was simply staggering. Among the slew of announcements was Apple’s impressive new technology called Metal. 

Metal is a graphics API for iOS, squarely targeted at game developers. Metal’s objective is to eliminate OpenGL by giving developers more power with direct access to the graphics processor. This will allow high-end gaming developers to push the limits of Apple’s A7 (and likely forthcoming A8) processor found within the latest iOS devices. The result is Apple’s CPU and GPU will work together in “seamless harmony” as Apple says, allowing games like Ryse: Son of Rome, to look and feel like its high-end console counterpart on xBOX ONE.

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