Jan 21, 2015 — by: Mark Reschke
Categories: iPad, Jobs, Steve Jobs, Predictions, Rumors, MacBook with retina display


Rumors of both a 12-inch MacBook and iPad have surfaced in recent months. Where there is smoke with Apple rumors there is often a form of fire, and claims of the an iPad Pro have been heating up quickly. We have put our stamp of approval on a 12-inch MacBook, but a 12-inch iPad (now with a stylus?) have us questioning the merits of why a product should exist.

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Jan 20, 2015 — by: E. Werner Reschke
Categories: Apple TV, OS X


I like my Apple TV. It is a little device that has made watching Netflix, iTunes Movies/TV Shows, the NFL Network, and all sorts of streaming content very easy. It is a tiny box that matches the color of my television and seamlessly integrates with my living room hardware.

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Jan 16, 2015 — by: Mark Reschke
Categories: MacBook, Rumors, Special Events, Apple Watch

Apple Watch, Special Event, MacBook Air 12 inch, February 2015

Research, rumor and a timely update, inform us that Apple will be holding a special event in February 2015. Exact timing is still unclear, but Tuesday, February 24th, may indeed be the event date, with an as of yet unknown announcement.

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Jan 15, 2015 — by: E. Werner Reschke
Categories: Competition, Google, iOS, OS X


The question that came across my desk this morning is whether Apple’s software is getting better or worse? Thinking back to the initial releases of iOS 8 and OS X Yosemite, I can not, with a straight face, say that Apple’s software is getting better. I am not talking about features, but rather quality. OS X Yosemite should never have been released into the public’s hands with its myriad of bugs. Only after its first update 10.10.1 is it now safe to put on my wife’s laptop or my parent’s desktop.

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Jan 14, 2015 — by: Mark Reschke
Categories: iCloud, iMac, iPhone, iWatch


What is in an Apple patent? Usually, not much. Apple applies for hundreds of patents for all sorts of unusual and strange technologies, but Monday the United States Patent and Trademark Office granted Apple a patent that could change the way we view the world – literally. But is the patent a rehash of something old, or does Apple really want this Kodak goodness for a future device?

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Jan 13, 2015 — by: E. Werner Reschke
Categories: OS X, Tim Cook


If history provides any guidance, we are less than six months away from WWDC 2015 — hard to believe, but true. With a few exceptions, Apple typically holds this massive developers conference in the month of June. Since Tim Cook has been guiding the ship, the “SS Apple”, Special Events, WWDC or any type of Apple announcements, have been on a strict schedule — WWDC in June, Special Event in September and a Special Event in October.

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Jan 12, 2015 — by: Mark Reschke
Categories: Apple TV


CES has come and gone in another stimulus overload blur. Only remnants of ideas and a few actual products making it to market will remain, but two themes stood above the rest at this year’s show: wearables and home automation. I reserve any judgment on wearables and their acceptance by consumers until Apple releases Apple Watch. It is ironic that many wearable manufacturers are relying on Apple Watch to be a success in order to ride Apple's coattails, which, by the same measure, will likely put dozens of device makers out of business entirely. The massive onslaught of home automation was the true heart of CES. From massive touch-screens controlling virtually every light bulb and security service in the home, to Bluetooth controlled hand locks — nothing was out of bounds. It left me wondering, does anyone really care, or more precisely, how many will justify the costs to use their iPad in order to control turning off their lights instead of just flipping a wall switch or bedside lamp before going to sleep? Is changing the hue or precise brightness really that a big deal?

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Jan 9, 2015 — by: Mark Reschke
Categories: Predictions, Products, Rumors

Macbook_12-inchThe rumor mill is rife with speculation, claiming Apple will be releasing an all-new 12-inch iPad Air Pro. Or is it a 12-in MacBook Air?... The latest information on the matter comes from Mark Gurman of 9to5Mac. Gurman is well connected within the Apple ranks, and reported his findings about as close to fact as one could do without it being set in stone. So which is it? Which rumor makes sense, if either do at all?

First, there is the 12-inch iPad Air Pro rumor. Most of the iPad information has stemmed from Asian tech publications, siting upstream supply chain contacts. DigiTimes leads the pack with such rumors, and is a publication having as good a track record as a broken clock (even a broken clock gets it right twice a day).

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Jan 7, 2015 — by: Mark Reschke
Categories: Apple TV, Competition

Sling_tv_apple_tvOn Monday, Dish Network announced “Sling TV” at CES (Consumer Electronics Show). Sling TV is a $20 per month steaming service that contains a powerful package of networks, including: ESPN, ESPN 2, TNT, CNN, TBS, HGTV, Disney Channel, Cartoon Network, and more. 

Apparently, Dish is the first provider that has finally identified what every consumer already knows – live sports and live news are the only valued reasons to have a cable subscription. ESPN and Fox News are the gold standards, but Dish Network has come pretty close to hitting the bulls-eye. For only $20, even I, a long term cord-cutter am considering this bundle. The package represents an incredible value. But there is a mammoth unanswered question hanging around this service — Why hasn’t Apple been able to make a deal like this?

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Jan 6, 2015 — by: Mark Reschke
Categories: Competition

Broken-surface-2-appleThe long reigning king of the desktop OS is in trouble. Microsoft’s CEO, Satya Nadella, is rapidly steering the company into the back office and service spaces, while their nascent mobile and desktop platforms are crumbling around them. Microsoft is putting on a brave face continuing to heavily advertise the 2-in-1 Surface debacle, but Nadella is only buying time, as he must surely know that Apple and Google is the two-headed beast that Microsoft can not stop. In less than a decade, Microsoft will be associated with IBM or Oracle, not Apple or Google.

Apple’s iOS is poised for massive world-wide growth in 2015 and beyond, while Android is finding its way into embedded systems, cars and medical devices. Android is free, it is customizable and is a platform which is easy to develop upon. C for microcontrollers, Linux and variants of, are being replaced by Android. And while Google pushes Android onto smartphone hardware that has no Apple logo on it, its permanent home may reside within your next generation cars, boats, microwaves, ovens and smart-fridge. The adoption rate of Android may be subtle, and Google is not able profit from the solutions their software empower, but it will be almost everywhere without anyone even knowing it is there. Microsoft has no ability to play where Google's Android is headed.

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