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Why Apple Announced Now 

Why Apple Announced Apple Watch Now

Improvements for iOS 7

by: Karl Johnson | Oct 03, 2013

Ios7Apple released iOS 7 last month with a brand new interface and a host of new features. While there were some download issues at the onset, Apple’s servers soon met the demand for the new OS. There are still a few bugs or errors users are reporting, but it appears Apple is addressing issues at a rapid rate. One update has already been released and a second major update is rumored to be coming soon.

Users are starting to decide what Apple got right and what they need to improve within the new iOS. At T-GAAP we have already looked at the 3 top features for iOS 7. Today we take a look at what Apple needs to do in order to improve in their latest mobile operating system:

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iPad mini Delayed, Not Likely

by: Mark Reschke | Oct 02, 2013


Steve Jobs once emailed me stating "Don't believe everything you read about inventory levels..." Equally so, don't believe everything you read about iPad mini retina display shortages.

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Apple has become a mobile first, everything else is secondary company. The iPhone alone represents over 60% of Apple's revenues, and CEO Tim Cook has a laser sharp focus on dominating the mobile segment with iPhones and iPads, and perhaps soon, wearable gear. The iPhone 5S is Apple's latest mobile salvo, containing a host of new technologies inside and out. Apple has again separated itself from the rest of the pack, but the iPhone 5S is only a taste of what is to come from Cupertino.

The iPhone 5S put in motion technologies that have yet to come to market maturity, but they will be fully realized within the iPhone 6, but Apple has left some big clues on the table revealing what is to come:

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Apple Tells Coke It’s The Real Thing

by: E. Werner Reschke | Sep 30, 2013

Coca Cola LogoIt looks like Apple is now the real thing. That's according to a report by Interbrand which says Apple has dethroned Coke as the number one brand in the world. Coca-Cola was pushed to third place with Google climbing the charts to the number 2 position.

Tech brands now dominate the top ten occupying six of the top ten slots: IBM (#4), Microsoft (#5), Samsung (#8) and Intel (#9).

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Apple_ecosystemHundreds of millions of Apple users are diving ever deeper into the diminutive fruit company's ecosystem - Apple's rabbit hole if you will.

Starting out on the deep end of the pool, is akin to entering a companies guarded fortress with arms open wide. It's a risky proposition. But for Apple users, heading into the iOS or OS X world is like walking into a securely developed fun park. iOS 7, iCloud, and the forthcoming OS X Mavericks will have users experiencing Apple's seamless solutions more so than ever before. And there is little worry within the minds of these users because they are loving the Apple experience.

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Top 3 Features of iOS 7

by: Karl Johnson | Sep 26, 2013

Ios7Apple released iOS 7 last week with a bumpy, error filled start. Downloading the OS update often proved difficult due to massive demand for the new iOS. Apple's new mobile OS outpaced iOS 6 in 2 days, with a 32% adaption rate. Apple's servers look to be back to normal as the demand has slowed to a manageable level.

With new iOS out in the wild for the past week, users are asking if the upgrade is better or worse. Some don’t like change and the new OS, while others are loving the new flat style interface. While Apple added many new features to the new iOS, not all of them are for the better. Users wanting to use AirDrop to transfer files to the Mac will have to wait at least until OS 10.9 for the Mac. For now, let’s look at the top 3 features of the new OS:

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Iphone_5s_lineUnless you've been living on a Bora Bora beach the past few days (and who would blame you for that), you have probably seen any number of media outlets reporting on Apple's record breaking iPhone sales figures. Apple sold over 9 million iPhone 5S and 5C smartphones combined this past Friday through Sunday.

While a stunning number, analysts and tech pundits alike are spinning the idea that this isn't any big deal. The fat is, most analysts completely bricked on their estimates, as the average range of predicted sales fell between 5 - 6 million units.

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Iphone-5s-goldYesterday it became quite clear: Apple has no chance of surviving since Steve Jobs’ departure. With Tim Cook as CEO, Apple moves rudderless, in any number of directions, certainly not on time, and no one cares.


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iPhone 5 vs 5C vs 5S Battery Life

by: Mark Reschke | Sep 21, 2013

Iphone_5s_battery_lifeApple delivered a raft of features within the iPhone 5S, and now offers a myriad of colors with the 5C. But how does the new flagship 5S stack up against the 5C, and iPhone 5 predecessor, in terms of battery performance? 

  iPhone 5 iPhone 5C iPhone 5S
Talk Time on 3G 8 hours 10 hours 10 hours
Standby 225 hours 250 hours 250 hours
Music/Audio 40 hours 40 hours 40 hours
Video 10 hours 10 hours 10 hours
Internet 8hrs LTE/10hrs WiFi 10 hrs LTE/Wifi 10 hrs LTE/Wifi

The overall numbers are largely identical, but Apple continues to be able to squeeze more talk time, more standby time and more internet surfing out of nearly identical form factors. Indeed, the iPhone 5C and 5S have a slightly larger battery than the iPhone 5, but Apple is driving forward with bleeding edge 64-bit, 1 billion transistor CPU power, while delivering ever greater battery life in the iPhone 5S. The achievement is stunning.

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Tim_cook_jony_ive_craig_federighiThat's right, Ive's and company, not Cook and company. Don't get me wrong, Apple is Tim Cook's ship, but he isn't the showman or the man that makes the hardware and software design magic happen. Cook is the man behind the curtain controlling the gears, but Jony Ive and Craig Federighi are the hardware and software gurus that Apple's magic possible.

Tim Cook is a comfortable CEO. He isn't scared to let others take the limelight, presenting and promoting products for Apple. Cook simply isn't concerned with making Apple about himself, he's concerned with making Apple great. Some may argue Apple is great, but that's not how they look at it internally, not even close. Whomever and whatever it takes to keep Apple on the cutting edge and successful, that is what Cook will manage and promote. Over time, as Apple's success continues it will only further reflect on Tim Cook's CEO competence and capabilities. Clearly, Cooks' management style and media persona is different than Steve Jobs, but seriously, how could it anything but different? What is beginning to truly show through is Tim Cook is comfortable being his own man, doing things his way, and that Apple is on the cusp of being a run away success under his leadership style.

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