Jan 6, 2015 — by: Mark Reschke
Categories: Competition

Broken-surface-2-appleThe long reigning king of the desktop OS is in trouble. Microsoft’s CEO, Satya Nadella, is rapidly steering the company into the back office and service spaces, while their nascent mobile and desktop platforms are crumbling around them. Microsoft is putting on a brave face continuing to heavily advertise the 2-in-1 Surface debacle, but Nadella is only buying time, as he must surely know that Apple and Google is the two-headed beast that Microsoft can not stop. In less than a decade, Microsoft will be associated with IBM or Oracle, not Apple or Google.

Apple’s iOS is poised for massive world-wide growth in 2015 and beyond, while Android is finding its way into embedded systems, cars and medical devices. Android is free, it is customizable and is a platform which is easy to develop upon. C for microcontrollers, Linux and variants of, are being replaced by Android. And while Google pushes Android onto smartphone hardware that has no Apple logo on it, its permanent home may reside within your next generation cars, boats, microwaves, ovens and smart-fridge. The adoption rate of Android may be subtle, and Google is not able profit from the solutions their software empower, but it will be almost everywhere without anyone even knowing it is there. Microsoft has no ability to play where Google's Android is headed.

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Jan 5, 2015 — by: E. Werner Reschke
Categories: iOS, iPad, iPhone


It seems that every week there is a new lawsuit against Apple. With such a large treasure chest, Apple is a target rich environment for ambulance chasers trying to make a quick buck. However, a lawsuit filed last week in California court may indeed have some merit.

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Jan 2, 2015 — by: E. Werner Reschke
Categories: Apple TV, iOS, OS X


Happy New Year. It is that time of year where predictions rule supreme, and we are never short of opinions here at T-GAAP. Therefore, here are our 2015 Predictions for Apple in 2015.

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Dec 31, 2014 — by: E. Werner Reschke
Categories: iPhone

iPhone cases, iPhone 6 cases

So you got a new iPhone 6 or 6+ for Christmas. Now the next thing you need to do is to get a case for it. If you are anything like me, wandering around with your iPhone without a case is like betting against the House in Vegas — eventually the House always wins. And with my iPhone, eventually gravity always wins... I will drop it or it will fall to the ground. Whether my fault or not, the fact is gravity will eventually find a way to bring my iPhone to the ground one way or another.

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Dec 30, 2014 — by: Mark Reschke
Categories: Predictions, Products, WWDC


It was a strange scene during Apple’s WWDC (World Wide Developers Conference) keynote in 2005. Steve Jobs stunned the audience by announcing the end of the PPC processor and ushering in a new era with Intel. Intel’s then CEO, Paul Otellini, strolled onto the stage in a clean room suit, looking absolutely ridiculous, but it was a crowning achievement for Intel. Apple, the lone holdout, was now an Intel Inside brand, and would bring additional margin to the diminutive chip maker. Apple transitioned its entire lineup of Macs to Intel within 12 months — a year ahead of schedule. But for all the success Apple has had in switching to Intel as a processor supplier, the Intel era appears to be coming to an end.

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Dec 29, 2014 — by: E. Werner Reschke
Categories: OS X


OS X Yosemite has taken Spaces to yet another level. These improvements continue to help the OS X power user stay organized and improve their work flow.

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Dec 26, 2014 — by: Mark Reschke
Categories: Predictions, Products, Special Events

Apple_2015As 2014 comes to a close, it's time to take out our retina display crystal 8-ball and peer into 2015. What new goodies will Apple bring forth? Combining our inside-the-beltway information, rumors and amassed knowledge of Apple, here's a look at likely all-new Apple products in 2015:


  • All-new MacBook Air (MBA): This will be the much talked about 12-inch MBA  w/retina display, in an all-new enclosure design. This will boast Intel's latest Broadwell processors, delivering best-in-class performance, while providing battery sipping efficiencies.
  • Photos: Apple's long awaited iPhoto and Aperture replacement.


  • Apple Watch: No surprise here, but whether or not Apple Watch Sport Edition comes in at at a reasonable price, or the software provides a "must have" feature not yet revealed is still unknown.


  • iBook: This isn't an iOS software update, rather, this will be an all-new ultra-portable laptop, running on a quad-core A9 Apple processor. Whether it supports a new type of iOS, or ported OS X onto the A series processors is unknown. While we have leaned towards are re-designed iOS, the latest information we have is that Apple will migrate OS X to ARM. This product represents the beginning of the end for Intel as an Apple supplier. But unlike the rapid PPC to Intel migration, which Apple accomplished in under a year, the process of moving from Intel to Apple's ARM architecture will be a slow transition, especially when considering the Mac Pro. Expect the iBook announcement to take place during Apple's WWDC keynote address. And no, we don't know if will actually be called iBook.


  • iPhone 6S mini: Apple will deliver their annual iPhone updates, with an iPhone 6S and iPhone 6S Plus, but will also introduce an all-new iPhone 6S mini. iPhone 6S mini will be the thinnest, lightest, most powerful 4-inch iPhone – or smartphone – ever made. Apple dominating the small and large display smartphone market should continue. 

This list comprises only new product introductions, and not include the dozens of software and hardware updates Apple will bring to market. Considering the overall gamut of product releases due in 2015, this may be the busiest year ever for the diminutive Cupertino company.

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Dec 24, 2014 — by: Mark Reschke
Categories: Competition, iPhone, Samsung

Two_iphonesDigiTimes is at it again, claiming a new iPhone 6 is in the works, according to their “upstream supply chain” contacts. We have bashed on DigiTimes before, as they make an easy target. The Asian tech publication has spewed forth so many “upstream supply chain” nonsense, they should take up the tag line: “Believe us, because even a broken clock is right twice a day.”

Their latest rumor is that an iPhone 6 mini is in the works, and while this might seem like a crazy rumor, ironically, it might have some merit. Here is a look at how an iPhone mini might work for Apple:

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Dec 22, 2014 — by: E. Werner Reschke
Categories: iMac, iOS, iPad, iPhone, Mac Mini, Mac Pro, MacBook, OS X

Apple-2014-year-in-reviewSometimes we get spoiled. We seldom stop to reflect on what has happened, always wanting more of something we don't yet have. Tis one of the pitfalls of capitalism coupled with our natural, insatiable tendency for something more. The fix for this problem is gratitude — being thankful for what we do have and have been given.

In the realm of Apple, this plays out in our desire for the “next best thing” instead of looking around us and being amazed at all the things Apple has done, just in 2014. Here are a few highlights to reflect upon from Apple in 2014.

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Dec 19, 2014 — by: Mark Reschke
Categories: Competition, Google, iOS, iPad, iPhone


You may – or may not – have heard about Google’s latest mobile OS, Android 5.0 Lollipop. If you are one of the rare birds who has actually used Lollipop you may have experienced a few problems, mainly in the area of the OS containing some major screw-ups. The issues are so bad that the few devices that ship, or can support Lollipop, are almost unusable. Think iOS 8.0.1 with more problems and you are on the right track.

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