As an avid OS X user, the favorite part of any WWDC Keynote presentation is when Craig Federighi takes the stage and demos the next version of OS X. Apple has spoiled us over the past several years with a new OS X version every year. We don’t have to look too far back to remember the days when 2 or even 3 years passed without a major OS update (the time between the preview of OS X 10.0 and its final launch was nearly four years).
All that said, OS X El Capitan (10.11) looks to be a great update, and here are the top 3 reasons why.
During yesterday’s WWDC keynote event, Apple announced a host of new software technologies and upgraded solutions. OS X El Capitan looks to be a solid release, incorporating Metal, updating Notes, integrating iPhone gestures, and making the entire OS faster. The entire El Capitan package looked like another solid – and free – OS X upgrade. iOS suddenly became much smarter and relevant with iOS 9, and Apple’s aggressive OS update with watchOS 2 lets developers run wild with newfound power on the wrist. Apple Music looks to be the iTunes update everyone has been waiting for, and it finally arrived. Among the piles of announcements, perhaps the most ground breaking, if not shocking, was nothing more than a mere footnote. Apple is launching Apple Music, its largest software initiative in years, for Android.
Starting June 30, Apple Music will be available for iOS, OS X, and Windows. Apple states Apple Music will also be available for Apple TV and Android phones this fall. Apple PR can burry that OS name wherever it wants (front, back, the middle of a sentence), it still sticks out like nothing else – Android.
The wait is almost over. In a few short hours Tim & Company will take stage and tell us how well Apple is doing and what great things they have been working on behind closed doors. While the theme of this year’s developer conference is “The epicenter of change” this is one of the least anticipated developers conferences in recent history. We are still reeling from a stumble out of the gate on two very exciting new products — Apple Watch and MacBook — so we don’t foresee any new hardware showing being announced. As for OS X and iOS, expect more bug fixes and stability rather than earth shattering changes or gotta have features.
With all of that said, here are the five things you should NOT expect Apple to announce on Monday morning:
WWDC 2015 is just around the corner, but one of the most interesting updates to the Mac product line will not be mentioned on Monday. Over the next year we can expect all new Mac models to begin incorporating Touch ID into their designs.
All new iPhones and iPads have Touch ID, and Apple Watch leverages the technology with Apple Pay abilities. Apple intends to extend the technology to Macs, eliminating the need for laborious passwords. Consider this Apple’s secure One Password solution, only faster, easier, more secure — better. Like iOS, upon reboot, OS X will require the user to type in their password to start using Touch ID (for security) but after that passwords for access to your Mac or Keychain can all be had with your fingerprint.
Rumors have quelled since the initial flood of claims that Apple was developing their own branded car. The recent silence has given me time to reflect on the idea. If Apple were to enter the auto industry, what advantages would it have over other car makers? Has Apple missed the transformation of the industry, moving from gas to electric — or eventually hydrogen? Is it worth it to enter such a mature industry — or is it a transitioning one?
On the whole, massive transformation is taking place within the auto industry. Apple is not often the first mover in an market, rather, they tend to enter at just the right time, leapfrogging industries with their 1.0 products. Now more than ever represents near perfect timing for Apple to make a move and show Detroit how things are done in Cupertino.
We at T-GAAP have been guilty like many others on the internet (with Gene Munster leading the charge), hoping and proclaiming that soon Apple will update its Apple TV into something big, something market changing. But in a few weeks all our hopes and dreams may finally come true at WWDC 2015. Apple TV may finally graduate from hobby to product to game-changing product status and become another market Apple takes by storm.
That said there are three key elements Apple TV must have to move from just being a product on Apple Store shelves to a game-changer.
Apple’s top brass is busy putting their finishing touches on the company’s 2015 worldwide developers conference (WWDC) keynote presentation, but beyond the known items that will be discussed are those unknown announcements, shrouded in secrecy until they are unveiled on stage. Ten years ago, during 2005’s WWDC, Apple CEO Steve Jobs shocked the world by announcing a switch to Intel. Last year the company revealed Health Kit, bringing health monitoring and medical research to the mobile age. What will Tim Cook and company have in store this year?
For the last several months I’ve been squirreling away some money here and some there — not for any particular purpose, but I knew at some point when I had “enough” I’ll want to buy something of value. Since the launch of Apple Watch I have toyed with the idea of picking one up. The only problem with that idea is that it is more difficult in reality than it should be. With Apple Watch supply still being outstripped by demand, ordering an Apple Watch is simple, but getting one, not so much.
My T-GAAP colleague picked up a new MacBook recently. It is very nice, and very tempting. My current MacBook Air is the mid-2013 model. But with 8MB of RAM, the core i7 processor and 512GB SSD, I have yet to find a good reason to dump it for something new. Speed and storage are not issues, and it runs the latest version of OS X plus all the apps I need just fine.
With the launch of Apple Watch, a subtle move was made by Apple that may usher in massive change for the company and its next generation iPhone. Apple Watch contains an OLED display, the first time Apple has used such type of display technology on any of their devices. Until Apple Watch, Apple had loyally stuck to LED backlit LCD panels for iPods, iPads and iPhones, but Apple Watch ushered in an OLED display for a variety of reasons. OLED displays are thinner than LCDs, can draw less power, have flexible options, and are more visible in direct sunlight due to their inherent high contrast ratio (the blacks simply do not wash out).
Financially, Apple is “The iPhone Company”. During Apple’s 2Q15, iPhone accounted for over 80% of the company’s profits. iPhone is the vital to the continued success of Apple, and changing any technology within the world’s most popular smartphone is a risk that could bolster its appeal — or completely derail the device. Changing from LED to OLED could represent such a risk, so should iPhone 7 make the jump to OLED?
Apple has been rumored to be making the TV network rounds once again, in order to build an affordable and disruptive streaming service. Sounds great, but there is one mammoth hitch. If pricing is not aggressive enough it will not be well received.
Consumers dislike their communications companies as much as they disliked their mobile phones before iPhone. Comcast, Time Warner and DirecTV bundle packages are overpriced and deliver far too many programming options people do not care about. If Apple can bring to market a set of desired network options at affordable rates, Apple TV and its service would force cable entities to offer more choices, or lose subscribers.