Three Guys and a Podcast: Apple News & Analysis
CEO of Apple, Inc. — Tim Cook — is his own man. He is no Steve Jobs (who is?) and has certainly done many things differently than Jobs would have. This isn't to say that Cook’s direction is poor, and Jobs was perfect. Stated another way, Apple is no longer running on Jobs’ legacy thoughts and leadership. The ship is truly Tim Cook’s to maneuver.
Mac OS X has come a long, long way. When it was first released in 2001, Apple was struggling to make a comeback. The multi-colored iMac platform had been launched, but it was running OS 9 dot something. There were not any iPods, iPads, or iPhones to help Apple’s cause.
Now it seems you can’t walk into a coffee shop, hotel lobby or airport without seeing someone using a product from Apple. However, more telling of Apple’s success is the comeback of the Mac. It has only been since the launch of the iPhone and iPad that Macs are now appearing everywhere — including being used by the Dallas Cowboys.
When Apple announced that their new Mac desktop operating system, OS X Mavericks, was going to be free, the audience roared with approval. Just like with iOS, now OS X was a free upgrade.
This news must have driven Microsoft completely nuts. Microsoft’s entire business model consists of writing software and then charging a license fee to each user. For Windows and Office it can cost anywhere from $99-499 per license. The notion that software should be, or can be, free is actually a monster Microsoft created the mid-90's In 1996 a company called Netscape was charging $30 for their Navigator browser. At the time Navigator was the most popular browser on the market. Microsoft was late to the browser game. Therefore in order to make a quick dent in market share Microsoft decided to give Internet Explorer away for free. Explorer became “part” of the operating system. The era of paying for software began to decline.
With OS X Mavericks, Apple ended the era of naming their desktop operating system after big cats (Puma, Lion, Leopard,...). OS X Mavericks is the first in a series of naming conventions focused on areas around California. Mavericks is a surfing town on the coast of California, near Apple head quarters. This new naming goes nicely with the new signature Apple recently launched: “Designed by Apple in California”.
So what is next? Isn't that always the question after the launch of a new product passes? What will the name of the next OS X release be? Here's a few we thought of and a few we thought Apple should stay away from...
During his demo at the WWDC13, Craig Federighi talked about OS X Mavericks Notification Center enhancements. Craig said that in OS X Mavericks (10.9), Notification Center could also handle notifications from websites. Upon hearing that news I wrote an article on how after Apple had taken away the ability to manage RSS feeds with Mail or Safari in OS X Leopard and Snow Leopard, it was great news to know that Mavericks would soon manage RSS Feeds.
That assessment was wrong.
Apple announced the new iPad Air and iPad mini during their October event. The iPad Air is not supposed be released until November 1, but performance benchmarks are already available. This new iPad sports the recently announced A7 processor, also found in the iPhone 5s.
In Mac OS X Leopard (10.5), Apple introduced the concept of Spaces. Spaces were essentially multiple desktops on a single monitor. In Leopard and Snow Leopard you could arrange a grid of Spaces (desktops) that made it easier to manage multiple open apps and windows at once. For example you could make it so when you opened Safari it always opened in Space 1, Mail in Space 2, Calendar in Space 3 and so on.
Then in Lion, Apple folded Exposé and Spaces into Mission Control. Mission Control was Apple’s new app and window management system that let you organize and find apps like on an iOS device. In addition Mission Control took over the window management of Spaces and Exposé.This change was essentially a step sideways for desktop management rather than a leap forward. In other words it was different, but not necessarily better.
I finished a big project Friday morning, so thought I'd start my weekend a little early. And what better to do than to spend it with Mavericks — OS X Mavericks that is. And unlike the 80's cult-classic movie Weekend WIth Bernie, Mavericks was not dead, nor did I need to pretend it was alive. Mavericks held its own, quite well.
The download and install was painless. It seems even easier now that there is no payment involved (thanks Apple). The first thing I noticed was Safari. Wow it is fast — I mean really fast. I live in a rural area and my internet speed isn't the best. I always attributed slower web page loading to my internet speed. So does my slower internet speed appear to have been the bottleneck all these years? Well I thought so, until this weekend. Now web pages pop and are wicked fast (yes, I too remember Apple’s marketing for the Macintosh IIfx). I can't wait to get to my office where I have fiber speeds. Safari might start loading pages before I even click my mouse. In summary: Safari in Mavericks is worth the price of the download, even if Mavericks had cost money. Yes it that's good.
Apple's new and revolutionary anti-pricing for operating systems, creative and productivity software isn't revolutionary or new, and it certainly isn't free. These are the claims from a slew of Microsoft apologists.
"Though users can cheer the free operating system now, the move also gives Apple more leeway to charge premium prices for its upcoming gadgets," stated MarketWatch's Quentin Fottrell. Morningstar research firm's Brian Coletto believes Apple will be charging a premium on hardware, making up for the giveaway of free software. "Apple has taken the strategy of giving its software away for free in order to improve the customer’s user experience and spur the purchase of premium hardware. It’s a clear contrast to Amazon, which appears to be selling its tablets at close to cost, in order to drive media and content purchases,” he says.
Apple released Mac OS X 10.9 at their October Special Event from the Yerba Buena Center. This is Apple’s latest operating system update to their popular Mac line of products. Apple added many new features and bug fixes with this update. With so many features, one has to ask what stands out as the best? Here are our top 3 features of Mac OS X 10.9 Mavericks.
There are many great new features in Mac OS X 10.9 Mavericks. These are just three of them. Since it is free, there is no reason not to go out and upgrade today. What are your top three features of Mavericks? Let us know in the comments below.