Aug 13, 2015 — by: Mark Reschke
Categories: iCloud, Apple Car
Apple_store_angle“The Apple car windshield will crack easily, but the car will still function.”
— or —
“Apple Car will be compatible with most roads, but will require its own proprietary fuel.”

It was back in February of 2015 that rumors of Apple developing their own car exploded into the news, and the jokes quickly followed. And while the stream of rumors – and jokes – have died down, Apple certainly has not. Apple’s car program appears to be moving ahead at a rapid rate.

Apple recently hired Doug Betts of Fiat Chrysler, a manufacturing executive who led their global quality team. Apple has also hired hundreds of Tesla workers and many executives from within the auto industry. Apple’s continual hiring stream while spending hundreds of millions in vaguely answered for R&D spending, hints to a major car program, but there is another highly visible area where Apple is making room for their own car — Apple’s own retail stores.

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Aug 12, 2015 — by: E. Werner Reschke
Categories: Apple TV, Tim Cook

Tim Cook, Apple Special EventThe soon to be announced Apple special event in September will begin with a recap of Apple Watch, Apple Pay (re-launch and resell) and the introduction of the iPhone 6S, 6S Plus, and C. For the last several years this is what Apple has done, and is likely to do so for September's special event.

Everything appears to be on schedule for such an announcement and with only 20% of iPhone users owning the latest iPhone 6 or 6 Plus, Apple could use a boost to get more of its installed based on the larger display “6” platform.

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Aug 10, 2015 — by: E. Werner Reschke
Categories: iOS, OS X

El Capitan, Yosemite National ParkWhen Scott Forstall was given the big boot at Apple, software UI design took a major turn at Apple. Several in the graphic design field have bemoaned the new UI design era of Jony Ive and his flat looking user interface in both OS X and iOS. However, most of the complaints are about OS X. Starting with OS X Mavericks and continuing with Yosemite, Ive & Co. changed the way everything has looked in OS X: from the dock to icons to system fonts, to windowing — almost everything.

Below are five things we have compiled from T-GAAP user feedback that would make OS X El Capitan far more useable and far more appealing.

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Aug 6, 2015 — by: E. Werner Reschke
Categories: iOS, iPad, iPhone, OS X, Apple Watch

Apple_logoLately things have not gone so well for Apple — not that they have been disasters, but for about 8-10 years there was nothing our favorite fruit company could do that wasn’t a gigantic success. iPhone, iOS SDK, iPad, Mac transition to Intel, OS X,... just to name a few. That does not mean Apple did everything right (kill Xserves for example), but overall their successes far outweighed any shortcomings.

However 2015 has been a different year for Apple. With much promise, Apple Watch was going to be that “new product” that everyone was wearing. It was supposed to be the year that whether you went to the mall, to church or to the airport, you would always spot several people wearing Apple Watch. Nearly five months in, that just is not the case. Apple Watch is for sale, but even Apple hid its sales numbers for the device in their last quarterly earnings report (expect the same for this quarter’s as well). That is not something you do for a product that is flying off the shelves.

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Aug 4, 2015 — by: E. Werner Reschke
Categories: iMac, iOS, Jobs, Steve Jobs, MacBook, OS X, Tim Cook, Apple Watch, Apple Pay

Apple-future-hmmmLast week I wrote about whether Tim Cook was the right guy in 2015 to lead Apple forward. I then followed with an article about the stock being in a dulldrums. While comments to both stories were not necessarily positive, both postulations may be true. Sometimes people do not like to hear the truth, especially when it goes against their preconceived ideas. Change is difficult for most, and adjusting to reality is often something people prefer to avoid.

The fact is Apple is in a funk this year. While OS X will add some nice do-dads to its plethora of features and iOS 9 looks to be a welcomed update as well, it hasn’t been since the iPad’s launch that Apple’s luster was shining bright. Sure the stock has done amazing things since the beginning of this decade as has Apple’s savings account. Tim Cook has proven to be a very good manager of what is. Incremental change over time with the direction of the company in an upward direction. But while good for the first four years of the 2010 series, year number five is proving a bit more difficult.

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Aug 3, 2015 — by: E. Werner Reschke
Categories: iOS, iPhone, OS X, Special Events

Yerba Buena Center for the Arts2012, 2013, 2014,.... 2015? Will Apple hold its fourth consecutive special event in September this year? Answer: Yes! If there is one major difference between Tim Cook and Steve Jobs it is that Cook brings us predictability with Apple special events, whereas Jobs kept us continually guessing. We were never quite sure when something was going to happen — and Jobs certainly enjoyed that aspect of his unpredictability.

For the past three years, Cook has led the charge at a special event in September, followed by one in October. October is a magic month on Apple’s calendar as it is the beginning of the new fiscal year. Therefore charging sales early in the fiscal calendar is important to ensure a good fiscal year and avoid the need to play catch-up later on. This means front loading the year with new items to sell. Typically, September events have been where Apple announces the newest iPhone. In October, some other do-dad makes the stage. Last year it was Apple Watch and Apple Pay.

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Jul 31, 2015 — by: E. Werner Reschke
Categories: Investors, MacBook, Apple Watch

AAPL Stock Price - July 31, 2015

Since its climb in February of 2015 from around $110/share, Apple’s stock has been hovering between $120-$130/share for four months now. Never mind continual profits or record iPhone sales quarter after quarter. No, no. Don’t be confused that actual performance of Apple will translate into actual growth in the value of the company.

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Jul 30, 2015 — by: E. Werner Reschke
Categories: OS X

Os-x-el-capitanWhen Craig Federighi showed off OS X El Capitan (aka OS X 10.11), the WWDC 15 crowd’s delight grew at the turn of each new slide. OS X Yosemite promises put a sheen on some features where Yosemite fell short, while adding a few new tricks of its own. 

After the initial excitement for OS X El Capitan wears off, then reality sets in. The main question on every upgrader’s minds is “Will all my apps work in OS El Capitan?” The assumption is yes, but that can sometimes be an erroneous one. 

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Jul 29, 2015 — by: Mark Reschke
Categories: Financial Results, Investors, iPhone

Gopro_nick_woodmanVacationing across Australia and Indonesia, a young surfer found himself struggling to figure out how to take decent selfie of himself while on his board. Taking a 35mm camera and strapping it onto his hand – via a rubber band no less – he quickly discovered that quality and practicality was lacking, but the idea merited exploring. Nick Woodman had given birth to GoPro.

Vans to trade shows, and hard work to hustle, GoPro started going viral, finding a market replacing the point and shoot camera. Smartphones, lead by Apple's camera quality, were absorbing the pocket camera market. Canon and Nikon countered, pushing higher-end pro-sumer and HDSLR cameras. GoPro had found a solid and vacant space, going public in June of 2014. Would GoPro strike Wall Street gold as it had the quality selfie video market? On day one, GoPro closed over $31 a share. Fast forward to today and GPRO continues its meteoric climb, now over $62 a share on swelling sales. Where will it end? Perhaps in Cupertino.

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Jul 27, 2015 — by: E. Werner Reschke
Categories: iPad

iPad mini, whiteWhen the MacBook launched this spring, it answered everyone’s questions about what Apple was going to do with the rumored 12-inch screen. Or did it? While the MacBook does use a unique 12-inch screen size (in comparison to Apple’s other notebook offerings) is that the only purpose for the 12-inch screen?

Some suggest Apple is working on a 12-inch iPad Pro device. This product would launch in the fall of this year in conjunction with the release of iOS 9 — which will allow for split screen computing. iPad sales figures have been disappointing in recent quarterly reports earnings. If these rumors are true, it appears Apple may be trying and reignite the iPad’s mojo with a larger device.

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