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Why Apple Announced Now 

Why Apple Announced Apple Watch Now

Screen_shot_2014-09-04_at_12Apple just announced it will be live streaming its September 9, Special Event. Rumors abound for the show. One iPhone wil be announced, perhaps two, and iWatch may make an appearance. The latest is the iPad Air 2 will also be announced. In other breaking news, nbcnews just announced the Joan Rivers just died at the age of 81.

Link to the live event: Click here

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9.9.2014 - Apple Special Event - We Wish We Could Say More

Last week Apple invited select media to an expected September special event. This all but confirms that John Paczkowski of Re/code is now Apple's new “pre-briefing” contact (aka “official leaker”) for passing along Apple’s message in a cryptic format before a product announcement. In a later post Paczkowski also pointed out that Apple would be announcing an iWatch device at the event, alongside the new iPhone. The location of the event, the new phone (or phones) and an all-new device, indeed, this is looking to be a mega special event.

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What the Big Tent is Going On?!?

by: E. Werner Reschke | Sep 02, 2014

Mystery-2

The invitations are out and Apple wishes it could tell us more. But for those outside the executive suite at Infinity Loop we will need to wait one more week, until 9.9.2014. The significance of the location is that the Flint Center, located on the De Anza college campus, is where Steve Jobs unveiled the original Macintosh 30 years ago.

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Iphone_5_battery_replacement_programIf you own an iPhone 5 and have not yet learned of Apple’s iPhone 5 battery replacement program, you have either been living on a remote island with Survivor’s Jeff Probst, or are unable to connect to the internet because your iPhone 5 battery died.

On August 22, Apple rolled out an iPhone 5 battery replacement program for qualifying iPhone 5’s. Any iPhone 5 purchased between September 2013 through January 2014 may be eligible. 

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AAPL to reach at least $150 by the end of 2014

by: E. Werner Reschke | Aug 28, 2014

AAPL Stock to reach over $150 by end of 2014

If current trends continue, it is not inconceivable for AAPL to be worth over $150 per share by the end of 2014. Since June 6th, when Apple’s 7:1 AAPL stock split occurred, the stock has risen 1.37% every day for the past 80 days for a 10% increase in value from $92.22 to $101.54 per share. If AAPL growth continues at this rate for the next 128 days, on December 31, 2014 AAPL will be worth $178.88 per share.

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Yerba_buena_apple_special_event_september_9Wipe today off the calendar, and there are exactly two weeks remaining until Apple's supposed September 9, Special Event. According to John Paczkowski of re/code, Apple is to hold a special iPhone launch event on September 9th. T-GAAP believes the dates are correct and the event will take place at the Yerba Buena Center for the Arts in downtown San Francisco, CA.

We, at the very least, expect that the forthcoming iPhone Air (AKA iPhone 6) will be announced. The device has been highly rumored to come in two configurations: a 4.7" and 5.5" display, with an improved processor, better battery life, an upgraded camera, plus an ever-thinner enclosure. What is rather odd, is given the volume of rumors and images online, Apple has not gone after a single source with their legal team.

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Best New Feature of OS X Yosemite

by: Mark Reschke | Aug 25, 2014

Os_x_yosemite_dark_mode

For many in the U.S., the fall is a season highly anticipated. There is the NFL and college football, and for others it represents the fishing season kicking into full swing. Then there is the tech geeks, and those that look forward to what Apple, Inc. will bring to market. Among the new goodies Apple showcased at their World-Wide Developers Conference in June was the newest desktop operating system, OS X Yosemite. This fall OS X Yosemite will launch with my favorite new feature: dark mode.

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Yosemite: SpotlightIn 2011 the world was introduced to Siri — your personal digital assistant. Siri works on iPhone 4s and forward. Siri lets you use voice, instead of touch, to make appointments, call friends, send texts, and much more. It is the “much more” that is particularly interesting, because this is exactly what a search engine does. You type in a particular request and returned to you are several (hopefully) relevant results. Google has been the king of search for nearly 10 years now. No one, not even Microsoft or Yahoo!, has been able to make a dent in Google’s search dominance. But that may soon change.

Siri could do “much more” such as look up a baseball score or let you know about the nearby dry cleaners. In order to do this, Siri uses partners to return outside-the-iPhone type requests. Siri’s original partners included (info provided by wikipedia):

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Apple-tv-channelsRecently, Apple TV has added quite a few high profile channels. Just yesterday NFL Now was introduced. Before that was Fox Now, Watch ESPN, Watch ABC, Watch ABC News, History, A&E, HBO Go, PBS, Lifetime, Smithsonian and much more. Apple TV has become very popular with consumers but also with networks.

However, Apple TV is being positioned as a secondary TV device. Most of these channels offer some free content but in order to watch all the content, an ID from a cable or satellite provider is required. Instead of Apple TV being a device that lets consumers “cut the cord”, Apple TV is enhancing the value (and need) of cable and satellite subscriptions.

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Steve Ballmer's Need To Be Relevant

by: Mark Reschke | Aug 20, 2014

Steve_ballmer_clippersWe just can not get rid of this guy. Like a nagging winter cough, a bad back or rheumatoid arthritis, Steve Ballmer’s need to be relevant seems insatiable. With his recent overpaid L.A. Clippers acquisition, it sadly appears he will be in our consciousness for some time to come. 

Yesterday, at the Clippers Fan Festival, Steve Ballmer brought out his nearly trademark maniac appearance. Going quasi-crazy on the fans, followed up with a 13 minute speech that did not excite anyone, but probably scared many. Some say Ballmer is simply an extremely passionate guy in whatever he gets into. That’s one apologetic opinion. The other is Ballmer simply cannot get over himself, and since his rise and reign at Microsoft is over, he needs the spotlight now more than ever.

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