Dec 18, 2014 — by: Mark Reschke
Categories: Competition, iWatch, Samsung, Tim Cook, Apple Watch, Apple Retail Stores

Apple_watch_closeup

Can you hear it? That is Apple’s stealthy, yet highly effective marketing arm about to blow the media’s doors off with Apple Watch hype. This will not be some Microsoftian campaign, where massive kiosks are displayed in Times Square in an effort to create some sort of false enthusiasm. Nor will Apple’s promotion include renting Radio City Music Hall, containing several dance routines and a skit about a single Mom (thanks for searing that into my brain Samsung). Once the holiday season is over, with Christmas iPhones having been unwrapped and the New Years parties complete, Apple will start a quiet, yet savvy campaign for launching its market disruptive Apple Watch.

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Dec 17, 2014 — by: E. Werner Reschke
Categories: iOS, OS X

iOS X

I made a comment a while back, almost a joke really, that when iOS made it to version 9, that would be the end of it. Why? Because iOS 10 would become iOS X and we would then see the culmination of what Apple has been doing since the exit of Scott Forstall, replaced with Johnny Ive’s as lead OS dude — one OS that works on both desktop and mobile devices.

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Dec 16, 2014 — by: Mark Reschke

Macbook-air-11-vs-13-screen

On January 15, 2008, Apple CEO Steve Jobs took to the stage of MacWorld and revealed an all-new Apple laptop — the MacBook Air. Intel had long floated concept ideas of ultra-thin laptops, but it was Apple who released the world’s thinnest laptop, which featured an Apple specific Intel Core 2 Duo with a smaller package size to make it work. Fast forward to today, and no longer is the MacBook Air considered some executive-only battery sipper. Today, the MacBook Air is everyone’s computer, and it is well overdue for a major update.

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Dec 15, 2014 — by: Mark Reschke
Categories: Competition, iPhone, iWatch, Mac Mini, Mac Pro, Apple Watch

Guy Kawasaki

Guy Kawasaki, Chief Evangelist for Apple in the mid-80’s, was interviewed on Bloomberg Surveillance today. And while Kawasaki has insight on where Apple once was, his ideas of Apple are now clearly from the outside looking in. Guy Kawasaki’s belief that Apple is a luxury brand is simply wrong.

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Dec 12, 2014 — by: E. Werner Reschke
Categories: Apple TV, Predictions

Golden Age of Television, à la carte programming

As my middle school science teacher used to quip, “The Future is coming, and there’s no stopping it!” After hearing him say this over and over again, it was no longer funny. However, you could never deny the truth in his statement. When it comes to video programming (also known as television) times are a-changing and changing quickly. The question is not whether à la carte programming will soon become the primary way we view video content, but rather which network will figure this out first, begin the dominos toppling and lead us into this brave new world.

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Dec 11, 2014 — by: Mark Reschke
Categories: Beats Electronics, iMac, iPhone, MacBook, Review

12_days_of_christmasAs Christmas rapidly approaches, there are many friends or family members pining for some Apple goodness in their lives. Time is limited, so hopefully the list below will help you with some ideas that are within your budget. NOTE: Our links take you directly to the product we have in mind.

 

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Dec 10, 2014 — by: E. Werner Reschke
Categories: iOS, iPad, iPhone

Iphone_6_plus_landscape

One of the distinguishing features of Apple’s new iPhone 6 Plus is that if the device is turned sideways, the “desktop” will also rotate into landscape mode. While this has been around since day one with iPads, iPhones have only received this feature with iOS 8 — and only on the iPhone 6 Plus.

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Dec 8, 2014 — by: Mark Reschke
Categories: iMac, Mac Pro, Predictions, Products

Thunderbolt_displayThe iMac was recently updated to include a stunningly high-resolution 5K display. Saying a fancy number like "5K" is one thing, but seeing it in person is quite another. The display is simply breathtaking, and the retina feel from my staring eyeballs from just two-feet away was in full effect. Simply put, Apple's iMac Retina 5K display is the best on the market in an all-in-one. So where is Apple's 27" 5K Thunderbolt display?

Apple currently sells the 27" Thunderbolt display for $999, while the iMac with Retina 5K display starts at $2,499. Based on Apple's previous 27" iMac pricing (which used the exact 2560 x 1440 display as the 27" Thunderbolt monitor), it would seem reasonable for Apple to sell a 5K display for roughly $1,499.

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Dec 6, 2014 — by: Mark Reschke
Categories: Apple Retail Stores

Apple_store_washington_square

Apple opened two new retail locations today. An all-new location opened this morning in Toledo, Ohio’s Park Mall, while Apple tripled the size of Washington Square store in Tigard, Oregon. The new Washington Square store was not a remodel, but rather a newer, expanded location within the mall. This marks the second location in six months within the Portland Metro Area where an Apple store has been relocated and enlarged.

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Dec 5, 2014 — by: E. Werner Reschke
Categories: OS X

OS X Yosemite: 5 Wishes

Most of my working day is spent interacting with OS X Yosemite on some level. Whether I’m searching for a proposal on my MacBook Air, updating a website on a remote server or messaging a colleague — OS X Yosemite is at the center of my computing day. 

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