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Tim Cook's Coming Out, A Great Response

by: Mark Reschke | Oct 31, 2014

Tim-cook-appleWhen the world's largest company's CEO writes a column stating he is gay, and does so in a major business publication, Businessweek, one would think it would be major news, yes? While it did make the mainstream outlets, it was not the leading headline, it wasn't a major segment, it wasn't hyped, rather, it was just news. Perhaps the response to Tim Cook's announcement spoke more about society at large than the announcement itself.

A t-shirt, popular in the 90's stated "Love Sees No Color" and it was dead on. Race, gender, looks, political preferences, or sexual orientation, we should all treat one other the same with love and respect, and it appears some progress in that area has been made. Some in the media questioned, or assumed Cook was gay. But whether Cook was a guy, a gal, black, white, gay, straight, or an alien from planet Q, I didn't care about that. I've never understood how that has anything to do with how he runs Apple? On a personal level, I hope that Tim is treated like anyone else.

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OS X Yosemite: New Look - Love it or hate it

by: E. Werner Reschke | Oct 29, 2014

Os_x_yosemite

Politics, religion, and you can add operating system design to that list. It seems there are no shortage of strong opinions for these three topics. Now that OS X Yosemite is in the hands of millions, it seems almost everyone has an opinion about OS X’s evolution towards a more iOS look. Go to any message board or follow anyone of Mac significance on Twitter, and you’ll find the words “love”, “hate”, “awful”, “great” in abundance — with lots of exclamation points.

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Ralph_nader_carl_icahn

Tim Cook has lead and experienced a wave of success at Apple. The result? Suddenly everyone wants part of the action. Cook is now being lectured by kooky numb-nuts with money and platforms on how to run Apple. Clearly, these people on the outside, who have done nothing to make Apple successful, know what is better for Apple than those leading it to record setting success.

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Speed-test-carWe just received a note from John Poole at Primate Labs. They have just updated their Mac Benchmarks to include the new iMac (27-inch Retina) and Mac mini (Late 2014).

The iMac with Retina display tops out at 16,315* in 64-bit multi-core mode and the Mac mini at 7,300*.

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The launch of iPhone 6 and iPhone 6 Plus can be described in many ways, but all of those ways mean one thing — big success. You don’t have to like Apple or iPhone, but when you see someone using iPhone 6 you are going have one of the following thoughts: “Why is my phone so crappy?” or “I need to get one of those”.

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Mac Upgrades: It's Been Too Long Indeed

by: Mark Reschke | Oct 24, 2014

Apple_mac_lineup

Apple’s October special event invitations were graced with the tag line “It’s been too long.” The special event delivered refreshed iPads (which are typically upgraded on an annual basis), a rev to the Mac mini line up and a 5K 27" iMac was also added. Surprisingly, there were many Macs in need of major facelifts or minor updates that were left waiting and wanting. Apple’s next special event could simply recycle the tag line, as many Macs are well overdue for something new.

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Apple_hdtv2It has been rumored for years. Mock ups have been made. Analysts have proclaimed launch season after launch season, year after year after year. Yet for all the hype and wondrous prototype possibilities that may – or may not – be hidden deep within Apple’s design labs, a 4K/UHD TV that sports an Apple logo may never be in the cards. Our condolences to Gene Munster.

Whether or not Apple could change the way a television functions and interacts with the user is the wrong question to ask. Apple is more than capable of creating markets from scratch and reinvent nascent technologies into something brand new and better. The right question to ask is whether creating a state-of-the-art TV would be worth it for Apple?

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Can Apple Do No Wrong?

by: E. Werner Reschke | Oct 21, 2014

Apple_haloIt was just a couple of months ago that bloggers across the globe — including a few of us at T-GAAP — were asking whether Apple CEO Tim Cook was ever going to take Apple forward. More iPhone, iPad, an Mac updates, it was becoming an innovation snooze-fest as Apple hadn’t entered a new market category or created a revolutionary new product for years.

While WWDC gave developers an entire suite of new software tools such as Metal, Heath Kit and Swift, consumers were wondering whether the magic of creating something new had died with Steve Jobs. Don’t get me wrong, Tim Cook has done a wonderful job managing the company, but users of Apple product expect more than just good company management, they expect cool new technologies that no one but Apple can deliver.

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Apple's Amazing 70 Million iPhone Quarter

by: Mark Reschke | Oct 20, 2014

Iphones

iPhone 6 and 6 Plus launched this past Friday (Oct. 17th) in China, and while Apple is being coy about the sales they achieved, rumors have persisted that Apple received as many as 10 - 20 million pre-orders within China alone. Initial launch countries, including the U.S., notched 10 million iPhone 6 and 6 Plus sales during the iPhone 6’s opening weekend. Evercore Partners analyst, Rob Cihra, estimates 37 million iPhones to be sold during the September quarter. However, Apple’s biggest iPhone quarter is yet to come. 

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OS X Yosemite Review: First Impressions

by: Mark Reschke | Oct 17, 2014

Os-x-yosemite-anticipation

Will Apple’s OS X Yosemite Spotlight Search be used by the masses? Will dark mode be the default go-to look and feel? Will Continuity be a must users simply won’t be able to live without? Like test driving a car, once purchased, the owners continued long term use reveals the gimmicky sales tools versus what features are truly useful. In many respects new OS releases are much the same. Widgets once seemed like a great default tool to quickly discover weather, stock prices and flight times. Fast forward a few years and OS X Widgets are rarely developed for or used. Sherlock seemed a sure bet, then morphed into Spotlight, but was limited in only finding things on your local drive. Now Spotlight has been given a rebirth in Yosemite under its new name, Spotlight Search. Long term value of such tools will be discovered over time, thus, here are some initial impressions of Apple’s newly minted OS.

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