Sep 21, 2015 — by: E. Werner Reschke
Categories: iOS, iPad, iPhone, MacBook, Apple Watch

Apple Notebooks, iPad Pro, MacBook, MacBook Pro, MacBook AiriPhone, Apple Watch, iPad — all the non-OS X products in Apple’s stable have been revved and the product line is clean and clear. For example, there is no product overlap between an iPhone 6s or 6s Plus — or even between those and the previous iPhone 6 and 6 Plus. Also there is no overlap between iPad models or between Apple Watch models. Within each of these product lines if you have a specific need or want, the choice of which product is right for you is fairly straightforward. That is unless you are in the market for an OS X powered notebook.

This is where things get messy and rather quickly. Usually bigger size means more money. But not with Apple’s notebooks. There is the entry model MacBook Air that leads the pac for price conscious consumers starting under $1,000 USD. But both standard 13" MacBook Air models are at least $100 less expensive than the smaller, entry level 12" MacBook. The MacBook offers more state-of-the-art technology than the Air’s (new keyboard, Force Touch trackpad, retina display, USB-C and multiple colors), but in consumer’s minds 12" is less than 13" so shouldn’t it cost less? Making matters worse, if a customer asks which one is more powerful, confusion can quickly ensue. The MacBook and MacBook Air use different chips, thus the MacBook Air is more powerful, and has powerful upgrade options, than the lightweight MacBook.

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Sep 19, 2015 — by: Mark Reschke
Categories: Competition, Google, iOS, iPhone, Samsung, Apple Pay, Apple Retail Stores

Multiplicity-copiesAndroid smartphones continue to fall behind Apple's iPhone technology at an alarming rate. Here is a quick look at how Apple has coerced Google and their hardware vendors to spend countless billions playing catchup, forced into following Apple’s lead. The Android + 3rd party hardware attempts at deliver powerful, yet simple Apple-like solutions continue to stumble, leaving the duopoly further behind Apple’s superior iPhone hardware + software integration and execution.

Multi-Touch: It was the original 3.5" multi-touch iPhone that sent the entire smartphone market back to the drawing board. Android quickly copied Apple’s home screen, icons, along with look and feel, while Samsung and others dropped physical keyboards, integrating lower quality touch technologies. HTC quickly dropped the idea of pushing the stylus as the best method for smartphone interaction in favor of touch. Fast forward to today and any number of Android smartphones still lack the visceral feel of Apple’s touch technology. A copy is never as good as the original.

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Sep 18, 2015 — by: Mark Reschke
Categories: Apple TV, Competition, Google, iOS, iPhone

New_apple_tvA lot has been said of the latest Apple TV, since Eddie Cue performed its unveiling last week. Sporting many new features, a chief complaint has been the devise's lack of support for 4K (UHD) video. In light of the fact that Apple’s iPhone 6s and 6s Plus support 4K video recording out of the box, it would seem a logical, if not easy move for Apple to support 4K for its latest Apple TV. What exactly is holding back Apple TV from including 4K? Technically, nothing.

Apple TV’s A8 processor is capable of supporting 4K video playback, but the potential for confusion and lack of overall great experience would create disappointment — or worse frustration. 4K gaming would not be supported, nor would 4K apps. In short, the only advantage of a 4K capable Apple TV would be streaming a few titles from the likes of Netflix. Summer 4K TV shipments — not —  just reached 14% of the overall TV market early summer, and is not expected to reach the 50% range of TV sales until well into 2017. Numbers alone indicate 4K is not necessary, but it would act more as a sexy check box for those thinking they need it (even if they don’t have a 4K TV).

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Sep 17, 2015 — by: E. Werner Reschke
Categories: iPhone

Iphone-6s-colorsThe iPhone 6s and 6s Plus will be available in less than a week, thus the big questions is, “Will you get one?” For iPhone 4, 4s, 5 or 5s owners this is going to be a no-brainer, as the upgrade path is affordable and painless with most carriers — and now even with Apple’s own leasing program. Apple was also smart to add another color to mix, rose gold (even though it is clearly pink), to attract more buyers. 

Various reports have the iPhone 6 and 6 Plus adoption rate at 20-25% of all iPhone owners. The questions is whether these iPhone owners upgrade or sit and wait for iPhone 7 with a new form factor and even more goodies. Besides adding new case colors and a charging stand to the lineup, the iPhone 6s and 6s Plus have 7 new features not found on the current iPhone 6 or 6 Plus.

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Sep 16, 2015 — by: Mark Reschke
Categories: Competition, iMac, iOS, iPad, Mac Mini, MacBook, News, OS X, Predictions, Products, Rumors, Special Events, Tim Cook


On September 9, during Apple's San Francisco special event, Apple’s Sr. Vice President, worldwide marketing, Phil Schiller, took to the stage and introduced the iPad Pro. The latest and largest tablet of its kind from Apple delivers an incredible 12.9", 5.6 million pixel display, and weighs only 1.5 lbs. Accompanying the iPad Pro is a versatile accessory called Apple Pencil along with an optional Smart Keyboard. While the iPad Pro left the audience quite pleased, Schiller made one comment that was likely to have left Intel speechless.

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Sep 15, 2015 — by: Mark Reschke
Categories: Apple TV, Competition, Google, iOS, Review, Special Events

New_apple_tvPeople in 80 countries will get their hands on the all-new Apple TV in late October. But those customers will also be able to purchase the existing Apple TV for only $69. Apple’s 3-tier strategy eschewed in a new era of how Apple views and provides solutions for the living room, something that was previously a simplistic one-size-fits-all solution.

Apple is actually late to the game, as Amazon, Google and Roku have been providing multi-tiered solutions for quite some time. Google offers their Chromecast with simple remote, for only $35, while Amazon offers their Fire Stick and remote for $39. Amazon and Roku also offer up higher-end solutions, with voice controlled systems. Roku offers the most solutions, currently selling four different systems, starting at $49.99, with their top-end solution just reduced to $89.99.

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Sep 14, 2015 — by: E. Werner Reschke
Categories: Mac Mini, Mac Pro, MacBook, Special Events

Tim Cook, September 2015, Special Event

Since Tim Cook has been CEO of Apple, the company has typically held four special events every year:

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Sep 11, 2015 — by: Mark Reschke
Categories: iOS, iOS Applications, iPad, Jobs, Steve Jobs

Jobs_stylus_yuckOn Tuesday, September 8, Apple unveiled an all new iPad, the iPad Pro. It sports a gorgeous 12.9" display, and works in concert with the amazing new Apple Pencil. iPad Pro combined with Apple Pencil will be a graphic artist’s dream. However, the media seems obsessed by one comment made by the late Steve Jobs in 2007. The media think they can play Jobs’ comment against Apple’s current leadership team to show how wrong Apple was in launching Apple Pencil, and get plenty of attention while doing so.

In January of 2007, Steve Jobs unveiled the iPhone. The iPhone had no physical keyboard, just a 3.5" multi-touch display. It was, at the time, a radical approach. During the unveiling Jobs explained how users would interact with the device. A stylus was out of the question. Jobs infamously stated, "Who wants a Stylus? You have to get 'em, and put them away and you lose them. Yuck. No one wants a stylus." Jobs clearly mocked the idea of using a stylus. Or did he? With the advent of Apple Pencil, the media has climbed all over the idea that Jobs would never have approved a stylus for iPad Pro. They couldn't be more wrong.

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Sep 11, 2015 — by: E. Werner Reschke
Categories: iPhone, iWatch, Apple Watch


On Tuesday Apple announced updates to its Apple Watch product line this week at Apple’s Special Event held at the Bill Graham Civic Auditorium in San Francisco. New gold and rose gold colored Sports Edition watches have been added to the line up, as well as several new wrist bands — ranging from different colored sports bands to some very stylish (and pricey) leather bands.

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Sep 8, 2015 — by: E. Werner Reschke
Categories: Apple TV, iPhone, Predictions, Rumors, Special Events


Tomorrow is September 9th, the day of the big event and we know virtually nothing. Yes, there are lots of rumors about and people who proclaim to know things, some having shown iPhone parts, but these things mean nothing until Tim Cook takes the stage. Showing off random components, and making educated guesses, claiming that as true knowledge??? Don’t be fooled.

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