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Why Apple Announced Now 

Why Apple Announced Apple Watch Now

Apple_beats_down_samsungForget about Apple's courtroom battles with Samsung. On Tuesday Apple launched what can only be described as an all-out nuclear attack on Samsung. Apple has taken the war from a nearly broken court system and onto the consumer battlefield. Apple's dual combination product launch wasn't just a shot across Samsung's bow, it was a devastating blow to Samsung's front line which is rapidly collapsing.

In 2007 Apple's original 3.5" iPhone display was massive, but while their engineers were focused on delivering amazing high resolution 4" displays in ever-greater iPhones, Samsung rapidly deployed their patent infringing products with even larger display sizes which many consumers rapidly adopted. Some say Apple stubbornly stuck to the 4" display size, giving away market share in regions outside the U.S.. Low-end smartphones and large screens expanded Samsung's market share grip, as many Asian consumers could not afford both a tablet and a smartphone, thus one large screen device acted as a tweener product that met both needs. Samsung took advantage of the space Apple seemed to have no interest in serving. 

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Important Apple Dates

by: E. Werner Reschke | Sep 10, 2014

Important-apple-dates-calendarThis is for reference or if you completely missed the Keynote presentation where Apple announced the iPhone 6 and iPhone 6 Plus, Apple Pay and Apple Watch.

September 12, 2014 — you can place an order for iPhone 6 and iPhone 6 Plus.

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Why Apple Announced Apple Watch Now

by: E. Werner Reschke | Sep 10, 2014

Apple-watch

There is a saying, “It doesn’t matter how you start it is how you finish that matters.” Those of us who were unable to attend Apple’s Silicon Valley Gala, found streaming the event quite the challenge during the first 30-40 minutes of Tim Cook’s Keynote. Immediately Twitter was a-buzz concerning the inability to stream the event on Apple TV or through the website. But fortunately Apple fixed the problems and we were able to see, without interruption, “One more thing...”

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Rough Start for Apple Special Event Broadcast

by: E. Werner Reschke | Sep 09, 2014

As of 10:18am Pacific Time, there have been many reports of the Keynote crashing when trying to stream from Apple TV or the website. Matter of fact this is what we found when trying to go to Apple’s website

Apple Website Error

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Keep-out-signApple likes to keep a lid on new product announcements before their Keynote presentation. Apple also uses some rent-a-cop security in order to protect their secrets within these events. However, when we sent our Bay Area informant to De Anza college over the weekend to take some photos of Apple's "tent" next to the Flint Center (and to find out anything new that he could), he wasn’t even allowed near the Flint Center. Security guards saw his camera, immediately questioned him and sent him packing.

This is highly unusual. Typically when Apple holds their WWDC at the Moscone Center or a special event at the Yerba Buena Center for the Arts, posters are up and pictures can be had. We can at least get an idea of what may be in store for the Keynote. Not this time. Before a shutter could close our Bay Area informant was asked to immediately leave before he could even get within sight of the Flint Center or Apple's temporary building. Apple is going to extremes with this event to ensure their secret stays a secret.

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iWatch To Include Touch ID

by: Mark Reschke | Sep 05, 2014

Iwatch_touch_id

Can Apple pack Touch ID into a thin and elegant wearable device, such as the highly rumored iWatch? That’s the latest question surrounding the mysterious device, as many credible media outlets have stated iWatch will have NFC (Near Field Communication) technology, designed for secure transactions in mind, such as credit card purchases. But how would purchases via an iWatch be securely verified? Is it the actual credit card account holder doing the purchasing, or someone who just stole your iWatch? Answer: Touch ID.

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Screen_shot_2014-09-04_at_12Apple just announced it will be live streaming its September 9, Special Event. Rumors abound for the show. One iPhone wil be announced, perhaps two, and iWatch may make an appearance. The latest is the iPad Air 2 will also be announced. In other breaking news, nbcnews just announced the Joan Rivers just died at the age of 81.

Link to the live event: Click here

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9.9.2014 - Apple Special Event - We Wish We Could Say More

Last week Apple invited select media to an expected September special event. This all but confirms that John Paczkowski of Re/code is now Apple's new “pre-briefing” contact (aka “official leaker”) for passing along Apple’s message in a cryptic format before a product announcement. In a later post Paczkowski also pointed out that Apple would be announcing an iWatch device at the event, alongside the new iPhone. The location of the event, the new phone (or phones) and an all-new device, indeed, this is looking to be a mega special event.

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What the Big Tent is Going On?!?

by: E. Werner Reschke | Sep 02, 2014

Mystery-2

The invitations are out and Apple wishes it could tell us more. But for those outside the executive suite at Infinity Loop we will need to wait one more week, until 9.9.2014. The significance of the location is that the Flint Center, located on the De Anza college campus, is where Steve Jobs unveiled the original Macintosh 30 years ago.

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Iphone_5_battery_replacement_programIf you own an iPhone 5 and have not yet learned of Apple’s iPhone 5 battery replacement program, you have either been living on a remote island with Survivor’s Jeff Probst, or are unable to connect to the internet because your iPhone 5 battery died.

On August 22, Apple rolled out an iPhone 5 battery replacement program for qualifying iPhone 5’s. Any iPhone 5 purchased between September 2013 through January 2014 may be eligible. 

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