Mar 9, 2017 — by: Mark Reschke
Categories: iPhone, Predictions, Products, Rumors, Samsung, Special Events, Carriers

Iphone_8iPhone turns 10 years old this year, and with that milestone the anticipation is higher for the next generation, perhaps more so than any before it. With anticipation comes rumors, smoke and maybe even a bit of fire. We've rounded up just about everything revealed that "them internet pipes" have regarding Apple forthcoming product.

From the reasonable to the irrational, it's all here:

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Feb 22, 2017 — by: Mark Reschke
Categories: Competition, iPhone, Predictions, Products, Rumors, Samsung

Iphone_8Another day, another iPhone 8 rumor or research note from Ming-Chi Kuo of KGI Securities. Whether the iPhone 8 gains a larger battery, moves to an OLED display, or stops earth destroying asteroids in their tracks, one rumor has seemed consistent, if not consistently scary: iPhone 8 is going to be a premium priced phone above and beyond all premium priced phones.

If iPhone 8 launches with prices above Apple's well established $649 and $749 entry-level starting points, the results could be devastating. iPhone 8 will arrive as Apple's 10th anniversary iPhone and will arguably be the company's largest-ever iPhone launch since its introduction in 2007. But there are ways Apple can move buyers into premium iPhone prices without making it appear they are doing so. Will Apple get it right?

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Jan 18, 2017 — by: Mark Reschke
Categories: Products, Apple Retail Stores, AirPods

Airpod_supplyApple hit the airwaves this week with a slew of AirPod TV ads. That's great news, because while I have seen the product online, demo'd them in an Apple store, and now see them on TV, I still have been unable to purchase them in any store.

Unless Apple is into some teasing game, it's marketing 101 that a company never advertises what people cannot purchase at the retail level. Apple's ad campaign signals that the company has enough product to hit store shelves quite soon. AirPods have received great reviews, and Apple pushing TV ads to the masses during NFL playoff games indicates the all-wireless EarPods should be on store shelves within a week or two. 

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Jan 16, 2017 — by: E. Werner Reschke
Categories: Apple Watch


We are just months away from Apple Watch’s 2nd anniversary. While Apple has released new hardware (Series 1 and 2 plus the original affectionately known some as “Series 0”), three watchOS versions and multiple watch faces, Apple still won’t allow watch owners and Mac designers built their own watch faces from scratch.

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Jan 13, 2017 — by: Mark Reschke

Tim-cook-steve-jobsThere is a theory that after a while people that achieve their goals often lose their sense of drive. Look no further than athletes at any level and you'll see human nature played out in full, even within a single game or contest. This is hardly a theory, but rather, a fact worked out on a daily basis. In Apple's case, we are seeing it playing out before our very eyes.

Leadership style is one thing, drive are another. Whether Apple CEO, Tim Cook, and his VP's have "taken it easy" the past few years, or have been distracted by a de-railed car project, or their new campus construction project makes little difference. The fact is, Apple isn't performing the way it had when under Steve Jobs leadership.

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Dec 29, 2016 — by: E. Werner Reschke
Categories: iPhone, MacBook, Tim Cook, Apple Watch


For the past two years Apple’s stock price has bounced around from a little above $130/share as a high to $90/share as a low. While Tim Cook has authorized increases in dividend payments, the growth for AAPL is no where to be found. To grow its stock price, usually a company must grow its net revenue (aka profit). But that seems to be a challenge for AAPL the past two years.

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Dec 25, 2016 — by: Mark Reschke

Wishing you and yours a Merry Christmas!


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Dec 24, 2016 — by: Mark Reschke
Categories: iOS, iPhone, iWatch, Products, Review, Apple Watch, Apple Music, AirPods

Airpod_beautyThey are being heralded as Apple's best surprise product of 2016 – AirPods. They are being heralded as Apple's ugliest product of 2016 – Airpods. So which is it? Are Airpods great? Yes. Are they ugly? No.

Airpods are virtually identical to to their wired cousins, Apple's EarPods, but for one major factor. Airpods have, rather obviously, no wires. When I first saw them, they looked awkward. After pondering as to why they looked rather odd, the answer became obvious. I'm simply not accustomed to seeing earphones without wires. The answer is really that simple.

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Dec 16, 2016 — by: Mark Reschke

Macbook_pro_2016Earlier in the week, Microsoft managed to deliver a pretty big fish story. The software giant made some rather large claims about Surface sales versus Apple's newly launched MacBook Pro. Unsurprisingly, most of Microsoft's boasting appears to be pure marketing bluster and sleight of hand.

Microsoft is desperate to push the Surface against MacBook Pro's, but in reality, the Surface design should be compared to the often superior iPad Pro (Microsoft's sleight of hand in full view). Of course Microsoft would rather not compete against a very compelling iPad Pro with its much lower price points than the MacBook Pro. Let's take a look at the games Microsoft plays with the media and see what's really going on.

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Dec 6, 2016 — by: E. Werner Reschke
Categories: MacBook, Products, Review


How much are you willing to pay for the best? That is the question that one is immediately confronted with when considering the new MacBook Pro. This top of the line laptop is the new bad boy in Apple’s lineup. That said it comes with a price tag to match its feature set and attitude.

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