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Why Apple Announced Now 

Why Apple Announced Apple Watch Now

Keep-out-signApple likes to keep a lid on new product announcements before their Keynote presentation. Apple also uses some rent-a-cop security in order to protect their secrets within these events. However, when we sent our Bay Area informant to De Anza college over the weekend to take some photos of Apple's "tent" next to the Flint Center (and to find out anything new that he could), he wasn’t even allowed near the Flint Center. Security guards saw his camera, immediately questioned him and sent him packing.

This is highly unusual. Typically when Apple holds their WWDC at the Moscone Center or a special event at the Yerba Buena Center for the Arts, posters are up and pictures can be had. We can at least get an idea of what may be in store for the Keynote. Not this time. Before a shutter could close our Bay Area informant was asked to immediately leave before he could even get within sight of the Flint Center or Apple's temporary building. Apple is going to extremes with this event to ensure their secret stays a secret.

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iWatch To Include Touch ID

by: Mark Reschke | Sep 05, 2014

Iwatch_touch_id

Can Apple pack Touch ID into a thin and elegant wearable device, such as the highly rumored iWatch? That’s the latest question surrounding the mysterious device, as many credible media outlets have stated iWatch will have NFC (Near Field Communication) technology, designed for secure transactions in mind, such as credit card purchases. But how would purchases via an iWatch be securely verified? Is it the actual credit card account holder doing the purchasing, or someone who just stole your iWatch? Answer: Touch ID.

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Screen_shot_2014-09-04_at_12Apple just announced it will be live streaming its September 9, Special Event. Rumors abound for the show. One iPhone wil be announced, perhaps two, and iWatch may make an appearance. The latest is the iPad Air 2 will also be announced. In other breaking news, nbcnews just announced the Joan Rivers just died at the age of 81.

Link to the live event: Click here

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9.9.2014 - Apple Special Event - We Wish We Could Say More

Last week Apple invited select media to an expected September special event. This all but confirms that John Paczkowski of Re/code is now Apple's new “pre-briefing” contact (aka “official leaker”) for passing along Apple’s message in a cryptic format before a product announcement. In a later post Paczkowski also pointed out that Apple would be announcing an iWatch device at the event, alongside the new iPhone. The location of the event, the new phone (or phones) and an all-new device, indeed, this is looking to be a mega special event.

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What the Big Tent is Going On?!?

by: E. Werner Reschke | Sep 02, 2014

Mystery-2

The invitations are out and Apple wishes it could tell us more. But for those outside the executive suite at Infinity Loop we will need to wait one more week, until 9.9.2014. The significance of the location is that the Flint Center, located on the De Anza college campus, is where Steve Jobs unveiled the original Macintosh 30 years ago.

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Iphone_5_battery_replacement_programIf you own an iPhone 5 and have not yet learned of Apple’s iPhone 5 battery replacement program, you have either been living on a remote island with Survivor’s Jeff Probst, or are unable to connect to the internet because your iPhone 5 battery died.

On August 22, Apple rolled out an iPhone 5 battery replacement program for qualifying iPhone 5’s. Any iPhone 5 purchased between September 2013 through January 2014 may be eligible. 

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AAPL to reach at least $150 by the end of 2014

by: E. Werner Reschke | Aug 28, 2014

AAPL Stock to reach over $150 by end of 2014

If current trends continue, it is not inconceivable for AAPL to be worth over $150 per share by the end of 2014. Since June 6th, when Apple’s 7:1 AAPL stock split occurred, the stock has risen 1.37% every day for the past 80 days for a 10% increase in value from $92.22 to $101.54 per share. If AAPL growth continues at this rate for the next 128 days, on December 31, 2014 AAPL will be worth $178.88 per share.

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Yerba_buena_apple_special_event_september_9Wipe today off the calendar, and there are exactly two weeks remaining until Apple's supposed September 9, Special Event. According to John Paczkowski of re/code, Apple is to hold a special iPhone launch event on September 9th. T-GAAP believes the dates are correct and the event will take place at the Yerba Buena Center for the Arts in downtown San Francisco, CA.

We, at the very least, expect that the forthcoming iPhone Air (AKA iPhone 6) will be announced. The device has been highly rumored to come in two configurations: a 4.7" and 5.5" display, with an improved processor, better battery life, an upgraded camera, plus an ever-thinner enclosure. What is rather odd, is given the volume of rumors and images online, Apple has not gone after a single source with their legal team.

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Best New Feature of OS X Yosemite

by: Mark Reschke | Aug 25, 2014

Os_x_yosemite_dark_mode

For many in the U.S., the fall is a season highly anticipated. There is the NFL and college football, and for others it represents the fishing season kicking into full swing. Then there is the tech geeks, and those that look forward to what Apple, Inc. will bring to market. Among the new goodies Apple showcased at their World-Wide Developers Conference in June was the newest desktop operating system, OS X Yosemite. This fall OS X Yosemite will launch with my favorite new feature: dark mode.

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Yosemite: SpotlightIn 2011 the world was introduced to Siri — your personal digital assistant. Siri works on iPhone 4s and forward. Siri lets you use voice, instead of touch, to make appointments, call friends, send texts, and much more. It is the “much more” that is particularly interesting, because this is exactly what a search engine does. You type in a particular request and returned to you are several (hopefully) relevant results. Google has been the king of search for nearly 10 years now. No one, not even Microsoft or Yahoo!, has been able to make a dent in Google’s search dominance. But that may soon change.

Siri could do “much more” such as look up a baseball score or let you know about the nearby dry cleaners. In order to do this, Siri uses partners to return outside-the-iPhone type requests. Siri’s original partners included (info provided by wikipedia):

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