Dec 30, 2014 — by: Mark Reschke
Categories: Predictions, Products, WWDC


It was a strange scene during Apple’s WWDC (World Wide Developers Conference) keynote in 2005. Steve Jobs stunned the audience by announcing the end of the PPC processor and ushering in a new era with Intel. Intel’s then CEO, Paul Otellini, strolled onto the stage in a clean room suit, looking absolutely ridiculous, but it was a crowning achievement for Intel. Apple, the lone holdout, was now an Intel Inside brand, and would bring additional margin to the diminutive chip maker. Apple transitioned its entire lineup of Macs to Intel within 12 months — a year ahead of schedule. But for all the success Apple has had in switching to Intel as a processor supplier, the Intel era appears to be coming to an end.

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Dec 29, 2014 — by: E. Werner Reschke
Categories: OS X


OS X Yosemite has taken Spaces to yet another level. These improvements continue to help the OS X power user stay organized and improve their work flow.

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Dec 26, 2014 — by: Mark Reschke
Categories: Predictions, Products, Special Events

Apple_2015As 2014 comes to a close, it's time to take out our retina display crystal 8-ball and peer into 2015. What new goodies will Apple bring forth? Combining our inside-the-beltway information, rumors and amassed knowledge of Apple, here's a look at likely all-new Apple products in 2015:


  • All-new MacBook Air (MBA): This will be the much talked about 12-inch MBA  w/retina display, in an all-new enclosure design. This will boast Intel's latest Broadwell processors, delivering best-in-class performance, while providing battery sipping efficiencies.
  • Photos: Apple's long awaited iPhoto and Aperture replacement.


  • Apple Watch: No surprise here, but whether or not Apple Watch Sport Edition comes in at at a reasonable price, or the software provides a "must have" feature not yet revealed is still unknown.


  • iBook: This isn't an iOS software update, rather, this will be an all-new ultra-portable laptop, running on a quad-core A9 Apple processor. Whether it supports a new type of iOS, or ported OS X onto the A series processors is unknown. While we have leaned towards are re-designed iOS, the latest information we have is that Apple will migrate OS X to ARM. This product represents the beginning of the end for Intel as an Apple supplier. But unlike the rapid PPC to Intel migration, which Apple accomplished in under a year, the process of moving from Intel to Apple's ARM architecture will be a slow transition, especially when considering the Mac Pro. Expect the iBook announcement to take place during Apple's WWDC keynote address. And no, we don't know if will actually be called iBook.


  • iPhone 6S mini: Apple will deliver their annual iPhone updates, with an iPhone 6S and iPhone 6S Plus, but will also introduce an all-new iPhone 6S mini. iPhone 6S mini will be the thinnest, lightest, most powerful 4-inch iPhone – or smartphone – ever made. Apple dominating the small and large display smartphone market should continue. 

This list comprises only new product introductions, and not include the dozens of software and hardware updates Apple will bring to market. Considering the overall gamut of product releases due in 2015, this may be the busiest year ever for the diminutive Cupertino company.

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Dec 24, 2014 — by: Mark Reschke
Categories: Competition, iPhone, Samsung

Two_iphonesDigiTimes is at it again, claiming a new iPhone 6 is in the works, according to their “upstream supply chain” contacts. We have bashed on DigiTimes before, as they make an easy target. The Asian tech publication has spewed forth so many “upstream supply chain” nonsense, they should take up the tag line: “Believe us, because even a broken clock is right twice a day.”

Their latest rumor is that an iPhone 6 mini is in the works, and while this might seem like a crazy rumor, ironically, it might have some merit. Here is a look at how an iPhone mini might work for Apple:

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Dec 22, 2014 — by: E. Werner Reschke
Categories: iMac, iOS, iPad, iPhone, Mac Mini, Mac Pro, MacBook, OS X

Apple-2014-year-in-reviewSometimes we get spoiled. We seldom stop to reflect on what has happened, always wanting more of something we don't yet have. Tis one of the pitfalls of capitalism coupled with our natural, insatiable tendency for something more. The fix for this problem is gratitude — being thankful for what we do have and have been given.

In the realm of Apple, this plays out in our desire for the “next best thing” instead of looking around us and being amazed at all the things Apple has done, just in 2014. Here are a few highlights to reflect upon from Apple in 2014.

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Dec 19, 2014 — by: Mark Reschke
Categories: Competition, Google, iOS, iPad, iPhone


You may – or may not – have heard about Google’s latest mobile OS, Android 5.0 Lollipop. If you are one of the rare birds who has actually used Lollipop you may have experienced a few problems, mainly in the area of the OS containing some major screw-ups. The issues are so bad that the few devices that ship, or can support Lollipop, are almost unusable. Think iOS 8.0.1 with more problems and you are on the right track.

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Dec 18, 2014 — by: Mark Reschke
Categories: Competition, iWatch, Samsung, Tim Cook, Apple Watch, Apple Retail Stores


Can you hear it? That is Apple’s stealthy, yet highly effective marketing arm about to blow the media’s doors off with Apple Watch hype. This will not be some Microsoftian campaign, where massive kiosks are displayed in Times Square in an effort to create some sort of false enthusiasm. Nor will Apple’s promotion include renting Radio City Music Hall, containing several dance routines and a skit about a single Mom (thanks for searing that into my brain Samsung). Once the holiday season is over, with Christmas iPhones having been unwrapped and the New Years parties complete, Apple will start a quiet, yet savvy campaign for launching its market disruptive Apple Watch.

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Dec 17, 2014 — by: E. Werner Reschke
Categories: iOS, OS X


I made a comment a while back, almost a joke really, that when iOS made it to version 9, that would be the end of it. Why? Because iOS 10 would become iOS X and we would then see the culmination of what Apple has been doing since the exit of Scott Forstall, replaced with Johnny Ive’s as lead OS dude — one OS that works on both desktop and mobile devices.

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Dec 16, 2014 — by: Mark Reschke


On January 15, 2008, Apple CEO Steve Jobs took to the stage of MacWorld and revealed an all-new Apple laptop — the MacBook Air. Intel had long floated concept ideas of ultra-thin laptops, but it was Apple who released the world’s thinnest laptop, which featured an Apple specific Intel Core 2 Duo with a smaller package size to make it work. Fast forward to today, and no longer is the MacBook Air considered some executive-only battery sipper. Today, the MacBook Air is everyone’s computer, and it is well overdue for a major update.

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Dec 15, 2014 — by: Mark Reschke
Categories: Competition, iPhone, iWatch, Mac Mini, Mac Pro, Apple Watch

Guy Kawasaki

Guy Kawasaki, Chief Evangelist for Apple in the mid-80’s, was interviewed on Bloomberg Surveillance today. And while Kawasaki has insight on where Apple once was, his ideas of Apple are now clearly from the outside looking in. Guy Kawasaki’s belief that Apple is a luxury brand is simply wrong.

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