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Why Apple Announced Now 

Why Apple Announced Apple Watch Now

Lawsuits notwithstanding, earlier this week Samsung took a few shots at Apple, with a tone that could only be described as defensively whiny, conjuring up images of a certain Star Wars character (must I mention Mark Hamill?...). Samsung appears to be in very vulnerable in the TV space, as Product Manager Chris "Skywalker" Moseley stated at their Prague forum:

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Show hidden files with the Terminal

by: Karl Johnson | Feb 15, 2012

The Terminal is a very powerful tool that comes with the Mac. It gives access to the core operating system via a command line. One of the cool things the Terminal can for you is to change hidden preferences.

There are many "hidden" files on every Mac. These hidden files contain folder icons, system data, and application information. Some of these can can be removed and they can take up a large amount of storage. There is an easy Terminal command to show and hide these files.

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Best Pixelmator Learning Resources

by: Karl Johnson | Feb 14, 2012

Pixelmator is the top selling application in the Mac App Store Graphics & Design category. It is a very good photo editor for less than $30. Many things that can be accomplished using Photoshop, can also be done with Pixelmator.

Pixelmator’s website has a number of tutorials. It used to be that these were the only resources available. That has now changed since Pixelmator has grown in popularity. Some additional Pixelmator resources are listed below:

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Podcast Episode 72: Soiled

by: E. Werner Reschke | Feb 13, 2012

Podcast Episode 72: Soiled

Podcast Episode 72: Soiled. Mark, Karl and Werner return for another blockbuster podcast featuring analysis on iPhone and iPad domination, Apple's secret projects (fake projects), South Park and XServes, WebOS, Windows Phone 7 and India, JC Penny, and much, much more in Episode 72: Soiled.

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 Ever since the latest MacBook Air came out last summer, it has had errors in correctly displaying brushes at different sizes. This was true for most of the graphics software, including Pixelmator, Aperture, and Photoshop.

The latest version of Pixelmator addressed this issue and fixed the brushes issue most of the time. Yet, Aperture, Photoshop, and Lightroom still had the same issues. Apple released 10.7.3 this week, and for MacBook Air graphics users, it was a big update.

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iPhone in the Dashboard?

by: Karl Johnson | Feb 09, 2012

Today’s car drivers want to be more connected. New laws around the country are prohibiting drivers from using their smart phones with their hands while on the road. The car industry is trying to solve this by adding hands free electronics to their cars.

Auto companies are adding full computers to their dashboard electronics. Honda has their i-MID system with navigation, SMS text messaging, music and voice recognition. SYNC is Ford’s computer system with even more features. The rest of the industry will be sure to follow, but should they?

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Baseball, Hotdogs, Apple Pie and Apple Inc

by: E. Werner Reschke | Feb 08, 2012

Baseball, Hotdogs, Apple Pie and Chevrolet.

The ad's goal was to build an association between items that are world-renown for being "American" and the Chevrolet brand. Chevy was now being infused into the mantra of being "American".

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Best SuperBowl Ad - Apple

by: Mark Reschke | Feb 07, 2012

Apple, Inc. didn't advertise during the SuperBowl this year, or did they? Evidently, Jim Cramer actually watched the SuperBowl and pointed out that the best advertisement was none other than a non-ad. Instead of Apple throwing countless millions on what is either a hit or miss commercial campaign, Apple let the players do the talking.
At the end of the game Indianapolis hall of famer Raymond Berry carried the Lombardi Trophy through a lineup of Giants players and staff. While Cramer said the number if iPhone said it all, we thought to put a quick montage of what we could – at the very least – spot on camera.

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Podcast Episode 71: Solar Flare Earnings Report

by: E. Werner Reschke | Feb 06, 2012

Podcast Episode 71: Solar Flare Earnings Report. Despite the dangers of solar flares The Three Guys use their podcast powers to discuss Apple Q1 Earning Call, iPad outselling HP PC's, Kindle Fire, Google Privacy Changes and the iPad 3: Imminent. All this and much, much more in Episode 71: Solar Flare Earnings Report.

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Now What?

by: E. Werner Reschke | Feb 02, 2012

Those of us who have followed Apple for three decades have been a spoiled lot. In the 80's we were introduced to the Apple II and then to the Macintosh. The Mac was an unbelievable computer that propelled us 50 years into the future compared to DOS and unix counterparts. 

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