Apple CEO Tim Cook took to the Wall Street Journal's All Things Digital 2013 conference stage last Spring answering a host of questions from Walt Mossberg and Kara Swisher, while fielding additional questions from the audience. Beyond Kara's witty charm and Walt's deadpan approach, nothing shocking came to light. Staying true to form, Cook delivered vague answers, falling back to the idea that people like surprises, but there is one product Cook and crew appear to be taking much more seriously. Apple TV.
It is now fall, 2013, and Apple has likely sold over 15 million Apple TV's since its inception, while roughly half of those units were sold in the last year alone. Notably, Tim Cook never mentioned at the All Things Digital conference, nor has mentioned, Apple TV as a hobby since 2012. In fact, over the past five public appearances by Cook, he has avoided calling Apple TV a hobby, or a product that Apple is very interested in and will simply continue to pull the string and see where it leads. That previous talk track is now gone, replaced with a message that Apple is selling up to 2 million Apple TV's per quarter, and that TV is an area of incredible interest.
Apple's first Special Event of the season arrived on September 10, unveiling all new iPhones and iOS 7. The next big thing from Cupertino, if rumors prove to be accurate, will take place on Tuesday, October 15, at Apple's Cupertino headquarters, announcing all-new iPads. But there appears to be another event Apple is preparing before year's end.
Apple is not known for cramming multiple special events into a single season, and technically speaking, the third event is said to land in November, but three launch events for Apple in consecutive months will be an unprecedented move for the tech giant.
Apple released iOS 7 last month with a brand new interface and a host of new features. While there were some download issues at the onset, Apple’s servers soon met the demand for the new OS. There are still a few bugs or errors users are reporting, but it appears Apple is addressing issues at a rapid rate. One update has already been released and a second major update is rumored to be coming soon.
Users are starting to decide what Apple got right and what they need to improve within the new iOS. At T-GAAP we have already looked at the 3 top features for iOS 7. Today we take a look at what Apple needs to do in order to improve in their latest mobile operating system:
Steve Jobs once emailed me stating "Don't believe everything you read about inventory levels..." Equally so, don't believe everything you read about iPad mini retina display shortages.
Apple has become a mobile first, everything else is secondary company. The iPhone alone represents over 60% of Apple's revenues, and CEO Tim Cook has a laser sharp focus on dominating the mobile segment with iPhones and iPads, and perhaps soon, wearable gear. The iPhone 5S is Apple's latest mobile salvo, containing a host of new technologies inside and out. Apple has again separated itself from the rest of the pack, but the iPhone 5S is only a taste of what is to come from Cupertino.
The iPhone 5S put in motion technologies that have yet to come to market maturity, but they will be fully realized within the iPhone 6, but Apple has left some big clues on the table revealing what is to come:
It looks like Apple is now the real thing. That's according to a report by Interbrand which says Apple has dethroned Coke as the number one brand in the world. Coca-Cola was pushed to third place with Google climbing the charts to the number 2 position.
Tech brands now dominate the top ten occupying six of the top ten slots: IBM (#4), Microsoft (#5), Samsung (#8) and Intel (#9).
Hundreds of millions of Apple users are diving ever deeper into the diminutive fruit company's ecosystem - Apple's rabbit hole if you will.
Starting out on the deep end of the pool, is akin to entering a companies guarded fortress with arms open wide. It's a risky proposition. But for Apple users, heading into the iOS or OS X world is like walking into a securely developed fun park. iOS 7, iCloud, and the forthcoming OS X Mavericks will have users experiencing Apple's seamless solutions more so than ever before. And there is little worry within the minds of these users because they are loving the Apple experience.
Apple released iOS 7 last week with a bumpy, error filled start. Downloading the OS update often proved difficult due to massive demand for the new iOS. Apple's new mobile OS outpaced iOS 6 in 2 days, with a 32% adaption rate. Apple's servers look to be back to normal as the demand has slowed to a manageable level.
With new iOS out in the wild for the past week, users are asking if the upgrade is better or worse. Some don’t like change and the new OS, while others are loving the new flat style interface. While Apple added many new features to the new iOS, not all of them are for the better. Users wanting to use AirDrop to transfer files to the Mac will have to wait at least until OS 10.9 for the Mac. For now, let’s look at the top 3 features of the new OS:
Unless you've been living on a Bora Bora beach the past few days (and who would blame you for that), you have probably seen any number of media outlets reporting on Apple's record breaking iPhone sales figures. Apple sold over 9 million iPhone 5S and 5C smartphones combined this past Friday through Sunday.
While a stunning number, analysts and tech pundits alike are spinning the idea that this isn't any big deal. The fat is, most analysts completely bricked on their estimates, as the average range of predicted sales fell between 5 - 6 million units.
Yesterday it became quite clear: Apple has no chance of surviving since Steve Jobs’ departure. With Tim Cook as CEO, Apple moves rudderless, in any number of directions, certainly not on time, and no one cares.