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Does Anyone Care About AppleCare?

by: E. Werner Reschke | Mar 28, 2012

AppleCare has been a mainstay and profit center since Steve Job's returned to Apple. AppleCare is essentially an insurance policy for your Apple device should it fail prematurely. AppleCare grew in popularity and its "payback" became even better when Apple Stores launched and there was a real person you could talk to about your particular problem and get a real answer (not just "Well, send it in and we'll see what we can do for you.").

The question though is whether AppleCare is a good deal. Sure you're buying more peace of mind by turning a 1-year hardware warranty and 90-day telephone support into an overall three year support contract. The question reamins does paying an extra 10 - 75% of the original purchase price make sense? Is that a good deal?

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Microsoft's World of Denial

by: Mark Reschke | Mar 27, 2012

The signs where always there, but how on earth did we miss them:

  • Steve Ballmer throwing a chair across the room in anger, as he loses another valued employee to Google. Ballmer states: "$@#$* Eric Schmidt is a $#@% pussy. I’m going to #@$# bury that guy, I have done it before, and I will do it again. I’m going to $#%@# kill Google.”
  • Ballmer believes Zune can beat iPod "The market will have two big players for a long time, us and Apple,'' said Ballmer.
  • The day of Apple's iPhone announcement, Ballmer decries the product stating; "$500, fully subsidized with a plan?! I said that is the most expensive phone in the world, and it doesn't appeal to business customers because it doesn't have a keyboard, which makes it not a very good email machine..."
  • "We're in an iPad bubble...", windows tablets mimicking the iPad will soon debut, however, and they'll get "sleeker, smaller, and faster", Ballmer promised this on stage at the D8 Conference, in 2010...
  • Alain Crozier, Chief Financial officer of Microsoft's Worldwide Sales, Marketing & Services Group is said to have put the kibosh on Microsoft's sales and marketing teams from purchasing Macs and iPads with corporate funds. On March 21st, TUAW claims to have received word back from a Microsoft spokesmen stating "No comment."

The is nearly endless, but the theme Microsoft and their CEO displays over and over is denial running on a foundation of pride. Microsoft's latest salvo of reducing the Apple presence in their sales and marketing forces only serves to inflict wounds on themselves. Ad agencies almost exclusively use Macs, iPads and iPhones. Another 46,000 Microsoft employees are now left to figure out how to work as efficiently with their agencies as they did with Apple to Apple products.

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Mountain Lion Wish: Better Screen Management

by: E. Werner Reschke | Mar 22, 2012

OS X Leopard - Spaces

One of the features I just love about OS X was the introduction of Spaces with OS X Leopard. Spaces allowed me to have multiple "desktops" and easily assign apps to launch in those spaces. For example, if I wanted to quickly get to my Mail I knew it was in space 2 and iChat, Address Book and Calendar in space 1, and so forth. This was a great way to run many more apps without having a super cluttered screen. It was almost like having multiple monitors on my laptop.

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The iPad 4G LTE Changes the Cellular Game

by: Karl Johnson | Mar 22, 2012

The new iPad has a number of great new features. The Display is the biggest change from the iPad 2. It will be the reason many people buy it. The new cellular data protocol called 4G LTE is another big improvement. Data speeds are now faster than most land line Internet connections. While this speed may decrease as more users come online, it will still be a major improvement.

The iPad 2 with 3G saw data download speeds around 0.5–2 Mb/s and upload speeds around .5 Mb/s. With 4G LTE, the new iPads are seeing download and upload speeds around 5–15Mb/s. Speeds vary depending on many factors, including distance to LTE towers. Yet many will see ten times the speed when compared to the old 3G protocol. For many, it is fast enough now to get rid of the land line Internet connection. This will not work because the new 4G LTE data network comes with a very big issue.

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Rush Limbaugh - Apple’s Best Advertiser

by: E. Werner Reschke | Mar 20, 2012

Rush Limbaugh talks about his new iPad

Radio personality Rush Limbaugh began his daily radio broadcast on Monday singing the praises of his new iPad with retina display. Limbaugh said,

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Episode 75: E-lec-tric Pig!

by: E. Werner Reschke | Mar 17, 2012

Debbie Gibson, Electric YouthEpisode 75: E-lec-tric Pig!: Mark, Karl and Werner banter about Apple's new iPad(3), Verizon tethering plan, AppleTV at 1080p, Dell Ultrabooks, Forthcoming MacBook Pros, Fiber Optic Thunderbolt cable and someone sees an Applelop. All this and much, much more in Episode 75: E-lec-tric Pig!

 

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iPad "3" Lunch

by: Mark Reschke | Mar 16, 2012

Friday, 10:30 AM Pacific, and a few people remain in line for the iPad launch at the Apple Store in Washington Square mall (Portland, OR, metro area). Evidently lines were heavy in the wee hours but quickly thinned out, as Apple had enough supply to meet initial demand. Some 4G and 64GB models were still available. But the remaining stock will likely run dry by the time Friday workers begin taking off early and flood into the stores.

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Byword: The Text Editor For iCloud

by: Karl Johnson | Mar 15, 2012

 The makers of Byword have updated their Mac application to include iCloud syncing. This new version can move files from the finder to iCloud. It can then open, save and edit those same files. Files that are saved onto iCloud are also stored on the local hard drive for off-line editing. This is only the first step for an iCloud editor.

In order to make full use of iCloud, files will need to be editable on more than just the Mac. The Byword developers have just solved this problem by releasing a version for the iOS. It is a universal application for both the iPhone and iPad. Does Byword have anything that makes it stand out from the rest?

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Wanna-be MacBook Airs – UltraStupid

by: Mark Reschke | Mar 14, 2012

If you've been to any retail technology store lately, you've likely noticed a host of new UltraBooks filling store shelves to take on Apple's MacBook Air. Just one problem: these ultrabooks stink. But don't get me wrong, that's putting it nicely.

Acer has some fairly lame plastic shelled fake MacBook Airs, and recently, Dell launched their new XPS UltraBooks to compete with Apple's MacBook Air lineup. But don't just take my word for these devices being horrible (well, you can, but I love Apple's design detail and quality products), so listen to those trying their best to hold up the Windows realm - but can't.

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Another Dinosaur Emerges: Movie Theaters

by: E. Werner Reschke | Mar 13, 2012

Tower Records

Apple has a way of causing the earth to move — well almost. When Apple introduced iTunes and iPods, people began to look at music in a totally different way. Moreover people started looking at digital music in a legal way. At the same time we said goodbye to buying our music at Tower Records and Walmart.

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