Sep 11, 2013 — by: Mark Reschke

Iphone_5s_vs_iphone_5cApple's special event was no surprise to anyone, but from the user standpoint, which new model should be considered? Both? Only the iPhone 5s or 5c? And what about the entry-level iPhone 4s?

Looking at Apple's comparison page it becomes abundantly clear the iPhone 5c is a plastic packaged iPhone 5, with minor changes and colors to choose from. If you were delaying buying the iPhone 5 because new phones were just around the corner, then the iPhone 5c doesn't fit the idea of "truly new." 

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Sep 10, 2013 — by: E. Werner Reschke
Categories: Predictions


The Apple Store went offline this morning in preparation for some new hardware. Most everyone is anticipating the new iPhone 5S and 5C, but is there more?

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Aug 23, 2013 — by: E. Werner Reschke
Categories: Apple TV, iPhone


Many who own Apple stock (like our T-GAAP college Mark) would say that owning Apple's stock (AAPL) is like being on a roller-coaster ride. However, Apple’s stock over the past 5 years has been more like a gentle hike up a hill, a steeper hill in 2012. Sure, since its height in the Fall of 2012 it has dipped down below the $400 range, but now seems to be back on the rise up that same hill.

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Aug 22, 2013 — by: Mark Reschke
Categories: Apple TV
Apple_nfl_sunday_ticket (Quartz) delivered a report today claiming Apple was tuning their TV efforts, working to bring HBO, Nickelodeon, Comedy Central, EPSN and possibly others into an Apple-esque cable like experience, but running purely via the Internet. Quartz claims a network like HBO could represent a tipping point in breaking the cable stronghold, but there is one problem with their theory: it's wrong.

There is only one cable network that can upset the cable provider monopolies and their bundles. 

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Aug 21, 2013 — by: Karl Johnson
Categories: iMac, iPad, iPhone, Products, Review

CloudoutlinerOutlining is the first setup in all writing and researching projects, but that is not the only use for outlines. On the computer, many people use outliner applications to keep track of projects, task management, thought processes, lists, and to keep track of information in a tree format.

There are many programs that allow one to sync text files between all the devices that they own. This is not true for outliner programs, even though keeping track of outlines across multiple devices is just as important. There are many applications that can be used on the Mac and iPad, or the iPad and iPhone, but as of now there is only one that application that has a version for all three devices.

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Aug 20, 2013 — by: Karl Johnson

Ibook-kindleHere at T-GAAP, we have taken a closer look at the two top ebooks stores iBooks by Apple and Kindle by Amazon. We have looked at the iOS interface, syncing, and device availability. The next area we will look at is file format.

The ebooks file format plays a big role on all devices. It gives ebooks readers extra capabilities when reading text and viewing media. Some capabilities that both file formats include are the ability to change text size and spacing. While this may seem like a basic feature, viewing PDFs on a Kindle does not have this option and it makes it much more difficult to view. Which file format has the most capabilities?

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Aug 19, 2013 — by: Mark Reschke
Categories: News, Products

Mac_pro_movie_theaterIn a rather unusual move for Apple, they have begun advertising their highly anticipated Mac Pro tower computer in movie theaters. The ad is similar to the close up teaser video Phil Schiller released during Apple's World Wide Developers Conference this past June.

Everything about this launch is unorthodox for Apple. First, Apple took an unusual move in pre announcing the Mac Pro months in advance of its actual launch, stating a "later this year" release date. Apple rarely announces any product pre-launch if the model already exists within the market.

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Aug 15, 2013 — by: Karl Johnson
Categories: Review

MediaconverterFor users who take digital video, converting those video files into another format is a part of life. Video converters change the type of algorithm used to compress the video. These video files either need to be compressed to save space or to change the format so the video editing software can read it.

There are plenty of video converting software choices available today, but the list of good products is slim, as most of them are either expensive or poorly made. Apple has a great solution with Compressor, but it is expensive. or bundled with pro applications. What is the best solution for users who don’t need Apple’s high end solution?

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Aug 14, 2013 — by: Karl Johnson
Categories: iPhone, Rumors


The rumors are out that the new iPhone 5S and iPhone 5C are coming out on September 10. Most information is only mentioning iPhones, but there is likely to be more hardware than just iPhones being released.

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Aug 12, 2013 — by: Mark Reschke
Categories: Predictions, Products


It wasn't long ago when Apple Computer transitioned to Apple, Inc. and the iPhone set the smartphone world fire. Nor was it long ago that Apple ran their award winning “Hello, I'm a Mac” ad campaign, positioned as the little computer that could. But today Apple lives in a world where they are no longer the little tech company that finds its niche, rather, Apple is now the largest company in the world, achieving such success that only Steve Jobs could have envisioned. With this success — and mammoth size — Apple has new marketing and advertising hurtles to tackle, as the atmosphere at the top is much different.

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